MuslimFriendlytourism 1

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Muslim Friendly Tourism
Presentation · June 2016

DOI: 10.13140/RG.2.1.4915.6084
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Mohamed Battour
University of Sharjah
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Best Practises in Non-Muslim countries
By Dr. Mohamed battour

Outline
 Muslim friendly destination
 Treat Muslim tourists with respect
 Promote Taiwan to Muslim

Travelers
 Some suggestions to Taiwan

Muslim Friendly-
Halal Tourism?
Halal
It means ‘permissible’ according to Islamic
teaching (Quran & Sunnah).
Halal Tourism
all Tourism activities, facilities, actions
and objectives are permissible according
to Islamic Law (Shariah).
It is an attempt to make the tourism

experience enjoyable to Muslim Travelers and
allowing them to perform religious duties.
Muslim Friendly Destination
 Muslim Travellers become sensitive to consume

Halal products and services (Shariah compliant)
 awareness among Muslim increased to select

Halal Travel options for their needs from the
common of options currently offered
Non-Muslim destination offered Muslim

friendly solutions/options to scenario seen as
problematic by Muslim travellers.
Why? How to be?

Global Muslim Market
Global Muslim Travel Index
Muslim Travel Shopping Index
How to be Muslim Friendly
Destination?
How to be Muslim Friendly
Destination?
Need to have (Ne)

Good to have (G)
Nice to have (Ni)
Muslim Friendly Hotel
Hotel Room
 Quran copy (Ne)
 Qibla Direction (Ne)
 Prayer mat (Ne)
 Prayer timetable (Ne)
 Family-friendly viewing TV (Ni)
 Alcohol-free beverages in fridge (Ne)
 Water usage friendly washroom (G)

Hotel Room
Quran Copy
Ne Ne
Hotel Room
Qibla Direction
Hotel Room
Qibla Direction
Ne
Hotel Room
Prayer mat
Ne Ne
Hotel Room
alcohol-free in mini fridge
Ne Ni
Hotel Room
family-friendly viewing TV
Ni
Hotel Room
Water usage friendly washroom
G
Hotel services
 Certified Halal Food / kitchens(Ne)
 Well trained staff to satisfy Muslims
 Female staff for women
 Women only-floor/ family only-floor

Ni
 Session for ladies in swimming pool/Gym
 Prayer Room (Surau)
 Ramadan services & facilities (Ne)

Halal food
Halal food
it is not allowed for Muslim followers to eat
 Pork or pork by products
 Animals that were dead prior to slaughtering/carrion
 Animals not slaughtered properly
 Not slaughtered with pronouncing name of Allah
 Carnivorous animals, birds of prey
 Blood and blood by products / Alcohol

Halal cooking
What are the basic requirements for Halal

cooking?
all the ingredients used in cooking should be in

accordance with what is halal (permissible foods)
Halal cooking
Are there any cooking methods that may

not be used in halal cooking?
No particular methods of cooking are forbidden

Halal cooking
Must someone following halal use special

equipment or prepare equipment for
cooking in a special way? Can someone
who follows halal use dishes, pots, pans, etc.
from a kitchen that also prepares non-halal
food?
No, just clean the utensils before use.
Halal cooking
Are all fresh fruits and vegetables

acceptable to eat? Are all grains
acceptable as halal?
So long as the fruit or vegetable, grains has not be
injected with or mixed with a non-halal product,
ingredient. all fruits and vegetables, grains are
halal to eat.
Muslim Friendly Airport
Muslim Friendly Airport
 Prayer Rooms
 Washing space is
provided to perform
ablution
 Availability of Halal
Restaurants
 Water friendly toilets

Other supply side themes
1. Shopping malls  Prayer Rooms

2. Attractions/Theme  Washing space is
parks provided to perform
3. Conference and ablution
Event Venues  Availability of Halal
4. Sports events Restaurants

Spas & Wellness centers
 Separate facilities for males and

females.
 Male staff attending to male

customers, and females attending to
females.
 Muslim-friendly dress code for staff.
 Halal-certified products (as far as

possible)
Healthcare facilities and
services
 Doctors and nurses of  Prayer Rooms

the same gender as
the patient  Rooms marked with
the Qiblah direction.
 Halal medications (as
far as possible)  Availability of Halal
Food

Travel agents/Tour operators
 Need to have Trained Staff to understand and

cater to Muslim clients
 Need to have trained Staff to look for Muslim

friendly services when putting together
packages
Human capital
1. Management
2. Customer service staff (i.e. front desk and

reception staff)
3. Information Centre staff (Call center/ tourist

information)
4. F&B staff at hotels and restaurants (kitchen

staff)
Muslim Friendly
Phone Application
Muslim Friendly
Phone Application
Muslim Friendly tourism
S
S
S
S
Halal Cruise
Halal Cruise
 No alcohol, pork-related products and

gambling on board.
 Segregated sports centers, single-sex spa

facilities.
 Separate baths and prayer rooms

Halal Holiday
Halal Holiday
A travel package in the tourism industry
which provided full holiday services in
accordance with Islamic law
 Halal resorts and hotels
 include separate pools, spa and leisure

facilities for men and women
 an open beach which separates males from

females
 mixed beach areas for families

Taiwan as
1. Does the government have any special

initiatives or strategies to spread MFT awareness
in tourism sector on both demand and supply
side?
2. Are there any plans to take specific initiatives

by the government in the area of MFT in the next
few years?
How to treat Muslim
tourists with respect?
How to treat Muslim
 Always be ready to answer questions regarding

prayer times, Qibla direction, near by mosques and
Halal restaurants
 Educate Staff about cross-cultural communication,

where are Muslim/ Arab country? Basic knowledge
about Islam ("there is no god except Allah and that
Muhammad is a messenger of Allah.“)
How to treat Muslim
 Memorize some Arab/ Islamic words.
How are you? Kaef Halalk ‫كيف حالك‬

Welcome ahlan washlan ‫أهال وسهال‬
Good morning sabah alekhaer ‫صباح الخير‬
peace upon you aslam alekom ‫السالم عليكم‬
How to treat Muslim
 Be ready for customization! Female taxi driver,

female staff for family, session for female only in
Gym, swimming pool..
 Especially for Arab Tourists. Be ready with Arab

cuisine
How to treat Muslim
 Show respect to prayer facilities i.e take off shoes in

prayer room.
 Smile … Smile … Smile

How to treat Muslim
 Better not to shake Hand! Men to women, women to

men.
 Don’t discuss. Shia Vs Sunnah, Arab revolution,

politics.
 Don’t cross front of Muslims during praying

How to treat Muslim
 Never look at women dressing Niqab (cloth that

covers the face as a part of sartorial hijab) in a
sarcastic way and make fun of that .
How to Promote Taiwan
to Muslim Travelers?
Viral Marketing
Billboard during Hajj and
Ramadan Month
Annual pilgrimage to Mecca and the largest mass

gathering in the world (2 million Muslims from 183 countries)
Sponsorship during Hajj
and Ramadan Month
Suggestions to Taiwan
 Innovative attraction for Muslims i.e mosque,

resort, cruise
 Use technology image to promote Taiwan
 Joint tourism marketing, training with tourism

(IT+Tour)
 Tax free during summer holiday.

Coming soon..
THANK
YOU .......
Q&A
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.

Muslim Friendly Tourism

Presentation · June 2016

Non-muslim perception towards Halal Tourism View project

The user has requested enhancement of the downloaded file.

By Dr. Mohamed battour

 Muslim friendly destination

 Treat Muslim tourists with respect

 Promote Taiwan to Muslim

 Some suggestions to Taiwan

It is an attempt to make the tourism

 Muslim Travellers become sensitive to consume

 awareness among Muslim increased to select

Non-Muslim destination offered Muslim

Why? How to be?

Need to have (Ne)

 Qibla Direction (Ne)

 Prayer mat (Ne)

 Prayer timetable (Ne)

 Family-friendly viewing TV (Ni)

 Alcohol-free beverages in fridge (Ne)

 Water usage friendly washroom (G)

alcohol-free in mini fridge

 Well trained staff to satisfy Muslims

 Female staff for women

 Women only-floor/ family only-floor

 Prayer Room (Surau)

 Ramadan services & facilities (Ne)

 Pork or pork by products

 Animals that were dead prior to slaughtering/carrion

 Animals not slaughtered properly

 Not slaughtered with pronouncing name of Allah

 Carnivorous animals, birds of prey

 Blood and blood by products / Alcohol

What are the basic requirements for Halal

all the ingredients used in cooking should be in

Are there any cooking methods that may

No particular methods of cooking are forbidden

Must someone following halal use special

Are all fresh fruits and vegetables

 Water friendly toilets

1. Shopping malls  Prayer Rooms

 Water friendly toilets

 Separate facilities for males and

 Male staff attending to male

 Muslim-friendly dress code for staff.

 Halal-certified products (as far as

 Doctors and nurses of  Prayer Rooms

 Water friendly toilets

 Need to have Trained Staff to understand and

 Need to have trained Staff to look for Muslim

2. Customer service staff (i.e. front desk and

3. Information Centre staff (Call center/ tourist

4. F&B staff at hotels and restaurants (kitchen

 No alcohol, pork-related products and

 Segregated sports centers, single-sex spa

 Separate baths and prayer rooms

 Halal resorts and hotels

 include separate pools, spa and leisure

 an open beach which separates males from

 mixed beach areas for families

1. Does the government have any special

2. Are there any plans to take specific initiatives