ADVANTAGES OVER THE ORAL WRITTEN COMMUNICATION COMMERCIAL CORRESPONDENCE

COMMUNICATION CHARACTERISTICS Commercial correspondence includes

Written communication has the following written communications about the
Written communication presents a
characteristics: company, both external and internal.
series of advantages over the oral
• It is perceived visually.
communication that makes it the most
• The reader has the complete text at his The main caractheristics are:
used in the business world:
disposal. Responds to a specific reason
• there is always a record of it, whether it
• A very elaborate process is followed in its Contributes to the achievement of the
is in paper or digital form, the final
construction. final economic benefit
message can be archived.
• Occurs at a different time and place than It is common between people who do not
• if it has to be transmitted to someone reading.
else, the message is always the same know each other
• It is more durable than oral. It is very abundant
and there is no possibility of • Uses graphic conventions to highlight and
misrepresenting it. organize information
• if you want to consult it later, it is External correspondence relates to the
always available. company's environment, its market,
customers, consumers, financial entities
or public administrations
UNIT 5: BUSINESS
COMMUNICATION
ELEMENTS OF WRITTEN
COMMUNICATION 7 C’S OF COMMUNICATION
Clear: Make sure messages are easy to
Source: Creates and communicates a understand for effective communication.
message.
Receiver:Receives the message from the
CHANNELS OF TRANSMISSION OF Concise: Keep messages short, avoiding
unnecessary details for engagement.
source. WRITTEN COMMUNICATION Concrete: Provide reliable, focused information
Message: Is the stimulus or meaning with relevant details.
Written communications include:
produced by the source for the receiver. Correct: Maintain grammatical and factual
●e-mails,
Channel: Is the way a message travels accuracy to build trust.
●texts,
between source and receiver. Coherent: Organize messages logically,
Feedback: Is the message the receiver ●memos,
●letters, considering the audience for better
sends in response to the source. understanding.
Environment: Is the physical atmosphere ●documents,
Complete: Give thorough, relevant information,
where the communication occurs. ●reports,
addressing important points.
Context: Involves the physichological ●newsletters, Courteous: Communicate openly, respectfully,
expectations of the source and receiver. ●spreadsheets, and positively, avoiding hidden insults or sexist
Interface: Is anything that blocks or distorts ●etc. language.
the communication process.