Social Media Live Project

Submission
Facebook Campaign
9th April (Eve) to 14th April (Eve) – 5 Days
Student Name:
Anuj Sarabhai
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Campaign Problem Statement

Hiring Galore https:// Rs. 200 Daily To increase Traffic on the

(Job Search Page) www.facebook.com/ Page and Engagement
profile.php?
id=100091731098590

Location - living in India

Age - 23 - 35
People who match Interests: Marketing communications, Graphic design, Recruitment, Digital marketing, Job interview, Facebook,
Employment, Career, Part-time, Career development, E-commerce, Project management, Marketing, Business development, Employment
website, Education, Marketing strategy, Employment agency, Social media marketing, Promotion (marketing), Online advertising, Advertising,
Job, Advertising agency, Affiliate marketing, Social media, Job hunting or Facebook Messenger
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Targeting Parameters

Age Range • 23 to 25 Years

Location • India

• Digital Marketers
Campaign Managers
Interests •
• E-Commerce Managers
• SEO / SEM

• Job Hunters
Other Parameters • Free Lancers
• Agencies
Campaign summary screenshot-1 Slide 3
Campaign Summary Screenshot- 2 Slide 4
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Campaign Result Screenshot- Performance

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Campaign Result Screenshot- Demographics

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Summary

Auction
Total Ad Impression – 8717
CPM – 114.71
- To increase Traffic
Reach – 7460 - Should have Increased - Carousal Ad with Hiring
- To draw Engagement Target Audience to 23- 40 Brand Image
Cost per Result – Rs.
24.39
Messaging Conversation – 41 - To Like, Subscribe and Share - Should have limited it to - Video Based Preview of
Page….so that Post reaches Tier 1, Tier 2 along with what Drools do
Friends of Friends and draw Specific Cities
Organic Traffic as well - Website of Hiring Galore
should be created to
build Trust