**Scoring and Scale** **Criteria** **Descriptors**

Exceptional introduction that clearly

explains what social media is and why
2 points **Introduction** it is important today. Engages the
reader and effectively sets the stage
for the essay.
Thoroughly explains the origin of
social media and provides insightful
**Background and
2 points information on its current usage.
Context**
Demonstrates a deep understanding of
the topic's historical context.
Crafts a clear and insightful thesis
**Thesis statement about how social media
2 points
Statement** affects society, showcasing a
nuanced perspective on the topic.
Presents a compelling discussion on
how social media facilitates
**Body
connections and shares valuable
2 points Paragraphs:
information. Demonstrates an in-depth
Positive Things**
understanding of the positive aspects
of social media.
Articulates reasons for privacy
concerns on social media and
**Body
explains the potential spread of
2 points Paragraphs:
misinformation. Shows a thorough
Challenges**
awareness of the challenges
associated with social media.
Provides a thoughtful analysis of how
**Body social media can influence political
Paragraphs: opinions and suggests whether there
2 points
Thinking About the should be future regulations. Exhibits
Future** a forward-thinking perspective on the
topic.
Understands the opposing view that
**Body only positive things happen with
Paragraphs: social media and effectively refutes it
2 points
Counterargument by highlighting the importance of
(Advanced Level)** considering the problems associated
with social media.
Summarizes both the positive and
negative aspects of social media
impact on society. Reiterates the
1 point **Conclusion**
thesis and suggests areas for future
study. Provides a comprehensive and
cohesive closing to the essay.
**Total Points: 15
points**