Professional Documents
Culture Documents
India-Halal Tourism
Mumtaz Rabbani
Ph.D - Halal Industry
International Institute for Halal Research and Training (INHART)
International Islamic University Malaysia (IIUM)
Outline
Overview
Swot analysis
Guidelines
Statistics of Indian religions
Past of India
Agriculture and Steel ore- Source of income.
Rich historical and cultural heritage.
Great Travelers like Hieun Tsang, Ibn Battuta, Marco Polo marked they
way to India.
Tourism - 2nd highest foreign exchange earner.
International Marketing Campaign by the Government of India.
Global increase in tourism but WHY?
1.Travel has become much cheaper (Air Travel)
2. Companies provide more paid holidays.
Partaking
Visiting purpose educational Holiday travel
activities
Exploration/religious
Business trip
cause.
Halal tourism not a new concept rather an old reality.
Travel-Islamic Outlook
Allah commands us to travel around the earth and contemplate about it; Aspects of Halal Tourism
Say, [O Muhammad], "Travel through the land and
Behold Islamic
Ethics attire
Value based
No free mixing
Destination Prayer facilities
Family oriented
To identify
the concept
of Muslim Muslim A Responsible traveler
Traveler
INTERNAL EXTRENAL
ANALYSIS ANALYSIS
Halal Tourism
in India
STRENGHT WEAKNESS OPPORTUNITY THREAT
Weakness Threats
1.Non certified food/services. 1.Natural calamities
2.Misconception of Halal concept 2.Better promotional aspect by
3.Lack of Islamic application- other countries
Prayer area, Qibla direction ,etc. 3.Non-Islamic organization
4.Safety and security from 4.Fraudulent of halal certification
Muslim travelers perspective. by immoral business holder
Guidelines
1. Promotional aspects Targeted Groups
Muslim media, Islamic info websites, Masajid and Islamic
organizations.