Project 2K20 Final

CHAPTER 1
INTRODUCTION
A STUDY ABOUT THE WELLNESS INDUSTRY FROM THE
PERSPECTIVE OF THE EMPLOYER WITH SPECIAL
REFERENCE TO CHANGANACHERRY TALUK
Project report
Submitted in the partial fulfillment of the requirements for the award of
the Bachelor Degree in Commerce of Mahatma Gandhi University.
Submitted by
ALWIN JOSEPH (Reg. No 170021075813)
GOPIKA G KUMAR (Reg. No 170021075846)
JOHNA ASWIN SELVA (Reg. No. 170021075855)
JOYAL JAMES (Reg. No. 170021075857)
RACHEL MATHEW JOHN (Reg. No 170021075877)
Under the guidance of

Mrs. ANU MERCY ZACHARIAH
Assistant Professor
POST-GRADUATE DEPARTMENT OF COMMERCE
KRISTU JYOTI COLLEGE OF MANAGEMENT AND TECHNOLOGY

CHANGANACHERRY
MARCH 2020
CHANGANACHERRY
[AFFILIATED TO MAHATMA GANDHI UNIVERSITY]
CHANGANACHERRY, KURISUMMOOD P.O. KERALA-686105
CERTIFICATE
This is to certify that the project work titled “A STUDY ABOUT THE WELLNESS INDUSTRY
FROM THE PERSPECTIVE OF THE EMPLOYER WITH SPECIAL REFERENCE TO
CHANGANACHERRY TALUK” Submitted by ALWIN JOSEPH (Reg. No 170021075813),
GOPIKA G. KUMAR (Reg. No 170021075846), JOHNA ASWIN SELVA (Reg. No
170021075855), JOYAL JAMES (Reg. No. 170021075857) & RACHEL JOHN MATHEW (Reg.
No. 170021075877) in partial fulfillment of the requirements for the award of the Bachelor Degree
in Commerce from Mahatma Gandhi University, Kottayam, Kerala is a record of bonafide work
carried out by them during the period of 2019-2020.
Dr. Mathew Immanuel Rev. Fr. Joshy Cheeramkuzhy CMI
Head of the Department Principal

CHANGANACHERRY
[AFFILIATED TO MAHATMA GANDHI UNIVERSITY]
CHANGANACHERRY, KURISUMMOOD P.O. KERALA-686105
CERTIFICATE
This is to certify that the Project work titled “A STUDY ABOUT THE WELLNESS
INDUSTRY FROM THE PERSPECTIVE OF THE EMPLOYER WITH SPECIAL
REFERENCE TO CHANGANACHERRY TALUK” submitted in partial fulfillment of the
requirements for the award of the Bachelor Degree in Commerce is a genuine record of original
work completed by ALWIN JOSEPH (Reg. No 170021075813), GOPIKA G. KUMAR (Reg.
No 170021075846), JOHNA ASWIN SELVA (Reg. No 170021075855), JOYAL JAMES (Reg.
No. 170021075857) & RACHEL JOHN MATHEW (Reg. No. 170021075877) under my
supervision and guidance and that this project work has not formed the basis for the award of
any Degree/Diploma/Fellowship or similar title to any candidate of this or any other
university.
Changanacherry Mrs. ANU MERCY ZACHARIAH
20-02-2020 Supervising Guide

DECLARATION
We, hereby declare that this project report entitled, “A STUDY ABOUT THE WELLNESS
INDUSTRY FROM THE PERSPECTIVE OF THE EMPLOYER WITH SPECIAL
REFERENCE TO CHANGANACHERRY TALUK” has been prepared under the guidance
of Mrs. Anu Mercy Zachariah, Assistant Professor, Post Graduate Department of
Commerce, Kristu Jyoti College Of Management And Technology, Changanacherry in partial
fulfillment of the requirement for the award of the Bachelor Degree in Commerce of Mahatma
Gandhi University, Kottayam , Kerala.
We also declare that this is the bonafide record of project work done by us during the course of
our study and no part of it has been submitted for any other Degree, Diploma, Fellowship or other
similar title of recognition.
Alwin Joseph (Reg. No 170021075813)
Gopika G. Kumar (Reg. No 170021075846)
Johna Aswin Selva (Reg. No. 170021075855)
Changanacherry Joyal James (Reg. No. 170021075857)
20-02-2020 Rachel Mathew John (Reg. No 170021075877)

ACKNOWLEDGEMENT
We would like to place on record, our sincere thanks to all those who contributed to the successful
completion of our project work.
We express our sincere gratitude to our guide Mrs. Anu Mercy Zachariah, (Assistant Professor of
Commerce Department, Kristu Jyoti College of Management & Technology) for helping us in each
and every stage of this project.
We would like to thank our Principal Rev. Fr. Joshy Cheeramkuzhy CMI ( Principal, Kristu
Jyoti College of Management & Technology), for providing all the facilities for completion of this
project.
We take this opportunity to thank Dr. Varghese Antony, (Vice-Principal of Kristu Jyoti
College of Management and Technology) for his help and support.
We would like to express deep sense of gratitude to Dr. Mathew Immanuel, (Post graduate-
Head of the Department of Commerce, Kristu Jyoti College of Management & Technology) for
his valuable guidance throughout the completion of the work.
We thank all the respondents who co-operated with us in the successful completion of the
questionnaire on time.
We also appreciate the encouragement and constructive criticism that we receive from our friends and
family which went long way to make this project a satisfying experiences to us.
Above all we thank God Almighty for providing us the right atmosphere and mental strength to
work and showering all blessings for the successful completion of this project.
Alwin Joseph
Gopika G. Kumar
Johna Aswin Selva
Joyal James
Rachel John Mathew

CONTENTS
CHAPTERS TITLE PAGE NO
LIST OF TABLES
LIST OF FIGURES
INTRODUCTION
1.1 Statement of the Problem
1.2 Scope of the study
1.3 Objectives of the study
1.4 Methodology
I 1.4.1 Sample Size 1-4
1.4.2 Sampling Method
1.4.3 Collection of Data
1.4.4 Tools of Analysis
1.5 Limitations
1.6 Chapterisation of the study
REVIEW OF LITERATURE
II 2.1 Review of Literature 5-8
2.2 Industry Profile
THEORETICAL FRAMEWORK
3.1 Introduction
3.2 History of Wellness industry
III 3.3 Future of Wellness industry 9-17
3.4 Advantages of Wellness industry
3.5 Disadvantages of wellness industry
3.6 Trends in the industry
IV DATA ANALYSIS AND INTERPRETATION 18-41
V FINDINGS, SUGGESTIONS AND CONCLUSION 42-45
BIBLIOGRAPHY
APPENDIX
LIST OF TABLES
TABLE TITLE PAGE

NO. NO.
AGE WISE CLASSIFICATION OF RESPONDENTS 19

4.1
4.2 GENDER WISE CLASSIFICATION OF RESPONDENTS 20
4.3 REGION IN WHICH RESPONDENTS OPERATES 21
4.4 WELLNESS INDUSTRY THEY ARE PART OF 22
HOW LONG RESPONDENTS HAVE BEEN PART OF

4.5 INDUSTRY 23
4.6 RESPONDENT‟S MOTIVE 24
4.7 CRITERIA FOR CHOOSING TRAINERS 25
4.8 EXPENSE INCURRED ON EMPLOYEES 26
EMPLOYEE‟S SATISFACTION
4.9 27
4.10 METHOD OF MOTIVATING CLIENTS 28

4.11 HOW CUSTOMERS ARE RETAINED IN INDUSTRY 29
4.12 SUGGESTIONS FOR BETTER OUTPUT 30
4.13 PREFERRED CLASS TIME 31
4.14 CUSTOMER SATISFACTION 32
4.15 REASON FOR RISE IN CUSTOMERS 33
4.16 INTEREST IN EXPANSION OF BUSINESS 34
4.17 CHALLENGING ASPECTS 35
OPPORTUNITY FOR PROFESSIONAL AND INDIVIDUAL

4.18 36
DEVELOPMENT
4.19 IS BUSINESS PROFITABLE 37
IS BUSINESS AFFECTED BY CURRENT ECONOMIC

4.20 38
CONDITION
4.21 PLAN OF EXPANSION 39
4.22 HOW TO FACE COMOPETITION 40
4.23 TACTICS USED 41

LIST OF FIGURES
TABLE PAGE
TITLE
NO. NO.
3.1 WELLNESS INDUSTRY COMPOSITION 11
3.2 HISTORTY OF WELLNESS 12
4.1 AGE WISE CLASSIFICATION OF RESPONDENTS 20
4.2 GENDER WISE CLASSIFICATION OF RESPONDENTS 21
4.3 REGION IN WHICH RESPONDENTS OPERATES 22
4.4 WELLNESS INDUSTRY THEY ARE PART OF 23
HOW LONG RESPONDENTS HAVE BEEN PART OF

4.5 24
INDUSTRY
4.6 RESPONDENT‟S MOTIVE 25
4.7 CRITERIA FOR CHOOSING TRAINERS 26
4.8 EXPENSE INCURRED ON EMPLOYEES 27
4.9 EMPLOYEE‟S SATISFACTION 28
4.10 METHOD OF MOTIVATING CLIENTS 29

4.11 HOW CUSTOMERS ARE RETAINED IN INDUSTRY 30
4.12 SUGGESTIONS FOR BETTER OUTPUT 31
4.13 PREFERRED CLASS TIME 32
4.14 CUSTOMER SATISFACTION 33
4.15 REASON FOR RISE IN CUSTOMERS 34
4.16 INTEREST IN EXPANSION OF BUSINESS 35
4.17 CHALLENGING ASPECTS 36
OPPORTUNITY FOR PROFESSIONAL AND INDIVIDUAL

4.18 37
DEVELOPMENT
4.19 IS BUSINESS PROFITABLE 38
IS BUSINESS AFFECTED BY CURRENT ECONOMIC

4.20 39
CONDITION
4.21 PLAN OF EXPANSION 40
4.22 HOW TO FACE COMOPETITION 41

Chapter 1
Introduction
1.0 INTRODUCTION:
A healthy mind resides in a healthy body. We all have heard this saying at least once. But
this, nowadays is being stressed by companies a lot as a means of marketing strategy. Hence
we found the need to study about the impact that these industries, known as the wellness
industries, have among the public that is acting as the main factor in the rise of wellness
industry from 85 crores in 2014-2015 financial year to estimated 1.5 trillion in 2019-2020
financial year.
The Health and Wellness industry encompasses all activities which promote physical
and mental wellbeing: from yoga to healthy eating, personal care and beauty, nutrition
and weight-loss, meditation, spa retreats, Workplace wellness and wellness tourism.
Once upon a time, our contact with wellness was occasional: we went to the gym or got a
massage. But this is changing fast: a wellness mindset is starting to permeate the global
consumer consciousness, affecting people's daily decision-making whether food purchases, a
focus on mental wellness and reducing stress, incorporating movement into daily life,
environmental consciousness, or their yearning for connection and happiness. Wellness, for
more people, is evolving from rarely to daily, from episodic to essential, from a luxury to a
dominant lifestyle value and that profound shift is driving powerful growth.
The rise in the users of wellness industry also has an impact on the internal stakeholders of
the business such as the owners and the employees. When more no of industries are set up the
no of employees being employed also increase and it is important that the wellnesses of these
employees are also looked after. It should be the priority of the businesses to provide with a
god working environment for their employees.
The wellness market in India continues to tread its projected growth trajectory to reach a
market size of 1.5 trillion in 2019-2020. Despite the slowdown in economic growth, the
wellness industry has shown little signs of downturn as consumers spend on wellness
products and services continue to be resilient. While industry prospects still remain bright,
companies are fine-tuning the business and operating model in order to drive a sustainable
revenue growth and ensure profitability.
2
1.1 STATEMENT OF THE PROBLEM:
Though there is a no. of wellness industries being set up, there is a lack of
understanding of what is leading to its rise and what impact they have on the stakeholders,
both internal and external, i.e.; employees, owners and customers, connected to this industry.
The problem under the study is stated as: “To study about Wellness Industry from the
perspective of the employer, with special reference to Changanacherry.” Therefore through
this study we would be able to understand different aspects of the industry such as:
 What is leading to the rise of this industry even in the face of economic problems
 What are the tactics use by the wellness industry owners to draw in the customers
 How this industry is having an impact on the business owners.
 What does the future holds for the wellness industry in this modern era.
1.2 SCOPE OF THE STUDY:

Nowadays people are becoming more health and beauty conscious as compared to the past.
This draws them more into various wellness industries such as gyms, yoga centers etc. which
not only benefit the customers alone but also the stakeholders of the business such as the
owners. This Change of attitude as well as the tactics used are contributing to the rise in
wellness industry.
This study will help us to understand what factors are leading to this rise and impacts it have
on the owners and how the wellness industry is shaping the future and it is here to stay.
1.3 OBJECTIVES OF THE STUDY:

 To understand the reasons for and level of rise in wellness industry
 To identify the tactics used in the wellness industry to draw in the customers
 To study about the effects brought in by the wellness industry
 To statistically analyze the future of wellness industry in the new era.
3
1.4 METHODOLOGY:
Survey research is the systematic gathering of information from respondents for the purpose
of understanding the impact of wellness industry. To achieve this, detailed study has been
made using questionnaire. Both primary and secondary data are used for the study. The
primary data was collected from the respondents of sample size of 50. The secondary data
was collected from various internet sites. The report has been prepared as per the information
obtained from two sources .They are:
1. Primary Data
2. Secondary Data
1.4.1 SAMPLE SIZE:

For carrying out our research we have selected a total collection of 50 samples from various
gyms, yoga centers, etc. The data‟s were collected by distributing questionnaires containing
23 questions related to the wellness industry.
1.4.2 SAMPLNG METHOD:

The method used for sampling technique was convenience sampling method. This method is
used because it is known previously as to whether a particular person, will be asked to fill the
questionnaire. Convenience sampling is used because only those people will be asked to fill
the questionnaires that were easily accessible and available to the researcher. Considering the
constraints it was decided to conduct the study of sample size of 50 people in a specific
region.
1.4.3 COLLECTION OF DATA:

The data has been collected using both primary and secondary data.
Primary Data:
The primary data included in the information is collected from
1. Owners of various wellness industries
2. Employers working in various wellness industries
Secondary Data:
1. Various internet sites.
2. books
3. Magazines and journals
4
1.4.4 TOOLS OF ANALYSIS:
The following tools are used for the study, analysis and presentation.
 Pie diagram
 Bar Chart
 Sample percentage analysis
1.5 LIMITATIONS:
 Since the data were collected through questionnaire method, there is chance of
individual bias.
 Owing to financial constraints the sample size selected for the study is limited.
 Since the results are delayed according to the type of wellness industry used there
might be fluctuations in conclusion.
 Vastness of the industry makes it difficult to get an exact overview for collecting the
required data
 The various owners of the wellness industry are reluctant to disclose their true
financial position
1.6 CHAPTERISATION OF THE STUDY

The entire study is divided into five chapters. They are;
Chapter 1:
Gives an introduction, statement, significance, objectives, methodology and
limitations of study
Chapter 2:
Gives literature review related to study.
Chapter 3:
Describes the Theoretical frameworks.
Chapter 4:
Describes data analysis and data interpretation.
Chapter 5:
Gives findings, suggestions and conclusions.
5
CHAPTER 2
REVIEW OF LITERATURE
6
CHAPTER 2 – REVIEW OF LITERATURE
2.1 REVIEW OF LITERATURE

Wellness programs are a mix of advisory, operational and incentive methods to encourage a
workforce to eat better, exercise and to engage in a healthy lifestyle. Companies increasingly
have implemented wellness programs to combat the effects of poor health on employees and
to develop positive morale. A primary motivation for companies to offer wellness programs
is improving employee health and, subsequently, productivity. A September 2009 CNN
Health article indicates that obesity, stress and behaviors such as heavy smoking and drinking
are primary points of emphasis in wellness programs. More fit employees have better stamina
and physical capabilities to perform work. Mental and emotional well-being that results from
wellness can help employees come to work with a more positive attitude and team-oriented
approach.
The World Health Organization

The WTO defines wellness as “Wellness is a state of complete physical, social and mental
well-being, and not merely the absence of disease or infirmity.”
According to this definition, wellness is an active process of becoming aware of and making
choices towards a healthy and fulfilling life. It is more than being free from illness.
Hassmen P (2000):
The purpose of this study was to explore the association between physical exercise frequency
and a no. of measures of psychological wellbeing in a large population based sample.
The result obtained showed a consistent association between enhanced psychological well-
being as measured using a variety of psychological inventories and regular physical exercise.
S. Fairclough, G. Stratton (2005):

The purpose of this study was to assess physical activity levels during high school physical
education lessons. The data were considered in relation to recommended levels of physical
activity to ascertain whether or not physical education can be effective in helping young
people meet health-related goals. Physical education may make a more significant
contribution to young people's regular physical activity participation if lessons are planned
and delivered with MVPA goals in mind.
7
J. Physiol Anthropol (2007):
This study determined the physical fitness component that contributes to improving and
maintaining health status for each age group as well as quantifying the degree of the
relationship between health status and physical fitness in middle-aged and elderly females.
The result of this study is considered to be useful as objective data to prepare an exercise
program considering the contribution of the physical fitness component of health status.
Dr. Tiffany Field (2015):

Director of the Touch Research Institute at the University of Miami, provides a fascinating
overview of the effect of yoga on anxiety and depression, pain, cardiovascular, autoimmune
and immune conditions and on pregnancy.
FICCI (2016):
A report titled “Value Added Service –Wellness and Preventive Healthcare”, the FICCI
estimated that the Indian wellness industry is expected to grow at a CAGR of ~12% for the
next 5 years. From its current size, this industry can achieve ~INR 1, 50,000 crores by 2020.
There is a huge potential for growth in this industry and it may well become a major growth
driver for the economy in future.
American Medical Association (2019):

In a study published in the journal of the American medical association researches studied the
effect of workplace wellness programs effect of workplace wellness programs at a warehouse
retail chain. The study is interesting because it is one of the few that look at whether
workplace wellness programs actually cause changes.
Jake Miller (2019):

Workplace wellness programs have been touted as a powerful tool that can make employees
healthier and more productive while reducing health care spending, but the results of a new
Harvard study suggest such interventions yield unimpressive results in the short term.
8
2.2 Industry profile
Gyms:
A gymnasium, also known as a gym, is a covered location for gymnastics, athletics and
gymnastic services. The word is derived from the ancient Greek gymnasium. They are
commonly found in athletic and fitness centers, and as activity and learning spaces in
educational institutions. "Gym" is also slang for "fitness center", which is often an area for
indoor recreation.
Yoga:
Yoga is a mind and body practice with a 5,000-year history in ancient Indian philosophy.
Various styles of yoga combine physical postures, breathing techniques, and meditation or
relaxation. In more recent years, it has become popular as a form of physical exercise based
upon poses that promote improved control of the mind and body and enhance well-being.
There are several different types of yoga and many disciplines within the practice. This
article explores the history, philosophy, and various branches of yoga.
Martial Arts:
Martial arts are codified systems and traditions of combat practiced for a number of reasons
such as self-defense; competition; physical, mental and spiritual development; and
entertainment or the preservation of a nation's intangible cultural heritage.Martial arts training
aims to result in several benefits to trainees, such as their physical, mental, emotional and
spiritual health. Beyond contributing to physical fitness, martial arts training also has benefits
for mental health, contributing to self-esteem, self-control, emotional and spiritual well-
being.
Wellness Tourism:
Wellness tourism is travel for the purpose of promoting health and well-being through
physical, psychological, or spiritual activities while wellness tourism is often correlated with
medical tourism because health motivates the traveler, wellness tourist are proactive in
seeking to improve or maintain health and quality of life, often focusing on prevention, while
medical tourist generally travel reactively to receive treatment for a diagnosed disease or
condition.
Zumba:
Zumba is an exercise fitness program created by Colombian dancer and choreographer
Alberto "Beto" Pérez during the 1990s.Zumba is a trademark owned by Zumba Fitness, LLC.
The Brazilian pop singer Claudia Leitte has become the international ambassador to Zumba
Fitness. Zumba Fitness industry Fitness Founded on October 1998.Founded byAlberto "Beto"
Pérez ,Alberto Perlman Alberto Aghion.
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CHAPTER 3
THEORETICAL FRAMEWORK
10
CHAPTER 3 – THEORETICAL FRAMEWORK
3.1 INTRODUCTION
Wellness is a modern word with ancient roots. The key tenets of wellness as both preventive
and holistic can be traced back to ancient civilizations from the East (India, China) to the
West (Greece, Rome). In 19th-century Europe and the United States, a variety of intellectual,
religious and medical movements developed in parallel with conventional medicine. With
their focus on holistic and natural approaches, self-healing and preventive care, these
movements have provided a firm foundation for wellness today. Wellness-focused and
holistic modalities have gained more visibility since the 1960s/1970s under the writings and
thought leadership of an informal network of US physicians and thinkers (such as Halbert
Dunn, Jack Travis, Don Ardell, Bill Hettler, and others). As these have evolved, proliferated,
and gone mainstream, they have informed the healthy-living, self-help, self-care, fitness,
nutrition, diet, and spiritual practices that have become a flourishing wellness movement in
the 21st century.
Wellness Is Multidimensional
Wellness is about more than just physical health. Most models of wellness include at least 6
dimensions (and sometimes up to 9 or 12)
Physical: A healthy body through exercise, nutrition, sleeps, etc.
Mental: Engagement with the world through learning, problem-solving, creativity, etc.
Emotional: Being in touch with, aware of,

accepting of, and able to express one‟s feelings
(and those of others).
Spiritual: Our search for meaning and purpose in

human existence.
Social: Connecting with, interacting with, and

contributing to other people and our communities.
Environmental: A healthy physical environment

free of hazards; awareness of the role we play in
bettering rather than denigrating the natural
environment.
Fig 3.1
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3.2 HISTORY OF WELLNESS INDUSTRY
Fig 3.2
12
19th century
In the 19th century new intellectual movements, spiritual philosophies and medical practices
proliferated in the United States and Europe. A number of alternative healthcare methods that
focus on self-healing, holistic approaches, and preventive care – including homeopathy,
osteopathy, chiropractic, and naturopathy – were founded during this era and gained widespread
popularity in both Europe and the United States. Other new philosophies were more spiritually
oriented (such as the “mind-cure movements,” including New Thought and Christian Science)
and were instrumental in propagating the modern idea that a primary source of physical health is
one‟s mental and spiritual state of being. The philosophies embodied in these 19th century
systems – that a healthy body is a product of a healthy mind and spirit – are now considered
precursors to the current, thriving wellness and self-help movements.
20th Century: Wellness Spreads and Get Serious

More government-sponsored programs to promote healthier lifestyles launched in U.S.
cities/states. The modern concept of wellness also spread to Europe, where the German
Wellness Association and the European Wellness Union were founded in 1990.
At the latter end of the 20th century, many corporations began developing workplace
wellness programs. The fitness and spa industries globally experienced rapid growth. And an
ever-growing line-up of celebrities and self-help experts started bringing wellness concepts to
a mainstream audience. However, despite all these disparate developments, this momentum
had not yet coalesced under the formal banner of a “wellness industry
21st Century: The Tipping Point

By 2014, more than half of global employers were using health promotion strategies, while a
third have invested in full-blown wellness programs (Bucks Consultants report). Medical and
self-help experts who promote wellness (such as Drs. Mehmet Oz, Deepak Chopra and
Andrew Weil) became household names. “Wellness,” essentially, entered the collective
world psyche and vocabulary and is firmly entrenched with the media and an increasing
number of medical institutions and governments.
13
3.3 FUTURE OF WELLNESS INDUSTRY
Occupational Wellness is today a buzzword in the corporate world. There is a realization that
wellbeing and wellness programs can bring down health care costs incurred by organizations
and the country
Over the years, Indian wellness industry has emerged out of a restricted notion of physical
fitness and beauty to a holistic goal of physical, mental and emotional wellness. Today the
major segments of wellness industry include beauty, nutrition, physical fitness, and
alternative streams of therapy and rejuvenation.
According to NSDC and KPMG report (2017) the estimated market size of the global
beauty and wellness industry is around $1.4 trillion with a CAGR of 15 % over the last five
years. India figures in the five top beauty and wellness markets of the world and has the
potential to even become the top „Wellness‟ destination for the global travelers.
A 2016 report titled “Value Added Service – Wellness and Preventive Healthcare”. by
FICCI in association with EY consulting estimated that the Indian wellness industry is
expected to grow at a CAGR of ~12% for the next 5 years. From its current size, this industry
can achieve ~INR 1, 50,000 crores by 2020. There is a huge potential for growth in this
industry and it may well become a major growth driver for the economy in future.
The wellness industry is a huge employment generator. Realizing that there is a dearth of
qualified and trained manpower to keep pace with the growth of the beauty and wellness
industry, NSDC has started the Beauty and wellness sector skill council in the year 2015.
The concept of wellness today strikes a chord with the people. Their increasing awareness of
prevention of lifestyle diseases through wellness activities, urbanization, increasing
disposable income, government and insurance push are leading the growth of this industry.
For a long time, it has been felt that to make the wellness industry more credible to both
the local consumers and to international tourists, guidelines should be laid to ensure quality
control and check to mushroom of centers which do not meet even the basic standards.
14
3.4 ADVANTAGES OF WELLNESS INDUSTRY
1. Higher Production
A primary motivation for companies to offer wellness programs is improving employee
health and, subsequently, productivity. A September 2009 CNN Health article indicates
that obesity, stress and behaviors such as heavy smoking and drinking are primary points
of emphasis in wellness programs. More fit employees have better stamina and physical
capabilities to perform work. Mental and emotional well-being that results from wellness
can help employees come to work with a more positive attitude and team-oriented
approach.
2. Fewer Absences
Reducing absenteeism costs is part of why companies have turned to proactive health
strategies. Absences stemming from unhealthy lifestyles cost companies a lot of money
and missed opportunities. By reducing stress and other health issues that contribute to
absences, wellness programs help cut these costs. Employees in work groups and teams
better serve their role if they are at work more consistently. Workers can complete more
cases, help more customers and do more projects when they miss fewer days because of
health issues.
3. Costs
Wellness programs are costly. A simple element of wellness is dissemination of
information. Some companies have wellness coordinators who work full-time or half-
time in this capacity, and part of their role is sending out newsletters and wellness
updates. Along with staff costs, companies offer incentives to motivate employees to
achieve wellness goals. Investments in fitness programs, gym memberships and
preventive health screenings are among other common costs.
4. Uncertainty
Typical business leaders like calculated risks. Wellness programs are essentially an
investment in the workforce and the business. An April 2013 article in "The Wall Street
Journal" noted that some companies like to offer employees flexible incentives to give
them choices in wellness activities. A key problem with this is that uncertainty about the
tangible benefits of various diet and fitness programs remains. Small businesses can't
afford to invest in significant wellness programs without confidence in the payoff.
15
3.5 DISADVANTAGES OF WELLNESS INDUSTRY
1. Skilled manpower
With advancing technology, comes the requirement for skilled and talented manpower. In
the service industry especially in the field of healthcare & wellness, there is no
replacement for human touch. When we talk about beauty salons, spas‟ and alternative
therapies the requirement of a skilled manpower has always being a scarcity.
2. Largely unorganized sector

Due to the low-entry barriers, this industry had largely remained unorganized, creating a
pricing pressure on the prevalent organized businesses in the domain. It is becoming
difficult for a customer to differentiate between a good and a mediocre service provider.
While the businesses in the industry are rapidly scaling up operations, this is often
unstructured. Hence entrepreneurs are unable to operationalize their brand promise
effectively.
3. Accreditations
National Accreditation Board for Hospitals & Healthcare Providers (NABH) which is a
constituent board of Quality Council of India (QCI) has been providing Accreditation to
Ayurveda Hospitals & Wellness centre which includes Spas, Ayurveda Centers, Yoga &
Naturopathy Centers, Fitness Centers, and Skin Care Centers etc. Under the Scheme,
"Mark of Excellence" would be provided to the accredited wellness centers distinguishing
them from other non accredited entities. Currently, the entrepreneurs seem to be unaware
of quality guidelines as the acceptance and penetration of QCI-NABH guidelines in
wellness space is low. Even among those who are aware, an oft-cited reason for not
getting accredited is that the guidelines are not customized to meet requirements of the
specific industry category. Customers are yet to appreciate the distinction between
accredited and non-accredited centre. This hampers the motivation of entrepreneurs to
invest in getting their business accredited.
4. Managing increasing cost

The main component of a wellness industry is the input costs such as property rentals,
manpower, consumables, equipments etc. Wide fluctuations and increase in raw material
prices have resulted in increased consumable cost. It has also resulted in the increase in
rental costs, especially in metros and cities. Other input costs have also risen considerably
over the last few years impacting profitability and delivery standards of the industry. In a
bid to manage costs, some entrepreneurs have started using sub-standard products and
poor quality equipment endangering the health and safety of consumers.
16
3.6 TRENDS IN THE INDUSTRY
1. Fashion
A new era of sustainable, ethical, intelligent, and more inclusive and meaningful fashion
is on the rise. A hot topic at last October‟s 2018 Global Wellness Summit, held in Cesena,
Italy, “well fashion” is booming all around the world with new directions that are
healthier for the planet and the people.
Fashion overconsumption, which has been worsened by the rise of fast fashion over the
last few decades, the overproduction of cheap garments and the throwaway culture fueled
by rapidly changing trends, has created a massive pollution issue for the environment and
humans.
2. Wellness takes on over tourism

Wellness tourism has been booming in developing markets, including Asia-Pacific. With
over tourism being the no 1 issue facing the travel industry today, wellness tourism
provides an antidote, introducing people to less trafficked, healthier destinations.
Governments have started to look towards wellness tourism to diversify their tourist
market, carving out a niche, reducing seasonality, combating over tourism, and bringing
some of that budget to local communities.
3. Meditation goes plural

Meditation – as a way to relax and reduce stress – is the fastest growing wellness trend.
People get clearer about the core meditation types and the impact they have on the brain.
The US technology company, Apple, named mental wellness and mindfulness apps the
No 1 app trend in 2018.
Rates of anxiety and depression are increasing at a dizzying rate, and research shows that
meditation‟s impact on stress and overall mood is too promising, and the world is in
desperate need for low-cost solutions with no side effects.
4. Prescribing nature
Numerous luxury hotels are including outdoor activities for guests in their wellness
programs.
Nature is our medicine. There is enough science about the health benefits of nature to get
the attention of the medical profession.
17
More and more people are living in urban areas, often with little or no nature, but recent
research shows that people who live to be over 100 all have movement engineered into
their daily lives. They didn‟t reach 100 by running marathons or hitting the gym. Instead,
they stayed fit and well by doing their own house work, by gardening around the year,
and by walking instead of driving their car.
Research shows the longest-lived people are moving every 20 minutes, instead of sitting
at a desk or in front of a television all day and hoping to compensate for that with a quick
30-minute workout at the gym.
5. MediScent : fragrance gets a wellness makeover

The use of scent in the workplace as an invisible mood booster is gaining momentum.
Studies show that scent‟s powerful impact on our well-being is widespread. Furthermore,
new aromas are being discovered, new scent-based applications, such as Subtle Energies‟
inhalation patches and new innovations are being explored in the ways we harness its
power.
Because the brain creates memories in connection with smell, discovery shows that
aromas can play a healing role for people with neurological disorders, such as dementia
or Alzheimer‟s.
Scent therapy helps ground and relax people with short-term memory loss by activating
positive memories from their past. Furthermore, the use of scent in the workplace as an
invisible mood booster is also gaining momentum.
6. Dying well
People are rethinking the way we care for the dying.
Dying is finally becoming part of the wellness conversation, and everything around death
is getting reconsidered: from what a healthy end-of-life looks like to a surge in eco-
friendly and creative burial options. Death has often become medicalised, where people
die in the cold environment of hospitals and nursing homes..
Now, a new trend is emerging where people are rethinking the way we care for the dying
with the rise of a new practitioner, the death doula. This helper fills the gap between
hospital, hospice and family, with the aim to give people a more meaningful and peaceful
death.
It has also been noted that people are far more likely to tell their death doulas these things
than they would friends or family. Furthermore, natural burials are increasing, where
people choose eco-conscious options with the underlying need to return to nature.
18
CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION
19
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
Table No: 4.1

Age wise classification of respondents
PARTICULARS NO. OF RESPONDENTS PERCENTAGE ( % )
Below 30 18 36
31-40 20 40
41-50 11 22
Above 50 1 2
TOTAL 50 100
Source: Primary data
From the above (Table no: 4.1) it is clear that the majority of the respondents are of the age
group ‘31-40’. This accounts for about 40 percent of the sample size. Closely behind, the
respondents below 30 years accounts for 36 percent. Other age groups, ‘41-50’ accounts for
22 percent and ‘above 50’ accounts for 4 percent of the sample size.
Figure No: 4.1
Age wise classification of respondents
NO. OF RESPONDENTS
40%
Below 30
31-40
41-50
22%
Above 50
36%
2%
20
Table No: 4.2
Gender wise classification of respondents
Male 41 82
Female 9 18
TOTAL 50 100
The above table (Table No: 4.2) it is clear that among the respondents 82 percent are male
and 18 percent are female. It shows that male population is more involved in the labour
activities than female.
Figure No: 4.2

Gender wise classification of respondents
NO. OF RESPONDENTS
82%
Male
Female
18%
21
Table No: 4.3
Region in which respondent operates

Rural 4 8
Semi – urban 33 66
Urban 13 26
Total 50 100
The above table (Table No: 4.3) shows that 66 percent of the respondents operates in semi
urban area and 26 percent operates in urban area. Rest of the 8 percent operates in rural
area.
Figure No: 4.3
Region in which respondent operates
NO. OF RESPONDENTS
26% 8%
Rural
Semi - urban
Urban
66%
22
Table No: 4.4
Wellness industry which the respondents are part of:

Gym 16 32
Yoga center 14 28
Martial arts 8 16
Wellness tourism 2 4
Others 10 20
Total 50 100
The above table (Table No: 4.4)reveals that among the respondents 32 percent are engaged
in gym,28 percent are in yoga centers, 16 percent are in martial arts, 4 percent are in
wellness tourism and rest of the 20 percent are in other wellness industries like zumba spa
etc.
Figure No: 4.4

Wellness industry which the respondents are part of:
NO. OF RESPONDENTS
20%
32% Gym
Yoga center
4%
Martial arts
Wellness tourism
16%
Others
28%
23
Table No: 4.5
How long, respondents have been part of the industry?

PARTICULARS NO. OF RESPONDENTS PERCENTAGE
Less than a year 11 22
2 years 22 44
5 years 14 28
Above 5 years 3 6
Total 50 100
The above table (Table No. 4.5) reveals that among the respondents 44 percent are part of
the industry for 2 years, 28 percent are part of the industry for 5 years, 22 percent are part
of the industry only for less than a year and the rest 6 percent are above 5 years.
Figure No: 4.5

How long, respondents have been part of the industry?
NO. OF RESPONDENTS
6%
22%
28% Less than a year

2 years
5 years
Above 5 years
44%
24
Table No: 4.6
Respondents motive in entering this industry

Profitably 10 20
Passion 26 52
Experience 12 24
Market opportunities 2 4
Total 50 100
The above table (Table No. 4.6) reveals that among the respondents 52 percent enter the
industry because of passion, 24 percent enter the industry because of experience, 20
percent enter the industry because it finds as profitable and the rest of the 4 percent enter
the industry because of market opportunities.
Figure No: 4.6

Respondents motive in entering this industry
NO. OF RESPONDENTS
4%
20%
24%
Profitably
Passion
Experience
Market opportunities
52%
25
Table No: 4.7
How do respondents choose the trainers?

Certified 31 62
No. Of years of experience 15 30
Passionate 4 8
No criteria as such 0 0
Total 50 100
The above table (Table No. 4.7) shows that 62 percent of the respondents choose certified
trainer, 30 percent choose trainers by number of years of experience and the rest 8 percent
choose passionate trainers.
Figure No: 4.7

How do respondents choose the trainers?
Chart Title
70
62
60
50
40
31 30
30 NO. OF RESPONDENTS
PERCENTAGE
20 15
8
10 4
0 0
0
Certified No. Of years Passionate No criteria as
of experience such
26
Table No: 4.8
How much do respondents spend on employees?

Less than 5000 29 58
5000-10000 16 32
10000-30000 5 10
More than 30000 0 0
Total 50 100
The above table (Table No. 4.8) shows that 58 percent of the respondents spend less than
5000 on employees, 32 percent spend 5000-10000 on employees, 10 percent spend 10000-
30000 on employees.
Figure No: 4. 8
How much do respondents spend on employees?
70
58
60
50
40
32
29
20 16 PERCENTAGE
10
10 5
0 0
0
Less than 5000 5000-10000 10000-30000 More than
30000
27
Table No: 4.9
Are respondent’s employees satisfied?

Strongly agree 24 48
Agree 25 50
Neutral 1 2
Disagree 0 0
Total 50 100
The above table (Table No. 4.9) shows that in a total of 100 percent, 50 percent agree and
48 percent strongly agree when it comes to satisfaction of customers and 2 percent
responded neutrally.
Figure No: 4.9
Are the respondent’s employees Satisfied
60
50
50 48
40
30 25 NO. OF RESPONDENTS
24
PERCENTAGE
20
10
1 2
0 0
0
Strongly agree Agree Neutral Disagree
28
Table No: 4.10
How do respondents keep your clients motivated?

Introducing effective machines 20 40
Offering low membership fee 10 20
Creating friendly environment 14 28
Catering to all their needs 6 12
Total 50 100
The above table (Table No. 4.10) shows that 40 percent of the respondents motivates their
clients by introducing new machines, 28 percent by creating friendly environment, 20
percent by offering low membership fee and the rest 12 percent by catering all their needs.
Figure No: 4.10

How do respondents keep your clients motivated?
NO. OF RESPONDENTS
12% Introducing effective

machines
Offering low membership
40%
fee
28% Creating friendly

environment
Catering to all their needs
20%
29
Table No: 4.11
Why do respondents think the customers are retained in this industry?

Health consciousness 28 56
Time pass 3 6
Following the trend 5 10
To stay fit 14 28
Others 0 0
Total 50 100
The above table (Table No. 4.11) shows that 56 percent of the respondents think that the
customers are retained in this industry because of health consciousness, 28 percent are to
stay fit, 10 percent were following the trend and the rest 5 percent were for time pass.
Figure No: 4.11

Why do respondents think the customers are retained in this industry?
60 56
50
40
30 28 28
NO. OF RESPONDENTS
PERCENTAGE
20
14
10
10 6 5
3
0 0
0
Health Time pass Following the To stay fit Others
consciousness trend
30
Table No: 4.12
Respondent’s suggestion to clients for better output

Natural methods 41 82
Chemicals 9 18
Others 0 0
TOTAL 50 100
The above table (Table No. 4.12) shows that 82 percent respondents suggest their clients to
use natural methods and rest of the 18 percent suggest using chemicals.
Figure No: 4.12

Respondent’s suggestion to clients for better output
90
82
80
70
60
50
40
PERCENTAGE
30
18
20
9
10
0 0
0
Natural methods Chemicals Others
31
Table No: 4.13
Preferred Class Time
Early morning 27 54
Afternoon 0 0
Evening 17 34
Night 6 12
TOTAL 50 100
The above table (Table No. 4.13) shows that 54 percent of respondent’s clients prefer early
morning 34 percent prefer evening and rest 12 percent prefer night.
Figure No: 4.13

Preferred Class Time
60
54
50
40
34
PERCENTAGE
20 17
12
10 6
0 0
0
Early morning Afternoon Evening Night
32
Table No: 4.14
Whether respondent’s customers are satisfied?

Agree 23 46
Neutral 2 4
Disagree 0 0
Total 50 100
The above table (Table No. 4.14) shows that in total of 100 percent, 46 percent agree and 50
percent strongly agree when it comes to satisfaction of customers and 2 percent responded
neutrally.
Figure No: 4.14
Whether respondent’s customers are satisfied
60
50
50 46
40
25
23
PERCENTAGE
20
10
4
2
0 0
0
33
Table No: 4.15
The reason for the rise in number of customers

Health conscious 27 54
Increase in mental strength 8 16
Advertisement used 1 2
Modern lifestyle 2 4
Body Building 12 24
Total 50 100
The above table (Table No. 4.15) shows that 54 percent of the respondents think the reason
for the rise in number of customers is health consciousness, 24 percent thinks it is for body
building, 16 percent thinks that it increase the mental strength, 4 percent thinks the rise is
due to modern lifestyle and the rest 2 percent is due to advertisement used.
Figure No: 4.15

The reason for the rise in number of customers
NO. OF RESPONDENTS
12
Health conscious
Increase in mental strength
2 Advertisement used
27 Modern lifestyle
1
Body Building
34
Table No: 4.16
Are respondents interested in expanding the business?

Agree 18 36
Neutral 8 16
Disagree 0 0
Total 50 100
48 percent strongly agree when it comes to expansion of their business and 16 percent
responded neutrally.
Figure No: 4.16
Are respondents interested in expanding the business?
60
50 48
30 PERCENTAGE
24
20 18
16
10 8
0 0
0
35
Table No: 4.17
What do respondents see as the most challenging aspect of the job?

Acquiring new customers 13 26
Retaining existing customers 19 38
Competition 14 28
Economic condition 4 8
Total 50 100
The above table (Table No. 4.17) shows that 38 percent of the respondents see the most
challenging aspect of the job is to retaining the existing customers, for 28 percent the
challenging aspect is competition, 26 percent is for acquiring new customers and the rest 4
percent see the challenging aspect as economic condition.
Figure No: 4.17

What do respondents see as the most challenging aspect of the job?
NO. OF RESPONDENTS
8%
26%
Acquiring new customers

28%
Retaining existing customers
Competition
Economic condition
38%
36
Table No: 4.18
Opportunity for respondents for professional and individual development

Agree 20 40
Neutral 1 2
Disagree 0 0
Total 50 100
The above table (Table No. 4.18) shows that in a total of 100 percent,40 percent agree and
58 percent strongly agree when it comes to respondents having professional and individual
development and 2 percent responded neutrally.
Figure No: 4.18

Opportunity for respondents for professional and individual development
70
60 58
50
40
40
NO. OF RESPONDENTS
29
30 PERCENTAGE
20
20
10
1 2
0 0
0
37
Table No: 4.19
Is respondents business profitable?

Agree 24 48
Neutral 15 30
Disagree 1 2
Total 50 100
20 percent strongly agree when it comes to profitability of the business, 2 percent disagreed
and 30 percent responded neutrally.
Figure No: 4.19

Is respondents business profitable?
NO. OF RESPONDENTS
2%
20%
30% Strongly agree

Agree
Neutral
Disagree
48%
38
Table No: 4.20
Is respondents business affected by current economic condition?

Agree 15 30
Neutral 15 30
Disagree 2 4
Total 50 100
The above table (Table No.4.20) shows that in a total of 100 percent, 30 percent agree and
36 percent strongly agree when it comes to business being affected by current economic
conditions. 30 percent responded neutrally and 4 percent disagree.
Figure No: 4.20
Is respondents business affected by current economic condition?
NO. OF RESPONDENTS
4%
36% Strongly agree

30%
Agree
Neutral
Disagree
30%
39
Table No: 4.21
How do respondents plan their future course of business?

To bring more modifications and attract customers 26 52
To open new outlets 22 44
To continue in the same way 2 4
Others 0 0
Total 50 100
The above table (Table No. 4.21) shows that 52 percent of the respondents plan to expand
their business by bring more modifications and attract customers, 44 percent by opening
new outlets and the rest 4 percent plan to continue in the same way.
Figure No: 4.21
How do respondents plan their future course of business?
60
52
50
44
40
30 26
20 PERCENTAGE
10
4
2
0 0
0
To bring more To open new To continue in the Others
modifications and outlets same way
attract customers
40
Table No: 4.22
How do respondents face competition?

By introducing new features 15 30
Better pricing strategy 13 26
Improve customer service 14 28
Provides on demand service 8 16
Total 50 100
The above table (Table No. 4.22) shows that 30 percent of the respondents face the
competition by introducing new features, 28 percent by improve customer service, 26
percent by better pricing strategies and the rest of the 16 percent by providing on demand
services.,
Figure No: 4.22

How do respondents face competition?
NO. OF RESPONDENTS
16%
30% By introducing new features
Better pricing strategy
Improve customer service
28%
Provides on demand service
26%
41
Table No: 4.23
Various tactics used by the respondents

Creating powerful experiences 13 26
Use social media influences 12 24
Participating in contests 12 24
Maintaining lasting relationship 13 26
Total 50 100
The above table (Table No. 4.23) shows that 26 percent of the respondents create powerful
experiences and maintaining lasting relationship as the tactics. Also 24 percent use social
media influences and participating in contests as the tactics.
Figure No: 4.23

Various tactics used by the respondents
NO. OF RESPONDENTS
13 13 Creating powerful experiences
Use social media influences
Participating in contests
Maintaining lasting
relationship
12 12
42
CHAPTER 5
FINDINGS, SUGGESTIONS
AND CONCLUSION
43
5.1 FINDINGS
From the data analyzed, we find that
1. Majority of the respondents are of the age group 31-40. This accounts for about 40
percent of the sample size. Closely behind, the respondents below 30 years accounts for
36 percent. The age groups „41-50‟ accounts for 22 percent and „above 50‟ accounts for
4 percent of the sample size.
2. Among the 50 respondents 82 percent are male and 18 percent are female. It shows that
male population is more involved in the labour activities than female.
3. The highest (66) percent of the respondents operates in semi urban area and 26 percent
operates in urban area. Rest of the 8 percent operates in rural area.
4. About 32 percent are engaged in gym, 28 percent in yoga centers, 16 percent in martial
arts, 4 percent in wellness industry and rest 20 percent are in other wellness industries
like zumba, spa etc.
5. 44 percent of respondents are part of the industry for 2 years, 28 percent for 5 years, 22
percent for only less than a year, and the rest 6 percent have been part for above 5
years.
6. 52 percent entered the industry because of passion, 24 percent because of experience,

20 percent because they found it profitable and the rest 4 percent entered the industry
because of market opportunities.
7. 62 percent of the respondents choose certified trainer, 30 percent choose trainers by

number of years of experience and the rest 8 percent choose passionate trainers.
8. 58 percent of the respondents spend less than 5000 on employees, 32 percent spend
5000-10000 on employees, 10 percent spend 10000-30000 on employees.
9. 50 percent agree and 48 percent strongly agree when it comes to satisfaction of

customers and 2 percent responded neutrally.
10. 40 percent of the respondents motivate their clients by introducing new machines, 28
percent by creating friendly environment, 20 percent by offering low membership fee
and the rest 12 percent by catering all their needs.
11. 56 percent of the respondents think that the customers are retained in this industry
because of health consciousness, 28 percent are to stay fit, 10 percent were following
the trend and the rest 5 percent were for time pass.
12. 82 percent respondents suggest their clients to use natural methods and rest 18 percent
suggest using chemicals.
13. 54 percent of respondent‟s clients prefer early morning sessions, 34 percent prefer
evening and rest 12 percent prefer night sessions.
44
14. 46 percent agree and 50 percent strongly agree when it comes to satisfaction of
customers and 2 percent responded neutrally.
15. 54 percent of the respondents think the reason for the rise in number of customers is
health consciousness, 24 percent thinks it is for body building, 16 percent thinks that it
increase the mental strength, 4 percent thinks the rise is due to modern lifestyle and the
rest 2 percent is due to advertisement used.
16. 36 percent agree and 48 percent strongly agree when it comes to expansion of business
and 16 percent responded neutrally.
17. 38 percent of the respondents see the most challenging aspect of the job is to retaining
the existing customers, for 28 percent the challenging aspect is competition, 26 percent
is for acquiring new customers and the rest 4 percent see the challenging aspect such as
economic condition.
18. 40 percent agree and 58 percent strongly agree when it comes to respondents having
professional as well as individual development and 2 percent responded neutrally.
19. 48 percent agree and 20 percent strongly agree when it comes to business being
profitable and 30 percent responded neutrally.
20. 30 percent agree and 36 percent strongly agree when it comes to business being
affected by current economic conditions, 30 percent responded neutrally and 4 percent
disagree.
21. 52 percent of the respondents plan to expand their business by bring more
modifications and attract customers, 44 percent by opening new outlets and the rest 4
percent plan to continue in the same way.
22. 30 percent of the respondents face the competition by introducing new features, 28
percent by improve customer service, 26 percent by better pricing strategies and the rest
of the 16 percent by providing on demand services.
23. 26 percent of the respondents create powerful experiences and try to maintain lasting
relationship as a part of their tactics. Also 24 percent use social media influences and
participating in contests as the tactics to retain and attract clients.
45
5.2 SUGGESTIONS
1. The government should provide it's support more by providing special incentives and
concessions for the wellness industry which will help in generating more revenue into the
economy, betterment of public health and wellness.
2. More innovations and updations have to be brought in in order to stay in the market and to
achieve the desired output.
3. Through our study we were able to understand that the economic recession has an
important role in the functionality of the industries. Therefore it is needed that the owners
engage in market research to be able to survive even in bad economy.
4. The companies should put more emphasis in considering the employee wellness in each of
their respective industry which will also play an significant role in retaining customers, which
one of their main aims.
5.3 CONCLUSION
Wellness industries have become a multi trillion dollar industry due to its wide acceptance
from the public. A reason for this being, the strategies used by the employers to attract clients
into various industries, increasing disposable income of public, as well as the changing
lifestyle of public, that finally brings them down to such industries.
Most of the employers have become part of this industry due to their passion, experience and
the scope for profitability at the same time.
In order to draw the clients, employers have started advertising in various social Medias,
introducing effective machines, lowering membership fees and creating a friendly
environment for the clients.
Its effect include increased purchase of related wellness products, more personal grooming
industries, more dedicated time for wellness, healthy food intake and sleep.
The employees and clients are kept very much satisfied by the employers so as to succeed
competition and as a means to further expand their business.
46
BIBLIOGRAPHY
Bibliography
Websites referred
 https://globalwellnessinstitute.org/industry-research/
 https://images.app.goo.gl/pJs3PiS1VSbRFBBF9
 ‘Wikipedia’ on wellness industry

APPENDIX
A STUDY ABOUT THE WELLNESS INDUSTRY FROM THE PERSPECTIVE OF THE
EMPLOYER WITH SPECIAL REFERENCE TO CHANGANACHERRY TALUK
QUESTIONNAIRE FOR EMPLOYERS

Dear Respondent,
As a part of our project work, we are conducting a survey among the employers of
various wellness industries in Changanacherry Taluk. You are kindly requested to co-operate with us
by providing relevant information. We assure you that the information will be kept confidential and
will only be used for the purpose of our study.
1. Choose the age group you belong to:

 Below 30  31- 40
 41 - 50  Above 50
2. Your gender:
 Male  Female
 Others 
3. Region in which you operate:

 Rural  Semi- Urban
 Urban 
4. Mention the wellness industry you are part of:

 Gym  Yoga center
 Martial arts  Wellness tourism
 5. others
5. How long have you been part of the industry?

 Less than a year  1 - 2 years
 2 - 5 years  Above 5 years
6. What’s the motive in entering this industry?

 Profitability  Passion
 Experience  Market Opportunity
7. How do you choose your trainers?
 Certified trainers  Number of years of experience
 Passionate  No criteria as such
8. How much do you spend on employee training a year?

 Less than Rs.5000  Rs. 5000- Rs.10000
 Rs. 10000-Rs.30000  More than Rs. 30000
9. Are your employees satisfied?

 Strongly Agree  Agree
 Neutral  Disagree
10. How do you keep your clients motivated?

 introducing effective machines  offering low membership fee
 creating friendly environment  catering to all their needs
 others
11. Why do you think the customers are retained in this industry?
 Health consciousness  Time pass
 Following the trend  To stay Fit
 others
12. What do you suggest your clients to opt for better output?
 Natural methods  Chemical(protein powder, high-
carbohydrate snack etc)
 others 
13. What class time do your clients prefer the most?

 Early Morning (6am-9am)  Afternoon (12pm-3pm)
 Evening (4pm-6pm)  Night (8pm-10pm)
14. Are you able to satisfy your customers?

15. What do you think is the reason for the rise in the number of customers?
 Health consciousness  Increase mental strength
 Advertisements used  Modern lifestyle
 Body Building
16. Are you interested in expanding your business?

17. What do you see as the most challenging aspect of this job?
 Acquiring new customers  Retaining the existing customers
 Competition  Economic Conditions
18. Are there opportunities for professional and individual development?

19. Is your business profitable?

20. Is your Business affected by the current economic conditions?

 Strongly agree  Agree
21. How do you plan the future course of your business?

 To bring more modifications and attract  To open new outlets
customers
 To continue in the same way  others
22. How do you face your competitors?

 By introducing new Features  Better pricing strategy
 Improve customer service  Providing on-demand services
23. What are the various tactics used in your business?

 Creating powerful experience  Use social media influencers
 Participating in contest  Maintaining lasting relationship with
each client.

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CHAPTER 1

ALWIN JOSEPH (Reg. No 170021075813)

GOPIKA G KUMAR (Reg. No 170021075846)

JOHNA ASWIN SELVA (Reg. No. 170021075855)

JOYAL JAMES (Reg. No. 170021075857)

RACHEL MATHEW JOHN (Reg. No 170021075877)

Under the guidance of

POST-GRADUATE DEPARTMENT OF COMMERCE

KRISTU JYOTI COLLEGE OF MANAGEMENT AND TECHNOLOGY

[AFFILIATED TO MAHATMA GANDHI UNIVERSITY]

CHANGANACHERRY, KURISUMMOOD P.O. KERALA-686105

Dr. Mathew Immanuel Rev. Fr. Joshy Cheeramkuzhy CMI

Head of the Department Principal

[AFFILIATED TO MAHATMA GANDHI UNIVERSITY]

CHANGANACHERRY, KURISUMMOOD P.O. KERALA-686105

Changanacherry Mrs. ANU MERCY ZACHARIAH

20-02-2020 Supervising Guide

Alwin Joseph (Reg. No 170021075813)

Gopika G. Kumar (Reg. No 170021075846)

Johna Aswin Selva (Reg. No. 170021075855)

Changanacherry Joyal James (Reg. No. 170021075857)

20-02-2020 Rachel Mathew John (Reg. No 170021075877)

Johna Aswin Selva

Rachel John Mathew

CHAPTERS TITLE PAGE NO

IV DATA ANALYSIS AND INTERPRETATION 18-41

V FINDINGS, SUGGESTIONS AND CONCLUSION 42-45

TABLE TITLE PAGE

AGE WISE CLASSIFICATION OF RESPONDENTS 19

4.2 GENDER WISE CLASSIFICATION OF RESPONDENTS 20

4.3 REGION IN WHICH RESPONDENTS OPERATES 21

4.4 WELLNESS INDUSTRY THEY ARE PART OF 22

HOW LONG RESPONDENTS HAVE BEEN PART OF

4.6 RESPONDENT‟S MOTIVE 24

4.7 CRITERIA FOR CHOOSING TRAINERS 25

4.8 EXPENSE INCURRED ON EMPLOYEES 26

4.10 METHOD OF MOTIVATING CLIENTS 28

4.12 SUGGESTIONS FOR BETTER OUTPUT 30

4.13 PREFERRED CLASS TIME 31

4.14 CUSTOMER SATISFACTION 32

4.15 REASON FOR RISE IN CUSTOMERS 33

4.16 INTEREST IN EXPANSION OF BUSINESS 34

4.17 CHALLENGING ASPECTS 35

OPPORTUNITY FOR PROFESSIONAL AND INDIVIDUAL

4.19 IS BUSINESS PROFITABLE 37

IS BUSINESS AFFECTED BY CURRENT ECONOMIC

4.21 PLAN OF EXPANSION 39

4.22 HOW TO FACE COMOPETITION 40

4.23 TACTICS USED 41

3.1 WELLNESS INDUSTRY COMPOSITION 11

3.2 HISTORTY OF WELLNESS 12

4.1 AGE WISE CLASSIFICATION OF RESPONDENTS 20

4.2 GENDER WISE CLASSIFICATION OF RESPONDENTS 21

4.3 REGION IN WHICH RESPONDENTS OPERATES 22

4.4 WELLNESS INDUSTRY THEY ARE PART OF 23

HOW LONG RESPONDENTS HAVE BEEN PART OF

4.6 RESPONDENT‟S MOTIVE 25

4.7 CRITERIA FOR CHOOSING TRAINERS 26

4.8 EXPENSE INCURRED ON EMPLOYEES 27

4.9 EMPLOYEE‟S SATISFACTION 28

4.10 METHOD OF MOTIVATING CLIENTS 29

4.12 SUGGESTIONS FOR BETTER OUTPUT 31

4.13 PREFERRED CLASS TIME 32