Professional Documents
Culture Documents
Module 3 Checked
Module 3 Checked
Santiago City
MODULE
The Contemporary World
3 Prepared by: KATHLEEN MAE T. GALESTRE
STEPHEN JAE G. FONTANILLA
A World of
Regions
Introduction
The growing demands of economics and politics enabled the world to
connect at a faster rate. Even more so that the increasing demands of
globalization are now affecting not just people but also state and state policies.
This module tackles the different mediums used by both people and
states in adjusting to a globalized world.
Learning Outcomes:
At the end of this
module, you should be
able to:
Motivation: Map me out.
1. appraise how a world
of regions is interwoven
and concurrently The Globalized world has interconnected both people and countries. In a
divided through yellow sheet of paper, categorize each number to A. Asian B. European. C.
globalization; American. D. Middle-Eastern E. None of the Above.
2. analyze the role of
1. An Overseas Filipino Worker
media as a source of
information 2. Singaporean
3. Terrorist
3. examine how religion
4. You
and globalization
intertwine;
Processing questions:
1. In answering the given items, what factors did you consider in making
your choice? (If any). If there are none, what made you choose the
letters for the given items?
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
1
University of La Salette
Santiago City
The Interstate
System
Content
The world is now comprised of numerous countries or states. The
United Nations (UN) officially recognizes 195 sovereign states and two (2)
observer states, namely Palestine and the Holy See-and all of these states
have different forms of governments. Some scholars in politics are interested
in individual states and examine the internal politics of these countries. Other
scholars may be interested in the interaction between states rather than
internal politics. These scholars look at trade deals, political, military, and other
diplomatic engagements between two or more countries-These scholars are
studying international relations.
When scholars explore the deepening interactions between states, they refer to this phenomenon of
internationalization. But Internationalization does not equal globalization, although it is a major part of it. It is
important to study international relations as a facet of globalization because of how states and governments are key
drivers of global processes. Globalization encompasses a multitude of connections and interactions that cannot be
reduced to the ties between governments. Although this course is about the contemporary world, we cannot avoid
history. What international relations are today is largely defined by events that occurred as far back as 400 years ago.
World Politics today has four(4) key attributes. First, there are countries or states that are independent and
govern themselves. Second, these countries interact with each other through diplomacy. Third, there are
international organizations, like the United Nations (UN) that facilitate these interactions. Fourth, beyond simply
facilitating meeting between states, international organizations also take on lives of their own.
Diplomacy
The profession, skill, or activity,
of managing international
relations, typically done by a
diplomat
MODULE 2
TOPIC 3
The Interstate
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
System
UPLOADING, OR POSTING
PROHIBITED.
ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY 2
University of La Salette
Santiago City
A nation is a group of people bound together by certain characteristics such as common social origin, language,
customs, and traditions, and who believe that they are one and distinct from others. (De Leon & De Leon Jr., 2011)
The concept of Sovereignty can be traced back to the Treaty of Westphalia. The said Treaty was a set of
agreements signed in 1648 to end the Thirty Year’s War between major European powers of that period. It was after
a brutal war between Catholics and Protestants, the Holy Roman Empire, Spain, France, Sweden, and the Dutch
Republic designed a system that would avert wars in the future by recognizing that the treaty signers exercise
complete control over their domestic affairs and would not meddle into others’ affairs. This was Sovereignty in its
core and basic premise.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
3
University of La Salette
Santiago City
TOPIC 3
STEPHEN JAE G. FONTANILLA
The Interstate
System A major challenge to the principles set by the Treaty of Westphalia was
the Napoleonic Wars. Napoleon Bonaparte believed in the French principles of
Liberty, Equality, and Fraternity. This came a shock to monarchies as Napoleon
challenged previously set institutions and implemented a Napoleonic code for the
government loosely based on Meritocracy-and such, removed certain privileged
held by monarchies such as birth privileges.
Internationalism
As Westphalian principles create individual states, there are others who dreamed of a heightened interaction
between states-where cooperation and unity among states and people are possible and would flourish. This desire is
called internationalism.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
4
University of La Salette
Santiago City
TOPIC 4
STEPHEN JAE G. FONTANILLA
Despite the League’s failure, it gave birth to some of the more
Contemporary task-specific international organizations that are still around today; the
World Health Organization (WHO) and the International Labour
Global Organization (ILO). It also served as a blueprint for future forms of
Governance international cooperation-the most prominent would be the United Nations.
(Claudio and Abinales, 2018)
The aftermath of the World War II saw the rise of the United
Nations as the largest international organization (IO). Established in 1945
and initially grounded on the same principles as the League of Nations of
averting a world war, the major allied powers during World War II
envisioned a world that is safe for all states, but at the same time, gives an
avenue to address state and interstate issues so that conflict- which was
mainly congruent to wars but now has also evolved on tackling issues on
poverty, human rights, and economy be given the proper solutions.
The United Nations has five (5) active principal organs. The
Trusteeship Council, one of the principal organs is currently inactive
UN PRINCIPAL after it the independence of Palau in 1994.
ORGANS
The five (5) active principal organs are as follows:
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
5
University of La Salette
Santiago City
Secretariat
The Secretariat is the main
administrative ‘engine’ of the United Nations and
employs some 40,000 people around the world
The Secretary-General is the
figurehead of the entire organization
He or she is empowered to
become involved in a wide range of areas that can
be interpreted as threats to peace. Figure 5. Antonio Guterres, The current Secretary-General.
Source. UN.org
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
6
University of La Salette
Santiago City
Regions are a group of countries located in the same geographically specified area, or an amalgamation of two
regions (or) a combination of more than two regions. In addition, the terms regionalization and regionalism should not be
interchanged as the former refer to “regional concentration of economic flows” while the latter is a “political process
characterized by economic policy cooperation and coordination among countries.”
Countries respond economically and politically to globalization in various ways. Some are large enough and have a
lot of resources to dictate how they participate in process of global integration. China for example, offers cheap and huge
workforce to attract foreign businesses and expand trade with countries it once considered as enemies but now sees it as
markets for its goods. Other countries make up for their small size by taking advantage of their strategic location. Singapore
and Switzerland compensate for their lack of resources by turning themselves into financial and banking hubs. Singapore
also developed its harbor facilities and made them a first-class transit port for ships carrying different commodities from
Africa, Asia, Europe, the Middle East and Southeast Asia to countries in the Asia Pacific.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
7
University of La Salette
Santiago City
While dividing states into regions based on geography, history, or security is a common notion nowadays, states can
also be divided according to its developmental pace. In the 1980s, William Brandt proposed a line that divided countries
in the North and South- the North being ‘developed’ and South being ‘developing’. (Tait, 2016)
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
8
University of La Salette
Santiago City
Average life expectancy more than 70 years Average life expectancy of 50 years
Most people are educated ½ of the people have little chance of any
education
Most people have enough to eat 1/5 or more suffer from hunger and
malnutrition
Over 90% of the world’s manufacturing Less than 10% of the world’s manufacturing
industry industry
About 96% of the world’s spending on 4% of the world’s research and development
research and development
Table 1.0 Characteristics of the Brandt Line Source: (Tait, 2016).
According to table, Brandt suggested that North countries were more developed as they have been able
to interact and cooperate successfully than others. Higher Trade levels have benefitted these countries.
However, as more than 40 years has passed since Brandt drew his infamous line, and globalization has
increasingly reduced the world into the palm of a hand due to increased interconnectedness, it remains to be seen
whether Brandt’s division is still relevant.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
9
University of La Salette
Santiago City
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
10
University of La Salette
Santiago City
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
11
University of La Salette
Santiago City
While the definition of “media” is easy to understand, it is more difficult to determine what media do and how
they affect societies. Media theorist Marshall McLuhan once declared that the “medium is the message.” He did not mean
that ideas (messages) are useless and do not affect people. Rather, his statement was an attempt to draw attention to how
media, as a form of technology, reshape societies. Thus, television is not a simple bearer of messages, it also shapes the
social behavior of users and reorient family behavior. Since it was introduced in the 1960s, television has steered people
from the dining table where they eat and tell stories to each other, to the living room where they silently munch on their
food while watching primetime shows. A similar trend is happening right now, albeit on a smaller screen-with smartphones
headlining this process of watching videos, reacting to posts and pictures in social media sites.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
12
University of La Salette
Santiago City
Globalization McLuhan declared that the television was turning the world into
a “global village”. By this, he meant that as more people sat down in front of
their television sets and listened to the same stories, their perception of the
world would contract. An analogy of this would be in a tribal setting. If tribes
sat down in a bonfire to tell stories, the members of this contemporary world
are sitting in front of bright boxes in a living room.
Media Messages are not just made by producers, they are also consumed by audiences. The field of audience
studies emphasizes that media consumers (watchers, listeners, readers) are active participants in the meaning-making
process, who view media “texts” (content of any medium) through their own cultural lenses.
Apart from the challenge of audience studies, the cultural imperialism thesis has been belied by the renewed strength of
regional trends in the globalization process. Asian culture, for example has proliferated worldwide through globalization
of media. Japanese brands such as Hello Kitty; Mario Brothers; and Pokemon are now an indelible part of global popular
culture. The same can be said for Korean pop (K-pop) and Korean Dramas which saw success regionally and globally.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
13
University of La Salette
Santiago City
The internet and social media are proving that the globalization of
culture and ideas can move in different directions. While Western culture
remains powerful, and media corporations still control them, the internet and
social media is challenging these old practices.
Herd Mentality
As with all new media, social media both have its upsides and
The tendency for people’s downsides. These forms of communication have democratized access.
behaviour or beliefs to Facebook, Twitter, and Youtube, for example are accessible to anyone who has
conform to those of the an internet access. These media have enabled smartphone users to be
group to which they belong. consumers and producers of information simultaneously. This was evident in
(Oxford Dictionary, n.d.) 201’’s Arab Spring. However, social media has its downsides. It has
compartmentalized people into groups. In the early 2000’s commentators
began referring to a phenomenon known as “cyberbalkanization”- referring to
various bubbles people place themselves in when they are online. In a closer
perspective, Philippine politics have also been affected by this such as labels of
emerging labels of “DDS” or “Dilawan” have emerged that separate groups of
people from one another. Social media is also responsible for dividing
populations, proving that people are susceptible to herd mentality.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
14
University of La Salette
Santiago City
Globalists meanwhile are less worried about concepts such as heaven/hell-as they are more concerned in sealing
trade deals, raise profits, improve government revenue collection, and protect and enrich themselves. If there is any social
conscience to it, the globalist see himself/herself as a contributing factor to the progress of the community, the nation,
and the global economic system
Lastly, religion and globalism clash over the fact that religious evangelization is in itself a form of globalization.
The globalist on the other hand, is largely focused on the realm of markets. Religion is concerned with the spread of holy
ideas, while the globalist on the spread of goods and services. (Ibid)
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
15
University of La Salette
Santiago City
For a phenomenon that “is about everything”, it is odd that globalization is seen to have very little to do with
religion. Peter Bayer and Lori Beaman observed “Religion, it seems, is somehow ‘outside’ looking at globalization as
problem or potential.” One reason for this is the association of globalization with modernization-a concept based on
science and technology, reason, and law. Famous historian Samuel Huntington in his book The Clash of Civilizations
admits that civilizations can be held together by religious worldviews. Jesuits and Dominicans in the 15 th century used
religion as an “ideological armature” to legitimize the Spanish empire. Religion was also used as an arm in Spain’s
colonization of the Philippines. In short, despite their inflexible features-the warnings of perdition (Hell is a real placer
prepared by Allah for those who do not believe in Him, rebel against His laws, and reject His messengers), the promises
of salvations-religions are actually quite malleable. Their resilience has been extraordinary that they have outclasses
secular ideologies. Globalists therefore, have no choice but to accept this reality that religion is here to stay. (Ibid)
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
16
University of La Salette
Santiago City
Reflection 1
DIRECTIONS: Essay
SYNTHESIS
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY 17
PROHIBITED.
University of La Salette
Santiago City
Applying the knowledge you have obtained from this module, answer the following
question in a short bond paper:
How is the world divided according to regions, religions, and economic status
interweaved by Globalization? Conversely, how do demarcations between and among
states in the world are heightened or become more visible through Globalization?
Rubrics
Provided herein is a rubric which will be used in evaluating your task and
Reflection 1. Review the rubric below for you to be guided in answering.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
18
University of La Salette
Santiago City
Provided herein is a rubric which will be used in evaluating your reflection activity (Venn Diagram). Review the
rubric below for you to be guided in answering.
Self-made rubric
Provided herein is a rubric which will be used in evaluating your synthesis. Review the rubric below for you to be
guided in accomplishing the said task.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
19
University of La Salette
Santiago City
Arrangement of Main concept easily identified; Main concept easily identified; most Main concept not clearly
Concepts subconcepts branch subconcepts branch from main idea. identified; subconcepts don’t
appropriately from main idea consistently branch from main
idea.
Content/Message Reflects essential information; is Reflects most of the essential information; Contains extraneous
logically arranged; concepts is generally logically arranged; concepts information; is not logically
succinctly presented; no presented without too many excess words; arranged; contains numerous
misspellings or grammatical fewer than three misspellings or spelling and grammatical
errors grammatical errors. errors.
Art Design Planned carefully and showed an Applies principles of design but pays little Assignment done but no
awareness of aesthetics. Designs attention to details in the poster; space is evidence of understanding any
and color are thorough; space is not efficiently utilized. aesthetic element to the
used effectively output.
Total Points
References Textbook:
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
20
University of La Salette
Santiago City
Claudio, Lisandro, Abinales, P, Patricio (2018). The Contemporary World. C&E Publishing.
Quezon City.
Website:
ASEAN Competition.org. (n.d). ASEAN Members. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.asean-
competition.org%2F&psig=AOvVaw016i1NKjujtazajQu2nxi6&ust=1603378644460000&source=images&cd=vfe&ved=0CAMQjB1q
FwoTCIDFhYz5xewCFQAAAAAdAAAAABAP
New Strait times. (2019). Multiple Nominations for BTS and BLACKPINK at 2019 E! People’s Choice Awards
https://www.nst.com.my/lifestyle/groove/2019/09/519189/showbiz-multiple-nominations-bts-and-blackpink-2019-e-peoples-
choice
Nina Martyris (2015 June 18). Appetite for War: What Napoleon And His Men Ate on the March.
https://www.npr.org/sections/thesalt/2015/06/18/414614705/appetite-for-war-what-napoleon-and-his-men-ate-on-the-march
United Nations Foundation (n.d). What is the United Nations General Assembly?
https://www.google.com/search?q=UN+GA&client=firefox-b-
d&sxsrf=ALeKk03kGXyw4j8ncystACkBqK4shppxPA:1603291628200&source=lnms&tbm=isch&sa=X&ved=2ahUKEwj6h-
Hf9sXsAhXBBogKHeNhCKkQ_AUoA3oECCoQBQ&biw=1536&bih=727#imgrc=hiIfkfajzoqgmM
User Jovan (n.d). The Brandt Line, division of world on rich north and poor south.
https://commons.wikimedia.org/wiki/File:The_Brandt_Line.png
World Policy Institute. (n.d). The UN’s fossilized Security Council. https://www.google.com/search?q=p5+un+sc&client=firefox-b-
d&tbm=isch&sxsrf=ALeKk02VXtFNyKCHwe3QoHrmwo27Ljzwhw:1603291877206&source=lnms&sa=X&ved=0ahUKEwjXnL_W98X
sAhXRdXAKHdiZCjoQ_AUIDygB&biw=1536&bih=727&dpr=1.25#imgrc=-cprJAVt08xF
Fake News and Cyber Propaganda: The Use and Abuse of Social Media
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
21
University of La Salette
Santiago City
Fake news may seem new, but the platform used is the only new thing about it. Propaganda has been around for
centuries, and the internet is only the latest means of communication to be abused to spread lies and
misinformation.
The fire triangle represents the three elements a fire needs to burn: oxygen, heat, and a fuel. Similarly, fake news
requires three different items to succeed. These collectively represent the Fake News Triangle: without any one
of these factors, it is unable to spread and reach its target audience.
The first requirement: tools and services for manipulating and spreading the message across relevant social media
networks, many of which are sold in various online communities from across the globe. A wide variety of tools and
services are available; some are relatively simple (paid likes/followers, etc.), while some are more unusual—some
services promise to stuff online polls, while some force site owners to take down stories. In any case, the tools and
services for social media promotion are readily available, both inside and outside the underground scene.
Of course, for these tools to be of any use, social networks have to exist as a platform for spreading propaganda.
With people spending more time on these sites as a way to get the latest news and information, their importance
in spreading fake news cannot be underestimated. However, there’s a difference between simply posting
propaganda and actually turning it into something that the target audience consumes. We show what kinds of
techniques are used by spammers in order to lure users into viewing their stories.
Studying social media also gives us a view of the relationships between bots and the recipients of social media
promotion on Twitter. This gives us an idea of the scope and organization of the campaigns that attempt to
manipulate public opinion.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
22
University of La Salette
Santiago City
Case Studies
To show the effectivity of these campaigns, our paper includes various case studies that show how various actors
would use tools for spreading fake news for their own ends. Our case studies include:
The specific tools for each campaign are not particularly different—bought followers/fans, likes, reposts,
comments, videos. Some campaigns may find it worthwhile to buy “high quality” versions of these products, which
are theoretically harder to detect by the social media networks.
Countermeasures
Governments, companies, and users are all waking up to how serious public opinion manipulation—as manifested
in “fake news”—can be.
Governments are starting to recognize that fake news is something that must be actively fought. Various
government agencies are now setting up services to debunk stories that they consider to be false. They are also
considering imposing regulations and punishing sites that do publish misinformation.
The targets of these new regulations would include social networking services. This would make fake news very
bad for business indeed, and so they’re taking steps to fight it. The steps being taken include the suspension of
bot/suspicious accounts, adding features to allow users to report fake news, and hiring more personnel to help
deal with these reports.
In the end, however, it comes down to educated users. Our paper discusses some of the signs of fake news, in the
hope that readers will be able to determine for themselves how to spot fake news. Our paper also discusses the
psychology of fake news—what makes these campaigns work and how they’re able to convince people—in the
hope that awareness of these techniques will empower readers to resist them.
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF REPRODUCTION, DISTRIBUTION,
UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY
PROHIBITED.
23