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Lesson3: GROUPS
Objectives:
At the end of this module, students are expected to:
DEFINITION OF GROUPS
A group is a set of people who have the same interests or aims, and who organize themselves to work or act
together.
A group is a set of people, organizations, or things which are considered together because they have something in
common.
G.C. Homans: “any number of people who share goals, often communicate with each other over a period of time,
and are few enough so that each individual may communicate with all the others, person-to-person”.
DEVELOPMENT OF A GROUP
1. Substantive conflicts- arise over things such as goals, tasks, and the allocation of resources. When deciding how to
track a project, for example, a software engineer may want to use a certain software program for its user interface and
customization capabilities. The project manager may want to use a different program because it produces more detailed
reports. Conflict will arise if neither party is willing to give way or compromise on his position.
2. Emotional conflicts- arise from things such as jealousy, insecurity, annoyance, envy, or personality conflicts. It is
emotional conflict when two people always seem to find themselves holding opposing viewpoints and have a hard time
hiding their personal animosity. Different working styles are also a common cause of emotional conflicts.
CONFORMITY - is type of social influence where a person changes their attitude or behavior in response to group
pressure.
NON-CONFORMITY - is defined as a failure to match or act like other people or things, or a conscious refusal to accept
generally accepted beliefs. That someone is doing things differently from the norm.
TYPES OF CONFORMITY:
• Compliance- is the lowest level of conformity. Here a person changes their public behavior, the way they act,
but not their private beliefs.
• Identification- is the middle level of conformity. Here a person changes their public behavior and their private
beliefs, but only while they are in the presence of the group.
• Internalisation- is the deepest level of conformity. Here a person changes their public behavior and their private
beliefs.
References:
Lesson 3: Groups
Powerpoint Presentation: Groups by
INTERNET SOURCE:
Slideshare.net: https://www.slideshare.net/KrishnaKanth12/groups-28520629
Pictures: https://www.britannica.com/topic/interest-group
https://www.vigattintourism.com/tourism/articles/Ethnic-Groups-of-the-Philippines
https://courses.lumenlearning.com/introductiontocommunication/chapter/groups-roles/
Prepared by:
2
Checked by:
BENNY AGUINALDO
Module Coordinator
Recommending Approval:
LIGAYA B. AUSTRIA
School Director
Approved by:
ACTIVITY 3:
Name: Date:
Course & Year: Score:
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