Faculty of Business Administration

SEM II: BBA (HONS.)

ACADEMIC ESSENTIALS
2023-2024

1
Contents
GLS University: Tentative Academic Calendar…………………………………………………………..4

General Instructions to Submit Assignments & Projects ................................................... 5

Assessment and Evaluation Components ........................................................................... 7

Format of Cover Pages ........................................................................................................ 8

Group Details..................................................................................................................... 10

Course Structure................................................................................................................ 12

1. Entrepreneurship & Entrepreneurial Self ..................................................................... 13

Syllabus…………………………………………………………………………………………………………….15

Assignment 1: Theory Assignment ................................................................................17

Assignment 2: Practical Assignment……………………………………………………………………19

Project Presentation....................................................................................................... 20

2. Management of Human Resources ............................................................................... 21

Syllabus…………………………………………………………………………………………………………….23

Assignment 1: Theory Assignment ................................................................................ 26

Assignment 2: Practical Assignment……………………………………………………………………27

Project Presentation....................................................................................................... 28

3. Foundations of Financial Management ........................................................................ 30

Syllabus……………………………………………………………………………………………………………33

Assignment 1: Theory Assignment ................................................................................ 34

Assignment 2: Practical Assignment ............................................................................. 36

Project Presentation....................................................................................................... 37

4. Macro Economics……………………………………………………………………………………………..39

Syllabus…………………………………………………………………………………………………………….40
1
 Assignment 1: Theory Assignment ................................................................................ 52

Assignment 2: Practical Assignment ............................................................................. 53

5. Basics of Marketing Management……………………………………………………………………….55

Syllabus…………………………………………………………………………………………………………….57

Assignment 1: Theory Assignment……………………………………………………………………….59

Assignment 2: Practical Assignment……………………………………………………………………60

6. Statistics for Business………………………………………………………......................................65

Syllabus……………………………………………………………………………………………………………68

Assignment 1: Theory Assignment………………………………………………………………………69

Assignment 2: Practical Assignment……………………………………………………………………74

7. Communication Skills

Syllabus…………………………………………………………………………………………………………..75

Assignment 1: Theory Assignment………………………………………………………………………76

Assignment 2: Practical Assignment……………………………………………………………………77

8. Month-Wise Planned Syllabus…………………………………………………………………………… 78

2
 GLS University: Tentative Academic Calendar

Even Semester
NO
EVENT NAME MONTH
.
1 Regular Classes start for all semesters 30th November 2023
14th, 15th, 16th & 18th December
2 Research Methodology workshop for TY Part II
2023
26th December to 30 December
4 Fun Week
2023
7 Career Counselling Workshop 4th January to 6th January 2024
17th January 2024 to 23rd January
10 Quiz for all semesters
2024
12 Image - National Level Management Fest 2nd & 3rd February 2024
13 Theory and Practical Assignments submission 15th February 2024
26th February to 28th February
14 TY Grand Project and Analytical Communication Viva
2024
15 Elective course assignment submission 22nd February 2024
16 Internal Examination 1st March to 11 March 2024
18 Presentations for all semesters 12th March to 16th March 2024
External End Semester Examination (To be conducted by GLS
24 To be announced
University)

3
General Instructions to Submit Assignments & Projects

1. Please go through the attached Tentative Academic Calendar. Please note that this
is a tentative calendar and actual dates of University Examinations may
change.
2. Students are expected to strictly adhere to submission deadlines for assignments
1, 2 and Projects.
3. Instructions regarding Theory Assignment:
a. This is an individual assignment and theory based.
b. It is worth 10% of your final grade in each subject.
c. You are given 5 questions which have to be answered/solved individually
d. This assignment has to be handwritten and the cover page (sample attached)
has to be attached.
e. This whole draft has to be converted into PDF.
f. Subject faculty will share Google Forms for Theory Assignment in their
subjects.
g. Each theory assignment document should be named as: Sem II_ (Name
of subject) _TA_Roll no.
For example, in case of theory assignment of Indian Financial
System, Roll no. 1 will name the document as Sem II_IFS_TA_1.
h. Students will upload their theory assignments in the appropriate Google
Forms.
4. Instructions regarding Practical Assignment:
a. This is a group assignment and practical or application-based in nature.
b. It is worth 10% of your final grade in each subject.
c. Group details are given in the assignment pamphlet.
d. This assignment is to be typed and converted into PDF.
e. Again, subject faculty will share Google Forms for Practical Assignment in
their subjects.

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 f. ONE person is to be appointed as a coordinator from each group,
who will upload the assignment.
g. Coordinators of groups have to upload their assignments in the
appropriate Google Forms.
h. This practical assignment document should be named as Sem II_
(Name of subject) _PA_Group no.
For example, in case of practical assignment of Indian Financial
System, Group 1 will name the document as Sem
II_IFS_PA_Group 1
i. If a student's name is not in that table, marks for that assignment will not
be given to them, until they turn in their individual assignment.
5. Instructions regarding Project Presentations:
a. Project Presentations are worth 5% of your final grade in each subject.
b. Based on Practical Assignment, each group has to prepare a presentation in
PPT format.
c. The presentation has to be converted into a PDF file.
d. Subject faculty, in the Google Forms for Practical Assignment in their
subjects, will provide space for Project Presentations.
e. Coordinators of groups have to upload their Project Presentations, in the
space provided in the appropriate Google Forms.
f. Time table for group-wise presentations, will be displayed at a later date.
6. Please follow the subject-wise instructions as well.

5
Assessment and Evaluation Components

6
 Format of Cover Pages

GLS University’s
Faculty of Business Administration: BBAH
Semester I: Theory Assignment
2023-2024

Subject
Title of the Assignment Theory Assignment: Subject Name
Submitted to Professors Name
Date of Submission
Name of Student
Roll number of Student

7
 GLS University’s
Faculty of Business Administration: BBAH
Semester I: Practical Assignment
2023-2024

Subject
Title of the Assignment Practical Assignment: Subject name
Submitted to Professors Name
Date of Submission
Group no.
Name of Student Submitting

Group Details
S.N. Roll No. Student Name
1
2
3
4
5
6
7
8
9
10

8
 GLS University’s
Faculty of Business Administration: BBAH
Semester I: Practical Assignment
2023-2024

Subject
Title of the Assignment Practical Assignment: Subject name
Submitted to Professors Name
Date of Submission
Group no.
Name of Student Submitting

Group Details
S.N. Roll No. Student Name
1
2
3
4
5
6
7
8
9
10

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Group Details

Group No. Roll Nos.

1 001 - 010
2 011 - 020
3 021 - 030
4 031 - 040
5 041 - 050
6 051 - 060
7 061 - 070
8 071 - 080
9 081 - 090
10 091 - 100
11 101 - 110
12 111 - 120
13 121 -130
14 131 -140
15 141 -150
16 151 -160
17 161 - 170
18 171 - 180
19 181 - 190
20 191 - 200
21 201 - 210
22 211 - 220
23 221 -230
24 231 - 240
25 241 -250
26 251 - 260
27 261 -270

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28 271 -280
29 281 - 290
30 291 - 300
31 301 - 310
32 311 - 320
33 321 - 330
34 331 - 340
35 341 - 350
36 351 – 360
37 361 – 370
38 371 – 380
39 381 – 390
40 391 – 400
41 401 – 410
42 411 – 420
43 421 – 430
44 431 – 440
45 441 – 450
46 451 – 460
47 461 - 470
48 471- 479

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Course Structure
SEM II: BBAH
S.N. Core Courses Credits
1 Entrepreneurship & Entrepreneurial Self 3
2 Management of Human Resources 3 3
3 Foundations of Financial Management 3 3
4 Macro Economics 3 3
5 Basics of Marketing Management-I 3 3
6 Business Statistics 4 3
Foundation Course
7 Communication Skills 3
Elective Courses ( any one of the following)
8 Foreign Language - French
9 Corporate Theatre
10 Coding for Beginners 3
11 Human Rights and Human Values
12 Management Lessons from Mythology
Credits for the Semester 25

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1. Entrepreneurship and Entrepreneurial Self

Syllabus

1.Course Description: This course is designed for students to shape their minds for
Entrepreneurship, to learn the necessary concepts, tools and skills required to set up a venture.

2. Course Objective: This course will help to learn the key issues faced by entrepreneurs and
managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring
entrepreneurs and for decision making in the new enterprises.

3. Learning Outcomes: Students will be aimed empowered with an entrepreneurial mind-set and business skills to enhance their
entrepreneurship skills, and get students started on the
entrepreneurship journey. Students will also learn about the risks and rewards in choosing
entrepreneurship as a career option.

4. Number of credits: 03

5. Course Content:
Module Percent
Topics/Chapters
number weightage
I Introduction to Entrepreneurship
1. Introduction
2. How did Entrepreneurship evolve?
3. Entrepreneurship in India
4. Entrepreneurship Challenges
25 %
5. Entrepreneurship-Key elements, attributes and
6. characteristics
7. Entrepreneurs and Start-up-Are they different?
8. Social Entrepreneurship
9. Entrepreneurial Ecosystem and players

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 Entrepreneurship Process
Introducing the Entrepreneur
II
Who is an Entrepreneur
1.
Myths of an entrepreneur?
2.
How does one become an Entrepreneur?
3.
Are Entrepreneurs Born or Made?
4.
Importance of value addition as an
5. 25 %
Entrepreneur
6.
Functions of an Entrepreneur.
7.
Common Mistakes made
8.
Corporate Entreprenuership
9.
How to succeed in Intrapreneuership
10
Entreprenuer Vs. Manager

Self –Discovery
III
Role of an Entrepreneur.
1.
Why is self-discovery?
2.
What is Effectuation? 25 %
3.
The five principles of Effectuation.
4.
Emerging Models of Entrepreneurship.
5.
-Enabler
-Producer
-Opportunist
-Advocate
IV Launching Entrepreneurial Ventures
25 %
1. Critical Factors for New Venture Development

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 2. Feasibility Criteria Approach
3. Pitfalls in selecting new ventures
4. Introduction to Business Model
5. Understanding Business Model Canvas
6. Marshalling the resources – What and Why?

6. Pedagogy:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and Presentations
3. Case studies and Case lets
4. Role-plays
5. Management Games

7. Topics for assignments, presentations, and case studies:

The list will be given by the instructor at the beginning of the semester.
8. Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme
given below:
1 Assignments / Presentations/ Quizzes / Class Participation 30% (Internal
. etc. Assessment)
2 20% (Internal
Internal Examination
. Assessment)
3 50% (External
External Examination
. Assessment)

9. Basic Text Book:

Sr. Name of the
Author(s) Publisher Edition
No. book

Rajeev Second
1. Entrepreneurship Oxford Higher Education
Roy Edition

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10.Reference Books:
Sr.
Author(s) Name of the book Publisher Edition
No.
Entrepreneurship Theory & Third
1 Raj Shankar Vijay Nicole
Practice Edition
Seventh
Pearson
2 Arya Kumar Entrepreneurship edition
Education
2017
First
D.F.Kuratko,T.V. Cengage
3 Entrepreneurship edition
Rao Learning
2012
Sixth
Himalaya
E.Gordon,K.Natr Entrepreneurship revised
4 Publishing
ajan Development edition
House
2017
Revised
Entrepreneurial
5 Dr.S.S.Khanka S.Chand edition
Development
2014
Second
Himalaya
Entrepreneurial revised
6 Neeta Baporikar Publishing
Development & Project edition –
House
2011

11. List of Journals/Periodicals/Magazines/Newspapers/Web Sources

1. Times of India
2. Economic Times
3. International Journal of Entrepreneurship and Innovation.
4. Journal of Entrepreneurship and Emerging Economies.
5. Journal of International Entrepreneurship.
6. Forbes: Best for Round-Up Lists.

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7. Fast Company: Best for Start-up Inspiration.
8. Inc.: Best for Special Reports.
9. TechCrunch: Best for Tech News.
10. Venture Beat: Best for Start-up News

Assignment 1 : Theory Assignment

Assignment 1: (Theory assignment)
This is an individual and handwritten assignment. You need to upload the same in one pdf file.
Five Video Links are provided and an individual has to give a 1-page write-up of what were the main learnings from each of the video

1. India Uninc: Lessons from the streets of India: Capt. Raghu Raman
a. https://www.youtube.com/watch?v=yQGaoj9Iwro&t=1417s

2. Susan Cain: The Power of Introverts :

b. https://www.youtube.com/watch?v=c0KYU2j0TM4

3. Simon Sinek: How Great Leaders Inspire Action

a. https://www.youtube.com/watch?v=qp0HIF3SfI4&vl=en

4. Tim Urban: Inside the Mind of a Master Procrastinator

a. https://www.youtube.com/watch?v=arj7oStGLkU

5. The happy secret to better work : Shawn Achor

a. https://www.youtube.com/watch?v=fLJsdqxnZb0&list=PLeRaflxXDO6oOMH9VqRYUhnLynpNVwkqt&index=1

Assignment 2: (Practical Assignment)

What is a Unicorn
A unicorn startup is a term used to describe a privately held startup company with a valuation of over $1 billion. Unicorn startups are often
innovative and disruptive companies that operate in various sectors, such as technology, e-commerce, finance, healthcare, and more. They

16
 typically experience rapid growth and attract significant investment from venture capitalists and other investors. These companies often leverage
advanced technologies, business models, or market strategies to gain a competitive edge and capture a large market share.

Unicorns in India exemplifies its startup ecosystem's entrepreneurial drive and potential. These innovative companies are revolutionising
industries, addressing societal challenges, fueling economic growth, and generating employment opportunities.
Despite regulatory obstacles and fierce competition, both the Indian government and the business sector are actively supporting startups. The
influence of unicorns in India has had a massive impact on its economy, and society is set to persist, with more pioneering enterprises aspiring to
attain this esteemed status in the times ahead.

Please find below the list of top 54 unicorns of India

Entry Valuation
Sr.No. Company Sector ($B) Entry
Aug-
1 Zepto Quick commerce 1.4 2023
Sep-
2 Molbio Diagnostics Healthtech 1.53 2022
Aug-
3 Shiprocket Aggregator 1.23 2022
Jul-
4 OneCard Fintech 1.3 2022
Jun-
5 Leadsquared SaaS 1 2022
Jun-
6 Purplle E-Commerce 1.1 2022
Jun-
7 PhysicsWallah Edtech 1.1 2022
Open Financial May-
8 Technologies Fintech 1 2022

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 Mar-
9 Games24x7 Gaming 2.5 2022
Oxyzo Financial Mar-
10 Services Fintech 1 2022
Mar-
11 Amagi Media Labs SaaS 1 2022
Mar-
12 CredAvenue Marketplace 1.3 2022
Feb-
13 Hasura SaaS 1 2022
Uniphore Software Feb-
14 Systems SaaS 2.5 2022
XpressBees Feb-
15 Logistics Logistics Services 1.2 2022
Feb-
16 LivSpace Interior Design 1.2 2022
Feb-
17 ElasticRun Logistics Services 1.4 2022
Feb-
18 Polygon Web3 Infrastructure 10 2022
Jan-
19 DealShare E-Commerce 1.62 2022
Jan-
20 DarwinBox SaaS 1 2022
Jan-
21 LEAD School Edtech 1.1 2022
Jan-
22 Fractal SaaS 1 2022
Dec-
23 GlobalBees Aggregator 1.1 2021
24 Mamaearth D2C 1.07 Dec-

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 2021
Dec-
25 Pristyn Care Healthtech 1.4 2021
Nov-
26 Slice Fintech 1 2021
Nov-
27 Upstox Fintech 3.4 2021
Nov-
28 Spinny Marketplace 1.5 2021
Nov-
29 NoBroker Proptech 1 2021
Nov-
30 Mensa Brands Aggregator 1.2 2021
Nov-
31 CureFit Healthtech 1.5 2021
The Good Glamm Nov-
32 Group D2C 1.2 2021
Oct-
33 Acko Fintech 1.1 2021
Oct-
34 Cardekho Marketplace 1.2 2021
Oct-
35 Rebel Foods Foodtech 1.4 2021
Cryptocurrency Oct-
36 CoinSwitch Exchange 1.9 2021
Oct-
37 Licious D2C 1 2021
Sep-
38 Vedantu Edtech 1 2021
Sep-
39 Apna.co Marketplace 1.1 2021

19
 Mobile Premier Sep-
40 League Gaming 2.3 2021
Aug-
41 Zetwerk Marketplace 1 2021
Aug-
42 Blinkit E-Commerce 1 2021
Aug-
43 Eruditus Edtech 3.2 2021
Cryptocurrency Aug-
44 CoinDCX Exchange 1.1 2021
Aug-
45 upGrad Edtech 1.2 2021
Aug-
46 MindTickle SaaS 1.2 2021
Aug-
47 BharatPe Fintech 2.8 2021
Jul-
48 OfBusiness NBFC 1.5 2021
Jul-
49 Droom Marketplace 1.2 2021
Jul-
50 BlackBuck Logistics Services 1 2021
Jun-
51 BrowserStack SaaS 4 2021
May-
52 Zeta Fintech 1.4 2021
May-
53 Moglix B2B E 1 2021
Apr-
54 Urban Company Marketplace 2.1 2021

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Selection /Choice of Unicorn
@ Each group can select an Unicorn of their choice.
@ The Group has to register their suggested unicorn with their concerned faculty
@ No Unicorns can be repeated
@ The group also has an option to choose an unicorn from the list
https://www.investindia.gov.in/indian-unicorn-landscape

What to research/ present about the Unicorn in the poster presentation

@ The group has to do a poster presentation on the idea / concept behind the start-up, the problem solved, the solution given
@ The points to consider for the presentation
● What customer challenge did the unicorn solve
● How did they solve it
● The actual product/ service
● The team behind the innovation

What is Poster Presentation

@ A poster presentation is a way to communicate your research or your understanding of a topic in a concise and visually engaging format.
@ Each group can use a poster/ prop to explain about the uniqueness of their Unicorn
@ The group has the freedom to additionally make props, presentation along with the poster to make their presentation more lucid
@ Marking shall be on the basis of the content, context and creativity.

Project: Presentation
This component will be an extension of the practical assignment and will be worth 5 marks. On the basis of the written analysis for the Practical
Assignment, group members have to prepare a presentation in Power Point/Google Slides. The hard copy of this presentation has to be submitted
exactly like the submission of Theory Assignment and Practical assignment. The time table for group presentations will be declared later.

Note: For any queries, please contact Dr. Vineeta Anand or Dr. Rikita Thakkar at vineeta.gangal@glsuniversity.ac.in or
rikita.thakkar@glsuniversity.ac.in

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 2. Management of Human Resources
Syllabus
Course Description
The course will provide students with a broad overview of human resource management (HRM). It has been designed to help students
develop a theoretical and practical insight into current practices in HRM. In this course, students will develop knowledge of key human
resource management processes and practices (for example, recruitment and selection of staff, performance and reward management, and
training and development). Students are expected to attend lectures, prepare for and contribute to class discussions.

Course Objective
This course is designed to introduce the students to the concept of Human Resource Management (HRM). The focus of this course will be
on the key functions of HRM – right from sourcing to separation. The course also aims at familiarizing students with this function; to the
extent that they have enough exposure to it even if they opt for any other functional area of management in the future.

Learning Outcomes
Students will be able to describe the nature and scope of Human Resource Management (HRM) and its importance to the effective
management of organizations. They will be able to identify and discuss contemporary and future HR trends in the workplace. They will
develop critical thinking skills that will help them understand and meet the needs of organizations in terms of HR functions. This subject
enables student to make more informed career decisions and thus prepare effectively for future employment opportunities.

Number of credits: 03

Course Content
Unit Topics/Chapters Percent
number weightage

I Introduction 25%
1. Meaning of HRM and Scope of HRM
2. Objectives of HRM
3. Qualities of an HR professional

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Pre-procurement
1. Human Resource Planning
a. Definition
b. Process of HRP to include
i. Demand forecasting methods
1. Managerial judgement
2. Work study
3. Ratio-trend analysis
4. Delphi technique
5. Managerial judgement
6. Work study
7. Ratio-trend analysis
8. Delphi technique
ii. Supply forecasting
1. Management Inventory
2. Skill inventory
3. Inflows and outflows
4. Turnover rate
5. Conditions of work
6. Absenteeism
2. Job Analysis
a. Definition
b. Process of Job Analysis to include
i. Methods of data collection
1. Interview
2. Questionnaire
3. Observation

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 4. Checklist
5. Diary
6. Technical conference
c. Preparation of job description and job
specification
II Procurement 25%
1. Recruitment
a. Definition
b. Recruitment process
2. Selection
a. Definition
b. Process
i. Tests
1. Meaning
2. Types
iii. Interviews
1. Meaning
2. Types
3. Common interview problems
3. Orientation
a. Meaning
i. Types of orientation programmes
1. Formal and informal
2. Individual and collective
3. Serial and disjunctive
4. Investiture and divestiture
4. Job design
a. Definition

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 b. Methods
i. Work simplification
ii. Job rotation
iii. Job enrichment
iv. Job enlargement
v. Autonomous or self-directed teams
vi. High performance work teams
III Integration and Retention 25%
Training and Development
1. Definitions of training and development
2. Methods of training
a. Job rotation
b. Understudy
c. Apprenticeship
d. Vestibule
3. Methods of development
a. Seminars
b. Conferences,
c. Lectures
d. Role play
e. In-basket exercises
f. Case study
Performance Appraisal
4. Meaning
5. Importance
6. Methods
a. Ranking
b. Critical Incident

25
 c. MBO
d. Assessment Centres
Compensation
7. Definition
8. Concepts and components of Economic and Non-
Economic Compensation
9. Concepts and components of Direct and Indirect
Compensation
IV Separation of HR and Industrial Relations 25%
Separation
1. Meanings of
a. Retirement
b. Resignation
c. Dismissal
d. Discharge
e. Lay off
f. Retrenchment
Industrial Relations
2. Definition,
3. Objectives of IR
4. Parties to IR and their role
5. Industrial Disputes
a. Definition
b. Causes of disputes
c. Concept of grievance
6. Workers’ Participation in Management
a. Concept
b. Levels

26
Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below:

1. Assignments / Presentations/ Quizzes / Class 30% (Internal Assessment)

Participation etc.

2. Internal Examination 20% (Internal Assessment)

3. External Examination (University Exam) 50% (External Assessment)

Text Book
Author(s) Name of the book Publisher Edition
Sr.
No.
1 K. Aswathappa Human Resource and Personnel Tata McGraw Latest
Management – Text and Cases Hill

Reference Books
Sr. Author(s) Name of the book Publisher Edition
No.
1 Gary Dessler and Biju Human Resource Management Pearson Twelfth
Varkkey
2 Dr. P. Jyothi and Dr. D. Human Resource Management Oxford Second
N. Venkatesh
3 Uday Kumar Haldar Human Resource Management Oxford Latest
and Juthika Sarkar
4 S. S. Khanka Human Resource Management – S. Chand Latest
Text and Cases
List of Journals/Periodicals/Magazines/Newspapers:

27
 1. Times of India
2. Economic Times
3. ICFAI Journals
4. Harvard Business Review

Assignment 1: Theory Assignment

Instructions:
● This is an individual handwritten assignment and carries 10 marks.
● Students should write in hand, answers to the questions given below.
● The assignment should have a cover page as per the format provided in the pamphlet.
● The handwritten assignment has to be scanned and converted into a single PDF file.
● This individual assignment PDF file should be renamed as: Sem II_Reg_MHR_TA_(Your roll number)
● Wrongly labelled PDF files will not be assessed.

Individual Assignment Questions:

Q1. Explain how ‘inflows and outflows’ and ‘turnover rate’ of HR and ‘conditions of work’ influence the supply of HR when it comes to
Human Resource Planning.
Q2. What are ‘employee selection interviews’? Bring out some common problems associated with such interviews.
Q3. What is ‘Employee Performance Appraisal’? Explain ‘Critical Incident’ and ‘MBO’ as methods of the same.
Q4. What is ‘Employee Compensation’? With examples, explain ‘direct’ and ‘indirect’ compensation.
Q5. Define ‘Industrial Disputes’. Bring out their causes.

Assignment 2: Practical Assignment

Details of the Assignment:

This practical assignment is of 10 marks and has to be done in the group. This assignment is a typed assignment and has to be between 800 –
1000 words. Each group has to do this assignment on the topic allotted to your group. This assignment has to have the cover page, the sample of
which is provided in this pamphlet.

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No. Title of the Practical Assignment

1 Data collection for Job Analysis

2 Planning an Orientation programme

3 Methods of Job Design

4 Employee selection tests and

interviews

5 Employee training in the banking

sector

6 Role of Performance Appraisal and

Bonus

7 Grievances and grievance handling

8 Workers’ Participation in
Management

I: Data collection for Job Analysis

▪ Using the questionnaire given below, gather data from two individuals known to you.
▪ For both the individuals, segregate the data into ‘Job Description’ and ‘Job Specification’.
▪ You must include the names of the people spoken to, the organization they work for, and their relationship with you, at the beginning of
the report

29
 Job Analysis Questionnaire
Employee Information:
Employee Name:
Job Title:
Name of the organization where employed:
Department:
Date of Hire:
Position to which you report:
Job Overview:
1) Indicate the main purpose of your job.
a. Achieving specific goals
b. Providing support to other departments
c. Managing daily operations

30
2) How does your role contribute to the overall success of the organization?
a. Directly
b. Indirectly
c. Not sure

Job Responsibilities:
3) On a typical day, what are your primary tasks and responsibilities?
a. Administrative
b. Technical
c. Customer-facing
d. Manual
4) How often do you interact with other team members in a typical workweek?
a. Rarely
b. Occasionally
c. Frequently

Skills and Qualifications:

5) What educational qualifications are required for your job?
a. Higher Secondary Education
b. Bachelor's degree
c. Master's degree
6) Which technical skills are essential for your role?
a. Microsoft Office
b. Data analysis tools
c. Programming languages

Working Conditions:
7) What is the primary location of your work?
a. Office
b. Remote
c. Field

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8) How would you describe the typical work hours for your position?
a. 9-5, Monday to Friday
b. Shift-based
c. Flexible

Decision-Making and Authority:

9) To what extent are you involved in decision-making in your role?
a. Limited
b. Moderate
c. Extensive
10) What level of autonomy do you have in completing your tasks?
a. Minimal
b. Some
c. High

Career Development:
11) Do you see opportunities for career advancement within the organization?
a. Yes
b. No
c. Unsure
12) Have you discussed your career goals with your supervisor?
a. Yes, regularly
b. Occasionally
c. Rarely

Communication:
13) How would you rate the effectiveness of communication within your team?
a. Excellent
b. Good
c. Needs improvement

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14) Which communication tools are most commonly used in your job?
a. Email
b. Video conferencing
c. Project management software

Thank you for completing the questionnaire! Your input is valuable for our job analysis process.

II: Planning an Orientation programme

You are the Organizing Committee of the orientation programme for the incoming batch of undergraduate students. Plan out the entire
orientation programme. Your plan should cover:
i. Purpose of the orientation
ii. The target audience
iii. Structure of the entire programme
iv. Details of information that will be shared.
v. Parties that will participate in the programme.
vi. Media of communication

III: Methods of Job Design

▪ Talk to two individuals known to you.
▪ For both the individuals, gather information pertaining to
i. tasks and responsibilities associated with their job roles.
ii. the skills and qualifications required for their positions.
▪ Analyze the information gathered on factors such as task variety, task significance, autonomy, feedback and skill variety.
▪ Present the gathered information in the form of a report with your inference as to the design of their job on the basis of the methods you
have studied in class.

33
▪ You must include the names of the people spoken to, the organization they work for, and their relationship with you, at the beginning of
the report.

IV: Employee selection tests and interviews

You are responsible for hiring Medical Representatives for your pharmaceutical company that manufactures tonics and syrups for children. You
have presence in all the major cities of India. You want to hire total 20 MRs across these cities. Explain your plan for conducting tests and
interviews for the candidates that apply.

V: Employee training in the banking sector

▪ Select any Bank.
▪ Explain the need of training in banking sector.
▪ You should also interview an HR manager of the bank about the methods they use to give
training their employees.
▪ Also cover the domains in which this bank conducts training.
▪ Report must conclude with which training suits their employee for the growth.
▪ Students should also mention if they find any variation between what they have studied in theory and what they observe in practice

VI: Role of Performance Appraisal and Bonus

▪ Select any company
▪ Identify the company's approach towards its employee Performance Appraisal and Bonus.
▪ Describe the steps taken by the company to implement bonus and annual/quarterly performance appraisal for its employee.

VII: Grievances and grievance handling

34
 Go through the caselet given below and answer the questions posted at the end.
In a mid-sized marketing firm, Saroj, an experienced graphic designer with a proven track
record, approached her immediate supervisor, Ashish, expressing her concerns about not being
adequately recognized for her contributions. Saroj believed that her innovative designs had played a
pivotal role in securing a recent client, yet her efforts went unnoticed during the team meeting where
project success was celebrated.

Feeling undervalued and overlooked, Saroj decided to submit a formal grievance to the
Human Resources department, outlining her contributions to the project, the lack of acknowledgment,
and the resulting impact on her morale. The HR department acknowledged receipt of her grievance
and initiated an investigation into the matter.

Questions:
What is the nature of Saroj’s grievance?
How will you go about resolving it?

35
VIII: Workers’ Participation in Management
Go through the caselet given below and answer the questions posted at the end.

XYZ Manufacturing, a medium-sized company in the manufacturing sector, sought to

enhance employee engagement and decision-making processes through a method of workers'
participation known as Quality Circles. The initiative aimed to involve front-line workers in
identifying and solving problems, ultimately contributing to the company's overall efficiency and
product quality.

XYZ Manufacturing implemented Quality Circles, small groups of front-line workers who
voluntarily came together to identify, analyze, and solve work-related issues. Each Quality
Circle consisted of 5-10 members who met regularly to discuss challenges and propose
solutions.

Questions:
What are the benefits of Quality Circles?
Give two hypothetical problems where these Quality Circles can contribute.

Allocation of Practical Assignments:

Each group must do 1 of the 8 assignments explained above, as per the allocation given here

36
 Group number Title of the practical assignment

1, 9, 17, 25, 33, 41, 49 Data collection for Job Analysis

2, 10, 18, 26, 34, 42, 50 Planning an Orientation programme

3, 11, 19, 27, 35, 43, 51 Methods of Job Design

4, 12, 20, 28, 36, 44, 52 Employee selection tests and interviews

5, 13, 21, 29, 37, 45, 53 Employee training in the banking sector

6, 14, 22, 30, 38, 46, 54 Role of Performance Appraisal and Bonus

7, 15, 23, 31, 39, 47, 55 Grievances and grievance handling

8, 16, 24, 32, 40, 48, 56 Workers’ Participation in Management

Submission of Report:
▪ Guide lines for the report:
- Headings: Any font text; Font size 14 to 16
- Content: Font text - Calibri, Times New Roman, Arial; Font Size: 12
- Alignment: Justified
- Document typed in MS Word or equivalent software to be converted into a PDF file.
- The PDF file is to be renamed as Sem II_Reg_MHR_PA_Grp (Your group number)
Submission must consist of both report and presentation in hard copy format.
Project: Presentation

This component will be an extension of the practical assignment and will be worth 5 marks. On the basis of the written analysis for the Practical

37
Assignment, group members have to prepare a presentation in PowerPoint. The presentation has to be submitted exactly like the submission of
Theory Assignment and Practical assignment. The time table for group presentations will be declared later.

Note: For any queries, please contact:

Dr Pinal Barot at pinal.barot@glsuniversity.ac.in or Prof. Manushi Dudhela at manushi.dudhela@glsuniversity.ac.in

Please see the Tentative Academic Calendar attached at the beginning of this pamphlet, for the submission date.

38
3. Foundations of Financial Management
Syllabus
1. Course Description
This is an introductory course in finance. It is an overview of some of the basic principles and theoretical framework leading to sound financial
management decisions. This course is offered with a view to enhance the basic financial management knowledge base of the student. It offers a
preliminary conceptual understanding of some of the fundamental tools and techniques used in financial decision making. The subject material is
concerned with the theories and practice of short term investment decisions of a firm. It provides a basis for subsequent integrative management
subjects.

Course Objective
● Develop competences to assess the short term capital investment Decisions by applying various analytical tools.
● Acquaint students with the basic overview of working capital estimations, cash management, receivables as well as inventory management
decisions.
● To develop an interdisciplinary mind-set that will enable the students to apply these concepts in various situations.

Learning Outcomes
On successful completion of this subject students may be able to:
● Demonstrate an understanding of the overall role and importance of the finance function.
● Understand the preliminary role of financial information in financial decision making.
● Use certain basic analytical techniques essential to making informed financial management decisions

39
Course duration: 45 hours
Number of credits: 03
Course Content
Unit Topics No of Percent
No. Sessions weightage
1 Introduction 11 25 %
● Meaning of Financial Management
● Scope of Financial Management
● Objectives of Financial Management
● Organisation of Finance function
● Types of decisions
● Relationship of finance with economics, accountancy
and other related disciplines.
● Meaning of capitalization, over and under
capitalization
● Meaning of Financial planning, Objectives and process
● of financial planning
2 Working Capital Management 11 25 %
● Concept and types of Working Capital
● Factors affecting Working Capital Requirement
● Dangers of excessive and inadequate working capital
● Concept of Gross and Net Operating Cycle
● Approaches to financing Working Capital
● • Working capital estimation
3 Cash Management 11 25 %
● Motives for holding Cash
● Objectives of Cash Management
● Concept of Cash Budget
● Problems on Cash Budget
4 Inventory Management 12 25 %
● Meaning and definition of Inventory Management
● Components of inventory

40
 ● Objectives of inventory management,
● Costs and benefits of holding inventory
● Techniques of Inventory Control: Concept and basic
sums of EOQ excluding discount problems

Receivables Management (Only Theory)

● Meaning and Objectives of Receivables Management
● Costs and Benefits of Receivable Management
● Types of Credit Policy
● Credit Policy Variables

7. Pedagogy
The following pedagogical tools will be used in this course:
● Lectures and discussions
● Assignments and presentations
● Case studies and case lets

8. Topics for assignments, presentations, and case studies

The list will be given by the instructor at the beginning of the semester.

9. Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme given below
1. Assignments/ Presentations/ 30% (Internal Assessment)
Quizzes/ Class Participation
etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

10. Basic Textbook

Sr. No. Author (s) Name of the book Publisher Edition

41
1 G. Sudarasana Financial Management : Himalaya Third
Reddy Principles and Practice Publishing House

10. Reference Books

11. List of Journals/Periodicals/Magazines/Newspapers/Web sources

The students will have to refer to past issues of the following journals in order to get relevant topic/information pertaining to the subject.
● Corporate India
● Capital Market
● Business Standard
● The Economic Times
● Financial Express
● Chartered Financial Analyst
● CFA Reader

Theory Assignment
Instructions:
1. This is an individual handwritten assignment.
2. Students should write in hand, answers to the questions given below.
3. The assignment should have a cover page as per the format provided in the academic essentials document.
4. The handwritten assignment has to be scanned and converted into a single PDF file.
5. Label your individual assignment PDF file as: FOFM_Student Name_Roll Number
6. Wrongly labeled PDF files will not be assessed.

Questions for Theory Assignment:

42
1. Discuss the scope and objectives of financial management
2. Define financial planning with its objectives and process.
3. Explain the concept of capital structure and capitalisation. Discuss determinants of capital structure.
4. Define working capital and operating cycle and discuss factors affecting working capital. Discuss 5 problems ( computation of Working
capital)

5. Define inventory and its objectives, components, cost of inventory.

Practical Assignment
Instructions:
1. This is a group assignment.
2. The assignment should have a cover page as per the format provided in the academic essentials document.
3. Only the Group Coordinator should upload the Practical Assignment.
4. The cover page should include the names and roll numbers of only those group members who have contributed to the assignment. If a
group member's name is not included in the cover page, that student will not get marks for the assignment.
5. The assignment has to be typed in MS Word (Formatting: Times New Roman, normal font 12, headers font 14 bold, 1.5 spacing)
6. The whole assignment has to be converted into a single PDF file.
7. The group coordinator should label the practical assignment PDF file as: FOFM_Group Number
8. Wrongly labeled PDF files will not be assessed.

Assignment
1. For the company allotted to you, do as under.
2. Identify financial objectives of the company and also find the status of capitalisation, Policy of working capital in the company.
3. Analysis of leverage using EBIT-EPS analysis of companies and the relevant ratios
4. Identify current assets and liabilities of a company, calculate liquidity and leverage ratios.
5. Discuss the cash budget of a imaginary company and provide the estimation

Allocation of Practical Assignments Companies

Group No. Company Allocated
1 3M India Ltd.

43
 2 A B B India Ltd.
3 A C C Ltd.
4 A P L Apollo Tubes Ltd.
5 Abbott India Ltd.
6 Larsen & Toubro Ltd.
7 Adani Enterprises Ltd.
8 Adani Green Energy Ltd.
9 Adani Ports & Special Economic Zone Ltd.
10 Mahindra & Mahindra Ltd.
11 Lupin Ltd.
12 Adani Wilmar Ltd.
13 Aditya Birla Fashion & Retail Ltd.
14 Alkem Laboratories Ltd.
15 Ambuja Cements Ltd.
16 Apollo Hospitals Enterprise Ltd.
17 Ashok Leyland Ltd.
18 Asian Paints Ltd.
19 Astral Ltd.
20 Atul Ltd.
21 Aurobindo Pharma Ltd.
22 Avenue Supermarts Ltd.
23 Bajaj Auto Ltd.
24 Balkrishna Industries Ltd.
25 Bata India Ltd.
26 Bayer Cropscience Ltd.
27 Berger Paints India Ltd.
28 Bharat Electronics Ltd.
29 Bharat Forge Ltd.
30 M R F Ltd.

44
31 Bharti Airtel Ltd.
32 Biocon Ltd.
33 Bosch Ltd.
34 Britannia Industries Ltd.
35 Macrotech Developers Ltd.
36 Cipla Ltd.
37 Coforge Ltd.
38 Colgate-Palmolive (India) Ltd.
39 Container Corpn. Of India Ltd.
40 Coromandel International Ltd.
41 Crompton Greaves Consumer Electricals Ltd.
42 Cummins India Ltd.
43 D L F Ltd.
44 Dabur India Ltd.
45 Deepak Nitrite Ltd.
46 Delhivery Ltd.
47 Divi'S Laboratories Ltd.
48 Dixon Technologies (India) Ltd.
49 Dr. Reddy'S Laboratories Ltd.
50 Eicher Motors Ltd.
51 Endurance Technologies Ltd.
52 F S N E-Commerce Ventures Ltd.
53 G A I L (India) Ltd.
54 Gland Pharma Ltd.
55 Glaxosmithkline Pharmaceuticals Ltd.
56 Godrej Consumer Products Ltd.
57 Grasim Industries Ltd.
58 Gujarat Fluorochemicals Ltd.
59 Ltimindtree Ltd.

45
60 H C L Technologies Ltd.
61 Havells India Ltd.
62 Hero Motocorp Ltd.
63 Hindalco Industries Ltd.
64 Hindustan Petroleum Corpn. Ltd.
65 Hindustan Unilever Ltd.
66 Hindustan Zinc Ltd.
67 Honeywell Automation India Ltd.
68 I T C Ltd.
69 Indian Hotels Co. Ltd.
70 Indian Oil Corpn. Ltd.
71 Indian Railway Catering & Tourism Corpn.
Ltd.
72 Laurus Labs Ltd.
73 Indus Towers Ltd.
74 Info Edge (India) Ltd.
75 Infosys Ltd.
76 Interglobe Aviation Ltd.
77 Ipca Laboratories Ltd.
78 Jubilant Foodworks Ltd.
79 Kansai Nerolac Paints Ltd.
80 L & T Technology Services Ltd.

46
4. Macro Economics

Syllabus

1. Course Description
Macroeconomics course provides an overview of macroeconomic issues: the determination of output, employment, unemployment, interest
rates, and business cycle. The main tools of the economy- Monetary and fiscal policies are discussed. The course introduces basic models of
macroeconomics and illustrates principle theory of J.M. Keynes which has laid foundation to major economic policies.

2. Course Objective
This course aims to provide students with an understanding of the behaviour and working of the economy as a whole. Additionally, it
introduces students to different economic aggregates and helps them appreciate the inter-relationships.
New theories in economics are introduced, and a strong practical orientation using assignments and short cases based on newspaper reports
will ensure that students begin to develop and apply economic reasoning to business and public policy situations.

3. Learning Outcome
● To construct the aggregate demand and aggregate supply model of the macro economy and use it to illustrate macroeconomic
problems and potential monetary and fiscal policy solutions.
● Define and measure of national income and rates of unemployment and inflation
● Identify the phases of the business cycle in market economy.
● Define money and the money supply and to describe the process of money creation by the banking system and the role of the
central bank.
● Explain the mechanism and institutions of international trade and their impact on the macro economy.

4. Course duration: 45 hours

47
5. Number of credits: 03

6. Course Content:
Uni Topic No. of Percent
t Session Weightag
No. s e
I Introduction 11 25 %
Meaning, importance of Macro Economics

National Income: Meaning of NI and Circular

flow of NI (Up to Four Sector economy)
Stock and flow concept, NI at Current Price and NI
at Constant Price, Various Concept of NI(GDP,
GNP, NNP,NDP), Personal income, Disposable
Income
Methods for measurement of NI
Difficulties in measurement of NI
Money, Banking and Monetary Policy
Definition of Money and Money Functions
Commercial Banks: meaning and functions,
RBI: Meaning, role, and functions
Monetary policy- Meaning, Objective, Tools,
and Limitation

48
II Keynesian Theory (Income Determination) 14 30%
Keynes’ Consumption Function and concept of
Aggregate demand.
Investment Function
Investment Multiplier
Government expenditure and Tax multiplier
Foreign Trade multiplier
Balance Budget Multiplier.
Glance of union budget and all types of deficits
Fiscal policy
Liquidity Preference theory.
III Balance of payment overview 9 20%
Basic Understanding of exchange rate
Difference between balance of trade and
payment.
Structure of Balance of Payment Accounts.
Balance of payment imbalance and corrective
measures.
Introduction to international trade and finance
IV Macro-Economic Issues: 11 25%
Inflation
Causes of Inflation & Types: demand pull and cost
push, creeping, walking, running,

49
 hyperinflation
Measures to control Inflation Concepts
of Deflation and stagflation
Business cycle
Features, causes and phases
Theories of Business Cycle: Climatic theory
Psychological theory, Under Consumption,
Monetary, overinvestment and Keynesian
theory
Unemployment
Meaning, types, causes, and Economic effects of
unemployment
Inequality and Poverty (in India and Commons)

7. Pedagogy
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies
4. Management Games

8. Topics for assignments, presentations, and case studies

The list will be given by the instructor at the beginning of the semester.

9. Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme given below:

50
 1 Assignments / Presentations/ Quizzes / Class Participation 30% (Internal
etc. Assessment)
2 Internal Examination 20% (Internal
Assessment)
3 External Examination 50%(External
Assessment)

10. Text Books

Sr. No. Author(s) Name of the book Publisher Edition
1 Mankiw N.G Macro Economics Worth Publication. 5th Edition

11. Reference Books

Sr. Author/s Name of the Book Publisher Edition
No.

1 M. L. Jhingan Macro Economics Vrunda 6th

Publishing
Pvt
Ltd
2 D. M. Mithani Macro Economics Himalaya Latest
Publication
3 M. L. Taneja and Indian Economy, Economics Vishal Latest
R. of Development and Publishing
M. Myer Planning Company

12. List of Journals/Periodicals/Magazines/Newspapers:

The students will have to refer to past issues of the following journals in order to get relevant topic/information pertaining to the subject.

51
 ● Economic Survey
● RBI Handbook
● Economic and Political Weekly
● Indian Journal of Economics and Business
● International Journal of Economics and Research
● Down to Earth Magazine
● Banking and Finance.
● Business Standard
● The Economic Times
● Financial Express
● The Hindu.

Assignment-1: Theory Assignment:

This is an individual and handwritten assignment and is worth 10 marks. You need to upload all the pages in a single pdf file.

Answer the following questions:

1. Explain the two, three, and four-sector models of the circular flow of national income.
2. Explain the investment multiplier concept. Also, briefly discuss about the foreign trade multiplier.
3. Explain the concept of monetary policy and its instruments.
4. Explain the concept of stock of flow of money. Discuss the money functions.
5. What is international trade and finance? When is the balance of payment said to be in equilibrium?

Assignment 2: Practical Assignment

This is a group assignment and carries 10 marks. Each group should perform the task mentioned against their group number, in the table

52
below the explanation of tasks. This assignment has to be typed. It should be 800 - 1000 words.

Presentations topics:

• Discuss unemployment and its types. How does unemployment contribute to global problems?
• Macroeconomics is based on cycles, interrelations and regularity. Explain business cycle and its consequences?
• Banks and their role in the economy.
• Explain Fiscal Policy and its instruments. (Explain it well with situations)
• How do international finance, balance of payments and imports and exports contribute to form a part of macroeconomic study? (Explain
with one case or example)
• Explain the cause of inequality and poverty in India and its economic effects.

Group numbers and tasks allotted to each group are:

Group Number Task

1, 7, 13, 19, 25, 31, 37 ,44 1
2, 8, 14, 20, 26, 32, 38 ,45 2
3, 9, 15, 21, 27, 33, 39,43 3
4, 10, 16, 22, 28, 34, 40 ,46 4
5, 11, 17, 23, 29, 35,42,47 5
6, 12, 18, 24, 30, 36,41,48 6

Project: Presentation
This component will be an extension of the practical assignment and will be worth 5 marks. On the basis of the written analysis for the Practical
Assignment, group members have to prepare a presentation in PowerPoint/Google Slides. The hard copy of this presentation has to be submitted
exactly like the submission of Theory Assignment and Practical assignment. The timetable for group presentations will be declared later.

Note: In case of any queries, you may contact Ms Griva Raval at griva.raval@glsuniversity.ac.in. Please see the Tentative Academic
Calendar attached at the beginning of this pamphlet, for the submission date.

53
5. Basics of Marketing Management – I

Syllabus
1. Course Description
This course is a study of the basic concepts of applied marketing. It demonstrates an understanding of the basic principles of marketing.
It covers theoretical perspective and its application in a complex marketing environment.

2. Course Objective
The objective of this course is to facilitate understanding of the conceptual framework of marketing and its applications in decision
making under various environmental constraints.

3. Learning Outcomes
After the successful completion of the course the students will learn the importance of marketing. The students will explore the career
prospects in marketing beyond selling. The course is focused upon the basics of marketing mix including product, price, place
and promotions with its managerial implications.

4. Number of credits: 03

5. Course Content:
Unit Topic Percent
No. weightage

54
1 Overview of Marketing 25 %
● Marketing
● Marketing Philosophies
○ Production Orientation
○ Sales Orientation
○ Product Orientation
○ Market Orientation
○ Societal Orientation
○ Green Marketing
○ Relationship Marketing
● Difference between Sales and Marketing Orientations
● Core concepts of Marketing
● Extended Marketing Mix
● Role of Marketing in society
● Importance of Marketing

2 Understanding Markets 25 %
● Understanding the consumer market and business market
● Market segmentation: Meaning and Importance
● Bases for segmenting consumer markets
o Geographic
o Demographic
o Psychographic

55
 o Behavioural
● Market Targeting - Effective Segmentation criteria
● Evaluating and selecting the market segments – full
market coverage, multiple segments, single
segments, individuals as segments
● Positioning – Meaning and Bases

3 Consumer Behaviour 25 %
● Importance of Understanding Consumer
● What does the customer buy? High involvement
and low involvement products
● Types of Consumer Buying Decisions
and Consumer Involvement
● Factors influencing consumer behaviour: o
cultural,
o social,
o personal,
o psychological
● Consumer Decision Making Process
● Post Purchase Behaviour

56
4 Products and Brands: Building Customer Value 25 %
● What is a Product?
o Product levels
o Types of consumer product
● Product Items, lines and mixes
o line extensions and line contraction (in brief)
● Product Life Cycle marketing strategies ●
Branding – Meaning and Benefits
● Branding strategies - Manufacturer’s vs Private
brands, Individual vs Family Brand, Co-branding
● Packaging and Labelling

6. Pedagogy
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games

7. Topics for assignments, presentations, and case studies

The list will be given by the instructor at the beginning of the semester.

8. Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme given below:

57
 Assignments/Presentations/Quizzes/Class Participation etc. 30% (Internal Assessment)

Internal Examination 20% (Internal Assessment)

External Examination 50% (External Assessment)

9. Textbooks
Sr. Author(s) Name of the book Publisher Edition
No.

1 Philip Kotler, Marketing Management A Pearson XIV

Kevin South Asian Education
Lane Keller, perspective
Abraham Koshi,
Mithileshwar Jha

2 Lamb, Hair, Sharma MKTG A south Cengage I

and Mc Daniel Asian Perspective Learning

3 Rajan Saxena Marketing Management Tata IV

McGraw
Hill

4 Ramaswamy and Marketing Management Sage VI

Namakumari Indian Context
Global Perspective

58
 10. Reference Books
Sr. Author(s) Name of the book Publisher Edition
No.

1 Dr. S H Kazmi Marketing Management Excell Books I

2 Neelamegham Marketing Management Vikas Publication I

3 R. B. Rudani Marketing Management S Chand & Co III

11. List of Journals/Periodicals/Magazines/Newspapers/Web sources:

1. Business Standard
2. The Economic Times (Brand Equity Supplement)
3. Financial Express (Brand Wagon Supplement)
4. Business Today
5. Business India
6. Business World
7. Pitch
8. Indian Management –Monthly Journal from AIMA
9. Indian Journal of Marketing

Assignment 1: (Theory Assignment)

This is an individual and handwritten assignment. You need to upload the same in one pdf file.
Five Video Links have been provided and every student has to give a 1-page write-up of what were the main learnings from each of the video

Questions for Theory Assignment:

1. Seth Godin: "How to get your ideas to spread"
https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread#t-601768

59
0. Sarah Willersdorf: "What brands can learn from online dating"
https://www.ted.com/talks/sarah_willersdorf_what_brands_can_learn_from_online_dating

0. Gaby Barrios: "Why gender-based marketing is bad for business"

https://www.ted.com/talks/gaby_barrios_why_gender_based_marketing_is_bad_for_business

0. Bozoma Saint John: "The creative power of your intuition"

https://www.ted.com/talks/bozoma_saint_john_the_creative_power_of_your_intuition#t-424749

0. Dan Cobley: "What physics taught me about marketing"

https://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing

Assignment 2: (Practical Assignment)

What is a Unicorn
A unicorn startup is a term used to describe a privately held startup company with a valuation of over $1 billion. Unicorn startups are often
innovative and disruptive companies that operate in various sectors, such as technology, e-commerce, finance, healthcare, and more. They
typically experience rapid growth and attract significant investment from venture capitalists and other investors. These companies often leverage
advanced technologies, business models, or market strategies to gain a competitive edge and capture a large market share.

Unicorns in India exemplifies its startup ecosystem's entrepreneurial drive and potential. These innovative companies are revolutionising
industries, addressing societal challenges, fueling economic growth, and generating employment opportunities.
Despite regulatory obstacles and fierce competition, both the Indian government and the business sector are actively supporting startups. The
influence of unicorns in India has had a massive impact on its economy, and society is set to persist, with more pioneering enterprises aspiring to
attain this esteemed status in the times ahead.

Please find below the list of top 54 unicorns of India

Entry Valuation
o Company Sector ($B) Entry

60
 Aug-
1 Zepto Quick commerce 1.4 2023
Sep-
2 Molbio Diagnostics Healthtech 1.53 2022
Aug-
3 Shiprocket Aggregator 1.23 2022
Jul-
4 OneCard Fintech 1.3 2022
Jun-
5 Leadsquared SaaS 1 2022
Jun-
6 Purplle E-Commerce 1.1 2022
Jun-
7 PhysicsWallah Edtech 1.1 2022
Open Financial May-
8 Technologies Fintech 1 2022
Mar-
9 Games24x7 Gaming 2.5 2022
1 Mar-
0 Oxyzo Financial Services Fintech 1 2022
1 Mar-
1 Amagi Media Labs SaaS 1 2022
1 Mar-
2 CredAvenue Marketplace 1.3 2022
1 Feb-
3 Hasura SaaS 1 2022
1 Uniphore Software Feb-
4 Systems SaaS 2.5 2022
1 Feb-
5 XpressBees Logistics Logistics Services 1.2 2022
1 LivSpace Interior Design 1.2 Feb-

61
6 2022
1 Feb-
7 ElasticRun Logistics Services 1.4 2022
1 Feb-
8 Polygon Web3 Infrastructure 10 2022
1 Jan-
9 DealShare E-Commerce 1.62 2022
2 Jan-
0 DarwinBox SaaS 1 2022
2 Jan-
1 LEAD School Edtech 1.1 2022
2 Jan-
2 Fractal SaaS 1 2022
2 Dec-
3 GlobalBees Aggregator 1.1 2021
2 Dec-
4 Mamaearth D2C 1.07 2021
2 Dec-
5 Pristyn Care Healthtech 1.4 2021
2 Nov-
6 Slice Fintech 1 2021
2 Nov-
7 Upstox Fintech 3.4 2021
2 Nov-
8 Spinny Marketplace 1.5 2021
2 Nov-
9 NoBroker Proptech 1 2021
3 Nov-
0 Mensa Brands Aggregator 1.2 2021
3 Nov-
1 CureFit Healthtech 1.5 2021

62
3 Nov-
2 The Good Glamm Group D2C 1.2 2021
3 Oct-
3 Acko Fintech 1.1 2021
3 Oct-
4 Cardekho Marketplace 1.2 2021
3 Oct-
5 Rebel Foods Foodtech 1.4 2021
3 Cryptocurrency Oct-
6 CoinSwitch Exchange 1.9 2021
3 Oct-
7 Licious D2C 1 2021
3 Sep-
8 Vedantu Edtech 1 2021
3 Sep-
9 Apna.co Marketplace 1.1 2021
4 Sep-
0 Mobile Premier League Gaming 2.3 2021
4 Aug-
1 Zetwerk Marketplace 1 2021
4 Aug-
2 Blinkit E-Commerce 1 2021
4 Aug-
3 Eruditus Edtech 3.2 2021
4 Cryptocurrency Aug-
4 CoinDCX Exchange 1.1 2021
4 Aug-
5 upGrad Edtech 1.2 2021
4 Aug-
6 MindTickle SaaS 1.2 2021
4 BharatPe Fintech 2.8 Aug-

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 7 2021
4 Jul-
8 OfBusiness NBFC 1.5 2021
4 Jul-
9 Droom Marketplace 1.2 2021
5 Jul-
0 BlackBuck Logistics Services 1 2021
5 Jun-
1 BrowserStack SaaS 4 2021
5 May-
2 Zeta Fintech 1.4 2021
5 May-
3 Moglix B2B E 1 2021
5 Apr-
4 Urban Company Marketplace 2.1 2021

Selection /Choice of Unicorn

@ Each group can select an Unicorn of their choice.
@ The Group has to register their suggested unicorn with their concerned faculty
@ No Unicorns can be repeated
@ The group also has an option to choose an unicorn from the list
https://www.investindia.gov.in/indian-unicorn-landscape

What to research/ present about the Unicorn in the poster presentation

@ The group has to do a poster presentation on the idea / concept behind the start-up, the problem solved, the solution given
@ The points to consider for the presentation
● What customer challenge did the unicorn solve
● How did they solve it
● The actual product/ service
● The team behind the innovation

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What is Poster Presentation
@ A poster presentation is a way to communicate your research or your understanding of a topic in a concise and visually engaging format.
@ Each group can use a poster/ prop to explain about the uniqueness of their Unicorn
@ The group has the freedom to additionally make props, presentation along with the poster to make their presentation more lucid
@ Marking shall be on the basis of the content, context and creativity.

Project: Presentation
This component will be an extension of the practical assignment and will be worth 5 marks. On the basis of the written analysis for the Practical
Assignment, group members have to prepare a presentation in Power Point/Google Slides. The hard copy of this presentation has to be submitted
exactly like the submission of Theory Assignment and Practical assignment. The time table for group presentations will be declared later.

Note: For any queries, please contact Dr. Vineeta Anand or Dr. Rikita Thakkar at vineeta.gangal@glsuniversity.ac.in or
rikita.thakkar@glsuniversity.ac.in

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6. Business Statistics

Syllabus

The student will understand the basic statistical concepts and terminology involved in Measures of central tendency and dispersion,
probability, correlation, regression. .
1. Course Objective
The course focuses on how to interpret and solve business-related word problems and to develop simple Statistical models from a business
perspective. To create a better understanding of Statistical concepts in solving business and commerce related problems.
2. Learning Outcomes
The course serves as a good foundation for further study in management, accountingmarketing and finance.
3. Course duration: 45 hours
5.Number of credits: 03

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4. Course Content

Unit Topic No of Percent

No. Sessions weightage
1 ➢ Measures of Central Tendency 11 25 %
 Introduction to Ungrouped & Grouped Data
 Arithmetic Mean
 Weighted Mean
 Geometric Mean and Harmonic
Mean (Only Ungrouped Data)
 Median
 Mode (Ungrouped and Continuous Data)
 Quartiles
 Deciles
 Percentiles
➢ Measures of Dispersion
 Range & its Coefficient
 Quartile Deviation & its Coefficient
 Mean Deviation & its Coefficient
 Variance
 Standard Deviation
➢ Coefficient of
Variation
Applications

67
2 Probability 11 25 %
 Basic Concepts: Random Experiment
, Events, Sample Space, Mutually Exclusive
Events, Equally Likely Events, Independent
Events, Dependent Events
 Definition of probability of an
Event,Statistical or Empirical
definition of probability
 Conditional Probability
 Addition and Multiplication Rules
ofProbability (without proof)
 Bayes’ Rule (without proof)
 Applications
3  Correlation 12 25 %
 Definition, Meaning and
interpretation,Properties, Importance
of correlation
 Correlation Coefficient
 Types of Correlation
 Scatter Diagram Method and its limitations
 Karl Pearson's Product Moment Method:
Assumptions, Merits and Demerits
 Spearman's Rank Correlation and its uses
 Coefficient of Determination and its interpretation
 Bivariate data for correlation - Finding
correlationcoefficient using Karl Pearson method
for bivariate data.
 Probable Error
 Applications

68
 4  Regression 11 25 %
 Meaning and importance of regression
 Regression Lines and Regression
Coefficients, properties and their
uses
 Equations of Regression Lines
 Difference between Regression & Correlation
 Equations of Regression Lines
 Bivariate data for regression - Regression lines by
bivariate data method
 Difference between Regression & Correlation
Applications

5. Pedagogy
The following pedagogical tools will be used in this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Case Analysis
6. Topics for assignments, presentations, and case studies
The list will be given by the instructor at the beginning of the semester.

7. Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme givenbelow:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)

69
 3. External Examination 50% (External Assessment)

8. Basic Text Books

Sr. Author(s) Name of the book Publisher Edition

No.
T1 S P Gupta Statistical Sultan Chand Latest
Methods & Edition
Sons
T2 P N Arora, S Arora, Comprehensive S. Chand Latest
Sumeet Arora Statistical Methods Edition
T3 D P Apte Statistical Tools Excel Latest
for Managers using Publishing Edition
Microsoft Excel House

9. Reference Books

Sr. Author(s) Name of the book Publisher Edition

No.
1 S C Gupta & V K Fundamentals of Sultan Chand & Latest
Kapoor Mathematical Statistics Sons Edition
2 J K Sharma Business Statistics Pearson Latest
Edition
3 Levin & Rubin Statistics for Management Pearson Latest
Edition
4 Anderson, Statistics for Business and Cengage Latest
Sweeney, Williams Economics Publications Edition
5 Levine, Stephen & Statistics for Managers using Pearson Latest
Others Microsoft Excel Edition

70
 10. List of Journal / Periodical / Magazines / Newspapers / Web sources:
1. www.statsci.org/datasets.html (Data sets)
2. www.math.uah.edu/stat (Virtual laboratories in Statistics)
3. www.openstat.info/OpenStatMain.htm
4. www.amstat.org/publications/jse/jse-data-archive.html (Research Journals, magazines)
5. www.amstat.org/publications/chance (Chance magazine)
6. www.amstat.org/publications/stats (STATS: the magazine for students of Statistics)
7. www.freestatistics.org (for online software and search)
Theory Assignment

Topic: Measure of Central Tendency and Dispersion.

Instructions:
● This is an individual handwritten assignment.

● Students should write in hand, answers to the questions given below.

● The assignment should have a cover page as per the format provided in the pamphlet.
● The handwritten assignment has to scan and converted into a single PDF file.

● Label your individual assignment PDF file as: Roll No._Name Subject

● Wrongly labelled PDF files will not be assessed.

Questions:
1) Write advantages and disadvantages of Arithmetic Mean.

71
 2) Explain in detail variance and Standard Deviation.
3) Calculate mean, median and mode from the following data:

Marks 0 20 40 60 80 100 120

No. of
80 76 50 28 18 9 3
students

4) Find the mean and standard deviation of the distribution:

Size 20 21 22 23 24
Frequency 6 4 5 1 4
5) The following table represents the marks obtained by a batch of 10 students in certain class tests in statistics and accountancy.
Serial no. 1 2 3 4 5 6 7 8 9 10
Marks in 53 55 52 32 30 60 47 46 35 28
statistics
Marks in 57 45 24 31 25 84 43 80 32 72
accountancy

Indicate in which subject is the level of knowledge higher?

Practical Assignment & Presentation
Overall Topic: Correlation & Regression
No. Title of the Practical Assignment
1 Height & Weight of Individuals

2 Income & Expenditure of Individuals

3 Expenditure & Savings of Individuals

4 Marks in any two subjects of Semester 4

72
 5 Result of 10th & 12th of Students

Pedagogy of Practical Assignment:

1) A group of 10 students is to be made according to the roll numbers such as Group 1 is 1-10, 1Groip 2 is 1-20 and so on. Define the one
person from the group as a co Ordinator.
2) Topics of assignment are distributed among the groups by faculty in charge.
3) Each student in the group has to collect the data from 50 individuals on the given topic.
4) Each group Co Ordinator has to compile the data of each member of the group.
5) Enter the compiled data in Excel Sheet.
6) Find the answers of listed questions using Data Tools in Excel.
7) Take copy of output summary and datasheet.
8) Prepare presentation on the Correlations & Regression.

Topic Group Number

No.
1 1, 6, 11, 16, 21, 26, 31, 36, 41, 46
2 2, 7,12, 17, 22, 27, 32, 37, 42, 47
3 3, 8, 13, 18, 23, 28, 33, 38, 43,48
4 4, 9, 14, 19, 24, 29, 34, 39, 44
5 5, 10, 15, 20, 25, 30, 35, 40, 45

73
7. Communication Skills

Syllabus

Course Objective:
 To introduce the concept of Communication
 To establish the importance of Communication in the world of Business
 To inculcate Writing, Speaking & Presentation Skills among students
 To introduce students to Business Etiquette
Number of credits: 03

Course Content:

Unit No. Topic Percent Weightage

1 Basics I : 20 %
 Concept & Process of Communication,
 Importance, Purpose, Principles,
 Barriers to Communication
2 Basics II:
 Types of Communication: Verbal & Non-verbal
 Verbal: Oral & Written – their forms, advantages & limitations
 Non-verbal: forms, advantages & Limitations
3 Speaking & Presentation Skills: 20%
 Characteristics of good speech
 Presentation, its types, Key Components of Presentation

74
  Pre-Presentation Preparations: Planning a Presentation, Organizing the Content, Designing
Presentation Visuals, Delivery
 On the day of Presentation: Grooming, Non-verbal component, Vocal Component, Handling the
query
4 Resume writing & Personal Interview: 20%
 Format and lay out of letter writing and E-mails
 Cover letter/Application Letter
 Resume , Curriculum Vitae & Bio- Data
 Types of Resume
 Interviews: Purpose, types, stages
 Preparing for the interview, During the interview & After the interview
 Frequently asked interview questions

Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme given below:

1 Assignments /Presentations/Quizzes /Class Participation/Viva etc. 30% (Internal Assessment)

2. Internal Examination (From Unit 1 to 4) 20% (Internal Assessment)
3 External Examination (From Unit 1 to 4) 50% (External Assessment)

Reference Books

Sr. No. Author(s) Name of the book Publisher Edition

1 Hynes, Geraldine Managerial Tata McGraw- Latest
Communication Hill
2 Taylor and Chandra Communication for Pearson Fourth
Business
3 Payal Mehra Business Pearson First
Communication for
Managers

75
List of Journals/Periodicals/Magazines/Newspapers:
1. The Times of India
2. Mint
3. The Indian Express
4. The Economic Times
5. The Hindu
6. Pratiyogita Darpan

Theory Assignment

This is an individual assignment and will be of 10 marks. Students should write in hand, answers to the questions given below. Assignment
should have a cover page as per the format provided in this pamphlet. All pages should have name & roll number of the student. All these pages
should then be converted into a single PDF and uploaded on the link shared with them in due course.

1. Explain the concept and process of Communication, giving real life examples.
2. Write a note on non-verbal communication.
3. Explain the ways in which you would make your presentation more effective.
4. Draft your own resume.

Viva –voce

Instead of practical assignment & its presentation, there will be a viva voce consisting of two components namely: 1. PowerPoint
Presentation (Group Assignment) & 2. Personal Interview (Individual)
The topics for PowerPoint presentation are as under:

Group Number Topic

76
 1 13 25 37 49 Communication and Diversity in the workplace

2 14 26 38 50 Analysis of a film focusing on barriers of communication

3 15 27 39 51 Emoticons and non-verbal communication

4 16 28 40 52 Whatsapp and barriers of communication

5 17 29 41 53 Communication and Culture

6 18 30 42 54 Impact of Work from Home on Interpersonal Communication

7 19 31 43 55 Effective use of Email Communication

8 20 32 44 56 Respecting Privacy in Digital Age

9 21 33 45 57 Cyber bullying on social media

10 22 34 46 58 Effective communication styles of leaders

11 23 35 47 59 Impact of Personality Traits on leadership and communication

12 24 36 48 60 Analysis of a film focusing on non-verbal communication

This is a group assignment. Students are required to write a script as well as PPT on the given topics. The group coordinator will need to upload
the script (in Word format) and PPT slides for the same. The time table for group presentations will be declared later. Please see the Tentative
Academic Calendar attached at the beginning of this pamphlet, for the submission date.

77
Month-Wise Planned Syllabus

PLANNED SYLLABUS Entrepre

Statistics for
2023-24 Subject neurship Management of Human Foundations of Financial Macro Basics of Marketing Communicatio
Business
SEM 2 (HONORS) Name & Resources Management Economics Management-I n Skills
(Using Excel)
SEC A,B,C,D,E Entrepre
Prof. CA Prof. Dr. Nirja
Subjects Dr.Rikita Mr. Urjit Dr. Pooja Dr. Seema Dr. Swati Prof.Griv Dr.Sona Dr. Pinal Mrunal Faculty Dr. Minal Reeti
Divisions Rajvi Minouti Maitrey Vasavad
taken by Thakkar Kavi Sharma Pandit Shah a Raval m Barot Mehta Name ---- Joshi Pandya
Shah Jani Bhagat a
A Unit
B 2:Introducin
g the Unit-I Unit 2
Unit-1 Unit IV Unit 3 Unit 1
Entreprene Unit I Meaning , Basics
Introductio Unit:2 Inventor Consum Overview
ur till Capitalization Scope & of Non- Unit 1
November-December C Unit: 3 n & Pre Procure y Unit 2 Unit 1 er of MCD MCT,
common & Financial Objectives of Verbal Basics I
Procurem ment Manage Behavio Marketin
mistakes Planning Financial Commu
ent Management ment ur g
made by nication
D Entreprene
E urs
Unit Unit 3
A Unit: 3 Unit-1 Unit I contd... Unit IV Unit3 Unit2
2:Introducin Unit II Speakin
B Perform Introductio Unit:2 Inventor Consum Underst
C g the Working Correlati Probabili g and Unit 1
January ance n & Pre Procure Unit -III y er anding
Entreprene capital on ty Present Basics I
D Apprais Procurem ment Cash Manage Behavio Marketin
ur-Module management ation
E al ent Management ment Unit 3 ur g
complete Skills
A
B
Unit 4
Unit 3:Self Unit 4
Unit 3: (REsum
Discovery- Unit II Unit 4 Brandin Unit 4:
Training Unit-4 Unit:4 Unit -III e
Emerging Working Product g, Regress Probabili Mock
February-March C models of
& Industrial Sepratio Cash
capital
Unit 4
and Packagi ion ty
Building
Interview
Develop Relations n Management &
Entreprene management Brand ng and s
ment Interview
urship labeling
s)
D
E

78