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  • Astrionne Performance Summery Dec - 2023

    Uploaded by

    Nishantha Fernando
    10 views15 pages
    This document summarizes performance from November 9th to December 30th. It shows that page likes increased by 1776 through a page like campaign costing Rs. 12,312.90, averaging Rs. 6.93 per like. Total sales of frocks and t-shirts generated Rs. 112,900 in income with an ad spend of Rs. 27,616.12 for sales campaigns, yielding a 4.08 return on ad spend. The best performing ads are also highlighted.

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    Digital marketing report

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    This document summarizes performance from November 9th to December 30th. It shows that page likes increased by 1776 through a page like campaign costing Rs. 12,312.90, averaging Rs. 6.93 per like. Total sales of frocks and t-shirts generated Rs. 112,900 in income with an ad spend of Rs. 27,616.12 for sales campaigns, yielding a 4.08 return on ad spend. The best performing ads are also highlighted.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views15 pages

    Astrionne Performance Summery Dec - 2023

    Uploaded by

    Nishantha Fernando
    This document summarizes performance from November 9th to December 30th. It shows that page likes increased by 1776 through a page like campaign costing Rs. 12,312.90, averaging Rs. 6.93 per like. Total sales of frocks and t-shirts generated Rs. 112,900 in income with an ad spend of Rs. 27,616.12 for sales campaigns, yielding a 4.08 return on ad spend. The best performing ads are also highlighted.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Performance Summary (2023.11.09 - 2023.12.

    30)

    1
    Content

    1. Page Performance Page 4 - 8


    2. Advertising Campaign Performance Page 10-14

    2
    Page Performance

    3
    Page Performance (November - December)

    4
    Page Performance (November - December)

    5
    Page Performance (November - December)

    6
    Page Performance (November - December)

    7
    Page Performance (November - December)

    8
    Advertising Campaign
    Performance

    9
    Total Ad Spend (2023.11.09 - 2023.12.29)

    Rs 43,114.11/=
    10
    Campaign Performance - Page Like Campaign

    Duration : Nov-Dec
    Spend : Rs: 12,312.90/=
    Likes : 1776
    Cost per result (Cost per like): Rs 6.93/=
    11
    Campaign Performance - Sales (2023.11.09 - 2023.11.29)

    Total ad spend for sales: Rs 30 673.97/=

    12
    Total Sales (2023.11.09 - 2023.12.25)

    Item Count

    Frock 52

    T shirt 5

    Total 57

    Total income up to 2023.12.25 = Rs 112900/=


    Total ad spend for sales up to 2023.12.25 = Rs27,616.12

    Return on ad spend (ROAS) = 112,900.00 / 27,616.12


    = 4.08

    ROAS 4.0 means that when we spend 100 rupees on ads, we generate 400 rupees
    in income.
    13
    Best Performing Ads

    14
    Thank You

    15

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