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Bergonia, Jessica R.

Kinao, Meriam C.

Business Model Canvas Foodetech Lucas, Graziella T.


Ma-ao, Jaun Drixel D.
Sacpa, Rossana T.

Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
App development and Food discovery: Identify
maintenance unknown food items, learn In-app support chat and email Foodies and curious eaters
Grocery stores and online Content creation (food about their history and origin. Frequently Asked Questions (FAQ)
retailers: Integrate with their information, recipes) Personalized recipe section Home cooks of all levels
product databases and loyalty Data acquisition and partnerships suggestions: Find recipes User feedback surveys and
programs. Marketing and user acquisition based on scanned food items, reviews People with dietary
Customer support and dietary needs, and Social media engagement restrictions (vegetarian,
Food bloggers and recipe relationship management preferences. vegan, gluten-free, etc.)
creators: Partner with them for Simplified shopping: Locate
exclusive content and recipe nearby stores selling the Budget-conscious shoppers
inspiration. Key Resources scanned food item and Channels
compare prices.
Technology providers: Cloud Mobile app Cooking assistance: Step-by- Mobile app (iOS and Android)
storage, data analytics, and AI Food database (ingredients, step recipe instructions, Social media marketing
services to ensure app information, recipes) ingredient substitutions, and (Instagram, Facebook, etc.)
functionality and scalability. AI and machine learning cooking tips. Food blogs and websites
algorithms for food Reduced food waste: Utilize (partnerships and collaborations)
recognition leftover ingredients by finding App store optimization (ASO)
User data platform recipe inspiration.

Cost Structure Revenue Stream

App development and maintenance costs Freemium model: Free basic app with premium features (e.g., exclusive recipes,
Content creation costs (recipes, food information) advanced search filters) through in-app purchases or subscriptions.
Marketing and user acquisition costs Affiliate marketing: Earn commissions by referring users to grocery stores or online
Server and data storage costs retailers listed in the app.
Customer support and relationship management costs Data insights: Sell anonymized user data (purchasing habits, preferences) to food and
beverage companies (with user consent).

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