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BỘ GIÁO DỤC VÀ ĐÀO TẠO


TRƯỜNG ĐẠI HỌC KINH TẾ - TÀI CHÍNH TP. HỒ CHÍ MINH

FINAL REPORT
SALE MANAGEMENT

Full name: Vũ Thị Hồng Hà


Lecturer: Nguyễn Tiến Huy
Class: A01E
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TABLE OF CONTENTS
CHAPTER I: INTRODUCTION COMPANY AND PRODUCT....................................2
1. History and development of Jollibee.....................................................................4
2. Business activities....................................................................................................6
3. The company's fundamental value........................................................................6
4. Feedback..................................................................................................................8
CHAPTER II: : SALE ORGANIZATION.........................................................................9
1. Organization chart..................................................................................................9
2. Functions of the departments:...............................................................................9
3. The company's human resource structure.........................................................10
4. Feedback................................................................................................................11
CHAPTER III: SELLING PROCESS..............................................................................12
1. Prospecting............................................................................................................12
2. Preparation............................................................................................................12
3. Approach...............................................................................................................13
4. Presentation...........................................................................................................13
5. Handling objections..............................................................................................14
6. Closing....................................................................................................................14
7. Follow-up...............................................................................................................14
8. feedback.................................................................................................................15
CHAPTER IV: SALES TARGETS...................................................................................16
1. Sales goals..............................................................................................................16
2. Feedback................................................................................................................16
CHAPTER V: SALES BUDGET.......................................................................................17
1. Budget....................................................................................................................17
2. Feedback................................................................................................................17
CHAPTER VI: SALE STAFF RECRUITMENT............................................................19
1. Recruitment source:..............................................................................................19
2. Recruitment form..................................................................................................19
3. Recruitment process.............................................................................................20
4. Feedback................................................................................................................22
CHAPTER VII: SALES STAFF TRAINING..................................................................24
1. Determining training needs..................................................................................24
2. Develop a training plan........................................................................................24
3. Forms of training..................................................................................................24
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4. Training fee............................................................................................................24
CHAPTER VIII: MOTIVATION......................................................................................26
1. Jollibee is motivated by a number of factors, including:..................................26
2. Feedback................................................................................................................26
CHAPTER IX: EVALUATION.........................................................................................28
1. Review policy.........................................................................................................28
2. Elevation................................................................................................................28
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CHAPTER I: INTRODUCTION COMPANY AND PRODUCT


1. History and development of Jollibee

TYPE OF BUSINESS PRIVATE COMPANY

Career Restaurant

Establish January 28, 1978

Headquarters Pasig (Philippines)

Starting country Philippines

Founder Tony Tan Caktiong

113.91 billion pesos (2016)


Revenue
~51247.75 billion VND

Chowking Greenwich Pizza Red


Subsidiaries Ribbon Mang Inasal Smashburger
Highlands Coffee

URL https://www.jollibee.com.ph/
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On January 28, 1978, Jollibee Corporation was established in the Philippines. Jollibee is an
extraordinary success story. The company began operations in 1975 with two small ice
cream parlors specializing in hot meals and sandwiches, grew into a seven-store company
specializing in burgers by 1978, and then fast food revolution. In the Philippines. Jollibee
Group has successfully established a fast food restaurant system with more than 800
branches throughout the Philippines and more than 100 branches in international markets
such as the United Arab Emirates, Qatar, Hong Kong and the United States. United Arab
Emirates. Saudi Arabia, Brunei, China, Singapore, United States and Vietnam. Currently,
Jollibee is the leading fast food company in the Philippines. With more than 12 branches,
thousands of grocery stores and a wide franchise store system domestically and
internationally, Jollibee strives to not only bring customers delicious, high-quality products
but also demonstrate my most unique traditional cultural features. Customers visiting
Jollibee can enjoy delicious food and a warm atmosphere.
Dedicated, friendly, funny and enjoy the happiest and most joyful moments with family and
relatives. The first Jollibee store opened in Vietnam in 1996. Since then, Jollibee has made
every effort to bring Vietnamese families delicious meals at the lowest possible prices. In
June 2005, Jollibee Group officially invested and established Jollibee Vietnam Company
Limited.
This is a new development step in the management and expansion of the Jollibee store
system in Vietnam. Since then, the Jollibee brand has received great support and praise
from Vietnamese customers. In the past 3 years, a series of Jollibee fast food restaurants
have appeared, creating a wave of new fast food restaurant business models in the
Vietnamese market.
On December 1, 2011, Jollibee Group merged two other major F&B brands in Vietnam
specializing in F&B and premium coffee, Highlands Coffee and Pho 24, marking the
group's remarkable development.
Currently, the Jollibee fast food chain has more than 70 stores spread across most provinces
and cities in Vietnam, including: Hanoi, Ninh Binh, Ha Long, Hai Phong, Da Nang, Ho Chi
Minh City. , Can Tho, Nha Trang, Vung Tau, Binh Duong, Bien Hoa, Rach Gia, Long
Xuyen, My Tho, Ca Mau...
With a professional management system, attentive service, delicious food and reasonable
prices, Jollibee Vietnam always wants to bring joy to every family, which is the premise for
the sustainable development of the Jollibee brand. Vietnam in the coming years.
Currently, Jollibee Vietnam is looking for franchise partners who are interested in operating
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an international standard meal delivery system, have passion and experience in the field of
providing high-class meals, and have financial capacity main.

2. Business activities
In 1975, Tony Tan Caktiong opened Magnolia ice cream shop in Cubao, Quezon City, later
considered Jollibee's first store. The Magnolia store run by Tony's family began offering hot
meals and sandwiches upon customer request when they realized that these treats were more
popular than the franchise's ice cream. In 1978, the family decided to end cooperation with
the Magnolia brand and convert the ice cream parlors it operated into fast food stores. It was
consultant Manuel C. Lumba who advised the family to change the direction of their
business.

3. The company's fundamental value


Values
- Customer is the center
- Bringing outstanding values
- Always uphold respect for individuals
- Effective in teamwork
- Bring the spirit of family and always have fun
- Humbly listen and learn
- Honesty and integrity
- Save
Mission
All we have to do is bring great flavors to every dish, and bring culinary joy to everyone
Business products:
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PRODUCT IMAGE
Chickenjoy
This is a strategic product not only for Jollibee globally
system but also in the Vietnamese market. Gargle crispy
chicken with roll recipe powder suitable for Vietnamese taste,
fighting in palm oil at the right temperature and enjoy the
wonderful taste crispy taste.

Chicken with Cay Sauce


With our signature sweet and spicy sauce. From the crispy
skin to the succulent meat, it all blends together to create a
delicious and rich chicken sauce!
With a unique flavor only available at Jollibee, Cay Sauté
The chicken will definitely conquer the most demanding
guests, especially the spicy team.
Burger & Rice
Not only crazy about fried chicken, Burger is also Jollibee's
favorite dish
- Barbecue Burger
- Crispy Chicken Burger
Jollibee also offers quality family meals including rice,
fried chicken, vegetables, soups, and soft drinks for
convenience at reasonable prices.
In addition to rice with chicken, Jollibee also has crispy
fish fillet rice
Spaghetti with Minced Beef Sauce
Soft golden noodles rolled in rich sauce, covered with a layer
of delicious, fatty sauce cheese. They all brought out the
signature spaghetti dish flavors that you will definitely love
once you try it!
Side dishes
In addition to the main dishes, Jollibee's side dishes are
equally attractive to diners including:
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- French fries
- Candy with seaweed or BBQ
- Chicken pieces
- Pumpkin soup
- Rice

Desserts
Jollibee variety, richness, and desserts:
- Fresh milk ice cream - Sundaes ice cream
- Peach cake - Pleasure cake
- Soft drink – Peach tea – Milk tea

4. Feedback.
- Continue to enhance product quality in order to sell in the Asian school market.
- Advertise, sell widely, and attend trade shows to showcase your products and attract
partners and consumers.
- Create an ideal sales channel system with retailers, domestic and international distributors.
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CHAPTER II: : SALE ORGANIZATION


1. Organization chart
The reorganization of the company's organizational structure also contributed to
improvement operational efficiency of departments, especially in 2014 business situation
a development department was established for the purpose of developing temporary markets
and channel expansion. doing business, building stores and solving related problems
storage facility in Jollibee. On the other hand, some departments are merged or separated
to improve the organization's work efficiency.
Figure 2.1: Organization chart of Jollibee Vietnam Co., Ltd

2. Functions of the departments:


- CEO: strategic planning, managing the development and implementation of short-term and
long-term plans In order to achieve the company's goals; is the bridge between the parent
company in the Philippines and the subsidiary in Vietnam.
- Organization Department: consults with the director on regional, regional planning
development strategy; Manage, inspect and supervise store groups by region and area.
- Quality management services: developing criteria for evaluating food hygiene and safety
safety, product waste. Abnormal monitoring and control of service substances and the
disposal of products at the store.
- Store system management service: ensures store operations, guarantees that the stores
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operate continuously and achieve high sales.


- Business Development Department: responsible for finding new development areas
temporary and efficient business markets; expanding business channels; store construction;
resolving contracts and procedures related to leasing premises and real estate.
- Human Resources Department: develop and implement human resources policies; Carry
out recruitment, training, deployment, contract signing, and payment services, reception and
organization of general corporate events.
- Finance and accounting department: advises the board of directors on financial and usage
issues capital, managing the company's financial resources, making tax and financial
decisions relations with authorities, issuance and control Check the financial processes of
departments responsible for collecting costs at the store.
- Marketing Department: consists of two main parts, the store marketing department, and
the brand marketing department. The marketing department is expected to be responsible
for planning to advertise, designing new products, researching customer
behavior, organizing events, and distributing billboards Advertising promotes high
awareness of advertising consumption about Jollibee Jollibee. Store Marketing Department
plans and manages the implementation of promotions, store opening activities, etc., Support
stores to achieve good sales.
- Analysis and purchasing department: planning the needs of the company's goods, finding
suppliers, negotiating prices, and securing the company's supply; perform input and output
work according to the requirements, incoming different goods in the warehouse in
accordance with regulations.

3. The company's human resource structure

 Number of employees:
Jollibee Vietnam Co., Ltd. employees are organized into three management departments:
office personnel, workshop staff, and store staff. All employees in the office and workshop
work full-time (8 hours per day), accounting for approximately 10.5% of the total number
of employees in the organization. The area manager, area manager, store manager, and store
manager are full-time employees at the store, which employs around 200 people.
Employees make up 10.5% of the overall workforce. The remaining 1500 workers are
employed in the form of Part-time (shifting, 4-5 hours a day) employees including service
personnel, kitchen personnel, and store cashiers79% of the company's overall workforce.
Company.
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 Structure of staff by qualification:


Because these employees must be professional, the majority of full-time employees have a
college degree or above, accounting for 95% of the total number of full-time employees
(college accounts for 50% and university accounts for 45%). Meanwhile, 100% of part-time
employees have not graduated from university; the majority are college and university
students looking for additional money, or a tiny percentage have graduated from high
school but do not continue their education. This has had a substantial impact on the
company's recruiting; on the one hand, part-time workers come and depart often owing to
the nature of their employment and education dominating the working hours. There are also
benefits in terms of promotion; long-term part-time employees will be considered for full-
time employment after graduating from university, decreasing the strain for the recruiting
department.

 Employee structure by age:


Part-time employees are generally students, thus they are between the ages of 18 and 22.
Employees are always 18 since wage payments are conducted through bank accounts, but
banks are only authorized to pay their salaries and create accounts when they achieve the
age of 18. If part-time employees over the age of 22 are still allowed, but the majority of
you at this age have a secure employment and no longer work part-time at Jollibee or have
been promoted at work, become an employee, full-time employee at Jollibee.

4. Feedback
Advantage:
The employees are young, skilled, and dedicated to the shop. The majority of them are
under 30 years old, highly energetic, passionate, and eager to join in any activity.
High growth rate, rapidly developing market, particularly in the Western region, which has
a huge population and a high average income.
Defect:
With the majority of young people, little working experience, lack of qualified and
experienced sales representatives…
Oriented development:
Businesses improve their business capital and production size in order to satisfy their
potential and business demands.
To accomplish total shop development targets, sales must increase by 30%.
Corporate strategy should constantly be linked to human resource development and
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marketing strategies... Excellent fulfillment of the organization's defined strategy.


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CHAPTER III: SELLING PROCESS


1. Prospecting
Segment new markets to fulfill client demands and grow your customer base. Jollibee's new
market category is as follows: In terms of income, the menu is wide yet simple in order to
appeal to middle-class clients (the income level that accounts for the majority in Vietnam).
In terms of careers, Jollibee offers items intended not only at students but also at office
employees and laborers. It is not only intended towards young adults and children, but is
also open to all family members. Jollibee also focuses on a range of services and consumer
health to meet consumers' wants and desires.

2. Preparation
Jollibee chose franchising to enter a new market in Vietnam, in specifically, and globally in
general. Jollibee works with local partners to assist promote the brand and boost its
competitiveness before venturing out on its own in the market.
People's incomes are rising, resulting in more demand and quality expectations from
customers, and firms must focus on upgrading. To meet its customers' requirements,
Jollibee has expanded its product and service offerings. Fast food customer demand:
- Constantly expanding menus with new tastes on primary goods like chicken, burgers, and
noodles,... as well as additional dishes like beverages and desserts,... Simple and
inexpensive foods that are still excellent, not a luxury but still delicious in order to entice
middle-income clients to dine on a daily basis.
- Products are not just directed at teenagers, but also at all family members. They may all
enjoy tasty and pleasant dinners at Jollibee. Furthermore, Jollibee offers rice soup and
dessert in accordance with the gastronomic tastes of Vietnamese students, office employees,
and laborers, at moderate costs and of high quality.
- Jollibee provides a variety of services, including birthday party booking service, Jollibee
Kid Club, which allows children to freely express and discover their inner talents while also
providing them with the opportunity to meet other peers at Jollibee, large order service to
serve the hobby of gathering with family and friends, and an attractive discount program for
large orders, which was created to provide more convenient options while also preserving
beautiful moments.
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3. Approach
Currently, Jollibee is not only a name that people associate with fried chicken products, or
that people associate with Jollibee simply to enjoy chicken, but Jollibee is also known for
many other products that are not inferior, a variety of categories developed by businesses
such as ice cream, drinks, noodles, rice... Jollibee also frequently promotes combination
deals, offers for free beverages, side dishes, or discounts on newly announced goods, free
meals while opening, and discount programs on holidays like Black Friday,... all of which
assist encourage greater consumption frequency of existing consumers.
Furthermore, party planning and online and takeout sales assist Jollibee in increasing
consumption from existing clients.

4. Presentation.

 Product strategy
Jollibee's competitive advantage over the competition is a family tradition and the
development of a delectable chicken flavour. "Jollibee's extended house" is constantly
focused on producing tasty, high-quality meals. Customers enjoy Jollibee's food because
they employ classic, low-fat recipes. Jollibee has an easy-to-pronounce brand, as well as a
pleasant and charming bee image that is easy for people to remember and is one of the
company's strong points in attracting customers.

 Pricing strategy
The Jollibee fast food chain's success is based on keeping things simple but excellent.
Jollibee's food are not a luxury, but they must be cooked correctly in order to entice middle-
income consumers to dine there on a regular basis. Jollibee's prices range from 15,000 VND
to 45,000 VND, making it affordable to Vietnamese consumers.

 Distribution policy
The Jollibee fast food chain's success is based on keeping things simple but excellent.
Jollibee's food are not a luxury, but they must be cooked correctly in order to entice middle-
income consumers to dine there on a regular basis. Jollibee's prices range from 15,000 VND
to 45,000 VND, making it affordable to Vietnamese consumers.

 Promotion strategy
Jollibee not only targets young people, but also uses the concept of "Open House" to
broaden its client base to include all family members. Parents, brothers, sisters, and so on
are all topics who may visit Jollibee and enjoy excellent meals in a comfortable setting. The
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interiors of the businesses are elegantly designed, warm, bright, and attractively adorned.
The crew is eager and courteous, and they occasionally dress up in a comical bee costume to
greet clients.

5. Handling objections
Jollibee's monthly public debate volume on online media and social networks is rather
consistent. On the plus side, Jollibee is highly praised for its cuisine in general, with
wonderful crispy chicken and delicious spicy sauce chicken receiving the most positive
reviews. Positive feedback also centered on conversations regarding strong customer service
attitudes and intriguing and appealing material. On the negative side, there are many
unfavorable remarks, such as imprecise advertising content, which is annoying for
consumers, or companies are also harmed by having foreign items in meals, which has a bad
influence on social media users.

6. Closing
Jollibee Vietnam hopes to continue its mission of providing tasty cuisine to every
Vietnamese household. Not only must each Jollibee restaurant pay attention to each item on
the menu, but each Jollibee store must adhere to industry service standards to guarantee that
every minute of the customer's meal is provided in the finest way possible. Jollibee is
renowned by many Vietnamese families as the venue to host quality and enjoyable
children's birthday parties. If KFC and Lotteria are frequently destinations to dine and enjoy
the flavor of "fast food" fit for hectic modern life, Jollibee is the location to build joyful
meal experiences. A joyful Vietnamese family. This is evident as more and more
Vietnamese families prefer Jollibee.

7. Follow-up
Carry out business reforms while also digitizing the management system and constructing a
delivery system in front of the epidemic. Jollibee customers may order online conveniently
and fast in a variety of ways, including: ordering meals online by following the procedures
on the website www.jollibee.com.vn; calling the switchboard at 1900-1533; and ordering
through the Jollibee Vietnam app. This form is comparable to KFC and Lotteria in that you
may purchase by website, contact center, app, or other e-commerce platforms... Customers
can pay in advance or upon receipt of products. The purchase is confirmed and given to the
client as soon as possible, with a return policy in place if the order is incorrect or the quality
is not guaranteed. It can be observed that in modern life, fast-food businesses have served
consumers in the most convenient and quality manner possible, satisfying the "quick-quick"
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criterion with success 1 A fast and heal

8. Feedback
Advantage:
Jollibee is well-known for its taste and client happiness. The chicken has a crispy exterior
and is soft and wonderful on the inside. Depending on the area, the south is often more hot
and sweet, the middle is typically more fiery and salty, and the north is typically saltier.
Delicious flavor Jollibee's expertise of the Vietnamese market is evident in the moderate
flavor, which is neither overly salty nor too sweet. Customers are drawn to the promos
because they are variety and frequent.
Defect:
Jollibee's menu isn't particularly broad or vast. This needs to be improved further. To
provide more possibilities, we need to understand more about the Vietnamese market.
Oriented development:
In addition to broadening the menu, processing processes must go beyond present tastes and
beverage requirements. Mixed beverages, health drinks. Furthermore, based on consumer
data, the bulk of our clients are teens, so we must build areas such as rooms for friends,
groups, and even couples, as well as work boxes. To attract this new consumer, the team
must work together. Furthermore, with the present expansion of Tiktok short content,
Jollibee may combine interaction with hot Tiktokers to experience items, review products,
and raise discounts and tuition fees to attract the expanding attention of this community.
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CHAPTER IV: SALES TARGETS


1. Sales goals.
Jollibee Foods Corporation (JFC) expects to exceed its sales and operating income targets
for 2023, which were set at 15% to 20% growth for systemwide sales and 7% to 10%
growth for same store sales. In the first half of 2023, JFC has already achieved systemwide
sales growth of 23.3% and same store sales growth of 15.1%.
JFC's strong performance is attributed to the recovery in consumer spending and its
continued expansion. The company has opened 551 new stores in the first half of 2023,
bringing its total store network to 6,542 stores worldwide.
JFC is targeting to open 550 to 600 new stores in 2023, with a focus on its international
markets. The company is also targeting to grow its North American business, which has
been growing rapidly in recent years.
Based on JFC's current performance and its expansion plans, the company is well on track
to achieve its sales target for 2023.

2. Feedback
Advantage:
This goal shows Jollibee's ambition and determination in expanding its business scale.
This goal also shows confidence in Jollibee's ability to develop in the future.
This goal will motivate Jollibee to make greater efforts in improving product quality,
service and customer experience.
Defect:
This goal can be a big challenge for Jollibee, especially in the context of a volatile global
economy.
This goal may also lead to Jollibee having to cut costs or increase product and service prices
Oriented development:
Jollibee needs to continue expanding its business scale into new markets, especially
potential markets in Southeast Asia and Asia.
Jollibee needs to focus on improving product quality, service and customer experience.
Jollibee needs to step up marketing and communication activities to promote the brand and
attract new customers.
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CHAPTER V: SALES BUDGET


1. Budget
Jollibee Foods Corporation (JFC) has not publicly disclosed its sales budget for 2023.
However, based on the company's guidance for systemwide sales growth of 15% to 20%,
JFC's sales budget for 2023 could be in the range of PHP 242 billion to PHP 254 billion.
This sales budget is consistent with JFC's historical sales performance. In 2022, JFC
generated systemwide sales of PHP 211 billion, up 37.98% from 2021.
JFC is investing heavily in its expansion plans, which could help the company achieve its
sales target for 2023. The company is targeting to open 550 to 600 new stores in 2023, with
a focus on its international markets. JFC is also targeting to grow its North American
business, which has been growing rapidly in recent years.
In addition to its expansion plans, JFC is also focused on improving its profitability. The
company is implementing price adjustments and internal cost efficiencies to support its
profit margins.
Overall, JFC is well-positioned to achieve its sales target for 2023. The company has a
strong brand, a loyal customer base, and a growing global presence.

2. Feedback
Advantage
Clear and challenging sales goals: Jollibee's 2023 sales target is to grow 15% to 20%, which
is a clear and challenging target. This goal will help Jollibee focus its resources and efforts
to achieve better results.
Focus on key areas: Jollibee's 2023 budget focuses on focus areas, including international
market expansion, new product and service development, marketing and advertising, and
improving customer experience. These are important areas for Jollibee to continue to grow
and achieve its goals.
Defect
There is no specific plan for each area: Jollibee's 2023 budget only outlines general goals
for each sector, but no specific plans to achieve those goals. This can lead to ineffective use
of the budget.
There is no risk response plan: Jollibee's 2023 budget does not have a plan to respond to
risks, such as market or economic changes. This can lead to failure to achieve sales goals if
risks occur.
There is no effective evaluation plan: Jollibee's 2023 budget does not have a plan to
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evaluate the effectiveness of its use of the budget. This can lead to an inability to identify
areas for improvement.
Oriented development:
Develop specific plans for each field: Jollibee needs to develop specific plans for each area,
including goals, objectives, activities and budget. This will help Jollibee focus its resources
and efforts to achieve its goals.
Plan to respond to risks: Jollibee needs to plan for risks, such as market or economic
changes. This will help Jollibee minimize the impact of risks on achieving sales goals.
Evaluate the effectiveness of budget use: Jollibee needs to evaluate the effectiveness of its
budget usage to identify areas for improvement. This will help Jollibee use its budget more
effectively.
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CHAPTER VI: SALE STAFF RECRUITMENT


1. Recruitment source:
In order to locate suitable human resources, the shop has fully utilized both internal and
external candidate resources. These are rich and various resources, in addition to
comprehensive recruiting tactics such as advertising in newspapers and posting on Internet
recruitment pages near the applicants to broaden the scale of obtaining human resources for
the shop.
Written and oral examinations are used in the in-store interview to assess the candidate's
skill and credentials. Make use of the recruiting bulletin board and distribute it to all
workers inside the business.
Recruitment is based on information such as each individual worker's current skills,
credentials, job history, experience, and attributes. This necessitates the organization's
constant updating of information about each employee. Once the number of individuals
necessary to fill the posts has been calculated, the Manager is responsible for establishing
the source and method of recruiting.

2. Recruitment form
The management board will conduct direct interviews to assess candidates' qualifications,
professional capability, foreign language skills, and ability to act and respond to them.
Following the interview process, your management will be the one who makes direct
selections and choices.
The business uses a standardized recruitment approach for all departments, such as
interviews and written examinations... In which the written test is used in the office
department and the interview is used in the sales department. The correctness of the office
form will be verified.
Correct and careful in terms of managerial style and work organization. The business form
will assess the candidate's ability to act and convince, determining whether or not the
candidate has good customer service skills.
Once the interview style has been chosen, the human resources department creates a list of
tables, exam questions, and interview material. interview is over, the interviewer in charge
re-evaluates the candidate's written exam and interview and submits it to the board of
directors.
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3. Recruitment process
Every recruitment process consists of the following steps: recruitment planning,
determining methods and sources of recruitment, determining when and where to recruit,
searching for candidates, evaluating the recruitment process, and guiding employees new to
the enterprise's business environment. However, not every firm has the same requirements.
Recruitment process, occasionally within a same corporate career, recruiting for different
roles has multiple recruitment strategies. As a result, storesactive employs the following
human resource recruiting method with great flexibility.
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Step 1: The goal of this phase is to attract the most applicants from various sources in order
to make a positive decision and accomplish the desired result. The notice's inside text
should include comprehensive, clear, and detailed information about the door position, so
that job seekers grasp the prestige and attraction of the job.
Step 2: All resumes must be documented and categorised in the application book for future
use. Check the profile and conformance of applications participating in the recruiting
process while also rejecting applicants who are insufficient or unsuitable to decrease
expenses for retailers and candidates. Job seekers must present papers such as employment
application forms, a copy of their curriculum vitae approved by the commune or ward
People's Committee, Health Certification, and the applicable certificate or degree.
Step 3: The initial interview lasted just ten to fifteen minutes in order to remove more
unacceptable applicants, although papers that have not been published appear throughout
the selection process.
Step 4: During the first interview, the employer will analyze the candidate's competence
and knowledge in order to pick the candidate for the second interview. If an applicant is not
chosen, the employer will send a note expressing gratitude for the candidate's interest in the
shop.
Step 5: Selected applicants will take a written test and a second interview with the
management to confirm their professional qualifications.
Step 6: Participation in a round of writing exams and interviews with the manager, followed
by a final round of interviews with top executives from the ministry store management.
Candidates who are not chosen will get a thank you letter from the business.
Step 7: During this interview round, the manager will check, learn, and evaluate candidates
in a variety of areas such as qualifications, experience, personal characteristics such as
personality, temperament, ability to get along, how to behave, and how to respond.... then
interview results pass or fail interview must be recorded in the interview form and
submitted to management for final decision
Step 8: If the preceding procedures are followed correctly, the criterion for hiring or
removing candidates will be right. Selected Candidates who are not permitted to participate
in the running of the business will be kept, and the employer will write a thank you note to
the candidate.
Step 9: Based on the interview form approval, the management board will check the
information and issue employment offers to new applicants. Despite the fact that the choice
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has been made, candidates must go through a probationary period ranging from one week to
two months.
The recruiting process specifies the actions to be taken in order to recruit and organize
adequate recruitment departments for each job post. The business conducts open,
transparent, and extensively publicized recruitment, with defined criteria and employment
requirements for each position.
Furthermore, throughout the recruiting process, the store assigns roles; for occupations with
key positions, persons with higher positions will be allocated to make the final selection
choice. The job description clearly states the employment position, job description duties,
and work requirements.
To ensure compliance with rules, the Management Board will oversee and advertise
recruiting through job descriptions and job criteria for new workers.

4. Feedback
Advantages:
Good recruitment from internal sources, meeting the requirements of personnel for affiliated
units
Defect:
Receiving resumes and organizing work based on competency requirements is the essence
of recruitment.
The quality of the personnel that were hired was not appropriately cared for and recognized.
The shop has not analyzed and established the gap between the quality and capacity of the
individual being recruited and the criteria of each position.
The store's human resource planning has not given adequate attention to the evaluation of
recruiting outcomes, which serves as a basis for staff recruitment and placement. Human
resources are not valued for demand research and forecasting, thus they are not proactive in
recruitment, mental work, mostly patching, and problem solving.
The ideal option for human resource recruiting: conduct candidate interviews during the
recruitment processThe solution's foundation:
- Identify the most remarkable applicants.
- Determine the candidate's unique abilities, form, and style.
- Confirm the accuracy of the employment application.
- Foster communication between the two sides, the recruiting party and the candidate.
- Disclose the candidate's needs as well as the recruitment side's criteria.
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- Evaluate the candidate's credentials and perspectives, as well as their appropriateness for
the job needs.
- Jollibee Store's employment descriptions and criteria for professional and technical
designations.
- The candidate's pertinent facts and profile.
- The goal of each interview
lOMoARcPSD|11231137

CHAPTER VII: SALES STAFF TRAINING


1. Determining training needs
Every year, departments are responsible for identifying training requirements and
communicating them to management in order to ensure that personnel are competent of
completing assigned jobs and tasks. This need is based on:
- Store's Business Plan
- Ability to do existing workers' work
- New employment demand necessitates staff training or retraining.
- Training must aim to boost each individual's self-esteem.

2. Develop a training plan


Department heads are responsible for examining and developing training programs for their
departments, which they then submit to the management board for approval. Typically,
service department employees will undergo further training in customer service and
communication skills. Cashiers will also take advanced professional classes. On-the-job
training will be provided for the sales staff.

3. Forms of training
The shop always regards this as the foundation for training and retraining a team of
qualified employees to satisfy production and business demands in order to secure the
store's long-term success.
+ Open long-term, medium-term, and short-term advanced classes for employees.
+ Training outside of the shop
- Sending skilled and potential personnel to economic theory courses, as well as graduate
and undergraduate studies, to increase their professional skills. As a result, the shop has
increased its efficiency in human resource training to meet the present demand for human
resources.

4. Training fee
The training money is the most significant aspect in carrying out training and development
activity. The volume and quality of training are heavily influenced by the training
money.Currently, Jollibee Store's training and development money is typically quite
modest, with funds mostly coming from the following sources:
+ Training fund included in annual business expenses.
+ Investment and development fund
As a result, the store's training and development money is quite small, which might make
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training and development of the store's human resources challenging at times. However, the
units must establish a strategy every year. Training and training expenses are needed to
guarantee that training and development programs are carried out properly. As a result, the
shop must quickly identify appropriate solutions to assure training financing, satisfy the
store's training and development objectives, and save money while enhancing efficiency of
usage. Utilize the training fund and ensure that training quality is maintained as intended.

5. Feedback
Advantages:
Senior management is in charge of human resource management. Jollibee has given more
attention, progressively reorganized, and simplified the equipment to specialize in each
profession. Basic human resource management has been accomplished:
Requirements for providing manufacturing and commercial units, as well as gradually
perfecting them in accordance with current design models such as:
Many rules are in place to help businesses create more employment and raise wages for
employees.
Workers are typically arranged and arranged depending on the professions taught.
Employee productivity. Education and training are increasingly vital.
Defect:
Training and development concerns have received insufficient attention and investment.
The store's management did not consider this a severe concern for the company's
performance. The training program consists mostly of short-term training and form training.
It is straightforward and does not assess training outcomes. The proclivity to compromise
on labor availability is a significant impediment to enhancing the quality of in-store
resources job analysis and job description, i.e. no arrangement
Employee recruitment and evaluation are frequently more formal than performance
evaluation. The store's organization and administration remain insufficient, and the rights
and duties of all individuals in all positions remain unclear.
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CHAPTER VIII: MOTIVATION


1. Jollibee is motivated by a number of factors, including:
Its mission and values: Jollibee's mission is to serve great-tasting food and bring the joy of
eating to everyone. The company's values are grounded in family, service, excellence, and
integrity. Jollibee is committed to providing its customers with a positive dining experience,
and it strives to be a good corporate citizen.
Its customers: Jollibee's customers are its core motivation. The company is constantly
innovating and expanding its menu to meet the needs of its customers. Jollibee also invests
heavily in marketing and advertising to build brand awareness and loyalty.
Its employees: Jollibee recognizes that its employees are its most important asset. The
company is committed to providing its employees with a positive work environment and
opportunities for growth and development. Jollibee also offers a variety of employee
benefits, such as healthcare, paid time off, and retirement savings plans.
Its shareholders: Jollibee is a publicly traded company, and it is accountable to its
shareholders. The company is committed to delivering strong financial performance and
returning value to its shareholders.
In addition to these general motivators, Jollibee is also motivated by its specific goals and
objectives. For example, the company is currently focused on expanding its international
business and growing its North American market share. Jollibee is also motivated to
improve its profitability and maintain its position as a leading foodservice company in the
Philippines.
Overall, Jollibee is a highly motivated company that is driven by a desire to serve its
customers, employees, and shareholders. The company's mission, values, and goals provide
a strong foundation for its motivation.

2. Feedback
Advantage:
Create a positive and cohesive working environment: Jollibee focuses on building a positive
and cohesive working environment for employees. This is demonstrated through training,
development programs, and regular team building activities.
Promote work spirit and performance: Jollibee has a diverse and flexible motivation system,
including reward programs, recognition, and promotion opportunities. This helps boost
employee morale and performance.
Retaining talent: An effective motivation strategy helps Jollibee retain talent and reduce the
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turnover rate.
Defect:
High cost: An effective motivation strategy requires a significant investment cost. This can
be a challenge for small and medium-sized businesses.
Difficult to measure effectiveness: The effectiveness of a motivational strategy can be
difficult to measure. This requires businesses to have an appropriate performance evaluation
system.
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CHAPTER IX: EVALUATION


1. Review policy
The shop has established assessment criteria to assess the execution of the department's
tasks. However, because the Store lacks a job analysis table, there is no criteria for
evaluating employee performance in each position. Employee capacity is evaluated at the
conclusion of the fiscal year.
The officers, employees, and workers of their respective departments are evaluated by the
group leaders in their respective departments and then sent to the management board. The
outcomes of voting are represented in the form of incentives from superiors.
The Shop offers and is paid by all levels based on categorization and reward criteria of all
levels; nevertheless, for enterprises in the coal mining area, indirect employees'
consciousness generally adheres to the requirements. To profit from the specified salary
range; on rewarding the majority of leaders and indirect workers; the number of direct
employees has not paid much attention to the reward job, so the number of employees stays
low.

2. Elevation
Performance assessment is the practice of assessing employees' job performance after a set
period of time using a pre-defined set of evaluation criteria.
Performance evaluation is critical since it evaluates the employee's capacity and assists the
management in making an overall assessment of the employee's abilities and working style.
On that basis, smart judgments may be made, such as if the store's compensation provided
to employees is acceptable. On the other side, it assists managers in identifying strengths
and flaws so that they may conquer and develop, so assisting employees in improving.
As a result, any organization or corporation must conduct job performance evaluations.
However, developing an effective performance evaluation process is not easy. The
following is one way for measuring effective performance.
- Each department, department, or unit will have a review round to examine the job
performance of each employee in the room on a regular, monthly, or quarterly basis.
- However, in order to be fair, the shop should provide each worker with a personal
evaluation that allows them to self-evaluate their job performance based on the criteria that
the heads of departments, departments, and units have reviewed.

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