Institute of Information Technology & Management, New Delhi

Academic Circular 4/2007

Revised on 23rdJanuary, 2023

PROJECT WORK METHODOLOGYFOR BBAVI SEMESTERSTUDENTS

Objective

1. Students of BBA Semester VI are to carry out a project as part of curriculum. At

the end of the semester the students are to submit a written project report. The objective
of this Circular is to standardise the format of submission of the project report and to lay
guidelines to conduct the project including methodology.This project work is the
training for applying theoretical concepts, tools & techniques to a live
situation/problem and writing a Technical Report.

2. AsUniversity
per the syllabi
Schemeof BBA (Paper codeBBA-312), students of Semester VI are to write a
for Project
project report comprising of 6 credits. The project report has two components, viz.

(a) External : Project Viva (50 Marks), where viva on written report
would be undertaken by an external examiner.

(b) Internal : Conduct &Submission Project Report (50 Marks) It

involves conduct of study & submission of
report, presentations & viva at the Institute.

Scope of theProject

3.It is partly responsibility of the student to find a relevant topic for his/her project. The topic is
to be decided in consultation with the guide allotted to the student. Topic once fixed cannot be
changed.The project work would be based on primary data or secondary data or both. Each
student is required to carry out the work and submit the report individually. ANY
PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY
REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE
REPEATED AFRESH.STUDENT MUST ENCLOSE PLAGIARISM REPORT OF
THEIR PROJECT TO AVOID DUPLICACY OF WORK.

Proposal

4.The project proposal should be about one/two page long and must be submitted in writing to
your respective guide. The format of the proposal is attached as Appendix A. All students are
required to submit the project proposal by 28th February, 2023

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Final Report
5.The Guidelines for methodology to be adopted for conducting the project are attached
as Appendix-B. The format for compilation of project report is attached as Appendix-C.
Project reports are to be compiled as per laid down guidelines.
Schedule

6.The schedule, various milestones and evaluation methodology is given in the table below. The
schedule is to be adhered to by all the students:

To be Completed Activity Marks Allotted Remarks

by Date
March 3, 2023 Briefing about the project
guidelines to the students.
March 10, 2023 Submission of Project Proposal to 5 Refer Appendix A.
the respective guides &
finalisation of title, objectives,
scope & methodology.
March 18, 2023 Submission of Questionnaire 10 -
(after prior discussion with
Project Guides) and Chapter-1 &
2.
April 12, 2023 Submission of Chapter-3, Data 10
analysis & Interpretation
(Chapter-4) and Chapter-5.
April 25, 2023 First Draft of the report to the Refer Appendix B &
respective guides. C.
May 1, 2023 Submission of Final Report (one 5 .
hard copy in spiral binding) to the
respective guides.

2nd Week of May Internal Presentation and Viva to 10 A power point

the Internal Board of Examiners. presentation of 10
minutes and viva by
each student
May 25, 2023 Submission of 2 copies Final 10 -
Hard Bound Report and CD to the
respective guides.
As Notified by the External Viva before the external 50 Project Viva.
University examiner.
Total Marks 100
The list of faculty guides assigned to the students shall be issued separately and displayed on
Notice Board.

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 Appendix-A
(Refer Para 4)

PROJECT PROPOSAL

Each student is to submit a written project proposal to their respective guides. The
project proposal must comprise the following aspects:

1. Title of the Project: Title should be meaningful and should convey the broad aspects
that will be covered in the body and the scope of the project.

2. Organisation/Company: Mention the name of organisation/companyand the functional

area (e.g. marketing, finance and human resource) where you intend to do your project.
Briefly explain the nature of the organisation and its business.

3. Objectives: Explain the objectives and the scope of the project along with functional area
that will be covered in the study.

4. Methodology:

(a) Explain the methodology for data collection.

(b) Explain the techniques proposed to be used for data analysis.

5. Tools: Explain the statistical tools and software tools e.g. SPSS/MS Excel or any other
that you propose to use in the project.

ONCE THE TITLE & THE ORGANISATION IS FIXED, IT

CANNOT BE CHANGED.

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 Appendix-B
(Refer Para
5)

METHODOLOGY OF PROJECT WORK

The methodology for carrying out the project is given in the following paragraphs. Each student
is to compile his/her study in five chapters as detailed below:

Chapter-I: Introduction

This chapter is to include the following aspects:

ProfileOrganisation/Company: Briefly explain the nature of the organisation and its business.
It should include type of industry & business in which the company is operating, its vision &
mission, geographical & functional area of operation, size of organisation & its structure,
turnover, market share & position of the company in the industry, product range, present
leadership, strengths & weaknesses, if any.

Theoretical Framework: A brief theoretical description of concepts, tools and techniques used
in project along with definition of key words and formulae etc. should be included.

Chapter-II: Literature Review

A literature review is an account of what has been published on a topic by accredited scholars
and researchers. Literature review is a text written by someone to consider the critical points of
current knowledge including substantive findings, as well as theoretical and
methodological contributions to a particular topic. Often, it is part of the introduction to an essay,
research report, or thesis. In writing the literature review, the purpose is to convey the knowledge
and ideas that have been established on a topic, and what their strengths and weaknesses
are. As a piece of writing, the literature review must be defined by a guiding concept (e.g.,
your research objective, the problem or issue you are discussing).

At least 5-8 research papers should be reviewed and defined in the report. A sample of review of
a research paper is given below:

Rai, Usha Kiran and Srivastava, Monica (2022)examined the motives of women entrepreneurs
in starting asmall-scale enterprise in the socioeconomic milieu of Varanasi district. Thesample
units were selected randomly resulting in a sample size of 150 units. Thedata was
collected through a structured questionnaire and informalinterviews. The conclusions drawn
from the empirical study show that the directsupport from their family members (in the
form finance)
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encouraged them tostart their new ventures, which is a healthy signal for economic development
of the country.

Chapter-III: Methodology

Objectives of Study:Itshould be pragmatic and consistent with the title of the study and
achievable during the course of study within the prescribed schedule. Students are advised
to develop the objectives in consultation with their respective guides. The objectives must start
with action oriented verbs. A sample of objectives is given below as example:

(a)To study the growth of sales of RO Water Purifiers.

(b)To compare the market share of branded and local manufacturers of RO Water Purifier.”

Scope of Study: The scope of study should clearly mention the activities that are
actually performed in the study. It should include the period of study, the functional area (HR,
Finance and Marketing) and volume of work carried out in the study. With reference to above
objectives, the scope of study could be as follows (note this is suggestive and not exhaustive):

“(a) To collect and analyse the sales data of RO Water Purifiers in Delhi region of last five
years. For this purpose secondary data from the published sources and the dealers is collected.

(b) To carry out market survey of customer perception for the use of RO Water
Purifier. For this purpose the geographical area selected is Dwarka locality. Data is
collected through a questionnaire that is attached as Appendix A.”

Sources for Data Collection:

(a)Primary Data Collection Sources: The project should be based on primary data. For data
collection, a questionnaire must be prepared and it has to be made part of the project report. The
questionnaire should be consistent with the objectives and the scope of the study and duly vetted
by the respective guide. The questionnaire should be designed in a simple language so that the
targeted population must understand and able to respond effectively.

(b)Secondary Data Collection Sources:If in case of any secondary data, proper references of
sources of data must be compiled and mentioned against each data used in the study in the
following manner (with reference to above example):

(i) The sales data of Forbes & Kent brands of RO Water Purifier is collected from their
Annual Financial Statements for the period 2019-2022.”

Universe/Population:The universe consists of all survey elements that qualify for inclusion in
the research study. The precise definition of the universe for a particular study is set by
the
research question/objectives, which specifies who or what is of interest. The universe may
be
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individuals, groups of people, organizations, or even objects. For example, research about voting
in an upcoming election would have a universe comprising all voters.
The students should define the universe/population selected for conducting the study.

Sampling Unit:It is a unit from where a respondent is selected.The students should

explain (in few words) about the respondents from whom the primary data was collected.

Sample Size:The characteristics of whole population are difficult to study in most of the
researches. In order to best analyse the results, sample is taken from the population which best
describes the characteristics of the population. A sample is a sub group of the population selected
for the study and best describes the population.
The sample size of a survey most typically refers to the number of units/respondents that were
chosen from which data was gathered.The sample size selected for the study should be
mentioned in the report. The justification for selecting the sample size (total number of
respondents) should also be explained.

Sampling Technique:A sampling technique is the name of the technique or identification of the
specific process by which the entities/ respondents of the sample have been selected. There are
basically two type of sampling methods- probability sampling methods and non-probability
sampling methods which are further divided into different types.
The Sampling technique should be selected according to the problem under study. The
justification for selecting particular sampling technique should also be explained.

Tools Used for Data Analysis: In this part the students should explain the concepts, tools and
techniques used for data analysis. The rational and justification for using a particular tool and
technique should be explained. For example if a student uses Standard Deviation as a statistical
tool, he should explain the concept of Standard Deviation and its relevance to the study along
with its formula.

Chapter-IV: Data Analysis& Interpretation

Raw data (primary or secondary) collected must be reduced to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented in this chapter. The tool for data presentation
should be suitably selected so that interpretation and inferences could be drawn easily
and become self explanatory. Proper titles, legends, scales, source (s) etc must be mentioned
along with each diagram.

In this chapter, students are required to present the data in the form of tables& graphs/charts and
inferences have to be drawn through data analysis. Students should apply established theoretical
concepts, tools and techniques (discussed in Chapter-I) to the data presented and
draw inferences. Students are required to discuss rationale and logic for drawing inferences. For
each inference, proper linkages are to be established with the data analysed in this chapter.
Wherever, calculations are to be carried out, it must be provided before drawing any
inference. The inferences are to be presented in narrative form from each data set along with any
limitation (s) due to data insufficiency, if any.

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Chapter-V: Findings and Conclusion

This Chapter should comprise the following:

(a)Findings of the Study: These are to be presented and supported by facts & figures in
narrative form and be culled out from the Chapter-IV. The sequence of the results must be
consistent with the objectives of the study mentioned in Chapter-III. Also, mention the
achievement of objectives or otherwise.

(b)Limitations: The limitations could be mentioned in terms of data insufficiency, time &
expertise constraints etc.

(c)Suggestions:Suggestion based on the main findings of the study should be incorporated.

(d)Conclusion: The concluding paragraph should summarize and conclude the study in
brief.

(e)Scope for further Study: Any scope for extension of the study to new geographical
areas, segments, time with larger data, is to be mentioned under this heading.

Bibliography: Example - Rai, Usha Kiran and Srivastava, Monica (2021), “Aspirations
and Motives of WomenEntrepreneurs: An Empirical Studyof Varanasi District”, The IUP
Journal of Entrepreneurship Development, Vol. VIII, No. 2, pp.23-33.

Chabbra, T. N. (2012), “Entrepreneurship Development” Sunrise Publications, New Delhi.

Appendix/Appendices

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 Appendix-C
(Refer Para
5)

FORMAT OF THE PROJECT REPORT

Format

1. The final report should be written and compiled in the following the sequence:

(a) Title Page

(b) Certificate (s)
(c) Acknowledgements
(d) Assignment Directive
(e) Executive Summary
(f) Table of Contents
(g) List of Tables
(h) List of Figures
(i) List of Symbols
(j) List of Abbreviations
(k) Body of the Project Report (As per Appendix B)
(l) Bibliography
(m) Appendices

Title Page

2. The format of the title page is attached as Annexure-I.

Certificate

3. The format of the certificate is attached as Annexure- A certificate of the

may be II.
attached after the title page. Institute

Assignment Directive

4. Each student shall be issued an Assignment Directive duly signed by their project guide
and coordinator which shall form part of the dissertation.

Acknowledgements

5. In the “Acknowledgements” page, the writer recognises his indebtedness for

guidance and assistance by the faculty guide and any other member (s). Courtesy demands that
he/she also recognises specific contributions by other persons or institutions such as libraries and
research foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.

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Executive Summary

6. Executive Summary is a brief or condensed summary of the project for higher-

level management positions. It should be about 1-2 pages in length. It should comprise
company profile, objectives & scope of the project, methodology and tools used,results,
limitations, and directions for future development, if any.

Contents & List of Tables/Figures/Symbols/Abbreviation

7. The format of Contents and list of Tables/Figures/Symbols is attached as Annexure-III.

Body of the Project Report: Guidelines for Project Report/Dissertation Writing

8. The guidelines for writing the Project Report (methodology) are detailed in Appendix-B.
Following aspects must be adhered to:

(a) Page Size: Good quality white A4 size executive bond paper should be used for
typing and duplication.

(b)Chapter Numbering: The chapters are to be numbered as Chapter-1, Chapter-2 etc.

The heading/title of the chapter is to appear below the chapter number in uppercase.

(c)Page Specifications:
(i) Left Margin : 1.25 inch
(ii) Right Margin : 1inch
(iii) Top Margin : 1 inch
(iv) Bottom Margin : 1 inch

(d) Page Numbers: All text pages starting from Body of the Project Report should
be numeral numbered at the bottom center of the pages.

(e) Normal Body Text:

(i) Font Size: 12, Times New Roman, Double Spacing, Single Side Writing.
(ii) Paragraphs Heading Font Size: 12, Times New Roman.
(iii) Page/Title Font Size: 14

(f) Structure of Final Report: A project report should be covered between 50 to 60

typed pages in double spaceabout 10,000 words (excluding Appendices
and on A4 size paper with 12 font size. 10 % variation is permissible.
Bibliography)

(a) (g) Table and Figure Number: Figure must have a Fig. no: 3.2, below every figure
center aligned as per chapter number. Here Fig no. 3.2 means chapter 3, 2 nd figure.
Similarly, table must have a Table. no: 3.2, above every table center aligned as per
chapter number. Here Table no. 3.2 means chapter 3, 2nd Table

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 (i) Table No-1.2: Number of Employees in Organisation ABC
(ii) Figure No-1.2: Sales Figures of ABC Company for 2002-2006

(h) Binding & Color Code of the Report:

(i) Hard Bound Report

(ii) Background of the cover page - BLACK
(iii) Letters in Gold

Bibliography

9. Secondary sources should be duly acknowledged. When accessing online sources, care
should be taken to mention the entire link, and not merely the website, in addition to date of
access. Examples are given below:

1.Carney, D.L., &Cochran, J.I., (2021), “The 5ESS Switching System: Architectural
Overview”, AT&T Technical Journal, vol. 64, no. 6, July-August, pp. 1339-1356.

2.Stevens, A., (2022), C++ Database Development, MIS Press, New York, p. 34. 3.In

Encyclopedia Britannica. from http://search.eb.com, accessed on (date)and (time).

4. Give full link of the webpage, (example www.google.com is not accepted).

Appendices

10. The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B etc. right justified at the top of the page. Below the word
Appendix write in parenthesis “Refer Para No ”. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.

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 Annexure-I

Major Project Report on

Title of The Project Report

(Font size = 18)

(Name of the organization, if any)

Submitted in partial fulfillment of the requirements for the

award of the degree of

Bachelor of Business Administration (BBA)

To GuruGobindSinghIndraprasthaUniversity,

Delhi

Guide: (Guide Submitted by:

Name) (Student name) Roll
No.:

Institute of Information Technology& Management,

New Delhi– 110058
2022-2023

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 Annexure-II

Certificate

I, Mr./Ms. _, Roll No.

certify that the Project Report/Dissertation (BBA-312)

entitled “ ” is done by me and it is an authentic work

carried out by me at (Name of the

organisation or of the Institute). The matter embodied in this project work has not been submitted

earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Project Report/Dissertation (BBA-312) entitled “ ”

done by Mr./Ms. , Roll No. , is

completed under my guidance.

Signature of the Guide Date:

Name of the Guide: Designation:
Address:
Institute of Information
Technology& Management, New
Delhi-110058

Countersigned

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Director/Project Coordinator

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 Annexure-III

FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENT
S. No. Topic S Page No
1. Certificate (s) -
2. Acknowledgements -
3. Assignment Directive
4. Executive Summary -
5. List of Tables -
6. List of Figures -
7. List of Symbols -
8. List of Abbreviations -
9. Chapter-1: Introduction
10. Chapter-2: Literature Review
11. Chapter-3: Methodology
12. Chapter-4: Data Analysis and Interpretation
13. Chapter-5: Findings and Conclusion
14. Bibliography
15. Appendices

FORMAT FOR LIST OF TABLES/FIGURES/ SYMBOLS/ABBREVIATIONS

LIST OF TABLES
Table No Title Page No
1 Number of Employees in Organisation ABC
2
LIST OF FIGURES
Figure No Title Page No
Sales Figures of RO Water Purifier 2002-2006
L 1

I 2 LIST OF SYMBOLS
S No Symbol Nomenclature & Meaning
L 1  Sigma (Summation)
I 2 @ At the rate
SLIST OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 CRM Customer Relationship Management
2 EPS Earning Per Share

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