aP R O D lor

Ty Beattie
UCT DESIGNER
www.taylorbeattie.com
taylorbeattie19@gmail.com
EXPERIEN E C
713 826 4330 ro ct Designer
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AllTrails, March 2022 - Nov 2023
Designed and executed A/B tests to optimize conversion and user
SKILLS acquisition funnel
Introduced a new upsell screen resulting in an 6% subscription
A/B Testing conversion lift, driving 1.9M ARR in 202
Data-Driven Design Designed contextual, feature-specific upsells, driving a 5% lift in
conversion on mobil
User Research Collaboratively implemented and launched free trial reminders, driving
Wireframing and Prototyping $950K ARR in 202
UX/UI Design Introduced an app download interstitial, resulting in a 5% lift in

install rates (25K incremental app downloads in 2022)
Visual Design
Interaction Design Collaborated with data scientists and product managers to define KPIs,
success and guardrail metrics, and track impact on user engagement
Design Thinking Conducted user research to gain insights into behavior, pain points, and
Collaboration motivations
ro ct Designer
ools
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T SingleCare, New York, NY, March 2020 - March 2022
Figma Designed and implemented responsive user interfaces for web and

Sketch mobile applications, focusing on usability, accessibility, and retention.
Principle Executed A/B tests to optimize conversion, user acquisition funnels,

and retention rates.
Adobe Creative Suite Created frameworks for B2B2C partnerships, distilling complex backend
Amplitude processes into simple, front-facing solutions.
UserTesting.com
Digital Designer
SingleCare, New York, NY, June 2019 - Feb 2020
DC
E U ATION Conceptualized and implemented responsive designs for web, mobile, and
Design social media campaigns. Led the redesign of the consumer-facing blog,
lifting readership from 150k to 1.7 million monthly visitors.
Shillington School of Graphic

Design, London UK - 2018
Digital Designer, Contract
M.A. Counseling Psychology
 Standard International, New York, NY, Jan 2019 - March 2019
(Graduate coursework)
University of Houston, TX - 2016 Redesigned a broad range of digital and print collateral for the Standard
Hotel Group’s international expansion.
B.A. Psychology
Texas State University, TX - Cum
 Digital Designer, Contract
Laude 2013 Crab Creative Digital Agency, London, UK, May 2018 - Aug 2018
Strategized and executed creative digital solutions for a range of UK brands.