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Strengths Weaknesses
Fully integrated refining and marketing positions in High exposure to mature market in France
France, Germany and Benelux
Lower average throughputs than its peer group in most
Leaner European position following divestments in Italy European fuel retail markets
and Turkey
Large gasoline surplus increases exposure to the
Concentration around key regional supply points volatile and competitive export market
supports a more efficient operating model
Lindsey is a standalone refinery with minimal fuels
Strong lubricants brand and business, high margin marketing activities in the UK. Difficulty in the past
product which receives continued investment finding a buyer for this asset
Opportunities Threats
Further consolidation of activities through the disposal of Increasing threat from discount retailers such as
non-core assets such as the Lindsey Oil refinery in the hypermarkets and unmanned outlets
UK
Diversification of convenience offerings and alternative Growth and consolidation among the independent
fuels/technologies. Potential to expand its electric retailers, penetrating Total’s European markets
charging network beyond France
Continued expansion in high growth regions outside of Faster than expected electrification of the vehicle fleet
Europe, building on recent entry into Mexico and could accelerate the decline in road fuel demand
strategic acquisition in Eastern Africa
Total refining and oil products summary
Portfolio summary
European refining and marketing operations
0° 15°E 30°E 45°E
Key
70°N
70°N
Refinery: > 20% Market Share
total CDU capacity (kb/sd) 10% - 20% Market Share
5% - 10% Market Share
Speciality Refinery
< 5% Market Share
60°N
60°N
Capacity of Lindsey refinery
reduced by half in 2016
109
Sold minority stake in
Schwedt refinery in 2015
Completed modernisation of 166
Antwerp refinery in 2017 338
227
50°N
50°N
253
101
219
109 Italian JV, TotalErg
disbanded in 2018 with
refining and fuels marketing
assets sold to API. Retains
La Mede refinery ended crude
lubricants business only
processing in 2016 and has been
converted to a bio-refinery Divested fuels marketing
40°N
40°N
business in Turkey in
2016, lubricants and LPG
activities remain
90
Refining
Despite a decline in CDU capacity in recent years, Total remains one of the largest refiners in Europe. Total has reduced its
European refining capacity by 20% since 2010 through divestments and capacity reductions. At 1,447 kb/d, Europe accounts for
72% of Total's global refining capacity.
CDU capacity
Country Refinery name Company share (%) Refinery operator Complexity
(kb/sd)
Belgium Antwerp 100 Total 338 7.93
France Donges 100 Total 219 5.76
France Feyzin 100 Total 109 7.32
France Gonfreville 100 Total 253 11.8
France Grandpuits 100 Total 101 7.08
Germany Leuna 100 Total 227 7.04
Netherlands Zeeland 55 Total 166 9.28
UK Lindsey 100 Lindsey Oil Refinery 109 10.63
Source: Wood Mackenzie
Nearly half of Total's refining capacity is concentrated in its home market, France. The four sites account for more than half of
the national crude distillation capacity.
Total’s European refineries are a mix in terms of size and complexity. Some, such as Gonfreville and Antwerp, have large
sophisticated configurations which enable a high degree of upgrading to produce high value transport fuels.
Since merging its Refining and Chemicals business segments into a single unit, Total has focussed on the development of
integrated refining and petrochemical complexes within its portfolio. Its main integrated hubs in Europe are located at Antwerp
and Gonfreville with a further three sites in France at Carling, Feyzin and Lavéra. Total's petrochemical production capacity in
Europe stood at over 10Mt per year at end-2017, which amounts to 43% of its global capacity.
Total sold its 16.67% share in the Schwedt refinery in northern Germany in 2015. This stake was acquired by Rosneft which
already held an 18.75% share in the facility.
In 2018, the TotalErg joint venture was disbanded with the refining and marketing assets being sold to Anonima Petroli Italiana
(API). This included the sale of Total's 13% stake in the Trecate refinery.
There has already been a failed attempt to sell the Lindsey refinery in the UK and it is likely that Total will continue to look to
dispose of this non-core standalone asset. The situation has become increasingly precarious since it sold the majority of its fuels
marketing businesses in the UK, removing the support of secure product offtake, although this has been somewhat alleviated for
the time being by the recent capacity reduction.
Total completed an extensive €1 billion modernisation project at the Antwerp refinery in late 2017. The project, started in 2013,
saw the addition of new conversion units as demand shifts towards lighter oil products. A deasphalting unit and a hydrocracker
were added to increase the production of cleaner products and reduce the high-sulphur heavy fuel oil yield. The second part of
the project has increased steam cracker flexibility so to maximise the processing of low cost advantaged feedstock.
As part of a company-wide US$10 billion divestment programme, Total reduced its overall CDU refining capacity in Europe by
around 20% from 2011 to 2016. The capacity reductions also had a high-grading effect, improving the relative complexity of
Total’s overall refining system. Cost reduction across its entire portfolio – including refining – remains a major theme in Total’s
overall strategy out to 2022. Refining investments have been targeted to bring the company’s capacity in line with changing
regional oil product demand, including upgrading units and biofuel production.
The company also invested €275 million to convert La Mède refinery in southern France to one of largest bio-refineries in
Europe, with an anticipated capacity of 500,000 tonnes of HVO per year, as part of its commitment to meeting growing biofuel
demand across Europe. The site stopped processing crude at the end of 2016 and is scheduled to begin biofuel production mid-
2018. The conversion has also helped alleviate somewhat the gasoline surplus by reducing capacity which is line with it's
objectives.
Total decreased the capacity of the Lindsey refinery in the UK by half in 2016 in response to weak fuel demand across Europe
and increasing competition in export markets. The scaling down of operations was achieved by shutting down of one of two
crude distillation units.
Total is planning to invest €400 million in its Donges refinery near Nantes to install intermediate feedstock desulphurisation and
hydrogen production units with a view for completion by 2019. The company plans to install a third hydrocracker at its Zeeland
refinery, which it owns with Lukoil, by 2020.
Marketing
Total's European fuels marketing operations is strongly focused on a number of key markets in Western Europe including
France, Germany and Benelux. The company also has a very small fuels marketing presence in Central and Eastern Europe
consisting of 23 sites in Poland. In recent years the company has divested the majority of its non-core downstream assets
across Europe, including the sale of its Turkish operations in 2015 and the disbanding of TotalErg, its Italian joint venture in
2018.
Its strongest retail position continues to lie in its home market, France, where it is the market leader. This position is echoed in
Belgium where it maintains its position as the leading fuel retailer and is in the top five in both Germany and the Netherlands.
Over the past couple of years, oil product sales have generally been stable in these markets despite increasing competition, in
particular from discount retailers and hypermarkets.
The fuels marketing side of the business is supported by Total's strong vertical integration in Western Europe, with local refining
capacity in all its core markets. Total also has a swap agreement with PKN ORLEN in which it supplies the Polish refiner and
marketer in Germany in turn for receiving oil products for its operations in Poland.
The company has a strong focus on high-margin lubricants production and sales and has retained these businesses in Turkey
and Italy after divesting its other fuels marketing operations. In 2017, it resumed distribution in Portugal and rolled out a network
of Speedy service points in Spain.
Total also services the commercial market via its AS24 network which is dedicated to heavy duty vehicles. As of end-2016 the
network amounted to 801 stations.
*Divested in 2018
For further analysis see the Market Structure section of the relevant country reports: Belgium, France, Germany, Italy,
Luxembourg, Netherlands, Poland
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2010 2011 2012 2013 2014 2015 2016 2017
The Turkish sale saw its service station network plus commercial sales, supply and logistics assets sold for €325 after its
operations were deemed unprofitable due to its dwindling market share. It has maintained a presence in the country by retaining
its LPG and lubricants operations, which includes a blending plant in Menemen.
M&A activity over the past five years focussed on the rationalisation of assets, including those in Turkey in 2015 and Italy in
2018, and consolidating its position in its strongest markets: France, Germany and Benelux.
The recent disbanding of the TotalErg joint venture saw over 2,600 service stations, a logistics hub in Rome and a stake in the
Trecate refinery sold to API for an undisclosed sum. Total bought Erg's 51% share in the joint venture's lubricants business and
plans to maintain a presence in the local truck and aircraft refuelling markets.
Optimising its current activities and adapting to remain competitive in its core Western European fuels marketing locations
including France, Germany and Benelux. In France, it has actively responded to the hypermarkets discounted fuels strategy by
introducing the Total access network, offering premium fuels at a lower cost.
The firm has adopted a care and maintain approach to its European downstream activities as the majority of its refining and
marketing investments are focused on high growth regions including Africa, Middle East and Asia. Total is the leading fuel
retailer in Africa with over 4,500 service stations and an average retail market share of 18%. Its position has been strengthened
in the region by the recent acquisition of GAPCO's East African assets. In 2017, Total also took advantage of the liberalisation
of the Mexican energy market and entered into a partnership with a local retailer GASORED, this will see nearly 250 service
stations rebranded to Total.
As demand for traditional retail fuels declines across the region, Total has been increasingly developing and innovating products
and services focused on new energies and technology. This includes the installation of electric charging networks across its
European network and the rolling out of hydrogen stations in Germany under the H2 Mobility joint venture. It also acquired
Pitpoint in Netherlands in 2017 as part of its plan to expand its natural gas vehicle fuel offering with a view to deploying Pitpoint
technology at more than 300 sites by 2022.
On the commercial fuel side, the firm leverages its strong fuel card payment system to attract and retain business.
35
30
25
20
15
Mt
10 D
C B
5
0 A
-5
Gasoline Middle Fuel oil
distillate
Total's overall supply/ demand position in Europe is roughly balanced in fuel oil, a slight deficit in middle distillates and a surplus
in gasoline. Recent restructuring has helped to make the company's overall position more balanced. Part of its large gasoline
surplus is sold on a wholesale basis to supply domestic third party retail groups, but like most other European refiners Total
remains reliant on exports into the Atlantic Basin.
-5
Gasoline Middle distillate Fuel oil
Brunsbüttel.
-2
-4
Gasoline Middle distillate Fuel oil
-2
Gasoline Middle distillate Fuel oil
Supply Area D - UK
Following the sale of its retail and domestic heating oil
2.5 businesses in 2011, Lindsey Oil Refinery at Immingham
on the east coast is Total's only refining asset in the
UK. After a failed attempt to sell it, the company
2.0
continues to operate the facility but has halved its CDU
capacity.
1.5
The company's remaining UK fuels marketing activities
Mt
0.5
0.0
Gasoline Middle distillate Fuel oil
Aygaz / Turkey 2011 Divestment M The deal was announced in late 2010 and
Bottled LPG business completed in August 2011. Turkey's
leading LPG distribution company acquires
Total's bottled LPG business in the country
for TL 36 million (c. € 14 million)
IPIC / CEPSA stake Spain 2011 Divestment R&M In February 2011, agreed to sell its 48.83%
stake in CEPSA to IPIC (International
Petroleum Investment Company) for
€3.7bn. Following the deal, the Abu Dhabi
based investment fund, which already held
47.06%, launched a public takeover bid to
takeover the remaining minority shares.
The deal was closed at the end of July
2011.
Colas / SRD (Dunkirk) France 2010 Divestment R In July 2010, Total closed the sale of it
refinery 40% stake in the Dunkirk specialist
bitumen and base oils plant to French
bitumen producer Colas.
ERG / Italian refining & Italy 2010 Joint Venture R&M In January 2010, Total and ERG signed an
Marketing agreement to merge their refining and
marketing activities in Italy. The new
TotalERG jv (in which ERG holds 51%
interest and Total 49%) will control the
Rome refinery, 25.9% of the Trecate
refinery and a combined service station
network of some 3,430 outlets. ERG's
shareholding in the ISAB plant and its
marketing business in Sicily are excluded
from the jv. The EU commission gave
regulatory approval in May 2010.
Rubis / retail stations& France 2009 Divestment M Acquisition by Rubis of 34 service stations
storage Corsica located in Corsica as well as half of its
shareholding in DPLC (Depots Petroliers
de la Corse) which operates two storage
terminals in Ajaccio and Bastia. Rubis also
acquires the entire Shell network in
Corsica.
Shell / retail stations France 2009 Acquisition M Agreement signed in July 2009 for the
acquisition of Shell's 37 CODO stations in
France. The deal received approval from
competition authorities in October 2009.
BP / bitumen Poland 2008 Acquisition M Acquisition by Total of BP's bitumen
marketing business in Poland, including a production
plant and a storage facility located in
Scinawie.
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