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PM10 - Group 3
investigate the role of leadership in real-life companies. This report will also provide
manager and the research team. The project was conducted using qualitative
interview with Mr. Le Minh Triet, who is the former Southeast Asia regional manager
network of retail chains and brands providing affordable sport products for customers
Business, including Vu Thi Khanh Dieu, Phan Le Quang Vinh, Lam Quoc Huy and
Company’s Overview
1976 in Lille, France. With 2080 stores in 56 countries, Decathlon provides all kinds
of sports products with the best quality at the lowest possible prices for customers of
all ages. Mr. Triet was the Regional Manager of Decathlon in Southeast Asia
inspiring, and guiding customers through their sports experiences. They believe that
being active-well and discovering new sports is a vital part of daily life. Southeast
Asia Decathlon is unique because they have their own in-house brands, they draw
on their knowledge and experience in the sports fields to design, create and
manufacture their own backpacks and accessories in their own lab and factory.
Manager's Overview
The manager that the researchers interviewed was Mr. Le Minh Triet. As an
enthusiastic and dedicated person, Mr.Triet spent nearly 2 hours sharing his
timber in South America. Besides, Mr. Triet also teaches businesses about
leadership. Previously, he was the Southeast Asia Regional Manager for Backpacks
and Accessories - Decathlon Vietnam, the largest French sportswear retailer in the
world with operations in 57 countries and regions. Before having the success as
now, like many other ordinary people, Mr. Triet also started as an employee in the
manage a small team on supply chain management, product quality, and product
development. In the next 6 months, with his excellent management ability, Mr. Triet
was allowed to manage the entire Vietnam area for the backpacks and bags
segment. Not stopping there, Mr. Triet has proven his excellent management ability
and it only took a year for him to become the Director to manage the entire
Through the interview with Mr. Triet, researchers found that his personal
leadership style is a mix between a democratic style and a laissez-faire style (Robbin
& Coulter, 2016). According to the University of Iowa studies, a democratic style
responsibility, and utilizes feedback to coach their employees. In the same studies,
they also stated that a laissez-faire leader allows the group to make its own
decisions and finish the task in the way that it thinks fit. (Lewin & Lippitt, 1940, as
cited in Robbin & Coulter, 2016). In Mr.Triet's company, most of the time, he plays
and lets them make their own decisions based on the company's general goals.
making but simultaneously plays the role of a coach who guides, supervises and
gives them feedback on their work. Once those employees are used to their scope of
work, he will let them fully decide the way they execute their tasks as long as it fits
Although there are many approaches to explain what managers do, one of the
four management functions: planning, organizing, leading, and controlling (Robbin &
Coulter, 2016). Each plays an important role in achieving the organization's goals
effectively and efficiently. Details of each function will be presented in the following
sections.
Planning
According to Mr. Triet, it is very important to make strategies and plans for a
project. There must always be a particular goal at the beginning of the project. The
goal will be the guidance for the business to focus on the project and help maintain
the motivation of the employees. Moreover, goals will provide a better understanding
of the business’s expectations (Leslie Riopel, 2020). To achieve that goal, the
business has to establish a strategy, then make a detailed action plan for the whole
process of the project. Having a strategy for a project will help them think out and
plan the steps they need to transform the business vision into reality. The strategy
will set out how the business employs its resources, including the knowledge and
skills of its employees as well as their financial assets in order to achieve the overall
During the strategy establishing process, Mr. Triet supposed that there is
some important information that needs to be evaluated. First of all, the business
needs to identify its vision, and how to bring that vision closer to reality, which is also
the most important step in the planning process. Secondly, all projects related to that
vision must have a destination. Then evaluate why the business needs to get to that
PRACTICAL CASE ANALYSIS 6
destination and what advantages it will bring to the long-term vision of the business.
In Mr. Triet’s experience, he supposes that there are three important factors that are
necessary for a successful strategic planning position. The first key element for this
position is a good vision and the ability to identify what the business would like to be
in the long term. The next important element is related to project management,
especially KPI management. This is because KPIs will measure success against the
core objectives of the business, by knowing how employees are performing well or
not, the strategic planner can control the project better. The last element is good at
communication, establishing the strategic plan, and inspiring all levels of employees,
Leading
communication channels, and dealing with employee behavior issues (Robbin &
Coulter, 2016).
For Mr. Triet, firstly, in terms of inspiring and motivating employees, his
approach is to identify and address their needs and one of his references is
status and recognition, which belong to the fourth level of Maslow's Hierarchy of
Needs, are the biggest drive in their career (Maslow, 1943). Research also illustrates
it is essential for managers to know what employees want and desire from their job
because the organization cannot succeed if personnel are dissatisfied with their jobs
PRACTICAL CASE ANALYSIS 7
and are not motivated to complete their responsibilities and accomplish their goals
(Dobre, 2013).
Secondly, once conflicts occur among employees, Mr. Triet's method is to let
people openly voice their opinions, listen to them, and interfere when the problem
cannot be resolved. In his opinion, conflicts should not be suppressed, but rather
resolved publicly and honestly. His viewpoint agrees with research which showed
health and success of the companies in which they work (Patterson, 2010).
his organization, where workers are encouraged to speak their thoughts and express
employees but insists that they remain professional while talking with consumers.
According to Koch and Denner (2022), informal communication does not reduce
employee productivity, but rather increases their job satisfaction and helps them
two elements that he considers when deciding whether or not to allocate a job to that
person. He highly appreciates employees with a positive attitude towards their work
and showing a high level of job involvement. In fact, a positive attitude motivates
involvement have been linked to fewer absences, reduced resignation rates, and
more employee engagement with their work (Harrison, Newman & Roth, 2006)
Organizing
fosters trust, and helps with professional development. It also teaches leaders how
to recognize who is most prepared to take on specific jobs or projects. And this is
Firstly, as a manager with over ten years of expertise, Mr. Triet always
appreciates employees' ability to complete the assigned tasks. This means when an
employee starts a project, they always have goals and criteria to complete the
project with all their efforts. Moreover, he often assigns authority to employees to
decide on their own projects. Mr. Triet will evaluate employees based on their skills,
attitudes, and trustworthiness to consider whether to give the staff full authority to
decide on the project or not. However, for employees who lack work experience, Mr.
Triet will assign a mentor to supervise and evaluate their performance and he highly
encourages them to ask for others' help or advice when they encounter problems.
This will help employees have a better overview of all issues so that they can make
the most appropriate decisions for their projects. Today's organizational structure is
becoming much more complex than in the past, all authority is not only concentrated
on the board of directors but now they are divided equally among everyone
employees who have been engaged in projects from the beginning. Not only Mr.
decentralization.
In addition, Mr. Triet also shared that there are three important criteria for him
to allocate and arrange employees into departments. They are motivation, skills, and
level of commitment. Mr. Triet often asks his employees questions to be able to
understand them better. For example: First, the motivational questions will be "why"
PRACTICAL CASE ANALYSIS 9
questions: “Why did you choose to participate in this project?” Second, the question
to ask about skills will begin with the "how" question: “How do you define your
strengths and weaknesses", “How do you usually manage risk? And finally the
question of commitment level such as “How much time a day can you spend on a
project?” This method is also similar to Human Resource planning. This is the
process by which managers must always ensure that they will allocate a sufficient
2009).
Controlling
because it can ensure that the operations are proceeding as planned, and the
objectives that employees and supervisors have set for themselves are being met.
There are three main types of controlling in management which are feed forwards,
concurrent and feedback control the last two types are the most important or it is
also called process controls and outcome controls according to Mr. Triet. In
particular, while new managers tend to engage in-process controls, outcome controls
are very popular with managers who have many years of experience in large
companies and it plays a key role as this type of control gives management
information to review and apply to new operations that are comparable to the current
one. The main goal is to assist employees to avoid making mistakes so that they can
make better recommendations for the next project in the future (Manvi Sarma) which
is similar to the first reason explaining why controlling is important in the textbook.
PRACTICAL CASE ANALYSIS
10
possibly stay on the right track at work and ensure the goal completion all the time
but the downside of controlling is that it puts a lot of pressure on employees and
does not make them grow up fast as Mr. Triet shared in the interview. Moreover, for
some of the steps in the control process, when measuring actual performance, oral
reports are most frequently used by the manager as it is the fastest way to discuss
and receive information from each other which is suitable for both verbal and
nonverbal feedback. Not only that but it is also related to giving good performance
Allowing employees to self-assess what they have done well and not so well, then
giving the feedback in the most objective and fair way through communication with
them is the way Mr. Triet gives feedback. Also, thanks to that, employees always
receive more positive reinforcement, and they respond positively and feel
Management information system (MIS), the right data can be processed and
available to the right manager at the right time. Moreover, nowadays, the trend of
managers, and this also helps the decision-making ability become more accurate
and quick thanks to computer-based information decision systems which are similar
to what Mr. Triet shared (Gary W. Dickson, James A. Senn, Norman L. Chervany,
1977).
PRACTICAL CASE ANALYSIS
11
Company's Problem
when culture and language are barriers between managers and their employees.
According to Mr. Triet, the biggest problem when working in a multinational company
is the cross-cultural differences and it is also one of four control issues for today’s
managers. In many global corporations, managers will not have many opportunities
to manage in the office because of the long-distance and they will have to manage
Besides, the issue of cultural integration in the company is the main thing, for
Cambodians have had conflicts in the past that they will sometimes have bad
prejudices about Vietnamese people, especially when they are under management
by the Vietnamese manager. Moreover, when working with Thai people, they always
appreciate a light and cheerful style, so the manager usually tends to respond to
them gently to make them feel happier. Within the French, they prefer direct
feedback and they will be ready to respond aggressively if they feel unsatisfied.
However, when working with Bangladeshis, it becomes easier for Mr. Triet because
the majority of Bangladeshis are Muslim, so they place a high value on rank and
age, this is why the manager will feel easier to respond to and work with Bangladeshi
people. Therefore, working in a global village requires a manager to deal with other
among people and since many firms have to work in different regions of the world,
PRACTICAL CASE ANALYSIS
12
people are exposed to various cultures that they must adapt and become
barriers and sometimes two cultures have distinct interpretations of the same
Company's Solutions
Working with people from many different countries always creates many
challenges. Therefore, the company's solution is to integrate into the culture of each
country to avoid hurting employees as well as those who work with them. However,
when there is something unsatisfactory, the manager chooses to talk more so that
everyone can understand each other better and everyone is treated equally, and has
integrate into the cultures of many different countries, but managers will also become
company. Despite the fact that cultures differ, people have the ability to adapt to
which aids people in overcoming the challenges they confront as a result of cultural
behaviors that are culturally sensitive to others' attitudes and values (Peterson,
2004).
Within the problem of working culture that Mr. Triet encountered in the early
years of working in many different countries, the researchers have suggested three
different aspects and definitions of cultural dimensions, they see that the manager
needs to understand and deal with cultural diversity in an international context. The
researchers suggest the manager or the company spend time learning about this
method theory by organizing training sessions on this theory so that everyone can
understand and apply this method to solve problems of cultural barriers. Besides
that, understanding the Geert Hofstede model can help managers in identifying
organizational challenges caused by cultural concerns. They can then utilize those
an open and accommodating environment into the company's culture. Each culture
has its own rituals and standards, such as prayer hours and clothing codes in Islamic
circumstances for its employees in order to meet their cultural requirements. This will
help to reduce cultural disputes by removing certain obstacles and prejudices in the
occasionally planning expensive holidays, the company might organize cultural trips
each other's cultures in the most vivid way. Thus, the company will create an open
and welcomes people from all walks of life. The basic idea of the inclusive workplace
is that inclusion should be applied to growing circles that are significant to the
which they operate. It is not about preferring one variety of cultural standards over
focuses on how we can accept and embrace diversity while also devising solutions
to address possible issues and even using differences to make the work
Conclusion
Considering all of these, this report reflects on the mission and vision of
based on experience sharing from Mr. Triet, his leadership styles and the current
Triet not only maintains the benefits but also identifies solutions to overcome the
about the challenges of the company, especially the inefficient communication due to
three solutions to the company's problem. Firstly, the manager or the company can
national cultures, aspects of culture, and their impact on business. Secondly, the
company should provide its company with an open and accommodating working
environment. Thirdly, the manager has to build inclusive workplace culture which is
PRACTICAL CASE ANALYSIS
15
defined as a work environment that recognizes, respects, and welcomes people from
Last but not least, Mr. Triet advised researchers that living in a fast-changing
world, our generation has many opportunities as well as challenges for the future
career prospects. Therefore, identifying the passions and setting specific goals to
pursue is important. Additionally, language and leadership style are important tools
distinct working styles of employees within the company and the flexibility to direct
interview, Mr. Triet advised the research team to never give up their goal and
Reference
https://www.decathlon.co.uk/landing/about-decathlon/_/R-a-decathlon
https://books.google.com.vn/books?
hl=vi&lr=&id=HawFEAAAQBAJ&oi=fnd&pg=PT22&dq=inclusive+cultur
e+workplace&ots=9GFLbL1g43&sig=BWGzrBeAHhTxHl8K-
XaysYgVNNE&redir_esc=y#v=onepage&q=inclusive%20culture
%20workplace&f=false
Intercultural-business-communication-6th-edition-pdf-download.html.
PRACTICAL CASE ANALYSIS
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Dickson, G. W., Senn, J. A., & Chervany, N. L. (1977, May 1). Research in
Harrison, D. A., Newman, D. A., & Roth, P. L. (2006). How important are job
https://doi.org/10.1108/CCIJ-08-2021-0087
Leslie Riopel, MSc. (2020, February 18). The importance, benefits, and value
https://positivepsychology.com/benefits-goal-setting/
McCrae, R. R., Terracciano, A., Realo, A., & Allik, J. (2008). Interpreting
39(6), 805-810.
https://doi.org/10.1080/00208825.1983.11656357
https://vn.vn1lib.org/book/1074466/51d515.
Education.
https://www.businessmanagementideas.com/management/controlling/
types-of-control-in-an-organisation-3-types-management/7941
https://study.com/academy/lesson/four-functions-of-management-
planning-organizing-leading-controlling.html
Thisted, L. N., Larsen, H. H., & London M. (1999, March 1). Relationships
https://doi.org/10.1177/1059601199241002
PRACTICAL CASE ANALYSIS
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Appendix
Four functions of
manager
4. Controlling Huy
- Tại sao controlling lại là một chức
năng/vai trò cần thiết của một
manager trong mọi tổ chức/công ty ?
- Anh đã làm cách nào để tăng năng
suất của công ty, đặc biệt là trong thị
trường rất cạnh tranh như hiện nay ?
- Dựa vào những tiêu chí nào mà anh
có thể đưa ra một cái feedback hiệu
quả cho nhân viên của mình về mặt
performance.
- Làm sao để anh có thể kiểm soát và
phân loại feedback (từ khách hàng,
cấp trên,..) ? và cách mà anh nhìn
nhận (ý nghĩa) những cái feedback đó
trong việc kiểm soát & quản lý.
- Theo như tụi em được biết thì một
manager còn phải kiểm soát về mặt
tài chính và ngân sách, và vấn đề tiền
bạc thì lại rất nhạy cảm, Anh có thể
chia sẻ khi mình gặp vấn đề về kiểm
soát ngân sách, là một vấn đề nhạy
cảm, anh sẽ giải quyết nó như thế
nào (thất thoát tiền bạc, tính toán
sai)?
- Để một người manager có thể kiểm
soát thông tin một cách hiệu quả nhất,
anh đã và đang sử dụng những phần
mềm/hệ thống gì để giúp mình tối ưu
hóa việc kiểm soát (vì lượng thông tin
quá nhiều hoặc quá ít hoặc không
PRACTICAL CASE ANALYSIS
24
Solutions Huy
- Là một người quản lý, anh có những
quy tắc, policies gì để giải quyết
những đề như trên không ? Nếu có,
anh có thể chia sẽ nó chi tiết hơn.
- Anh đã giải quyết vấn đề nêu trên như
thế nào? Anh đánh giá đó là cách giải
quyết tốt hay không? Tại sao? Nếu
bây giờ được thay đổi phương hướng
giải quyết, anh có thay đổi không?
Conclusion Vinh
- Anh có thể chỉ em một vài tips nhỏ để
vượt qua những khó khăn trong công
ty được không ạ?
- Một vài tips để trở thành một nhà
quản lí giỏi trong tương lai?
PRACTICAL CASE ANALYSIS
25