ABSTRACT

In general, satisfaction is a people’s feeling of pleasure or disappointment resulting from

comparing a product’s perceived performance [or outcome] in relation to his or her
expectations. If the performance lags the people’s expectation, the customer is unhappy. If
the performance goes with the expectations, the customer is happy. If the performance
exceeds his or her expectation, the customer is delighted. The link between customer
satisfaction and customer loyalty is not proportional. Suppose customer satisfaction is valued
on a scale from one to five. At a very low level of customer satisfaction [level one],
customers are likely to discard the company and even bad-mouth it. Through this conceptual
review based paper efforts has been made to get insight into the factors responsible for
attracting customers to buy motorcycles as well as factors resulting in consumer satisfaction
and dissatisfaction as well. Use of secondary data has been made. Throughout the study, it
has been found out that majority of the signaled towards consumer satisfaction with the
respective brand/company adopted by the users except in a few cases while modernity of
motorcycles is the key attracting factor with others as revealed in the paper below.

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 LIST OF TABLES

S.NO TITLE PAGE

NO
Table showing gender of respondents 23
3.2.1
3.2.2 Table showing age of respondents 24
3.2.3 Table showing martial status 25
3.2.4 Table showing that overall performance of non gear two wheeler 26
in lingam honda showroom

3.2.5 Table showing ease of handling and maneverability of your non 27

gear two wheeler
3.2.6 Table showing that fuel efficiency of your non gear two wheeler 28
3.2.7 Table showing that the overall value for money of non gear two 29
wheeler
Table showing that the performance of your honda non gear two 30
3.2.8 wheeler
Table shows that the fuel efficiency of honda active of non gear 31
3.2.9
two wheeler
3.2.10 Table shows that the satisfaction of comfort and ergonomics of 32
honda non gear two wheeler
3.2.11 Table shows that the maintenance and servicing experience of 33
honda non gear two wheeler
Table shows that recommended honda non gear two wheelers to a 34
3.2.12
friend or family member

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3.2.13 Table shows that the overall satisfaction of honda non gear two 35
wheeler
3.2.14 Table shows that the satisfaction of performance and reliability of 36
honda non gear two wheeler
3.2.15 Table shows that the after sales services and support provided by 37
honda of honda of no gear two wheeler in lingam honda
3.2.16 Table shows that the indicate level of satisfactionof fuel efficiency 38
and mileage of honda non gear two wheeler
3.2.17 Table shows that the design and aesthetics of honda non gear two 39
wheeler
3.2.18 Table shows that the overall quality of service provided by 40
lingam honda showroom for recent purchase
3.2.19 Table shows that the professionalism and courtesy of showroom 41
of recent visit in lingam honda showroom
3.2.20 Table shows that the timeliness of service received of non gear 42
two wheeler in lingam honda showroom
3.2.21 Table shows that the clarity and communication regarding 43
service and repair process
3.2.22 Tables shows that the recommended of honda two wheeler 44
showroom of based on my after sales and service experience
3.2.23 Tables shows that the satisfaction of non gear two wheeler lingam 45
honda showroom

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3.2.24 Tables show that the performance and reliability of honda non 46
gear two wheeler
3.2.25 Table shows that the rate your experience of honda maintenance 47
 and service
3.2.26 Table shows that handling and comfort of honda non gear two 48
wheeler while driving
3.2.27 Table shows that safety features of honda non gear two wheeler 49
3.2.28 Table shows that overall satisfaction of product and service in 50
lingam honda showroom
3.2.29 Table shows that rate the quality of product and service in 51
lingam honda showroom
3.2.30 Table shows that overall quality of product and service in lingam 52
honda showroom
3.2.31 Table shows that easy of use of product and service of non gear 53
two wheeler in lingam honda showroom
3.2.32 Table shows that customer support of no gear two wheeler in 54
lingam honda showroom
3.2.33 Recommended of product and service to a friend or colleague of 55
non gear two wheeler in lingam honda
3.2.34 Tables showing that relationship between product/service 56
satisfaction quality ease of use customer support like hood to
recommend
3.2.35 Table showing that anova test 57
3.2.36 Table shows that independent sample test 58

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LIST OF CHARTS
3.2.1 Chart showing gender of respondents 23
3.2.2 Chart showing age of respondents 24
3.2.3 Chart showing that martial status 25
3.2.4 Chart showing that showing overall performance 26
3.2.5 Chart showing that showing ease of handling and 27
maneuverability of your non gear two wheeler
3.2.6 Chart shows that the fuel efficiency of your non gear two 28
wheeler
3.2.7 Chart shows that overall money value for money of non gear 29
3.2.8 Chart shows that the performance of your honda non gear two 30
wheeler
3.2.9 Chart shows that the fuel efficiency of honda active of non gear 31
two wheeler
3.2.10 Chart shows that the satisfaction of comfort and ergonomics of 32
honda non gear two wheeler
3.2.11 Chart shows that the maintenance and servicing experience of 33
honda non gear two wheeler
3.2.12 Chart shows that the recommend honda non gear two wheelers 34
to a friend or family
3.2.13 Chart shows that the overall satisfaction of honda non gear two 35
wheeler
3.2.14 Chart shows that the performance and relaibility of honda non 36
gear two wheeler
3.2.15 Chart shows that the after sales services and support provided 37
by honda of non gear two wheeler
3.2.16 Chart shows that the indicate level of fuel efficiency and 38
mileage of honda non gear two wheeler
3.2.17 Chart shows that the design and aesthetics of honda non gear 39
two wheeler
3.2.18 Chart shows that the overall quality of service 40
3.2.19 Chart shows that the professionalism and courtesy of 41
showroom
3.2.20 Chart shows that the timeliness service of lingam honda 42
showroom

3.2.21 Chart shows that the clarity and communication 43

3.2.22 Chart shows that after sales and service experience 44
3.2.23 Chart shows that the satisfaction of non gear two wheeler 45
3.2.24 Chart shows that performance and reliability 46
3.2.25 Chart shows that experience of honda maintenance 47
3.2.26 Chart shows that handling and comfort 48
3.2.27 Chart shows that safety features 49
3.2.28 Chart shows that overall satisfaction 50
3.2.29 Chart shows that product service satisfaction of lingam honda 51
3.2.30 Chart shows that quality assessment 52
3.2.31 Chart shows that ease of use of non gear 53
3.2.32 Chart shows that customer support 54
3.2.33 Charts shows that likehood to recommended 55

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