SOCIO CULTURAL:

Green IT’s Social Impact:

Discussions of the social aspects of Green IT involve individuals,

government, and society. Individuals, however, operate in several roles, as
the individual, as member of a family or social group, as a member of an
organization (business, academic, government), and as decision makers.
There is a growing interest by individuals to understand the organizations
they are associated, its values and its performance in terms of the
environment. Environmental responsibility affects the structure and
operation of the organizations and the society in which it exists, this interest
leads a business to have what is popularly known as corporate social
responsibility (CSR).

Learning Organization:

To be environmentally and socially responsible, an organization

requires regular and unified systems for knowledge management that lead it
to be a learning organization.

Green Social Stake Holders:

One of the important ways to handle cross-cultural issues in long-

scale green transformation is by increasing and enhancing the opportunities
for physical (face-to-face) communications amongst the diverse
stakeholders. Information flow between various groups of employees in
different regions supported by the organizational change management is
required for successful transition to a green organization.
Role Based View of Green IT:

The subjectivity of Green IT is seen in the various roles within an

organization. The reason for this role based study is to understand the
subjectivity as well as the personal interests these roles would have in
undertaking and supporting green transformations.
For example, the decision maker is primarily interested in the ROI on the
green initiatives, where an engineer is interested in improvement of design
and production process. Green IT initiatives and their subjective
interpretations are based on various roles.
Table : Roles within Organization and Their Subjective Viewpoint
Green Users Practices
There are three major areas of changes to working lifestyles that are
involved in a green enterprise transformation. These practices included
videoconferencing, telecommuting/teleworking, fleet and field force
management, web, and use of collaboration tools such as emails and mobile
phones/PDAs, these practices in terms of their importance to carbon
reduction.
The percentage respondents who―agreed‖ and ―strongly agreed‖ to the
use of the approaches in reducing the carbon footprint of the
organizations itself proves their tremendous importance in the green
initiative.

Green IT ethics and code of conduct

Organization following the Green IT code of conduct will:

• Ensure that the effort to reduce carbon is undertaken in a

socially responsible way and with no harm to people involved
in the reduction attempt.

• Maintain security and confidentiality of carbon data and

information.
• Make the carbon data available publically.

Green Washing:
Green washing is where a firm spends time and money advertising and
marketing that their goods or services are environmentally friendly when, in
fact, they are not.
Communications in Green Transformation Projects:

Green transformation also involves interactions amongst people, departments,

organizations, and governing bodies.
There are two major important areas of communication:
• Within the organization—between managers and employees.
• Outside of the organization—with the customers, partners, and regulators.