Disciplines and Ideas in the

Applied Social Sciences 12

2nd Semester
Week 8

Development and Quality Assurance Team

Developer: Jhon Eric L. Amozon, MAED

Evaluator: Josito S. Trinidad
Learning Area Supervisor: Loveleah B. Albarillo, Ph.D
Illustration Credits:
Title Page:
Visual Cues:

Competencies:
• Explain the rights, responsibilities, and accountabilities (HUMSS_DIASS
12-Ij-35)
• Distinguish between ethical and unethical behaviors among
practitioners (HUMSS_DIASS 12-Ij-36)
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 Objectives:
1. Identify the roles, function, rights, responsibilities, and accountabilities of
communicators and journalist;
2. Make a poster that shows the ethical and unethical behaviors among practitioners of
communication and journalism.
3. Value the importance of the roles, function, rights, responsibilities, and accountabilities of
communicators and journalist;

Learner’s Tasks

Lesson Overview

PROFESSIONALS AND PRACTITIONERS IN COMMUNICATION

COMMUNICATION SPECIALIST
Also known as “Public Relations Specialists”- they establish positive associations with the public and
mass media in behalf of their client. Employed by businesses of all sizes, they are typically jack of all
trades who is particularly good at communicating in the written form. Communication Specialists send
draft and send press releases that contain important updates about their clients.
They organize events at which their clients can meet with the public to increase product awareness or
knowledge of their services or recent developments. Journalism, writing and marketing degrees can
potentially be helpful to people who want to go into this field. The specialist may be contracted on a
part-time or full-time basis as well as hired to work from home or in the office. Journalist is a person who
collects, writes, or distributes news or other current information to the public. Communicators are
persons who are able to convey or exchange information, news
or ideas, especially one who is eloquent or skilled.

Roles of Communicators and Journalists

1. To make available information and evidence to inform the public about issues that matter to
them in the most neutral way possible;
2. To provide facts for the public to form judgement and decisions; and
3. To facilitate accurate processing and analysis of such facts in a professional and ethical way

Competencies of Communicators and Journalists

Listening - it is the ability to receive and interpret messages in the communication

process.
Speaking - the action of conveying information or expressing one’s thoughts and
feelings in spoken language.
Writing - the activity or skill of making coherent words on paper and composing text
Reading - the act or skill of reading written or printed matter silently or aloud.

Rights, Responsibilities, and Accountabilities of Communicators and Journalists

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Rights of Communicators and Journalists
1. Freedom of the Press
2. Freedom of speech
3. Access to information, people, spaces
4. Access to gateways and distribution
5. Journalism “privilege”

Responsibilities of Communicators and Journalists

1. Observe ethical codes
2. Respect rights of others
3. Serve a watchdog role
4. Provide information for the public
5. Journalism ethics

Accountabilities of communicators and journalists

1. Provide guarantees against censorship and protection of freedom of expression
2. Safeguarding the confidentiality of journalistic sources
3. Ensuring that information held by the government can be timely and easily
accessed by the public.

Code of Ethics of Communicators and Journalists

1. At all times upholds and defends the principle of media freedom, the right of freedom of expression
and the right of the public to be informed.
2. Strives to ensure that information disseminated is honestly conveyed, accurate, and fair
3. Does his/her utmost to correct harmful inaccuracies
4. Differentiates between fact and opinion
5. Does nothing to intrude into anybody’s private life, grief, or distress unless justified by overriding
consideration of the public interest
6. Protect the identity of sources who supply information in confidence and material
gathered in the course of his/her work
7. Produces no material likely to lead to hatred or discrimination in the grounds of a person’s age,
gender, race, color, creed, legal status, disability, marital status , or sexual orientation
8. Shall normally seek the consent of an appropriate adult when interviewing or photographing a child
for a story about his/her welfare
9. Avoids plagiarism

ACTIVITY 1: Webentify
Direction: Using the web diagram below, state at least two of the roles,
functions, rights, responsibilities and accountabilities of communicators
and journalists.

COMMUNICATORS AND
JORNALISTS

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Rights Responsibili Accountabilit
ti es i es
 Role Functions
s

Activity 2.

1. Direction: Make a poster that shows the ethical and unethical behaviors among
practitioners of communicators and journalist. You will be rated according to the rubric
below.

Rubric for Poster Making

CATEGORY 4 3 2 1
Most graphi cs are in Most graphics are in
Graphics are all in focus
focus and the content focus and the content Many graphics are
Graphics - and the content easily
easily viewed and is easily viewed and not clear or are too
Clarity viewed and identified
identified from 6 ft. identified from 4 ft. small.
from 6 ft. away.
away. away.
Several of the graphics One or two of the
used on the poster graphics used on the The graphics are made
No graphics made
Graphics - reflect a exceptional poster reflect student by the student, but are
by the student are
Originality degree of student creativity in their based on the designs or
included.
creativity in their creation and/or ideas of others.
creation and/or display. display.
All graphics are related Graphics do not
All graphics are related
to the topic and most All graphics relate to relate to the topic
to the topic and make it
Graphics - make it easier to the topic. Most OR several
easier to understand. All
Relevance borrowed graphics have
understand. All borrowed graphics borrowed graphics
borrowed graphics have a source citation. do not have a
a source citation.
have a source citation. source citation.
Student can
Student can accurately Student can Student appears to
accurately answer
answer all questions accurately answer have insufficient
about 75% of questions
Knowledge related to facts in the most questions related knowledge about
related to facts in the
Gained poster and processes to facts in the poster
poster and processes
the facts or
used to create the and processes used to processes used in
used to create the
poster. create the poster. the poster.
poster.
At least 7 accurate facts 5-6 accurate facts are 3-4 accurate facts are Less than 3 accurate
Content -
are displayed on the displayed on the displayed on the facts are displayed
Accuracy poster. poster. poster. on the poster.
The poster is
The poster is The poster is
The poster is attractive distractingly messy
exceptionally attractive acceptably attractive
Attractiveness in terms of design,
in terms of design,
though it may be a bit
or very poorly
layout and neatness. designed. It is not
layout, and neatness. messy.
attractive.

Activity 3. List it down.

1. Direction: Watch the morning or evening news consecutively for three times. Then
analyze and list down at least 10 importance of the roles, function, rights, responsibilities,
and accountabilities of communicators and journalist.

1.
4
 2.
3.
4.
5.
6.
7
8.
9.
10.

Formative Assessment

Directions: Read each item carefully. Choose the letter of your answer and write it in a separate
sheet of paper.

Multiple Choice. Read each item carefully and answer directly in your notebook.
1. It also known as “Public Relations Specialists.
A. Communication specialist B. Medicine Specialist
C. IT Specialist D. English Specialist

2. Which of the following is not a role of communicators and journalists?

A. to make available information and evidence to inform the
public about issues that matter to them in the most neutral
way possible;
B. to provide facts for the public to form judgement and decisions; and
C. to facilitate accurate processing and analysis of such facts in a
professional and ethical way
D. to deliver truths and facts

3. The following are functions of communicators and journalists EXCEPT

A. to provide facts for the public to form judgement and decisions
B. to collect and document information, facts and opinions, and
present them for public analysis and deepening to the root of
reality;
C. to deliver truths and facts; and
D. to present where the news is happening and having the ability
to record what is happening accurately with the new technology.

4. Which of the following is a right of communicators and journalists?

A. Respect rights of others B. Safeguarding the confidentiality
C. Freedom of speech D. Observe ethical codes

5. One of the responsibilities of a communicator and journalist is

to
A. Access to information B. Serve a watchdog role

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 C. ensuring information D. Freedom of the press

6. Which of the following is considered as the accountability of a

communicator and journalist?
A. Provide information for the public
B. Provide guarantees against censorship and protection of
freedom of expression
C. Journalism ethics
D. Respect rights of others

7. A way of finding, reporting, and presenting news which other people try to hide.
A. Photojournalism B. Sports journalism
C. Investigative journalism D. Broadcast journalism

8. Telling stories with photographs.

A. Investigative journalism B. Broadcast journalism
B. Sports journalism D. Photojournalism

9. Based on the Code of Ethics of Communicators and Journalists, is it okay

for them to strive to ensure that information disseminated is honestly
conveyed, accurate, and fair?
A. Yes B. No C. Maybe D. Not sure

10. Which of the following is an ethical behavior for communicators and journalists?
A. Protect the identity of sources who supply information in
confidence and material gathered in the course of his/her work
B. Produces no material likely to lead to hatred or discrimination in
the grounds of a person’s age, gender, race, color, creed, legal
status, disability, marital status, or sexual orientation
C. Shall normally seek the consent of an appropriate adult when
interviewing or photographing a child for a story about his/her
welfare
D. All the above.

Answer key:

Activity 1
Can be found in the main content

Activity 2. Answers may vary

Activity 3. Answers may vary

Formative assessment.
Can be found in the main content

References
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Book
Disciplines and Ideas in the Applied Social Sciences, Ritchel B. Bernardo and
Christian R. Ranche 1st ed., JFS Publishing Services, ISBN:978-621415-005-2, p. 95

HUMSS Instructional Plans and Workbook for Disciplines and Ideas in the
Applied Social Sciences by Mervina B. Tagbar, Sharon S. Picante, Jessie M.
Dohillo, BB Boy Vincent Leaonard Jayme, Cheerie Ondap, Rudy A. Tagud Jr.,
and Airiz Mae Y. Geonzon.

Internet
https://www.slideshare.net/GwenDavid2/discipline-of-

communication https://www.living-democracy.com/key-

concepts/government-and-politics/