THIRD PART (MILCAH)

SLIDE 1
Advantages and Disadvantages of Media
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SLIDE 2
Advantages of Media
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SLIDE 3
Advantages of Media
1. Media educate people on health matters, environmental conservation and others
through various forms.
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OR
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2. People get the latest world news in a very short period of time regardless of
distance.
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3. People can bring out their hidden talents in the multimedia and visual arts,
comedy, acting, dancing, and singing.
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SLIDE 4
Advantages of Media
4. Media increase knowledge learned from quiz programs, educational shows, and
other information-giving programs.
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5. People feel convenient in accessing information through mobile phones.
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6. They become a vehicle in promoting products toward increased sales.
https://marganics.com/seo-blog/most-asked-questions-on-social-media-for-small-
businesses/
7. They serve as a good source of entertainment.
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SLIDE 5
Advantages of Media
8. Television allows electronic duplication of information that reduces mass education
costing.
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9. Media lead to the diffusion of diverse cultures and cultural practices.
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10. They help people around the world understand each other and respect differences.
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SLIDE 6
Disadvantages of Media
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SLIDE 7
Disadvantages of Media
1. They lead to individualism. Spending too much time on the Internet and watching
television usually impedes socialization with friends, family, and others.
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2. Some media contents are not suitable for children.
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3. A newspaper is geographically selective.
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4. The increase in advertisements in television and radio makes them less
attractive.
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SLIDE 8
Disadvantages of Media
5. The internet can be a possible way for scams, fraud, and hacking.
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OR
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6. Media can be addictive that may result in people's decreased productivity.
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7. They can cause health hazards, such as radiation effects, poor eyesight, hearing
defects, and others.
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SLIDE 9
Disadvantages of Media
8. They may induce drugs and alcohol use.
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9. They can lead to personal injury by imitating the stunts showcased in media.
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10. They can ruin reputation through an anonymous account, malicious scandals, false
accusations and rumors.
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OR
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SLIDE 10
Integrating Media Literacy in the Curriculum
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SLIDE 11
Integrating Media Literacy in the Curriculum

 Lynch (2018) presents six ways to integrate media literacy into the classroom for
students to become media literate white making media education a meaningful and
integrated pail of classroom practice.
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SLIDE 12
Six Ways to Integrate Media Literacy into the Classroom
1. Teach students to evaluate media.
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2. Show students where to find digital resources and databases.
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SLIDE 13
Six Ways to Integrate Media Literacy into the Classroom
3. Compare/contrast various media sources.
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4. Discuss how the media edits and alters.
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SLIDE 14
Six Ways to Integrate Media Literacy into the Classroom
5. Examine the “truth” in advertisements.
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OR
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6. Have students create media.
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SLIDE 15
Media Skill
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 Hobbs and Frost (1994) present the skills that students are able to possess with the
media they use in class.
1. Reflect on and analyze their own media consumption habits.
2. Identify the author, purpose and point of view in films, commercials, television and
radio programs, magazine and newspaper editorials and advertising.
3. Identify the range of production techniques that are used to communicate
opinions and shape the audience's response.
SLIDE 16
Media Skill
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4. Identify and evaluate the quality of media's representation of the world by
examining patterns, stereotyping, emphasis and omission in print and
television news and other media
5. Appreciate the economic underpinnings of mass media industries to make
distinctions between those media which sell audiences to advertisers and those
which do not.
6. Understand how media economics shapes message content.
7. Gain familiarity and experience in using mass media tools for personal
expression and communication and for purposes of social and political
advocacy.
SLIDE 17
Approaches to Teaching Media Literacy
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SLIDE 18
Approaches to Teaching Media Literacy

 Kellner and Share (2007) mentioned three approaches to teaching media literacy
that would utilize media in pedagogical practice.
1. Media Arts Education Approach
2. Media Literacy Movement Approach
3. Critical Media Literacy Approach
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SLIDE 19
Approaches to Teaching Media Literacy
1. Media Arts Education Approach
 It intends to teach students to value the aesthetic qualities of media and
the arts while using their creativity for self-expression through creating art and
media.
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SLIDE 20
Approaches to Teaching Media Literacy
2. Media Literacy Movement Approach
 It attempts to expand the notion of literacy to include popular culture and
multiple forms of media (music, video, Internet, advertising, etc.) while still
working within a print literacy tradition.
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SLIDE 21
Approaches to Teaching Media Literacy
3. Critical Media Literacy Approach
 It focuses on ideology critiquing and analyzing the politics of representation of
crucial dimensions of gender, race, class, and sexuality; incorporating
alternative media production; and expanding the textual analysis to
include issues of social context, control, resistance, and pleasure.
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QUIZ
1. Which among the following is NOT among the advantages of media discussed?
a. People get the latest world news in a very short period of time.
 b. Media increase knowledge learned from quiz programs.
c. They lead to individualism.
d. They become a vehicle in promoting products toward increased sales.

2. Who presented the media skills that students are able to possess with the media they
use in class?
a. Kellner and Share (2007)
b. Lynch (2018)
c. Saylor Academy (2012)
d. Hobbs and Frost (1994)

3. The teacher gave the students a task to make a Powerpoint Presentation explaining what
their favorite TV commercials mean. Which of the six way of integrating media literacy
into the classroom were used by the teacher?
I. Teach students to evaluate media
II. Show students where to find digital resources and databases
III. Compare/contrast various media sources
IV. Discuss how the media edits and alters
V. Examine the “truth” in advertisements
VI. Have students create media.

a. I, II, III c. I, V, VI
b. II,V, IV d. III, IV, VI
4. An approach to teaching media literacy that attempts to to include popular culture and
multiple forms of media along with retaining the print literacy tradition.
a. Media Arts Education Approach
b. Media Literacy Movement Approach
c. Critical Media Literacy Approach
d. Cultural and Political Media Approach
5. If the teacher wants the students to learn how to evaluate and analyze the media available
to them, particularly that of politics and social issues, which approach in teaching media
literacy should he or she employ?
a. Media Arts Education Approach
b. Media Literacy Movement Approach
c. Critical Media Literacy Approach
d. Cultural and Political Media Approach