Section A 10 MARKS

1. The purpose of Trade Barriers is not restraining entry of new companies or goods. T/F
2. The purpose of Trade Barriers is also to encourage development of domestic industry/F
3. Antidumping Duties are put to safeguard domestic industry. T/F
4. The full form of IMF is :
5. What are the differences between Domestic and International Marketing?
A. Different Legal System B. Different Monetary System
c. Differences in Market Characteristics D.All of the above
6. What are the benefits of Internet Marketing?
A. Profit and loss of business B. Sales promotion C. Payment Terms D. None of the
above
7. In Domestic and International Marketing, the Marketing - Mix is : Same B. Very different
8. The whole world has become a small global village because of:
A. Price B. Product C. Information Technology D. Competition
9. The full form of GATT is __________________
A. General Assessment on Tariffs and Trade B. General Association on Tariffs And
Trade
B. General Agreement on Toll and Taxes D. General Agreement on Tariffs and Trade
10. FDI stands for___________________________

Answer four questions, each carrying two marks. This section will consist of descriptive
answers of about 50 to 60 words: 2x5= 10
1. Define international marketing. C01
2. Define the transfer pricing. C02
3. Discuss FDI. C01
4. What is Geographical expansion? Co3
5. What is export pricing what is export? Co1

16. Operating in international markets is much more complex than marketing domestically."
Critically evaluate the statement with suitable examples. CO2
17. Discuss the mode of going international market. C01
18. What are the factors that prompt international business concerns invest in foreign
countries? Discuss giving suitable examples. C01
19. Why is it important for an international marketer to study culture? Discuss C03
20. What do you understand by the term 'political and Technical risk’? Discuss C03

KFC, a fast - food operator, faced immense resistance from some politically active consumer
groups when it opened its operations in India. One group proclaimed that opening KFC
outlets in the country would propagate a "junk-food" culture. Others proclaimed that this way
" the return of imperialistic powers" and was an attempt to "Westernize the eating habits" of
Indians Overzealous local authorities in the city of Bangalore used a city law restricting the
use of MSG (a food additive used in the chicken served by KFC) over a certain amount as a
pretext for temporarily closing down the outlet, despite the fact that the authorities did not
even have the equipment to measure the MSG content in the proportions stated in law. In the
capacity city of New Delhi a KFC outlet was temporarily closed down because the food
inspector found a "house-fly" in the restaurant. Both of these issues got resolved through
hectic consultations with these consumer groups and through legal orders issued protecting
the interests of the outlets.

21. In view of the above situation, critically examine the impact of social and political
environment on a firm's operation in international markers. CO1

22. Suppose you have been appointed Country Manager (Indian Operations) in KFC, what
steps would you take to cope up with the situation? C02

23. What the cultural factor could affect the KFC in India.C01

24. What other product modification suggestion can be given KFC for as per Indian
Consumer preferences CO4

25. What are the suggestions could be given to KFC in regards to Indian Market? CO4