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Assignment on India based MNC Company

Aditya Birla group

Submitted to
Prof. Mary Mamta
SCHOOL OF BUSINESS
Subject
INTERNATIONAL HUMAN RESOURCES MANAGEMENT

Submitted by
Rohit Mittal

22B3M109
MBA SEM III
Introduction of Aditya Birla group

The Aditya Birla Group is an Indian multinational conglomerate. It was founded in 1857 by Seth
Shiv Narayan Birla and is headquartered in Mumbai, India.
The group has operations in over 36 countries worldwide and engages in trade and partnerships
with various other countries.
The international human resources management of the group plays a crucial role in managing its
diverse workforce and ensuring effective HR practices across different countries.
It operates in various sectors including metals, cement, textiles, chemicals, telecommunications,
financial services, and more.

Employee Strength:-
In Aditya Birla Group employee strength is 1,87,000.

Parent country nation:-


India holds significant importance for the Aditya Birla Group. It is where the group originated
and has its headquarters. India is also a major market for the group’s products and services, and
it serves as a hub for its operations in other countries.

Host country nation:-

Name of the company Location


Aditya Birla Chemicals Germany
Aditya Birla Fashion and Retail Singapore
Aditya Birla Capital South Africa
Aditya Birla Insulators Brazil
Aditya Birla Minerals Canada
Aditya Birla Chemicals Indonesia
Aditya Birla Chemicals Thailand
Aditya Birla Fashion and Retail United Kingdom
Aditya Birla Insulators China
Aditya Birla Capital United Arab Emirates
Aditya Birla Minerals Australia

Third country nation (work from home):-


Aditya Birla Fashion and Retail is a company within the Birla Group that offers work from home
opportunities. They provide the convenience of working from home.

Work culture:-
The work culture at Aditya Birla Group is characterized by professionalism, collaboration,
innovation, and employee development. The employees here are supportive and dedicated, and
they welcome new and modern ideas. There are also opportunities for employee growth. Working
there would be a great experience. The company values employee development and provides
ample opportunities for growth and learning.

Approach:-

Aditya Birla group follow polycentric approach. In a polycentric approach, the company places
emphasis on hiring and promoting local employees in their overseas operations. This approach
allows the company to adapt to local cultures, customs, and business practices, and helps in
building strong relationships with local stakeholders. By hiring local talent, the Aditya Birla

Group aims to leverage their knowledge of the local market, language skills, and cultural
understanding to effectively operate in different countries.

Aditya Birla Group follows a customer-centric, collaborative, and socially responsible approach
in its business operations. The company values its employees and strives to create a positive
work environment that fosters growth, innovation, and ethical behavior.

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