Syllabus Green Entrepreneurship

This unit introduces you to the field of entrepreneurship and planning for new business initiatives in the global business environment. The focus of the course are green
business foundations and how to harvest green opportunities. You will learn how to start a business, how to identify new business ideas and how to conceptualize, to plan,
to finance and to manage them successfully.
The course takes place 100% online, including the final examination.

Lecture times: Thursdays, 3pm to 6pm (start: 22. October)

Form of examination: written business plan & pitch presentation (online)
Credit Points: 5 ECTS
Lecturer: Thomas Neumann
Mail: Thomas.neumann@hs-flensburg.de

If you are interested in joining the course, please write a mail to the lecturer including your name and surname, mail address, matriculation number and the name of the
study programme you are enrolled in. The lecturer will then send you the Webex access data. Don’t worry, you have until 5th of November to decide whether you would
like to take part in the course - after that the group phase begins.

Please make sure in advance that you are able to use Webex (internet, camera, microphone, access to Webex, etc.) and please take a look on the quick start guide and
“how to” video for Cisco Webex. Here is the Webex Link for students enrolled at the Europa-Universität Flensburg and here the Webex link for students enrolled at the
Hochschule Flensburg. The meeting room will be open for a final technical check 15min before the start of the lecture.

Date, time & Topics Supporting materials, Tasks / Homework

lecturing format information & tools

Webex Video Part I: Welcome and introduction • syllabus

Conference • assessment template
• introduction & expectations
Thursday 22. Oct. • slides
3pm-6pm • organisational matters
• course outline
• evaluation criteria
• technical matters

Part II: (Green) Entrepreneurial Theory

• What is “entrepreneurship”?
• What is “green” entrepreneurship?
• introduction to entrepreneurial theory
Date, time & Topics Supporting materials, Tasks / Homework
lecturing format information & tools

Video-on-Demand Video 1: Idea Generation • 1x on-demand video • Prepare to present your business idea(s) in the next session.
22. to 29. Oct. - find your business idea - • slides • max. 3min.
• Lecturer-on-Demand • can be prepared in teams
• How to find opportunities?
• E-mail / Slack
• ideation methods to
• Webex If you have any questions, don’t hesitate to contact the lecturer!
• identify market inefficiencies
• to identify trends
• to identify inventions
• to increase creativity
Webex Video Part I: Ideation games & idea presentations • slides
Conference
Thursday 29. Oct. • questions on & discussion of Video 1
3pm-6pm • Ideation game
• presentation of business ideas

Part II: Team finding

• 1 to 4 persons per team

Video-on-Demand Video 2: Sustainable Business Canvas (SBC) • 1x on-demand video • Use the SBC to sketch your business idea.
29. Oct. to 5. Nov. - getting from business idea to business model - • slides • Answer all handout questions for each canvas box that are NOT
• SBC handout related to sustainability.
• What is an SBC?
• SBC template • Prepare to present your business idea using the SBC.
• How to use the SBC?
• cooperation tools • max. 5min. per team
• examples of how to use the SBC
• Slack
If you have any questions, don’t hesitate to contact the lecturer!
• Etherpad
• Lecturer-on-Demand
• E-mail / Slack
• Webex
Webex Video Part I: Live Pitch of a Start-Up • Further outline & assess your business idea.
Conference
Thursday 5. Nov. • real-live entrepreneurship insights
3pm-6pm • questions & answers session

Part II: Presentation of SBC

• questions on & discussion of Video 2

• quick-&-dirty pitch of SBC
• feedback from students and lecturer
Date, time & Topics Supporting materials, Tasks / Homework
lecturing format information & tools

Video-on-Demand Video 3: Customers • 3x on-demand videos • Create buyer personas for your key customer groups.
5. to 19. Nov. - learn to understand your customer - • slides • template
• templates • Develop your value proposition / product based on buyer personas.
• product market fit
• buyer persona • Which problem do you solve?
• customized marketing
• competitor • Which value do you provide?
• customer relationship
analysis • Sketch / prototype your product.
Video 4: Value Proposition • cooperation tools • Conduct a competitor analysis.
- prototype your product - • Slack • template
• Etherpad • Define your USPs
• Use Design Thinking to emphasize the customers • Lecturer-on-Demand • short & concise.
problems & needs. • E-mail / Slack • Calculate your market potential.
• Develop a lean product / prototype. • Webex • TAM, SAM, SOM
Video 5: Competition, Market & Stakeholders
- competition is necessary to achieve success - If you have any questions, don’t hesitate to contact the lecturer!

• direct vs. indirect competition

• competition analysis
• unique selling proposition (USP)
• market potential
• stakeholder analysis
BREAK Break: No lecture but time to work on tasks.
Thursday 12. Nov.

Webex Video Part I: Live Pitch of a Start-Up • Conduct a brief customer survey.
Conference • till 17th of December
• real-live entrepreneurship insights
Thursday 19. Nov • at least 10 B2C / 5 B2B customers
• questions & answers session
3pm-6pm • Would they be interested in your product?
Part II: Presentation of status-quo • Where do they see problems?
• What features would they like?
• questions on & discussion of videos 3-5 • Do they have any further problems related to your product?
• quick-&-dirty pitch of • What is their willingness to pay for your product?
• buyer personas • etc.
• market potential • Adjust your personas & products accordingly.
• competitor analysis
• USPs If you have any questions, don’t hesitate to contact the lecturer!
• feedback from students and lecturer
Date, time & Topics Supporting materials, Tasks / Homework
lecturing format information & tools

Video-on-Demand Video 6: Key Activities • 4x on-demand videos • Sketch your value chain & define your part in it.
19. to 26. Nov. - define your place in the value chain - • slides • List your key activities & key resources.
• cooperation tools • State your vision & mission.
• What does your company actually do...
• Slack • brief & concise
• ...and what does it not do?
• Etherpad
Video 7: Key Resources • Lecturer-on-Demand If you have any questions, don’t hesitate to contact the lecturer!
- build your fundament - • E-mail / Slack
• Webex
• Which kind of & how many employees do you need?
• Which physical & intellectual resources are required?

Video 8: Key Partners

- ask for help -

• Why are partnerships important?

• Where to find help?
• unique selling proposition (USP)

Video 9: Vision & Mission

- competition is necessary to achieve success -

• direct vs. indirect competition

• competition analysis
• unique selling proposition (USP)
Webex Video Part I: Live Pitch of a Start-Up • Further outline & assess your business idea.
Conference
Thursday 26. Nov. • real-live entrepreneurship insights If you have any questions, don’t hesitate to contact the lecturer!
3pm-6pm • questions & answers session

Part II: Presentation of status-quo

• questions on & discussion of videos 6-9

• quick-&-dirty pitch of
• value chain
• key activities & resources
• vision & mission
• feedback from students and lecturer
Date, time & Topics Supporting materials, Tasks / Homework
lecturing format information & tools

Video-on-Demand Video 10: Revenue streams • 3x on-demand videos • Identify your main costs.
26. Nov. to 10. Dec. - it is all about the money - • slides • Develop your business model / revenues streams.
• financing template • Decide for a financing strategy.
• pricing strategies
• cooperation tools • Use financing template to develop your own financing tool & calculate
• revenue calculations
• Slack • your liquidity
Video 11: Cost structure • Etherpad • and profitability.
- watch the costs & the profits will take care of themselves • Lecturer-on-Demand
- • E-mail / Slack If you have any questions, don’t hesitate to contact the lecturer!
• Webex
• cost identification
• profitability plans
• liquidity plans

Video 12: Financing

- find the financing that fits your cause -

• business angels, venture capital & bank financing

• crowdfunding & -investing
• further financing options
BREAK Break: No lecture but time to work on tasks.
Thursday 3. Dec.

Webex Video Part I: Live Pitch of a Start-Up • Further outline & assess your business idea.
Conference • Implement feedback into financing tool.
Thursday 10. Dec. • real-live entrepreneurship insights
3pm-6pm • questions & answers session If you have any questions, don’t hesitate to contact the lecturer!

Part II: Presentation of status-quo

• questions on & discussion of videos 10-12

• quick-&-dirty pitch of
• main costs
• business model / revenue streams
• financing strategy
• feedback from students and lecturer
Video-on-Demand Video 13: Business Plan • 2x on-demand videos • No homework today!
10. to 17. Dec. - summary of how to create, deliver & capture value - • slides
• business plan handbooks
• target groups
• business plan examples
• content & structure
• pitch deck examples
• common mistakes
• cooperation tools
Video 14: Pitch Deck • Slack
- present your business idea in a nutshell - • Etherpad
• Lecturer-on-Demand
• content & structure • E-mail / Slack
• general guidelines • Webex
• common mistakes
Webex Video Conference Part I: Q&A on Business Plan • slides • Write your business plan.
Thursday 17. Dec. • Prepare your pitch.
• questions on & discussion of videos 13-14
3pm-6pm • Enjoy your holidays!
Part II: Pitching workshop

• tips and tricks on how to pitch

Christmas Break
21. Dec. to 01. Jan.

Webex Video Conference Optional Group Meetings with Lecturer • Lecturer-on-Demand • Write your business plan.
Thursday 7. Jan. • E-mail / Slack • Finalize your pitch.
• answering last questions regarding pitch presentation
3pm-6pm • Webex
If you have any final questions, don’t hesitate to contact the lecturer!

Webex Video Conference EXAMINATION: PITCH PRESENTATIONS • Implement feedback into business plan.
Thursday 14. Jan.
3pm-6pm • presentation of pitches
• feedback on pitch from students & lecturer
• feedback relevant for the business plan

Deadline DEADLINE: BUSINESS PLAN • Become a successful (green) entrepreneur!

Thursday 28. Jan.

3:00pm