PRACTICE EXAM

DLMMARE01 550

On multiple choice questions there is exact one right answer. Please check the right answer. You are permitted to check only one answer. If you
check more than one correct answer you will get 0 points. If you check the right answer you will get maximal points. Exam note cross must be set
correctly.

QUESTION 1 OF 9

ng
Marked out of 3.00

ni
Which statement is correct?

ar
Select one:

Le
A grey market is the same as a black market.

e
A grey market is a market where a product is bought and sold outside of a company’s

nc
regular distribution channels.

ta
A grey market is a market where a product is bought and sold within a company’s regular
distribution channels whereas a black market is a market where a product is bought and
is
sold outside of a company’s regular distribution channels.
D

A black market is a market where a product is bought and sold outside of a company’s
regular distribution channels.
BH
IU

QUESTION 2 OF 9
am

Marked out of 3.00

Ex

Which statement is correct?

Select one:
e
tic

Cultures are different and thus customer behavior in different countries is vastly different
ac

as well.

Cultures are assimilating across borders but customer behavior in the different countries
Pr

is diverging.

Cultures are assimilating across borders and customer behavior in the different countries
is converging.

Cultures are converging but customer behaviors are diverging.

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QUESTION 3 OF 9
Marked out of 3.00

ng
ni
The BERI index assesses all of the following risks except for:

ar
Select one:

Le
Investment risk

e
Political risk

nc
Collateral risk
Operative risk ta
is
D

QUESTION 4 OF 9
BH

Marked out of 3.00

IU

Which statement is correct?

am

Select one:
Ex

A significant advantage of international companies is that it is less expensive for them to

generate ideas for new products.
e

A significant disadvantage of international companies is that it is more expensive for

tic

them to generate ideas for new products.

A significant disadvantage of international companies is that less information is available.
ac

A significant disadvantage of international companies is that it is less expensive for them

Pr

to generate ideas for new products.

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QUESTION 5 OF 9
Marked out of 3.00

ng
ni
Which statement is correct?

ar
Select one:

Le
Non-experimental observations are not limited in their value.

e
Non-experimental observations will be used increasingly in the future.

nc
Non-experimental observation of subjects is an excellent technique as there is no
possible investigator bias.
ta
Instrument-based surveys that gather data through the use of technical instruments are
is
growing in their use in national marketing research.
D
BH

QUESTION 6 OF 9
IU

Marked out of 3.00

am

What characterizes the systems type in industrial goods marketing?

Ex

Select one:
e

The strategies of "follow the customer" and customer segmentation tend to play a
significant role for systems producers.
tic

Producers aim to establish short-term business relationships characterized by constantly

ac

supplying new products to new segments.

The strategies of "follow me" and customer segmentation tend to play a significant role
Pr

for systems producers.

The level of product specificity is low and consumers are generally not known prior to
supply.

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QUESTION 7 OF 9
Marked out of 3.00

ng
ni
Which statement is correct?

ar
Select one:

Le
Little costs savings can be realized through global sourcing, as in many cases prices

e
today are similar due to improved communication.

nc
Price differences today are insignificant due to improved communication, greater
opportunities to gather specific information, and comparatively low transportation costs.
ta
International procurement is possible as a result of improved communication, greater
is
opportunities to gather specific information, and comparatively low transportation costs.
D

Today, the least expensive offer can be accepted or used to end tedious price
negotiations.
BH
IU
am
Ex
e
tic
ac
Pr

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QUESTION 8 OF 9
Marked out of 6.00

ng
ni
Describe what a multinational orientation means and list two advantages of this orientation.

ar
Le
e
nc
ta
is
D
BH
IU
am
Ex
e
tic
ac
Pr

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ac DLMMARE01 550

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e
Ex
am
IU

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e
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ar
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ng

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QUESTION 9 OF 9
Marked out of 18.00

ng
ni
a. Explain price discrimination in an international context.

ar
b. What is this approach based on?
c. Which information is required?

Le
d. Under which circumstances can this pricing strategy be pursued?

e
nc
ta
is
D
BH
IU
am
Ex
e
tic
ac
Pr

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is
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e
Le
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e
Ex
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e
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e
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e
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e
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e
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