Professional Documents
Culture Documents
Final report - Sales Management -Vũ Thị Hồng Hà - 205012273 - Ca 2
Final report - Sales Management -Vũ Thị Hồng Hà - 205012273 - Ca 2
FINAL REPORT
SALE MANAGEMENT
TABLE OF CONTENTS
CHAPTER I: INTRODUCTION COMPANY AND PRODUCT....................................2
1. History and development of Jollibee.....................................................................4
2. Business activities....................................................................................................6
3. The company's fundamental value........................................................................6
4. Feedback..................................................................................................................8
CHAPTER II: : SALE ORGANIZATION.........................................................................9
1. Organization chart..................................................................................................9
2. Functions of the departments:...............................................................................9
3. The company's human resource structure.........................................................10
4. Feedback................................................................................................................11
CHAPTER III: SELLING PROCESS..............................................................................12
1. Prospecting............................................................................................................12
2. Preparation............................................................................................................12
3. Approach...............................................................................................................13
4. Presentation...........................................................................................................13
5. Handling objections..............................................................................................14
6. Closing....................................................................................................................14
7. Follow-up...............................................................................................................14
8. feedback.................................................................................................................15
CHAPTER IV: SALES TARGETS...................................................................................16
1. Sales goals..............................................................................................................16
2. Feedback................................................................................................................16
CHAPTER V: SALES BUDGET.......................................................................................17
1. Budget....................................................................................................................17
2. Feedback................................................................................................................17
CHAPTER VI: SALE STAFF RECRUITMENT............................................................19
1. Recruitment source:..............................................................................................19
2. Recruitment form..................................................................................................19
3. Recruitment process.............................................................................................20
4. Feedback................................................................................................................22
CHAPTER VII: SALES STAFF TRAINING..................................................................24
1. Determining training needs..................................................................................24
2. Develop a training plan........................................................................................24
3. Forms of training..................................................................................................24
lOMoARcPSD|11231137
4. Training fee............................................................................................................24
CHAPTER VIII: MOTIVATION......................................................................................26
1. Jollibee is motivated by a number of factors, including:..................................26
2. Feedback................................................................................................................26
CHAPTER IX: EVALUATION.........................................................................................28
1. Review policy.........................................................................................................28
2. Elevation................................................................................................................28
lOMoARcPSD|11231137
Career Restaurant
URL https://www.jollibee.com.ph/
lOMoARcPSD|11231137
On January 28, 1978, Jollibee Corporation was established in the Philippines. Jollibee is an
extraordinary success story. The company began operations in 1975 with two small ice
cream parlors specializing in hot meals and sandwiches, grew into a seven-store company
specializing in burgers by 1978, and then fast food revolution. In the Philippines. Jollibee
Group has successfully established a fast food restaurant system with more than 800
branches throughout the Philippines and more than 100 branches in international markets
such as the United Arab Emirates, Qatar, Hong Kong and the United States. United Arab
Emirates. Saudi Arabia, Brunei, China, Singapore, United States and Vietnam. Currently,
Jollibee is the leading fast food company in the Philippines. With more than 12 branches,
thousands of grocery stores and a wide franchise store system domestically and
internationally, Jollibee strives to not only bring customers delicious, high-quality products
but also demonstrate my most unique traditional cultural features. Customers visiting
Jollibee can enjoy delicious food and a warm atmosphere.
Dedicated, friendly, funny and enjoy the happiest and most joyful moments with family and
relatives. The first Jollibee store opened in Vietnam in 1996. Since then, Jollibee has made
every effort to bring Vietnamese families delicious meals at the lowest possible prices. In
June 2005, Jollibee Group officially invested and established Jollibee Vietnam Company
Limited.
This is a new development step in the management and expansion of the Jollibee store
system in Vietnam. Since then, the Jollibee brand has received great support and praise
from Vietnamese customers. In the past 3 years, a series of Jollibee fast food restaurants
have appeared, creating a wave of new fast food restaurant business models in the
Vietnamese market.
On December 1, 2011, Jollibee Group merged two other major F&B brands in Vietnam
specializing in F&B and premium coffee, Highlands Coffee and Pho 24, marking the
group's remarkable development.
Currently, the Jollibee fast food chain has more than 70 stores spread across most provinces
and cities in Vietnam, including: Hanoi, Ninh Binh, Ha Long, Hai Phong, Da Nang, Ho Chi
Minh City. , Can Tho, Nha Trang, Vung Tau, Binh Duong, Bien Hoa, Rach Gia, Long
Xuyen, My Tho, Ca Mau...
With a professional management system, attentive service, delicious food and reasonable
prices, Jollibee Vietnam always wants to bring joy to every family, which is the premise for
the sustainable development of the Jollibee brand. Vietnam in the coming years.
Currently, Jollibee Vietnam is looking for franchise partners who are interested in operating
lOMoARcPSD|11231137
an international standard meal delivery system, have passion and experience in the field of
providing high-class meals, and have financial capacity main.
2. Business activities
In 1975, Tony Tan Caktiong opened Magnolia ice cream shop in Cubao, Quezon City, later
considered Jollibee's first store. The Magnolia store run by Tony's family began offering hot
meals and sandwiches upon customer request when they realized that these treats were more
popular than the franchise's ice cream. In 1978, the family decided to end cooperation with
the Magnolia brand and convert the ice cream parlors it operated into fast food stores. It was
consultant Manuel C. Lumba who advised the family to change the direction of their
business.
PRODUCT IMAGE
Chickenjoy
This is a strategic product not only for Jollibee globally
system but also in the Vietnamese market. Gargle crispy
chicken with roll recipe powder suitable for Vietnamese taste,
fighting in palm oil at the right temperature and enjoy the
wonderful taste crispy taste.
- French fries
- Candy with seaweed or BBQ
- Chicken pieces
- Pumpkin soup
- Rice
Desserts
Jollibee variety, richness, and desserts:
- Fresh milk ice cream - Sundaes ice cream
- Peach cake - Pleasure cake
- Soft drink – Peach tea – Milk tea
4. Feedback.
- Continue to enhance product quality in order to sell in the Asian school market.
- Advertise, sell widely, and attend trade shows to showcase your products and attract
partners and consumers.
- Create an ideal sales channel system with retailers, domestic and international distributors.
lOMoARcPSD|11231137
Number of employees:
Jollibee Vietnam Co., Ltd. employees are organized into three management departments:
office personnel, workshop staff, and store staff. All employees in the office and workshop
work full-time (8 hours per day), accounting for approximately 10.5% of the total number
of employees in the organization. The area manager, area manager, store manager, and store
manager are full-time employees at the store, which employs around 200 people.
Employees make up 10.5% of the overall workforce. The remaining 1500 workers are
employed in the form of Part-time (shifting, 4-5 hours a day) employees including service
personnel, kitchen personnel, and store cashiers79% of the company's overall workforce.
Company.
lOMoARcPSD|11231137
4. Feedback
Advantage:
The employees are young, skilled, and dedicated to the shop. The majority of them are
under 30 years old, highly energetic, passionate, and eager to join in any activity.
High growth rate, rapidly developing market, particularly in the Western region, which has
a huge population and a high average income.
Defect:
With the majority of young people, little working experience, lack of qualified and
experienced sales representatives…
Oriented development:
Businesses improve their business capital and production size in order to satisfy their
potential and business demands.
To accomplish total shop development targets, sales must increase by 30%.
Corporate strategy should constantly be linked to human resource development and
lOMoARcPSD|11231137
2. Preparation
Jollibee chose franchising to enter a new market in Vietnam, in specifically, and globally in
general. Jollibee works with local partners to assist promote the brand and boost its
competitiveness before venturing out on its own in the market.
People's incomes are rising, resulting in more demand and quality expectations from
customers, and firms must focus on upgrading. To meet its customers' requirements,
Jollibee has expanded its product and service offerings. Fast food customer demand:
- Constantly expanding menus with new tastes on primary goods like chicken, burgers, and
noodles,... as well as additional dishes like beverages and desserts,... Simple and
inexpensive foods that are still excellent, not a luxury but still delicious in order to entice
middle-income clients to dine on a daily basis.
- Products are not just directed at teenagers, but also at all family members. They may all
enjoy tasty and pleasant dinners at Jollibee. Furthermore, Jollibee offers rice soup and
dessert in accordance with the gastronomic tastes of Vietnamese students, office employees,
and laborers, at moderate costs and of high quality.
- Jollibee provides a variety of services, including birthday party booking service, Jollibee
Kid Club, which allows children to freely express and discover their inner talents while also
providing them with the opportunity to meet other peers at Jollibee, large order service to
serve the hobby of gathering with family and friends, and an attractive discount program for
large orders, which was created to provide more convenient options while also preserving
beautiful moments.
lOMoARcPSD|11231137
3. Approach
Currently, Jollibee is not only a name that people associate with fried chicken products, or
that people associate with Jollibee simply to enjoy chicken, but Jollibee is also known for
many other products that are not inferior, a variety of categories developed by businesses
such as ice cream, drinks, noodles, rice... Jollibee also frequently promotes combination
deals, offers for free beverages, side dishes, or discounts on newly announced goods, free
meals while opening, and discount programs on holidays like Black Friday,... all of which
assist encourage greater consumption frequency of existing consumers.
Furthermore, party planning and online and takeout sales assist Jollibee in increasing
consumption from existing clients.
4. Presentation.
Product strategy
Jollibee's competitive advantage over the competition is a family tradition and the
development of a delectable chicken flavour. "Jollibee's extended house" is constantly
focused on producing tasty, high-quality meals. Customers enjoy Jollibee's food because
they employ classic, low-fat recipes. Jollibee has an easy-to-pronounce brand, as well as a
pleasant and charming bee image that is easy for people to remember and is one of the
company's strong points in attracting customers.
Pricing strategy
The Jollibee fast food chain's success is based on keeping things simple but excellent.
Jollibee's food are not a luxury, but they must be cooked correctly in order to entice middle-
income consumers to dine there on a regular basis. Jollibee's prices range from 15,000 VND
to 45,000 VND, making it affordable to Vietnamese consumers.
Distribution policy
The Jollibee fast food chain's success is based on keeping things simple but excellent.
Jollibee's food are not a luxury, but they must be cooked correctly in order to entice middle-
income consumers to dine there on a regular basis. Jollibee's prices range from 15,000 VND
to 45,000 VND, making it affordable to Vietnamese consumers.
Promotion strategy
Jollibee not only targets young people, but also uses the concept of "Open House" to
broaden its client base to include all family members. Parents, brothers, sisters, and so on
are all topics who may visit Jollibee and enjoy excellent meals in a comfortable setting. The
lOMoARcPSD|11231137
interiors of the businesses are elegantly designed, warm, bright, and attractively adorned.
The crew is eager and courteous, and they occasionally dress up in a comical bee costume to
greet clients.
5. Handling objections
Jollibee's monthly public debate volume on online media and social networks is rather
consistent. On the plus side, Jollibee is highly praised for its cuisine in general, with
wonderful crispy chicken and delicious spicy sauce chicken receiving the most positive
reviews. Positive feedback also centered on conversations regarding strong customer service
attitudes and intriguing and appealing material. On the negative side, there are many
unfavorable remarks, such as imprecise advertising content, which is annoying for
consumers, or companies are also harmed by having foreign items in meals, which has a bad
influence on social media users.
6. Closing
Jollibee Vietnam hopes to continue its mission of providing tasty cuisine to every
Vietnamese household. Not only must each Jollibee restaurant pay attention to each item on
the menu, but each Jollibee store must adhere to industry service standards to guarantee that
every minute of the customer's meal is provided in the finest way possible. Jollibee is
renowned by many Vietnamese families as the venue to host quality and enjoyable
children's birthday parties. If KFC and Lotteria are frequently destinations to dine and enjoy
the flavor of "fast food" fit for hectic modern life, Jollibee is the location to build joyful
meal experiences. A joyful Vietnamese family. This is evident as more and more
Vietnamese families prefer Jollibee.
7. Follow-up
Carry out business reforms while also digitizing the management system and constructing a
delivery system in front of the epidemic. Jollibee customers may order online conveniently
and fast in a variety of ways, including: ordering meals online by following the procedures
on the website www.jollibee.com.vn; calling the switchboard at 1900-1533; and ordering
through the Jollibee Vietnam app. This form is comparable to KFC and Lotteria in that you
may purchase by website, contact center, app, or other e-commerce platforms... Customers
can pay in advance or upon receipt of products. The purchase is confirmed and given to the
client as soon as possible, with a return policy in place if the order is incorrect or the quality
is not guaranteed. It can be observed that in modern life, fast-food businesses have served
consumers in the most convenient and quality manner possible, satisfying the "quick-quick"
lOMoARcPSD|11231137
8. Feedback
Advantage:
Jollibee is well-known for its taste and client happiness. The chicken has a crispy exterior
and is soft and wonderful on the inside. Depending on the area, the south is often more hot
and sweet, the middle is typically more fiery and salty, and the north is typically saltier.
Delicious flavor Jollibee's expertise of the Vietnamese market is evident in the moderate
flavor, which is neither overly salty nor too sweet. Customers are drawn to the promos
because they are variety and frequent.
Defect:
Jollibee's menu isn't particularly broad or vast. This needs to be improved further. To
provide more possibilities, we need to understand more about the Vietnamese market.
Oriented development:
In addition to broadening the menu, processing processes must go beyond present tastes and
beverage requirements. Mixed beverages, health drinks. Furthermore, based on consumer
data, the bulk of our clients are teens, so we must build areas such as rooms for friends,
groups, and even couples, as well as work boxes. To attract this new consumer, the team
must work together. Furthermore, with the present expansion of Tiktok short content,
Jollibee may combine interaction with hot Tiktokers to experience items, review products,
and raise discounts and tuition fees to attract the expanding attention of this community.
lOMoARcPSD|11231137
2. Feedback
Advantage:
This goal shows Jollibee's ambition and determination in expanding its business scale.
This goal also shows confidence in Jollibee's ability to develop in the future.
This goal will motivate Jollibee to make greater efforts in improving product quality,
service and customer experience.
Defect:
This goal can be a big challenge for Jollibee, especially in the context of a volatile global
economy.
This goal may also lead to Jollibee having to cut costs or increase product and service prices
Oriented development:
Jollibee needs to continue expanding its business scale into new markets, especially
potential markets in Southeast Asia and Asia.
Jollibee needs to focus on improving product quality, service and customer experience.
Jollibee needs to step up marketing and communication activities to promote the brand and
attract new customers.
lOMoARcPSD|11231137
2. Feedback
Advantage
Clear and challenging sales goals: Jollibee's 2023 sales target is to grow 15% to 20%, which
is a clear and challenging target. This goal will help Jollibee focus its resources and efforts
to achieve better results.
Focus on key areas: Jollibee's 2023 budget focuses on focus areas, including international
market expansion, new product and service development, marketing and advertising, and
improving customer experience. These are important areas for Jollibee to continue to grow
and achieve its goals.
Defect
There is no specific plan for each area: Jollibee's 2023 budget only outlines general goals
for each sector, but no specific plans to achieve those goals. This can lead to ineffective use
of the budget.
There is no risk response plan: Jollibee's 2023 budget does not have a plan to respond to
risks, such as market or economic changes. This can lead to failure to achieve sales goals if
risks occur.
There is no effective evaluation plan: Jollibee's 2023 budget does not have a plan to
lOMoARcPSD|11231137
evaluate the effectiveness of its use of the budget. This can lead to an inability to identify
areas for improvement.
Oriented development:
Develop specific plans for each field: Jollibee needs to develop specific plans for each area,
including goals, objectives, activities and budget. This will help Jollibee focus its resources
and efforts to achieve its goals.
Plan to respond to risks: Jollibee needs to plan for risks, such as market or economic
changes. This will help Jollibee minimize the impact of risks on achieving sales goals.
Evaluate the effectiveness of budget use: Jollibee needs to evaluate the effectiveness of its
budget usage to identify areas for improvement. This will help Jollibee use its budget more
effectively.
lOMoARcPSD|11231137
2. Recruitment form
The management board will conduct direct interviews to assess candidates' qualifications,
professional capability, foreign language skills, and ability to act and respond to them.
Following the interview process, your management will be the one who makes direct
selections and choices.
The business uses a standardized recruitment approach for all departments, such as
interviews and written examinations... In which the written test is used in the office
department and the interview is used in the sales department. The correctness of the office
form will be verified.
Correct and careful in terms of managerial style and work organization. The business form
will assess the candidate's ability to act and convince, determining whether or not the
candidate has good customer service skills.
Once the interview style has been chosen, the human resources department creates a list of
tables, exam questions, and interview material. interview is over, the interviewer in charge
re-evaluates the candidate's written exam and interview and submits it to the board of
directors.
lOMoARcPSD|11231137
3. Recruitment process
Every recruitment process consists of the following steps: recruitment planning,
determining methods and sources of recruitment, determining when and where to recruit,
searching for candidates, evaluating the recruitment process, and guiding employees new to
the enterprise's business environment. However, not every firm has the same requirements.
Recruitment process, occasionally within a same corporate career, recruiting for different
roles has multiple recruitment strategies. As a result, storesactive employs the following
human resource recruiting method with great flexibility.
lOMoARcPSD|11231137
Step 1: The goal of this phase is to attract the most applicants from various sources in order
to make a positive decision and accomplish the desired result. The notice's inside text
should include comprehensive, clear, and detailed information about the door position, so
that job seekers grasp the prestige and attraction of the job.
Step 2: All resumes must be documented and categorised in the application book for future
use. Check the profile and conformance of applications participating in the recruiting
process while also rejecting applicants who are insufficient or unsuitable to decrease
expenses for retailers and candidates. Job seekers must present papers such as employment
application forms, a copy of their curriculum vitae approved by the commune or ward
People's Committee, Health Certification, and the applicable certificate or degree.
Step 3: The initial interview lasted just ten to fifteen minutes in order to remove more
unacceptable applicants, although papers that have not been published appear throughout
the selection process.
Step 4: During the first interview, the employer will analyze the candidate's competence
and knowledge in order to pick the candidate for the second interview. If an applicant is not
chosen, the employer will send a note expressing gratitude for the candidate's interest in the
shop.
Step 5: Selected applicants will take a written test and a second interview with the
management to confirm their professional qualifications.
Step 6: Participation in a round of writing exams and interviews with the manager, followed
by a final round of interviews with top executives from the ministry store management.
Candidates who are not chosen will get a thank you letter from the business.
Step 7: During this interview round, the manager will check, learn, and evaluate candidates
in a variety of areas such as qualifications, experience, personal characteristics such as
personality, temperament, ability to get along, how to behave, and how to respond.... then
interview results pass or fail interview must be recorded in the interview form and
submitted to management for final decision
Step 8: If the preceding procedures are followed correctly, the criterion for hiring or
removing candidates will be right. Selected Candidates who are not permitted to participate
in the running of the business will be kept, and the employer will write a thank you note to
the candidate.
Step 9: Based on the interview form approval, the management board will check the
information and issue employment offers to new applicants. Despite the fact that the choice
lOMoARcPSD|11231137
has been made, candidates must go through a probationary period ranging from one week to
two months.
The recruiting process specifies the actions to be taken in order to recruit and organize
adequate recruitment departments for each job post. The business conducts open,
transparent, and extensively publicized recruitment, with defined criteria and employment
requirements for each position.
Furthermore, throughout the recruiting process, the store assigns roles; for occupations with
key positions, persons with higher positions will be allocated to make the final selection
choice. The job description clearly states the employment position, job description duties,
and work requirements.
To ensure compliance with rules, the Management Board will oversee and advertise
recruiting through job descriptions and job criteria for new workers.
4. Feedback
Advantages:
Good recruitment from internal sources, meeting the requirements of personnel for affiliated
units
Defect:
Receiving resumes and organizing work based on competency requirements is the essence
of recruitment.
The quality of the personnel that were hired was not appropriately cared for and recognized.
The shop has not analyzed and established the gap between the quality and capacity of the
individual being recruited and the criteria of each position.
The store's human resource planning has not given adequate attention to the evaluation of
recruiting outcomes, which serves as a basis for staff recruitment and placement. Human
resources are not valued for demand research and forecasting, thus they are not proactive in
recruitment, mental work, mostly patching, and problem solving.
The ideal option for human resource recruiting: conduct candidate interviews during the
recruitment processThe solution's foundation:
- Identify the most remarkable applicants.
- Determine the candidate's unique abilities, form, and style.
- Confirm the accuracy of the employment application.
- Foster communication between the two sides, the recruiting party and the candidate.
- Disclose the candidate's needs as well as the recruitment side's criteria.
lOMoARcPSD|11231137
- Evaluate the candidate's credentials and perspectives, as well as their appropriateness for
the job needs.
- Jollibee Store's employment descriptions and criteria for professional and technical
designations.
- The candidate's pertinent facts and profile.
- The goal of each interview
lOMoARcPSD|11231137
3. Forms of training
The shop always regards this as the foundation for training and retraining a team of
qualified employees to satisfy production and business demands in order to secure the
store's long-term success.
+ Open long-term, medium-term, and short-term advanced classes for employees.
+ Training outside of the shop
- Sending skilled and potential personnel to economic theory courses, as well as graduate
and undergraduate studies, to increase their professional skills. As a result, the shop has
increased its efficiency in human resource training to meet the present demand for human
resources.
4. Training fee
The training money is the most significant aspect in carrying out training and development
activity. The volume and quality of training are heavily influenced by the training
money.Currently, Jollibee Store's training and development money is typically quite
modest, with funds mostly coming from the following sources:
+ Training fund included in annual business expenses.
+ Investment and development fund
As a result, the store's training and development money is quite small, which might make
lOMoARcPSD|11231137
training and development of the store's human resources challenging at times. However, the
units must establish a strategy every year. Training and training expenses are needed to
guarantee that training and development programs are carried out properly. As a result, the
shop must quickly identify appropriate solutions to assure training financing, satisfy the
store's training and development objectives, and save money while enhancing efficiency of
usage. Utilize the training fund and ensure that training quality is maintained as intended.
5. Feedback
Advantages:
Senior management is in charge of human resource management. Jollibee has given more
attention, progressively reorganized, and simplified the equipment to specialize in each
profession. Basic human resource management has been accomplished:
Requirements for providing manufacturing and commercial units, as well as gradually
perfecting them in accordance with current design models such as:
Many rules are in place to help businesses create more employment and raise wages for
employees.
Workers are typically arranged and arranged depending on the professions taught.
Employee productivity. Education and training are increasingly vital.
Defect:
Training and development concerns have received insufficient attention and investment.
The store's management did not consider this a severe concern for the company's
performance. The training program consists mostly of short-term training and form training.
It is straightforward and does not assess training outcomes. The proclivity to compromise
on labor availability is a significant impediment to enhancing the quality of in-store
resources job analysis and job description, i.e. no arrangement
Employee recruitment and evaluation are frequently more formal than performance
evaluation. The store's organization and administration remain insufficient, and the rights
and duties of all individuals in all positions remain unclear.
lOMoARcPSD|11231137
2. Feedback
Advantage:
Create a positive and cohesive working environment: Jollibee focuses on building a positive
and cohesive working environment for employees. This is demonstrated through training,
development programs, and regular team building activities.
Promote work spirit and performance: Jollibee has a diverse and flexible motivation system,
including reward programs, recognition, and promotion opportunities. This helps boost
employee morale and performance.
Retaining talent: An effective motivation strategy helps Jollibee retain talent and reduce the
lOMoARcPSD|11231137
turnover rate.
Defect:
High cost: An effective motivation strategy requires a significant investment cost. This can
be a challenge for small and medium-sized businesses.
Difficult to measure effectiveness: The effectiveness of a motivational strategy can be
difficult to measure. This requires businesses to have an appropriate performance evaluation
system.
lOMoARcPSD|11231137
2. Elevation
Performance assessment is the practice of assessing employees' job performance after a set
period of time using a pre-defined set of evaluation criteria.
Performance evaluation is critical since it evaluates the employee's capacity and assists the
management in making an overall assessment of the employee's abilities and working style.
On that basis, smart judgments may be made, such as if the store's compensation provided
to employees is acceptable. On the other side, it assists managers in identifying strengths
and flaws so that they may conquer and develop, so assisting employees in improving.
As a result, any organization or corporation must conduct job performance evaluations.
However, developing an effective performance evaluation process is not easy. The
following is one way for measuring effective performance.
- Each department, department, or unit will have a review round to examine the job
performance of each employee in the room on a regular, monthly, or quarterly basis.
- However, in order to be fair, the shop should provide each worker with a personal
evaluation that allows them to self-evaluate their job performance based on the criteria that
the heads of departments, departments, and units have reviewed.