Unit 14: Researching for ICT Projects

Lesson 2: Audience Pro ling by Creating

Basic Forms Using Survey Application
Contents

Engage 1
Introduction 1
Objectives 2

Explore 2

Explain and Elaborate 3

Survey 3
Creating Basic Forms 5

Extend 7
Activity 1 7
Activity 2 8

Evaluate 9

Wrap Up 11

Bibliography 12
Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Engage

Introduction

Fig. 1. Illustration of a sample survey form

In the previous lesson, we discussed audience profiling and its importance for ICT
project proposals. It is also important to emphasize creating and writing the forms used
for profiling. It might be difficult to formulate the survey questions especially when you
are new with the research process. Manual writing of audience profiling forms can be a
burdensome task as well but due to technology it has become easier for us.

This lesson will guide you on how to formulate a basic survey form for audience
profiling using surveying applications available on the internet so that you do not need
to conduct a manual survey.

What do you think is the crucial part of writing an audience profiling form? Are you
familiar with the different platforms you can use in writing it? How do you utilize such
platforms in providing a comprehensive audience profiling form?

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Objectives
In this lesson, you should be able to do the following
● Identify the different surveying platforms used for audience profiling.
● Apply the basic audience profiling format using surveying applications.
● Build a basic and simple form for audience profiling.

DepEd Competency
Analyze how target or intended users and audiences are expected to respond to the
proposed ICT Project for Social Change on the basis of content, value, and user experience.
(CS_ICT11/12-ICTPT-IIm-p17)

Explore

5 minutes
Creating survey forms has become easier, especially now that we are in the new technology
age where lots of applications and software are available in the market. With that, we
should be keen in choosing the best surveying application for us. Search for a video online
on how to create online surveys. Below is an example. After watching a video, answer the
following questions on the next page.

YouTube
ProProfs, “How to Create Online Surveys Easily” YouTube
(YouTube, February 26, 2013),
https://www.youtube.com/watch?v=wC7eg6g1WrE, last accessed
on July 2, 2020.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Guide Questions
1. How do you find creating surveys? Is it easy to create online forms?

2. How does this kind of platform help you in creating surveys?

3. How can these surveying applications give you hassle free audience profiling?

Explain and Elaborate

Survey
A survey refers to the process of seeking ideas and opinions towards a specific topic. It can
be in the form of a poll, questionnaire, etc. Usually, surveys are conducted through pen and
paper or an interview with the people who are the target audience for the study. Commonly,
it can be considered as the audience profile in some studies for project proposals. Hence,
not all surveys are regarded as the latter.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Surveying Platforms
There are various surveying platforms available on the internet today, which is a big help to
the researchers in creating survey questionnaires. These platforms can also be used for
creating forms for audience profiling. The following are some of the surveying platforms you
can use in creating necessary forms for audience profiling.

Google Form
Google form is beneficial to students and other people researching for the first time. It
offers basic features that one person can easily access and use. It has a simple interface that
emphasizes the content of the survey questionnaire. Google form makes surveys easier as it
is accessible without purchasing Google Suite but with limited features only.

ProProfs
ProProfs is a survey maker application that provides various templates for surveys and
other forms such as registrations, feedbacks, etc. It offers a trial version where you can
access full features for a limited time allowing users to test other features that are not
available on the free version.

Survey Monkey
A popular surveying application that is used by many is Survey Monkey. This application
offers a free account with necessary features such as drag and drop tools that are useful in
creating a basic form of audience profiling. You can also modify existing templates so you
don’t have to think about the format for your audience profiling form.

SmartSurvey
The best survey application for collaborating work is SmartSurvey. Unlike other survey
applications, this enables the team to add and share questions for their audience profiling
without overriding other members' questions. This feature is very efficient in team
collaboration for a project proposal, especially ICT projects.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

How do we utilize these platforms in creating

audience pro ling?

Creating Basic Forms

Audience profiling might be difficult to a starter as they are not familiar with the basic
format of the form they are going to create. Since audience profiling is necessary for project
proposals, it is important to develop a suitable form for the target audience. Hence,
audience profiling might be similar in some ways but has differences when it comes to its
purpose.

Form Sections
In creating forms, sectioning is an efficient way to organize audience profiling, and it will be
easier to collect the data from the accomplished surveys. Sectioning will help avoid
confusion in data interpretation. It is like a letter that has a body to follow.

Overview
The overview must contain the intention of the people or organization in conducting
audience profiling. The audience must understand the purpose of the survey by indicating
the project's main objective, the answer's confidentiality, and the responses' effect on the
project in the overview.

Demographic Information
The standard format of audience profiling forms should have demographic information on
the second part. Demographic data is critical information to collect as it will be the basis of
the surveyor if the project is suitable for a specific race, age, gender, etc. It is not necessary
to indicate the name of the audience. However, the audience's age, location, sex, race, and
other demographic information might be needed and related to the study.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Psychographics Information
Psychographic information is the audience's behavior towards a specific topic emphasized
in the project. Audience profiling may or may not show psychographic information but it
must be included to determine the target audience's opinion towards your project's topic.
Beliefs and attitudes of the audience towards the problem are crucial for the project to push
through.

Familiarization Questions
The familiarization question is the fourth section of the audience profiling form. It aims to
find out the audience's prior knowledge about your topic. This section may use "Yes or No"
questions, rating scale, and open-ended questions. There is no specific number of items for
this section.

Main Questions or Survey Questions

The main question is the fifth section of the audience profiling form. The items in this
section need to be more precise and specific than the familiarization questions because
they need to be in-depth. These questions must also emphasize the main objectives of the
project. The type of items often used in this section are questions seeking agreements or
arguments, opinions, and feedback of the audience. You may use different types of
questions in this section.

Recommendation Section or Closing Section

This section may be the last part of the audience profiling form. Before you close the survey
form, you may want to know the recommendation given by your audience to add more
ideas to the propositions in your project. As such, you will gain more information regarding
the topic and provide more accurate proposals.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Extend

Activity 1
Select a surveying application that is mentioned above. Write your experience while you
explore the application on the box below. You can use the guide questions below in writing
your experience.
● What are the functionalities that you were able to try?
● Is the application free? Is it available on mobile phones?
● How is it useful in creating a survey for audience profiling?

Surveying Application Experience

Guide
Refer to the applications that are mentioned in the explain part.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

Activity 2
Explain below how surveying applications can help you in creating basic forms for audience
profiling.

Guide
Explain your answer in your own opinion and your own words.

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Evaluate

A. Identify the word/s being described in the sentence.

1. What do you call the surveying application that is owned by Google?

2. What is the first section of the basic form for audience profiling?

3. What part of the basic form is used to identify the opinion and attitude towards a
specific topic?

4. What do you call the surveying application that is best for collaborating with teams?

5. Give at least one part of basic forms for audience profiling and explain its content.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

B. Answer the following comprehensively.

1. Why is it necessary to provide a psychographic section in your audience profiling

form? Explain your answer.

2. How does sectioning help you from giving suitable projects for your target audience?
Explain your answer.

3. How would you know if you need to include a psychographic section in your
audience profiling form? Explain your answer.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

4. How important do you think is surveying application or platform in audience

profiling? Justify your answer.

5. A local bakery wants to find out its customers’ satisfaction in terms of its product
quality. What can the owner do to make sure their product quality is consistent, and
their customers remain satisfied? Explain your answer.

Wrap Up
___________________________________________________________________________________________
● Survey refers to the process of seeking ideas and opinions towards a specific topic.
● There are lots of surveying applications available on the internet and some of these
are introduced in this lesson. They are as follows: Google Form, ProProfs, Survey
Monkey, and SmartSurvey.
● Sectioning is very important in audience profiling which is mentioned as follows:
Overview, Demographics Information, Psychographic Section, Familiarization
Section, Main Questions, and Recommendation and Closing Section.

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Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application

___________________________________________________________________________________________

Bibliography
“340+ Survey Form Templates & Examples.” Jotform. Accessed on July 3, 2020.
https://www.jotform.com/form-templates/category/survey.

“4 Components of a Complete Audience Analysis.” Equifax. Accessed on July 3, 2020.

https://www.equifax.com.au/datadrivenmarketing/insights-centre/4-components-com
plete-audience-analysis.

Guay, Matthew. “TThe 10 Best Online Survey Apps in 2020.” Zapier. Zapier, June 25, 2015.
Accessed on July 3, 2020. https://zapier.com/learn/forms-surveys/best-survey-apps/.

Marrs, Megan. “9 Best Survey Tools: Create Awesome Surveys For Free!” WordStream, June
3, 2020. Accessed on July 4, 2020.
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools.

Meredith, Alisa. “How to Use Psychographics in Your Marketing: A Beginner's Guide.”

HubSpot Blog. Accessed on July 4, 2020.
https://blog.hubspot.com/insiders/marketing-psychographics.

“Questionnaire Design.” Pew Research Center Methods. Pew Research Center. Accessed on
July 3, 2020.
https://www.pewresearch.org/methods/u-s-survey-research/questionnaire-design/.

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