DEPARTMENT OF MASTER OF BUSINESS ADMINISTRTIONS

Subject Code : 22MBA21M3 Subject: Consumer Behavior

Faculty : N. Ramana Reddy Academic Year : 2023-2024
Class : Marketing Dept : MBA
Course Objectives
The course objective is

 To enable understanding of marketing decisions keeping in mind the consumer behavior.

 To explain the influence of culture, sub culture, social class, social group, family and
personality on consumer behavior.
 To help learn about consumer perception and motivation.
 To highlight the aspects in consumer decision making process.
 To help understand the impact of consumerism and ethics

Course Outcomes:
Students will be able to
CO Understand Evolution of consumer behavior. Remembering(K1)
1
CO Learn the relevance various influences on consumer behavior Understand(K2)
2
CO Learn the significance of personality, attitudes of the consumer. Apply(K3)
3
CO Assess the relevance of the different models of Consumer decision Apply(K3)
4 making.

CO Identify the need for the marketing ethics towards consumers. Understand(K2)
5
CO Content Beyond the Syllabus Apply(K3)
6
CO-PO Mapping

CO PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO1 K2 3 - 1 - - 1 - - 3 1 1
CO2 K2 3 1 1 1 - 1 1 1 3 1 1
CO3 K3 3 1 1 1 1 1 1 1 3 1 1
CO4 K3 3 1 1 1 1 1 1 1 3 1 1
CO5 K2 3 1 1 1 1 1 1 - 3 1 1
CO6 K3 3 1 1 - - 1 - - 3 1 1
Before 3 1 1 1 1 1 1 1 3 1 1
CBS
22MBA21M3
After 3 1 1 1 1 1 1 1 3 1 1
CBS

Course In-charge Module Coordinator HOD/MBA