CUSTOMERS’ LEVEL OF ACCEPTANCE ON ONLINE

PAYMENT AMONG THE SELECTED FAST FOOD

CHAINS IN PARANAQUE CITY: HEADING
TOWARDS A CASHLESS FUTURE

Undergraduate Research
Submitted to the Faculty of the
Institute of Management in Business and Allied Profession

In Partial fulfillment
of the requirements for the degree
Bachelor of Science in Tourism Management

BASAN, NICOLE A.
SACRO, MARIEL G.
SANCHEZ, MARIEZZA C.
SARCIA, MARY ANN T.
TUAZON, JAMAICA B.

SCHOOL YEAR 2023-2024

Statement of the Problem

This study aims to assess the acceptance level of online payment.

Specifically, it seeks to answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1. Age
1.2. Sex
1.3. Employement Status
1.4. Online Payment Preference

2. What is the online payment method among the selected fast-food chain in
terms of:
2.1. Gcash
2.2. Maya
2.3. ShopeePay

3. What are the different barriers or challenges that customers is facing in

online payment methods among the selected fast-food chain in terms of:
3.1. Network Connectivity
3.2. Digital Literacy
3.3. Data Leakages

4. What are the different factors influencing customers’ acceptance of

online payment among the selected fast-food in terms of:
4.1. Data Security
4.2. Convenience
4.3. Usefulness
4.4. Accessibility

5. Is there a significant relationship between customers’ level of acceptance

in online payment and the different barriers on online payment
transactions in selected fast-food chains.
Part 1: Demographic Profile

Name: (Optional)

Age:
18-22 28-32
23-27 33-37

Sex:
Female
Male

Employment status
Student Unemployed
Employed Retired
What online payment method do you
Gcash (if Gcash, proceed to Part 2 Table 1)
usually use?

PayMaya (if PayMaya, proceed to Part 2 Table 2)

ShopeePay (if ShopeePay, proceed to Part 2 Table 3)

Part 2: Online Payment Method in Fast-Food Chain

Direction: Put a check (✔) on the column that best describes answer. Use the
following scale:
4 – Very Satisfied
3 – Satisfied
2 – Dissatisfied
1– Very Dissatisfied
Description 1 2 3 4
2.1. Gcash
1. I oftenly use Gcash as a mode of payment since it is
easier and faster.
2. Gcash features and functions help me to save time and
less hassle in transaction.
3. The Gcash features like QR code made easier for me to
pay in fast food chains.
4. Gcash double authentication security make my payment
process secure and safe.
5. I prefer to use Gcash as my mobile wallet rather than
bring paper money.

Description 1 2 3 4
2.2. Maya
1. I prefer using Maya and its features because it works
easier for me
2. As a Maya user, I appreciate the monthly voucher from
the app.
3. It is easier to access Maya transaction process.
4. Using Maya as a payment method saves a lot of time.
5. Maya serves as my virtual card specially if I am not able
to bring real cash or I don’t have any bank cards.

Description 1 2 3 4
2.3. ShopeePay
1. I prefer using ShopeePay as alternative payment process
and it works easier for me.
2. Features like cashback offers is what like best in
ShopeePay
3. I can easily send my payment in fast-food using the QR
code in ShopeePay
4. Paying using ShopeePay lessen the queued line in fast-
food chains
5.ShopeePay is easier and saves time because and I can
able to pay and shop online and ofline.

Part 3: Barriers/Challenges on Online Payment

Direction: Put a check (✔) on the column that best describes answer. Use the
following scale:
4 – Very Satisfied
3 – Satisfied
2 – Dissatisfied
1– Very Dissatisfied
Description 1 2 3 4
Network Connectivity
1. Internet connection is affecting the transaction process in
online payment application
2. Online payment application only works if you have
internet or data connection
3. There are some problems with regards in data connection
when using online payment for transaction
4. Online payment application ensure the risk of
reconnecting and reloading the network connection while
processing the payment.
5. Bad internet connection make the process of payment
slower.

Description 1 2 3 4
Digital Literacy
1. I should have knowledge in using online payment
application specially when using it as payment process
2. Understanding the basic function and features of online
payment systems specially for transaction purposes is
necessary.
3. I am aware of the other use of online payment
application.
4. Online payment applicatiom should be use effectively.
5. Users of online payment method has the responsilibity to
use the platforms legally and morally.

Description 1 2 3 4
Data Leakages
1. Personal data are secured in using online payment
method
2. The awareness in the possibility of leaking information
when using online payment method is improving.
3. There are instances and problems where the data was
leaked in online payment application
4. One-Time-Password or OTP helps to secure the data and
account profile in online payment application
5. The risk of online theft in payment application are
decreasing nowadays.

Part 4: Different Factors of Online Payment

Direction: Put a check (✔) on the column that best describes answer. Use the
following scale:
4 – Very Satisfied
3 – Satisfied
2 – Dissatisfied
1– Very Dissatisfied
Description 1 2 3 4
Data Security
1. Data and personal information are secured and safe in
your online payment application
2. Online payment application uses security authentication
such as fingerprints and passwords
3. Data security such as biometrics, fingerprints , and
passwords are helpful in securing your data and money in
your online wallet
4. Online Payment transaction gives authentication
password to secure the process of payment and enable user
to check if the transaction is processing smoothly.
5. Online Payment applications gives online receipt to
ensure the safety of transaction.

Description 1 2 3 4
Convenience
1. Using online payment method is easy and faster
2. Transaction using online payment method is convenient
than paying real cash
3. Online payment application helps you to process
payment easily
4. Online Payment transaction helps to lessen the queued
line of customers in fast food.
5. Online payment application can be use anytime and
anywhere with your mobile phone.

Description 1 2 3 4
Usefulness
1. Transaction via online method is much faster and easier
2. Online payment transaction is useful nowadays
3. You use online payment application because of its
usefulness and conveniency
4. The shift to cashless payment by most people make the
online payment application an alternative mode of payment
nowadays.
5. The convenient way of paying with the use of online
payment application make people to switch and make these
apps their alternative payment method.

Description 1 2 3 4
Accessibility
1. Able to access your online payment application with
ease anywhere
2. The availability of online payment systems can be used
by many people
3. The functions of online payment application is available
to everyone
4. Creating an account in online payment applications is
free and can be dowloaded in mobile phones
5. With easy access to online payment application, the
payment process is faster and convenient.