HALAL TOURISM IN KENYA AND TANZANIA:

OPPORTUNITIES AND CHALLENGES.

 Consulting and Training firm based in Kenya and
ISLAMIC FINANCE ADVISORY Tanzania.

HALAL BUSINESS ADVISORY

ISLAMIC WEALTH MANAGEMENT

AND FINANCIAL PLANNING Over 5 -YEARS INDUSTRY EXPERIENCE
ADVISORY

SOCIAL FINANCE (ZAKAT AND

WAQ) ADVISORY.

TRAINING

www.abrarconsult.co.ke
Instagram @Abrarsolutions
CONTENT
1. Session Objectives.
2. Definition of HALAL TOURISM
3. Classification of Halal Tourism Services and Facilities
4. Travel, Tourism and Leisure according to Shariah Perspectives.
5. Global Market for Halal Tourism.
6. Opportunities of Halal Tourism in Kenya and Tanzania.
7. Potential challenges and way forward.
SESSION OBJECTIVES
❑ Understand Halal Tourism
❑ Classification of Halal Tourism Services and Facilities.
❑ Highlight Global Halal Tourism Market.
❑ Opportunities in Halal Tourism industry in Kenya and Tanzania.
❑ Deliberate on challenges and Solutions facing Halal Tourism in our
region.
THE DEFINITION OF HALAL TOURISM
DEFINITION OF HALAL TOURISM
▪ Halal means permissible or lawful in accordance with Islamic teaching
▪ "Halal Tourism is a subcategory of tourism which is geared towards Muslim families who abide by rules of
Islam. The hotels in such destinations do not serve alcohol and have separate swimming pools and spa
facilities for men and women."
▪ The halal tourism services are requirements for tourism industry players in setting up an assurance
system to preserve the integrity of products and services provided for Muslim travelers. (SMIIC, Halal
Tourism Standard)
ASPECTS OF HALAL TOURISM DEFINITION.

Source: MD SIDDIQUE E AZAM etal (2019), “Halal Tourism: Definition, Justification and Sustainable Development”
CLASSIFICATION OF HALAL TOURISM
SERVICES AND FACILITIES
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES
Tourism services and facilities are categorized as
follows:
A. Accommodation: Hotel and Resorts.
◦ There are three categories of such facilities.
◦ Critical requirements cover:
◦ Room. Adequate space for prayer, Qiblah, Sajjadas (prayer mats)
◦ Toilets and ingredients. (Water, soaps, creams, lotions).
◦ Television channels (non prohibited channels)
◦ Pets (separated from rooms).
◦ Information signs (language)
◦ Fridge items (Halal only).
◦ Art pieces shall be without human or animal form in room.
◦ Sound insulation for privacy.
◦ Public Prayer Room for gents and ladies.
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
B: Restaurants: Food and Beverages entails
◦ Halal food and ingredients
◦ Halal beverages and ingredients (No alcohol).
◦ Iftar arrangements during Ramadhan.
◦ Washing soaps which are Halal.
◦ Public prayer rooms.

There is a notable emphasis on halal-certified restaurants in the

tourism sector, ensuring that all ingredients and preparation
methods adhere to halal standards.
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
C: Recreation facilities: Swimming pools, Sports, Spas.
◦ Separate facilities or separate scheduled time for females.
◦ Creams, oils, and any other cosmetic products are Halal.
◦ Male for male and female for female service providers.
◦ Cultural animations, music and entertainment activities,
movie and projector shows that are conducted for the adults
and the children at day and night, shall not be against Islamic
ethics and faith fundamentals,
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
D: Health care facilities.

◦ Shall have separate facilities or separate scheduled time for females

◦ Male and Female doctors for male and female patients.
◦ Halal certified drugs.
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
E: Tourist Guide

◦ Tourist guides shall possess valid credentials, license, skills, and

language competence and shall meet all legal requirements to give
tours in their area
◦ Licensed tourist guide shall dress a modest and professional dress
code as imposed by relevant authority
◦ The licensed tourist guide shall act in courteously manner in
accordance with Islamic values.
◦ Recognize time of prayers for travelers and make necessary
arrangements for the same.
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
F: Destinations:

▪ National Parks
▪ Historical sites.
▪ Islamic Heritage sites.
▪ Shopping Malls.
▪ Religious sites.
▪ Waterfalls sites.
▪ Forest Reserves.
▪ City or Village tour.
▪ Caves.
▪ Camping.
CLASSIFICATION OF HALAL TOURISM SERVICES
AND FACILITIES.
Tourism services and facilities are categorized as follows:
G: Other Facilities.

◦ A. Airports.
◦ B. Tour Buses.
TRAVEL, TOURISM AND LEISURE
ACCORDING TO SHARIAH PERSPECTIVES
TRAVEL, TOURISM AND LEISURE ACCORDING TO
SHARIAH PERSPECTIVES
Types of Actions within the context of Tourism, Trave and Leisure.
1. Compulsory Travel / Fard.

▪ For those who can afford must go to Makka, Madina na Masjid Al Aqsa.

2. Recommended actions / Mustahab.

▪ Travel in pursuit of knowledge or for religion intentions to contemplate or enjoy bounties of Allah within the prescribed
limits.

3. Neutral Actions / Mubah.

▪ Recreational travel that does not have particular religious intention.

TRAVEL, TOURISM AND LEISURE ACCORDING TO
SHARIAH PERSPECTIVES
Types of Actions within the context of Tourism, Travel and Leisure.
4. Reprehensible Actions / Makruh.

▪ Travel leading to excessive luxury, visiting locations of that engage in discouraged things in Islam.

5. Forbidden actions / Haram.

▪ Tourism and travel should not lead to commit sins such as missing prayers, eating non-halal food or drinks
GLOBAL MARKET FOR HALAL TOURISM
 GLOBAL MARKET FOR HALAL TOURISM
▪ According to the State of the Global Islamic Economy
Report 2023/2024 Muslim spending on travel in 2022
reached US$133 billion, up 17% from US$114 billion in
2021.
▪ The market is forecasted to reach US$174 billion in 2027
at a CAGR of 5.5% between 2022 and 2027.
▪ Given the size of the market and its potential, several
countries have strategized to include Halal Tourism in their
tourism product ranges. These countries includes Malaysia,
Turkey, Saudi Arabia, Singapore, Indonesia, Maldives,
Taiwan, UAE, South Africa, UK, Thailand among many
others.
GLOBAL MARKET FOR HALAL TOURISM…
WHY HALAL TOURISM MATTER?
MUSLIM ARRIVAL BY REGION
AFRICA MOST VISITED COUNTRIES.
OPPORTUNITIES OF HALAL TOURISM IN KENYA
AND TANZANIA
OPPORTUNITIES HALAL TOURISM PRESENTS TO KENYA AND
TANZANIA

Investment

Competitive Foreign Exchange

Advantages Earnings

Sustainable Tourism Employment

advantages opportunities

Taxes
CHALLENGES AND WAY FORWARD
POTENTIAL CHALLENGES IN HALAL TOURISM

Inadequate Halal Tourism

Infrastructure.

Limited Certified Halal Limited Halal Tour

guides Knowledge gap
Products

Marketing
WAY FORWARD
1. Develop Halal Tourism Strategy.
2. Education: Halal Tourism should be in our core Tourism courses in Colleges and
Universities to develop talented manpower for the sector.
3. Certification: Halal Tourism product and facilities development and certification.
4. Marketing and Branding: of Country “Kenya” and “Tanzania” as Muslim Friendly
Destination.
WHAT ABRAR CONSULT CAN DO?
1. Advisory service: We provide state of the art advisory on becoming Muslim
Friendly Tourist Country or Facility.
2. Capacity building: professional training to Tourism industry players on Halal
Tourism Services.
3. Certification: We analyze Tourism facilities such as Hotel, Restaurants,
Entertainments and provide Halal certification
For Halal Tourism Advisory contact us:
+254702544111 /+255788329670.
info@abrarconsult.co.ke