MUSLIM FRIENDLY HOSPITALITY

SERVICES:
AN OVERVIEW
Assoc.Prof. Dr Noriah Ramli
noriahr@iium.edu.my

Politeknik Metro Kuantan, 16 March 2020

Halal lifestyles extends beyond the food
products, includes in every facets of
human life and allows variations of
sector yet to explore that fulfil the
fundamental concepts of Islamic law
related to halal and haram.
Products, services and lifestyles that
adapts Islamic branding, Halal certified,
has raised the most priority and demands
to choose. (A.T. Kearney, 2007)

OVERVIEW OF HALAL LIFESTYLES

ISLAM AS THE WAY OF LIFE
Global Halal Market
Muslim globally spent USD 137
billion in 2012
12.5% of global expenditure
Expected to be USD 181 in
2018*
*- excluding umrah and hajj

Muslim Friendly Tourism

 Muslim Friendly Tourism-
Spending from Each Country
Global Muslim Market Benchmarked Against Top
Tourism Resources Markets
Top Source Countries Of Muslim
Tourist 2012
Muslim globally spend USD151 billion on
recreational and cultural services in 2012
In 2018 expected to increase to USD 205
billion.
Muslim mobile cellular subscribers USD
1.3 billion (21% of global subscribers)
Muslim broadband subscribers USD 42
million (7% of global subscribers

Muslim Media & Recreation Market

 HALAL LIFESTYLE;
IN THE EYES OF A MUSLIM
TRAVELLER
"Travel through the earth and see How Allah did originate creation;
so will Allah produce a later creation: for Allah has power over
all things.”
(Al-Qur’an, Chap 29, verse 20)

TOURISM: IS A PART OF Ad-DEEN (WAY OF LIFE )

God Man
(Allah) (Chaliph)  HABLUMMINALLAH
 HABLUMMINANNAS

Nature
 SURVEY ON MUSLIM TOURIST NEEDS
AND SATISFACTION LEVEL

Source: Global Muslim Lifestyle Travel Market 2012

QUESTION:
Based on the listed options, which of the following are important to you when travelling for leisure?
THE MAIN REQUIREMENTS/ NEEDS OF MUSLIM TRAVELLERS
HOTEL + HALAL FOOD AVAILIBILITY OF
PRAYER FACILITIES
Shalat facilities/designated
Halal-certified kitchens/
prayer room areas
restaurants  Provides prayer mats,
No alcohol / no non-
prayer time, prayer
Halal food are served
garments (female),
Al-Qur’an, Qiblah
direction
OTHER SERVICES /
PROMOTION
Services during
Ramadhan:
- Suhoor & Iftaar buffets
Gender segregation for
gym areas, swimming
pools and spa facilities. \
Dedicated floor for
Muslim
THE GUESTS NEEDS IN ISLAMIC
TOURISM
MUSLIM FRIENDLY DIRECTORY

HalalTrip.com, specifically innovated for Muslim traveler that become a global directory
for halal restaurants and city guides. It main function as fully-featured travel booking website.
 Halal Food serving in-flight

Directory for Halal

Airlines Meal
Source: www.zabihah.com

 There are various choice of halal food that provided in airlines. Malaysia Airlines for example
has taking a step by providing 20 special meals that consider religious, medical and dietary
requirements. Interestingly, it all Halal.
 Tiger Airways offers Halal food on board which stated “All meals offered on board are
Halal certified” attached with MUIS logo.
[MUSLIM FRIENDLY AIRPORT] ARRIVAL

The facilities and accommodation for

tourist convenience that featuring an
Islamic elements and Muslim Friendly
Hospitality upon arrival at the
Kuala Lumpur International Airport,
Malaysia
Halal at Haneda Airport!
                    
Kansai International Airport has established prayer rooms and has also initiated

 
Muslim-friendly meal service in some of the restaurants and shops
•
                       

•
               

                         

 Suvarnabhumi International Airport

 Wudhu’ stones provided inside some provide spacious Muslim Prayer
prayer rooms for dry ablution (tayammum) Room and even it is also used for
in Heathrow Airport, London. Jumu’ah Prayer.
 An Airport Souvenir Shop at the
 Multi-faith prayer room provided for all Kyoto Craft Mart starting selling
religion with specific conditions for each ‘jilbab’ – a scarflike garment worn by
people that enter it. Muslim women.
Source:
http://www.12fly.com.my/japan/musli
m-friendly-floor-guide-of-kix-in-japan/
Halal-friendly hotel in Japan featuring Halal menu
Source: www.halalfriendlyhotel.com

JR Kyoto Station Central Gate, Karasuma-dori Shiokoji-

sagaru, Shimogyo-ku Kyoto, Japan
Halal-friendly hotel in Japan featuring Halal menu
Source: www.halalfriendlyhotel.com

680 Higashi Shiokoji, Shimogyo-ku, Kyoto

Halal-friendly hotel in Japan featuring Halal menu
Source: www.halalfriendlyhotel.com
Narita Airport
Narita ,
*Source: www.itc.gov.my

MUSLIM FRIENDLY DIRECTORY

 AMONG THE MOSQUE
TRAILS THAT CAN BE
FOUND IN MALAYSIA
Source: www.itc.gov.my

ISLAMIC MUSEUMS IN
MUSLIM FRIENDLY HOSPITALITY MALAYSIA
Source: www.itc.gov.my
[THE ATTRACTIONS]
Muslim friendly products &
Services
Facilities for Muslim
Halal F&B
 Department of Standard Malaysia
(DSM)
 Ministry of Education Malaysia
 Ministry of Education
(International Institute for Halal
Research and Training, IIUM)
 Department of Islamic
Development Malaysia(JAKIM)
Government’s
 Ministry Support
of Tourism and Culture
Malaysia (Islamic Tourism Centre)
umiputera Travel and Tour Agents Association
Malaysia (BTTA)
ternational Halal Integrity Alliance (IHI)
alaysian Association of Hotel Owners (MAHO)
alaysia Association of Tour and Travel Agents
MATTA)
alaysian Tourist Guides Council (MTGC)

Industrial Players/NGOs
 Development of Malaysian Standard (MS)
MS 2610:2014 Muslim friendly Hospitality
Services-Requirements

Approved and Accepted by the Islamic

Standard Committee (ISC) on the 5th
December 2014

© Copyright 2014
Initiative:
Training Modules:

1. Awareness Programme

 To introduce and create Muslim Friendly

Hospitality Services awareness amongst
the public and travel and tour operator
 To highlight Shari’ah elements in Muslim
Friendly
Hospitality Service
 To introduce to Muslim Friendly Hospitality
Services Standard.
2. Tour Guide

 To create Muslim Friendly Hospitality

Services awareness
amongst tourist guides and travel and
tour operator
 To introduce and inculcate Best Islamic
Practices for tour
guides and travel and tour operator
 To provide trained Muslim Friendly Tourist
3. Development of Manual Procedure for
Certification in MFHS

4. Rating Tools
-Audit Check list
-Audit Requirements
-Tourism Accommodation
-Tour Package
-Tour Guide
  Seminar
 Conference
 Focus Group
Discussion/
 Intellectual Discourse

Sustainability Programmes