Tiruppur Tamizhans and Salem Spartans

Content Strategy outline

Introduction

Instagram has emerged as a preferred platform for sports teams to engage with their
followers through visually appealing content. However, for teams like Tiruppur Tamizhans
and Salem Spartans in the Tamil Nadu Premier League (TNPL), their Instagram accounts do
not reflect the same level of engagement and followership compared to other teams. This
report aims to identify key areas of improvement and suggest strategies to enhance the
followers and engagement of these teams.

Content Analysis:

Upon analyzing the content posted on the Instagram accounts of Tiruppur Tamizhans and
Salem Spartans, it is evident that they follow a similar content strategy as other teams in the
league. The content primarily revolves around match updates, player profiles, match
highlights, and promotional content. The creative quality of the posts is on par with other
teams, with minor variations in visual appeal.
External Factors Influencing Engagement:

The disparity in follower count and engagement could be attributed to external factors such
as the team's performance on the field, the timing of their entry into the league, and the
presence or absence of star players. Teams that have consistently performed well in the
league or have star players tend to attract more followers and engagement on social media
platforms.

What can be done?

Player-Centric Content: Tiruppur Tamizhans and Salem Spartans can enhance engagement
by crafting content revolving around team members' personal stories, training sessions, and
off-field moments. Such content fosters a deeper emotional connection with fans, driving
engagement.
Diverse Content Formats: Incorporating a variety of content formats like Insta reels and Q&A
sessions with players adds dynamism to the feed and resonates with diverse fan
preferences.
Interactive and Rewarding Initiatives: Live Q&A sessions with players, where the top 5 liked
questions from the comments are answered, create an engaging dialogue with fans.
Additionally, organizing giveaways as a token of appreciation for active engagement can
further motivate followers to participate and interact with the team's content.
High-effort Posts: Introducing high-effort posts like "A Day in the Life of Tiruppur Tamizhans
player" provides a unique glimpse into players' lives, increasing fan curiosity and
engagement.
Behind-the-Scenes Content: Offering exclusive behind-the-scenes content, such as locker
room moments, team practices, and travel vlogs, can create a sense of exclusivity and
enhance fan engagement.
Fan Interaction: Encouraging fan-generated content through contests or challenges, and
actively engaging with user posts, can foster a sense of community and enhance follower
engagement.
Interactive Storytelling: Utilizing Instagram stories for interactive quizzes, polls, and daily
updates can provide a real-time, interactive experience for followers, driving up engagement
metrics.

To provide a comprehensive understanding of the platform's dynamics, I have included the

"2023 Instagram Engagement Report" by Hubspot, which offers valuable insights and trends
that can be leveraged by the content team. This report will aid in aligning the proposed
strategies with the latest Instagram trends and best practices, thereby enhancing the overall
efficacy of the content strategy.

Access the report here

https://drive.google.com/file/d/1-dLXI96w01JVjF6YsemLG51Vh5qkUS3C/view?usp=sharing.