Professional Documents
Culture Documents
vii
xiii
Essays by Joel Feinberg, James Rachels, Martha Nussbaum, Tom Regan, Carl Cohen,
John M. Taurek, and Derek Parfit from the previous edition are omitted.
Note that all the new readings, like all the contemporary essays in the book, are reprinted
in their entirety.
ACKNOWLEDGMENTS
The idea for such an inclusive volume developed from conversations with Robert Miller,
executive editor at Oxford University Press, and we remain grateful for his initial encourage-
ment and continuing support. We also wish to express our thanks to assistant editors Kaitlin
Coats and Alyssa Palazzo for their generous help, to senior production editors Marianne
Paul and Susan Lee for their conscientiousness, and to other members of the staff at Oxford
University Press for valuable assistance throughout production.
Changes to the sixth edition in part reflect recommendations made by our colleagues as
well as reviewers chosen by the publisher. These reviewers include: Eric Chwang (University
of Colorado at Boulder), Tristin Hassell (Oakland University), Paul Hughes (University
of Michigan–Dearborn), Daniel Imparato (City University of New York, College of Staten
Island), Ivan Marquez (Texas State University–San Marcos), David McElhoes (Arizona State
University), David Murphy (Truman State University), Mike Pelletti (Solano Community
College and Sacramento State University), Robert B. Talisse (Vanderbilt University), Jeffrey
Watson (Arizona State University), and Ronald Weed (University of New Brunswick–
Fredericton). We appreciate their thoughtful advice.
We wish to acknowledge again the contribution of Christa Davis Acampora (City
University of New York, Hunter College and the Graduate Center), who provided the abridg-
ment of Nietzsche’s On the Genealogy of Morals. Finally, we are especially grateful to
Andrew Forcehimes for offering valuable suggestions about the contents and structure of
the book as well as helping to formulate the study questions and extended introductions that
enhance this new edition.
xv
INTRODUCTION
Alasdair MacIntyre
Alasdair MacIntyre is Professor Emeritus of Philosophy at the University of Notre Dame.
Moral philosophy is often written as though the history of the subject were only of second
ary and incidental importance. This attitude seems to be the outcome of a belief that moral
concepts can be examined and understood apart from their history. Some philosophers have
even written as if moral concepts were a timeless, limited, unchanging, determinate species
of concept, necessarily having the same features throughout their history, so that there is a
part of language waiting to be philosophically investigated which deserves the title “the
language of morals” (with a definite article and a singular noun). In a less sophisticated way,
historians of morals are all too apt to allow that moral practices and the content of moral
judgments may vary from society to society and from person to person, but at the same time
these historians have subtly assimilated different moral concepts—and so they end up by
suggesting that although what is held to be right or good is not always the same, roughly the
same concepts of right and good are universal.
In fact, of course, moral concepts change as social life changes. I deliberately do not
write “because social life changes,” for this might suggest that social life is one thing, mo
rality another, and that there is merely an external, contingent causal relationship between
them. This is obviously false. Moral concepts are embodied in and are partially constitutive
of forms of social life. One key way in which we may identify one form of social life as
From A Short History of Ethics: A History of Moral Philosophy from the Homeric Age to the Twentieth Century
by Alasdair MacIntyre. Reprinted by permission of the author and the University of Notre Dame Press.
of circularity we can be saved only by an adequate historical view of the varieties of moral
and evaluative discourse. This is why it would be dangerous, and not just pointless, to begin
these studies with a definition which would carefully delimit the field of inquiry. We cannot,
of course, completely avoid viewing past moralists and past philosophers in terms of present
distinctions. . . . But it is important that we should, as far as it is possible, allow the history
of philosophy to break down our present-day preconceptions, so that our too narrow views
of what can and cannot be thought, said, and done are discarded in face of the record of what
has been thought, said, and done.
Euthyphro
2a Euthyphro. What trouble has arisen, Socrates, Euthyphro. Who is he?
to make you leave your haunts in the Lyceum, Socrates. I hardly even know the man my
and spend your time here today at the Porch self, Euthyphro; I gather he’s young and un
of the King Archon? Surely you of all people known—but I believe he’s named Meletus. He
don’t have some sort of lawsuit before him, as belongs to the Pitthean deme—can you picture
I do? a Meletus from that deme, with straight hair,
Socrates. Well no; Athenians, at any rate, not much of a beard, and a rather aquiline
don’t call it a lawsuit, Euthyphro—they call it nose?
an indictment. Euthyphro. No, I can’t picture him, Soc c
b Euthyphro. What’s that you say? Some rates. But tell me, what is this indictment he’s
body must have indicted you, since I can’t im brought against you?
agine your doing that to anyone else. Socrates. The indictment? I think it does
Socrates. No, I haven’t. him credit. To have made such a major discov
Euthyphro. But someone else has indicted ery is no mean achievement for one so young:
you? he claims to know how the young people are
Socrates. Exactly. being corrupted, and who are corrupting them.
From Defence of Socrates, Euthyphro, and Crito, translated by David Gallop. Copyright © 1997 by Oxford University Press.
Reprinted by permission of the publisher and translator.
5
He’s probably a smart fellow; and noticing that they get angry—whether from envy, as you say,
in my ignorance I’m corrupting his contempo or for some other reason.
raries, he is going to denounce me to the city, Euthyphro. In that case I don’t much want
as if to his mother. to test their feelings towards me.
d Actually, he seems to me to be the only one Socrates. Well, they probably think you
who’s making the right start in politics: it is give sparingly of yourself, and aren’t willing to
right to make it one’s first concern that the impart your wisdom. But in my case, I fear my
young should be as good as possible, just as a benevolence makes them think I give all that
good farmer is likely to care first for the young I have, by speaking without reserve to every
plants, and only later for the others. And so comer; not only do I speak without charge, but
3a Meletus is no doubt first weeding out those of I’d gladly be out of pocket if anyone cares to
us who are “ruining the shoots of youth,” as listen to me. So, as I was just saying, if they e
he puts it. Next after this, he’ll take care of the were only going to laugh at me, as you say
older people, and will obviously bring many they laugh at you, it wouldn’t be bad sport if
great blessings to the city: at least that would they passed the time joking and laughing in
be the natural outcome after such a start. the courtroom. But if they’re going to be seri
Euthyphro. So I could wish, Socrates, but I’m ous, then there’s no knowing how things will
afraid the opposite may happen: in trying to in turn out—except for you prophets.
jure you, I really think he’s making a good start Euthyphro. Well, I dare say it will come
at damaging the city. Tell me, what does he claim to nothing, Socrates. No doubt you’ll handle
you are actually doing to corrupt the young? your case with intelligence, as I think I shall
b Socrates. Absurd things, by the sound of handle mine.
them, my admirable friend: he says that I’m Socrates. And what is this case of yours,
an inventor of gods; and for inventing strange Euthyphro? Are you defending or prosecuting?
gods, while failing to recognize the gods of old, Euthyphro. Prosecuting.
he’s indicted me on their behalf, so he says. Socrates. Whom?
Euthyphro. I see, Socrates; it’s because you Euthyphro. Once again, someone whom 4a
say that your spiritual sign visits you now and I’m thought crazy to be prosecuting.
then. So he’s brought this indictment against you Socrates. How’s that? Are you chasing a
as a religious innovator, and he’s going to court bird on the wing?
to misrepresent you, knowing that such things Euthyphro. The bird is long past flying: in
c are easily misrepresented before the public. fact, he’s now quite elderly.
Why, it’s just the same with me: whenever I Socrates. And who is he?
speak in the Assembly on religious matters and Euthyphro. My father.
predict the future for them, they laugh at me as if Socrates. What? Your own father!
I were crazy; and yet not one of my predictions Euthyphro. Precisely.
has failed to come true. Even so, they always Socrates. But what is the charge? What is
envy people like ourselves. We mustn’t worry the case about?
about them, though—we must face up to them. Euthyphro. It’s a case of murder, Socrates.
Socrates. Yes, my dear Euthyphro, being Socrates. Good heavens above! Well,
laughed at is probably not important. You know, Euthyphro, most people are obviously ignorant b
Athenians don’t much care, it seems to me, if of where the right lies in such a case, since I
they think someone clever, so long as he’s not can’t imagine any ordinary person taking that
imparting his wisdom to others; but once they action. It must need someone pretty far ad
d think he’s making other people clever, then vanced in wisdom.
Euthyphro. Goodness yes, Socrates. Far of religion, of things holy and unholy? Is it so
advanced indeed! exact that in the circumstances you describe,
Socrates. And is your father’s victim one you aren’t afraid that, by bringing your father
of your relatives? Obviously, he must be— to trial, you might prove guilty of unholy con
you’d hardly be prosecuting him for murder on duct yourself?
behalf of a stranger. Euthyphro. Yes it is, Socrates; in fact I’d be
Euthyphro. It’s ridiculous, Socrates, that good for nothing, and Euthyphro wouldn’t dif 5a
you should think it makes any difference fer at all from the common run of men, unless
whether the victim was a stranger or a rela I had exact knowledge of all such matters.
tive, and not see that the sole consideration is Socrates. Why then, my admirable Euthy
whether or not the slaying was lawful. If it phro, my best course is to become your stu
was, one should leave the slayer alone; but if it dent, and to challenge Meletus on this very
c wasn’t, one should prosecute, even if the slayer point before his indictment is heard. I could
shares one’s own hearth and board—because say that even in the past I always used to set
the pollution is just the same, if you knowingly a high value upon religious knowledge; and
associate with such a person, and fail to cleanse that now, because he says I’ve gone astray by
yourself and him by taking legal action. freethinking and religious innovation, I have
In point of fact, the victim was a day- become your student.
labourer of mine: when we were farming in “Meletus,” I could say: “If you agree that b
Naxos, he was working there on our estate. He Euthyphro is an expert on such matters, then
had got drunk, flown into a rage with one of you should regard me as orthodox too, and
our servants, and butchered him. So my father drop the case. But if you don’t admit that, then
had him bound hand and foot, and flung into proceed against that teacher of mine, not me,
a ditch; he then sent a messenger here to find for corrupting the elderly—namely, myself
out from the religious authority what should and his own father—myself by his teaching,
d be done. In the mean time, he disregarded his and his father by admonition and punishment.”
captive, and neglected him as a murderer, Then, if he didn’t comply and drop the
thinking it wouldn’t much matter even if he charge, or indict you in my place, couldn’t
died. And that was just what happened: the I repeat in court the very points on which I’d
man died of hunger and cold, and from his already challenged him?
bonds, before the messenger got back from Euthyphro. By God, Socrates, if he tried
the authority. indicting me, I fancy I’d soon find his weak c
That’s why my father and other relatives spots; and we’d have him being discussed in
are now upset with me, because I’m prosecut the courtroom long before I was.
ing him for murder on a murderer’s behalf. Socrates. Why yes, dear friend, I realize
According to them, he didn’t even kill him. that, and that’s why I’m eager to become your
And even if he was definitely a killer, they student. I know that this Meletus, amongst oth
say that, since the victim was a murderer, ers no doubt, doesn’t even seem to notice you;
I shouldn’t be troubled on such a fellow’s it’s me he’s detected so keenly and so readily
e behalf—because it is unholy for a son to that he can charge me with impiety.
prosecute his father for murder. Little do they So now, for goodness’ sake, tell me what
know, Socrates, of religious law about what is you were just maintaining you knew for sure.
holy and unholy. What sort of thing would you say that the pious
Socrates. But heavens above, Euthyphro, and the impious are, whether in m urder or in d
do you think you have such exact knowledge other matters? Isn’t the holy itself the same as
itself in every action? And conversely, isn’t the especially the robe which is covered with such
unholy the exact opposite of the holy, in itself adornments, and gets carried up to the Acropo
similar to itself, or possessed of a single charac lis at the great Panathenaean festival? Are we
ter, in anything at all that is going to be unholy? to say that those stories are true, Euthyphro?
Euthyphro. Indeed it is, Socrates. Euthyphro. Not only those, Socrates, but as
Socrates. Tell me, then, what do you say I was just saying, I’ll explain to you many fur
that the holy is? And the unholy? ther points about religion, if you’d like, which
Euthyphro. All right, I’d say that the holy is I’m sure you’ll be astonished to hear.
just what I’m doing now: prosecuting wrong Socrates. I shouldn’t be surprised. But
doers, whether in cases of murder or temple- explain them to me at leisure some other time.
e robbery, or those guilty of any other such For now, please try to tell me more clearly what d
offence, be they one’s father or mother or anyone I was just asking. You see, my friend, you didn’t
else whatever; and failing to prosecute is unholy. instruct me properly when I asked my earlier
See how strong my evidence is, Socrates, question: I asked what the holy might be, but
that this is the law—evidence I’ve already you told me that the holy was what you are now
given others that my conduct was correct: one doing, prosecuting your father for murder.
must not tolerate an impious man, no matter Euthyphro. Yes, and there I was right,
who he may happen to be. The very people Socrates.
6a who recognize Zeus as best and most right Socrates. Maybe. Yet surely, Euthyphro,
eous of the gods admit that he put his father in there are many other things you call holy as well.
bonds for wrongfully gobbling up his children; Euthyphro. So there are.
and that that father in turn castrated his father Socrates. And do you recall that I wasn’t
for similar misdeeds. And yet they are angry urging you to teach me about one or two of
with me, because I’m prosecuting my father as those many things that are holy, but rather
a wrongdoer. Thus, they contradict themselves about the form itself whereby all holy things
in what they say about the gods and about me. are holy? Because you said, I think, that it e
Socrates. Could this be the reason why I’m was by virtue of a single character that unholy
facing indictment, Euthyphro? Is it b ecause when things are unholy, and holy things are holy.
people tell such stories of the gods, I somehow Don’t you remember?
find them hard to accept? That, I suppose, is why Euthyphro. Yes, I do.
some will say that, I’ve gone astray. But now, Socrates. Then teach me about that character,
b if these stories convince you—with your great about what it might be, so that by fixing my eye
knowledge of such matters—then it seems that upon it and using it as a model, I may call holy
the rest of us must accept them as well. What can any action of yours or another’s, which conforms
we possibly say, when by our own admission we to it, and may deny to be holy whatever does not.
know nothing of these matters? But tell me, in Euthyphro. All right, if that’s what you
the name of friendship, do you really believe that want, Socrates, that’s what I’ll tell you.
those things happened as described? Socrates. Yes, that is what I want.
Euthyphro. Yes, and even more remark Euthyphro. In that case, what is agreeable
able things, Socrates, of which most people to the gods is holy, and what is not agreeable 7a
are ignorant. to them is unholy.
Socrates. And do you believe that the gods Socrates. Splendid, Euthyphro!—You’ve
actually make war upon one another? That they given just the sort of answer I was looking for.
have terrible feuds and fights, and much more Mind you, I don’t yet know whether it’s cor
c of the sort related by our poets, and depicted rect, but obviously you will go on to show that
by our able painters, to adorn our temples— what you say is true.
MP25961.
Alabama’s environment: a movement of the people. Alabama
Environmental Quality Association. 14 min., sd., color, 16 mm. ©
Alabama Environmental Quality Association; 18Jul74; MP25961.
MP25962.
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by Movie Makers, Inc. 26 min., sd., color, 16 mm. Appl. au: The
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MP25963.
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Electrical and Computer Engineering. Made by The University of
Michigan Audio-Visual Education Center. 18 min., sd., color, 16 mm.
(Introduction to digital logic, part 1); © The University of Michigan;
1Oct74; MP25965.
MP25966.
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sd., color, 16 mm. © National Broadcasting Company, Inc.;
20Aug74; MP25966.
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16 mm. © Counseling Films, Inc.; 10Apr74; MP25967.
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Super 8 mm. © General Motors Corporation (in notice: Pontiac
Division, General Motors Corporation); 13Sep74; MP25968.
MP25969.
1975 Pontiacs (Catalina, Bonneville, Grandville, Broughham)
General Motors Corporation. 9 min., sd., color, Super 8 mm. ©
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Motors Corporation); 13Sep74; MP25969.
MP25970.
1975 Pontiac Firebird. General Motors Corporation. 7 min., sd.,
color, Super 8 mm. © General Motors Corporation (in notice:
Pontiac Division, General Motors Corporation); 13Sep74; MP25970.
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9 min., sd., color, Super 8 mm. © General Motors Corporation (in
notice: Pontiac Division, General Motors Corporation); 13Sep74:
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Pontiac Division, General Motors Corporation); 13Sep74; MP25972.
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color, Super 8 mm. Add. ti: 1975 Pontiac new features. © General
Motors Corporation (in notice: Pontiac Division, General Motors
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MP25974.
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notice: Pontiac Division, General Motors Corporation); 13Sep74;
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Introduction to professionalism in selling. Videocom, Inc. 19 min.,
sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company. © The Lee
DuBois Company; 20Jun72; MP25976.
MP25977.
Introduction to the science of selling. Videocom, Inc. 40 min., sd.,
color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company. © The Lee
DuBois Company; 20Jun72; MP25977.
MP25978.
Fact finding, pre-approach, blue-printing. The Lee DuBois
Company. Made by Videocom, Inc. 31 min., sd., color, videotape (3/4
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DuBois Company; 20Jun72; MP25978.
MP25979.
Ways to establish instant rapport. Videocom, Inc. 36 min., sd.,
color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company. © The Lee
DuBois Company; 20Jun72; MP25979.
MP25980.
How to arouse curiosity. Seven forms of evidence. Videocom, Inc.
46 min., sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois
course in selling techniques) Appl. au: The Lee DuBois Company. ©
The Lee DuBois Company; 20Jun72; MP25980.
MP25981.
Units of conviction. Videocom, Inc. 39 min., sd., color, videotape
(3/4 inch) in cassette. (The Lee Dubois course in selling techniques)
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20Jun72; MP25981.
MP25982.
Keep your prospect on the track. Know when to close. Videocom,
Inc. 38 min., sd., color, videotape (3/4 inch) in cassette. (The Lee
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MP25983.
Eight ways to ask for the order. Videocom, Inc. 32 min., sd., color,
videotape (3/4 inch) in cassette. (The Lee Dubois course in selling
techniques) Apple. au: The Lee DuBois Company. © The Lee DuBois
Company; 20Jun72; MP25983.
MP25984.
Physical and vocal symptoms of satisfaction. Videocom, Inc. 36
min., sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois
course in selling techniques) Appl. au: The Lee DuBois Company. ©
The Lee DuBois Company; 20Jun72; MP25984.
MP25985.
Lose the fear of the explosive “No.” Videocom, Inc. 36 min., sd.,
color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company, © The Lee
DuBois Company; 20Jun72; MP25985.
MP25986.
Defuse the objection—treat it as a question! Videocom, Inc. 39
min., sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois
course in selling techniques) Appl. au: The Lee DuBois Company. ©
The Lee DuBois Company; 20Jun72; MP25986.
MP25987.
How to classify, handle and answer objections! Videocom, Inc. 38
min., sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois
course in selling techniques) Appl. au: The Lee DuBois Company. ©
The Lee DuBois Company; 20Jun72; MP25987.
MP25988.
Creating desire through emotional appeal! Videocom, Inc. 38 min.,
sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company. © The Lee
DuBois Company; 20Jun72; MP25988.
MP25989.
Weighing close. Videocom, Inc. 37 min., sd., color, videotape (3/4
inch) in cassette. (The Lee Dubois course in selling techniques) Appl.
au: The Lee DuBois Company. © The Lee DuBois Company;
20Jun72; MP25989.
MP25990.
Telephone techniques to get appointments. Videocom, Inc. 43
min., sd., color, videotape (3/4 inch) in cassette. (The Lee Dubois
course in selling techniques) Appl. au: The Lee DuBois Company. ©
The Lee DuBois Company; 20Jun72; MP25990.
MP25991.
Organization made easy by the day. Videocom, Inc. 19 min., sd.,
color, videotape (3/4 inch) in cassette. (The Lee Dubois course in
selling techniques) Appl. au: The Lee DuBois Company. © The Lee
DuBois Company; 20Jun72; MP25991.
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The Secret to success. Videocom, Inc. 32 min., sd., color, videotape
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Crime: it’s a matter of time—personal. Produced under a grant
from the Law Enforcement Assistance Administration for the State of
Texas, Office of the Governor, Criminal Justice Division. Made by
Motorola Teleprograms, Inc. & Woroner Films, Inc. 13 min., sd.,
color, 16 mm. (Crime prevention) Add. ti: Crime, it’s a matter of time
—personal fraud. © Texas Criminal Justice Division, State of Texas;
24Oct74; MP25993.
MP25994.
Crime: it’s a matter of time—commercial. Produced under a grant
from the Law Enforcement Assistance Administration for the State of
Texas, Office of the Governor, Criminal Justice Division. Made by
Motorola Teleprograms, Inc. & Woroner Films, Inc. 13 min., sd.,
color, 16 mm. (Crime prevention) © Texas Criminal Justice Division,
State of Texas; 24Oct74; MP25994.
MP25995.
Security surveys in manufacturing. Produced under a grant from
the Law Enforcement Assistance Administration for the State of
Texas, Office of the Governor, Criminal Justice Division. Made by
Motorola Teleprograms, Inc. & Woroner Films, Inc. 11 min., sd.,
color, 16 mm. (Crime prevention) © Texas Criminal Justice Division,
State of Texas; 24Oct74; MP25995.
MP25996.
Crime: it’s a matter of time—residential. Produced under a grant
from the Law Enforcement Assistance Administration for the State of
Texas, Office of the Governor, Criminal Justice Division. Made by
Motorola Teleprograms, Inc. & Woroner Films, Inc. 13 min., sd.,
color, 16 mm. (Crime prevention) © Texas Criminal Justice Division,
State of Texas; 24Oct74; MP25996.
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No time. William Petok & Kenneth Manges. 9 min., sd., color, 16
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MP25998.
The Haircutting techniques of Jamison Shaw, high layered cut.
The International Institute of Coiffure Designers Limited, Inc. 26
min., sd., color, 16 mm. (Cavalcade of hairstyling) Appl. au: Allan
Keith Productions, Inc. © Allan Keith Productions, Inc.; 15Sep74;
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MP25999.
Foil frosting techniques with Robert Platin. The International
Institute of Coiffure Designers Limited, Inc. 15 min., sd., color, 16
mm. (Cavalcade of hairstyling) Appl. au: Allan Keith Productions,
Inc. © Allan Keith Productions, Inc.; 15Sep74; MP25999.
MP26000.
Prenatal development. CRM Productions, Inc. 23 min., sd., color,
16 mm. (The Development psychology today film series) Appl. au:
Ziff-Davis Publishing Company. NM: compilation & additions. ©
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MP26001.
Sex role development. CRM Productions, Inc. 24 min., sd., color,
16 mm. (The Development psychology today film series) Appl. au:
Ziff-Davis Publishing Company. © Ziff-Davis Publishing Company;
1Oct74; MP26001.
MP26002.
Prejudice. CRM Productions, Inc. 23 min., sd., color, 16 mm.
(Psychology today film) Appl. au: Ziff-Davis Publishing Company. ©
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MP26003.
April showers. Colgate-Palmolive Company. NM: additional
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Esty Company, Inc. Prev. reg. 12Mar74, MP25041. © Colgate-
Palmolive Company; 2Apr74 (in notice: 1973); MP26003.
MP26004.
Skipping. Colgate-Palmolive Company. NM: additional
cinematographic material. 30 sec., sd., color, 16 mm. Appl. au:
William Esty Company, Inc. Prev. reg. 17Oct73, 24440. © Colgate-
Palmolive Company; 10Oct73; MP26004.
MP26005.
Skipping. Colgate-Palmolive Company. NM: additional
cinematographic material. 30 sec., sd., color, 16 mm. Appl. au:
William Esty Company, Inc. Prev. reg. 17Oct73, 24440. © Colgate-
Palmolive Company; 2Apr74 (in notice: 1973); MP26005.
MP26006.
Whack Baugh—ABC version. Colgate-Palmolive Company. NM:
additional cinematographic material. 30 sec., sd., color, 16 mm.
Appl. au: William Esty Company, Inc. Prev. reg. 5Aug74, MP25649.
© Colgate-Palmolive Company; 10Jan74; MP26006.
MP26007.
Judy Rankin. Colgate-Palmolive Company. 30 sec., sd., color, 16
mm. Appl. au.: William Esty Company, Inc. Prev. reg. 15Aug74,
25648. NM: additional cinematographic material. © Colgate-
Palmolive Company; 4Feb74; MP26007.
MP26008.
Kathy Cornelius. Colgate-Palmolive Company. NM: additional
cinematographic material. 30 sec., sd., color, 16 mm. Appl. au:
William Esty Company, Inc. Prev. reg. 5Aug74, 25645. © Colgate-
Palmolive Company; 28Feb74; MP26008.
MP26009.
Whack Laura Baugh. Colgate-Palmolive Company. NM: additional
cinematographic material. 30 sec., sd., color, 16 mm. Add. ti: Whack-
Baugh, NBC version. Appl. au: William Esty Company, Inc. Prev. reg.
5Aug74, MP25649. © Colgate-Palmolive Company; 1Apr74;
MP26009.
MP26010.
Man: a course of study. Audio Productions in cooperation with
Chelsea House, producers of A Time for learning. Released by
National Science Foundation. 6 min., sd., color, 16 mm. (Search—
encounters with science) © National Science Foundation; 15Oct74;
MP26010.
MP26011.
Walking safely to school. Martin Moyer Productions. 18 min., sd.,
color, 16 mm. Appl. au: Martin Moyer. © Martin Moyer Productions;
28Aug74; MP26011.
MP26012.
Seals and Crofts. National Association of Progressive Radio
Announcers, Inc. 30 sec., sd., b&w, 16 mm. (Get off) © Progressive
Broadcasting Foundation; 1Mar74; MP26012.
MP26013.
Stevie Wonder. National Association of Progressive Radio
Announcers, Inc. 30 sec., sd., b&w, 16 mm. (Get off) © Progressive
Broadcasting Foundation; 1Mar74; MP26013.
MP26014.
Ravi Shankar. National Association of Progressive Radio
Announcers, Inc. 30 sec., sd., b&w, 16 mm. (Get off) © Progressive
Broadcasting Foundation; 1Mar74; MP26014.
MP26015.
Taj Mahal. National Association of Progressive Radio Announcers,
Inc. 30 sec., sd., b&w, 16 mm. (Get off) © Progressive Broadcasting
Foundation; 1Mar74; MP26015.
MP26016.
A Poet’s world. Case Western Reserve University. 14 min., sd.,
color, 16 mm. © CWRU a.a.d.o. Case Western Reserve University;
15Jun73; MP26016.
MP26017.
Sidewalks and similes. Case Western Reserve University. 14 min.,
sd., color, 16 mm. © CWRU a.a.d.o. Case Western Reserve
University; 5Aug73; MP26017.
MP26018.
The Giant mobile. The Fertilizer Institute. 14 min., sd., color, 16
mm. © The Fertilizer Institute; 15Sep74; MP26018.
MP26019.
1975 Oldsmobile Toronado. Oldsmobile Division, General Motors
Corporation. Made by General Motors Photographic. 7 min., sd.,
color, Super 8 mm. in cartridge. Appl. au: General Motors
Corporation. © General Motors Corporation (in notice: Oldsmobile
Division, General Motors Corporation); 13Sep74; MP26019.
MP26020.
1975 Oldsmobile Starfire. Oldsmobile Division, General Motors
Corporation. Made by General Motors Photographic. 7 min., sd.,
color, Super 8 mm. in cartridge. Appl. au: General Motors
Corporation. © General Motors Corporation (in notice: Oldsmobile
Division, General Motors Corporation); 13Sep74; MP26020.
MP26021.
1975 Oldsmobile Omega. Oldsmobile Division, General Motors
Corporation. Made by General Motors Photographic. 7 min., sd.,
color, Super 8 mm. in cartridge. Add. ti: 1975 Oldsmobile
Omega/Salon. Appl. au: General Motors Corporation. © General
Motors Corporation (in notice: Oldsmobile Division, General Motors
Corporation); 13Sep74; MP26021.
MP26022.
1975 Oldsmobile Ninety-eight. Oldsmobile Division, General
Motors Corporation. Made by General Motors Photographic. 7 min.,
sd., color, Super 8 mm. in cartridge. Add. ti: 1975 Oldsmobile
Ninety-eight/Regency. Appl. au: General Motors Corporation. ©
General Motors Corporation (in notice: Oldsmobile Division,
General Motors Corporation); 13Sep74; MP26022.
MP26023.
1975 Oldsmobile Eighty-eight. Oldsmobile Division, General
Motors Corporation. Made by General Motors Photographic. 6 min.,
sd., color, Super 8 mm. in cartridge. Add. ti: 1975 Oldsmobile Delta
88/Royale. Appl. au: General Motors Corporation. © General
Motors Corporation (in notice: Oldsmobile Division, General Motors
Corporation); 13Sep74; MP26023.
MP26024.
1975 Oldsmobile Cutlass. Oldsmobile Division, General Motors
Corporation. Made by General Motors Photographic. 7 min., sd.,
color, Super 8 mm. in cartridge. Add. ti: 1975 Oldsmobile
Cutlass/Supreme/Salon. Appl. au: General Motors Corporation. ©
General Motors Corporation (in notice: Oldsmobile Division,
General Motors Corporation); 13Sep74; MP26024.
MP26025.
H2S safety training program. Intraco, Inc. 53 min., sd., color,
videotape (3/4 inch) in cassette. Add. ti: H2S (hydrogen sulfide)
safety training program. © Intraco, Inc.; 15Jun74; MP26025.
MP26026.
Ski injuries. Johnson and Johnson. Produced in association with
the Committee on Sports Medicine of the American Academy of
Orthopedic Surgeons. 35 min., sd., color, 16 mm. © Johnson and
Johnson; 19Feb73 (in notice; 1972); MP26026.
MP26027.
60 minutes. Vol. 5, no. 3. CBS News. 60 min., sd., b & w, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 10Dec72; MP26027.
MP26028.
60 minutes. Vol. 5, no. 4. CBS News. 60 min., sd., b & w, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 24Dec72; MP26028.
MP26029.
60 minutes. Vol. 5, no. 1. CBS News. 60 min., sd., b & w, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 1Oct72; MP26029.
MP26030.
60 minutes. Vol. 4, no. 16. CBS News. 60 min., sd., color, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 6Feb72; MP26030.
MP26031.
60 minutes. Vol. 4, no. 23. CBS News. 60 min., sd., color, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 2Apr72; MP26031.
MP26032.
60 minutes. Vol. 4, no. 28. CBS News. 60 min., sd., color, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 14May72; MP26032.
MP26033.
60 minutes. Vol. 4, no. 31. CBS News. 60 min., sd., color, 16 mm.
Appl. au: Columbia Broadcasting System, Inc. © Columbia
Broadcasting System, Inc.; 18Jun72; MP26033.
MP26034.
Vera paints Ibiza in the sun. Warren Schloat Productions, Inc. 20
min., sd., color, 16 mm. © Warren Schloat Productions, Inc.; 1Feb73;
MP26034.
MP26035.
Germany—handle with care. Time, Inc. 18 min., b & w, color, 16
mm. (The March of time, vol. 13, issue 6) © Time, Inc.; 24Jan47;
MP26035.
MP26036.
Fashion means business! Time, Inc. 18 min., b & w, color, 16 mm.
(The March of time, vol. 13, issue 7) © Time, Inc.; 21Feb47;
MP26036.
MP26037.
The Teachers’ crisis. Time, Inc. 18 min., b & w, color, 16 mm. (The
March of time, vol. 13, issue 8) © Time, Inc.; 21Mar47; MP26037.
MP26038.
Storm over Britain. Time, Inc. 18 min., b & w, color, 16 mm. (The
March of time, vol. 13, issue 9) © Time, Inc.; 16Apr47; MP26038.
MP26039.
The Russians nobody knows. Time, Inc. 18 min., b&w, color, 16
mm. (The March of time, vol. 13, issue 10) © Time, Inc.; 16May47;
MP26039.
MP26040.
Your doctors—1997. Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 13, issue 11) © Time, Inc.; 13Jun47; MP26040.
MP26041.
New trains for old. Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 13, issue 12) © Time, Inc.; 11Jul47; MP26041.
MP26042.
Turkey’s 100 million. Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 13, issue 13) © Time, Inc.; 8Aug47; MP26042.
MP26043.
Is everybody listening? Time, Inc. 18 min., b&w, color, 16 mm.
(The March of time, vol. 14, issue 1) © Time, Inc.; 6Sep47;
MP26043.
MP26044.
T-men in action. Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 14, issue 2) © Time, Inc.; 30Oct47; MP26044.
MP26045.
End of an empire? Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 14, issue 3) © Time, Inc.; 31Oct47; MP26045.
MP26046.
Public relations, this means you. Time, Inc. 18 min., b&w, color, 16
mm. (The March of time, vol. 14, issue 4) © Time, Inc.; 28Nov47;
MP26046.
MP26047.
The Presidential year. Time, Inc. 18 min., b&w, color, 16 mm. (The
March of time, vol. 14, issue 5). © Time, Inc.; 26Dec47; MP26047.
MP26048.
1975 intermediate model body highlights. Chrysler Corporation. 17
min., sd., color, Super 8 mm. (Master technicians service conference,
session no. 75–2) Appl. au: Ross Roy, Inc. © Chrysler Corporation;
18Oct74; MP26048.
MP26049.
Sell price with strength. Chrysler Corporation. 17 min., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
28Oct74; MP26049.
MP26050.
1975 Charger versus Monte Carlo and Cougar. Chrysler
Corporation. 17 min., sd., color, Super 8 mm. Add. ti: 1975 Charger
Special Edition. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
30Oct74; MP26050.
MP26051.
1975 Cordoba versus Monte Carlo and Cougar. Chrysler
Corporation. 17 min., sd., color. Super 8 mm. Add. ti: 1975 Chrysler
Cordoba. Appl. au: Ross Roy, Inc. © Chrysler Corporation; 8Nov74;
MP26051.
MP26052.
1975 Valiant Brougham versus Granada and Nova LN. Chrysler
Corporation. 17 min., sd., color, Super 8 mm. Appl. au.: Ross Roy,
Inc. © Chrysler Corporation; 8Nov74; MP26052.
MP26053.
1975 Dodge Pickup—the best of both. Chrysler Corporation. 17
min., sd., color, Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler
Corporation; 12Nov74; MP26053.
MP26054.
1975 Dart S.E. versus Granada and Nova LN. Chrysler
Corporation. 17 min., sd., color. Super 8 mm. Appl. au: Ross Roy,
Inc. © Chrysler Corporation; 12Nov74; MP26054.
MP26055.
Tell ’em where to get it. Chrysler Corporation. 17 min., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
13Nov74; MP26055.
MP26056.
Sykes. Perspective Films, a division of Esquire, Inc. 14 min., sd.,
color, 16 mm. © Perspective Films, a division of Esquire, Inc.;
4Sep74; MP26056.
MP26057.
Flatworm symbiont. Harper and Row, Publishers, Inc. 6 min., si.,
color, Super 8 mm. in cartridge. (Transparent animals) Add. ti:
Bdelloura candida. Appl. au: Robert Day Allen. © Harper and Row,
Publishers, Inc.; 15Sep74; MP26057.
MP26058.
Paramecium. Harper and Row, Publishers, Inc. 6 min., si., color,
Super 8 mm. in cartridge. (Transparent animals) Appl. au: Robert
Day Allen. © Harper and Row, Publishers, Inc.; 15Sep74; MP26058.
MP26059.
Faces. Warren Schloat Productions, Inc. 5 min., sd., color, 16 mm.
Based on the book by Barbara Brenner. © Warren Schloat
Productions, Inc.; 1May73; MP26059.
MP26060.
Popcorn lady. Warren Schloat Productions, Inc. 11 min., sd., color,
16 mm. Appl. au: Simeon Hyde, 3rd. © Warren Schloat Productions,
Inc.; 1Jun73; MP26060.
MP26061.
Raccoon story: a Menomini Indian folktale. Warren Schloat
Productions, Inc. Made by Coyote Productions. 8 min., sd., color, 16
mm. © Warren Schloat Productions, Inc.; 1Mar74 (in notice: 1973);
MP26061.
MP26062.
The Fayette story. Warren Schloat Productions, Inc. 54 min., sd.,
color, 16 mm. © Warren Schloat Productions, Inc.; 1Aug71 (in
notice: 1970); MP26062.
MP26063.
The Pig story. Silver Burdett. Made by Davidson Films, Inc. 6 min.,
sd., color, 16 mm. (Mathematics for elementary school students—
whole numbers) Appl. au: General Learning Corporation, employer
for hire. © General Learning Corporation; 24Jun74 (in notice: 1973);
MP26063.
MP26064.
Shape up. Silver Burdett. Made by Davidson Films, Inc. 7 min., sd.,
color, 16 mm. (Mathematics for elementary school students—whole
numbers) Appl. au: General Learning Corporation, employer for
hire. © General Learning Corporation; 16Apr74 (in notice: 1973);
MP26064.
MP26065.
Something’s missing. Silver Burdett. Made by Davidson Films, Inc.
8 min., sd., color, 16 mm. (Mathematics for elementary school
students—whole numbers) Appl. au: General Learning Corporation,
employer for hire. © General Learning Corporation; 19Jun74 (in
notice: 1973); MP26065.
MP26066.
The Beast of Ragoo Lagoon. Silver Burdett. Made by Davidson
Films, Inc. 7 min., sd., color, 16 mm. (Mathematics for elementary
school students—whole numbers) Appl. au: General Learning
Corporation, employer for hire. © General Learning Corporation;
7Mar74 (in notice: 1973); MP26066.
MP26067.
How big is a million? Silver Burdett. Made by Davidson Films, Inc.
6 min., sd., color, 16 mm. (Mathematics for elementary school
students—whole numbers) Appl. au: General Learning Corporation,
employer for hire. © General Learning Corporation; 18Mar74 (in
notice: 1973); MP26067.
MP26068.
1975 Valiant and Duster. Chrysler Corporation. 8 mm., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
20Sep74; MP26068.
MP26069.
The Small cars from Chrysler Corporation. Chrysler Corporation. 8
min., sd., color, Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler
Corporation; 11Oct74; MP26069.
MP26070.
1975 Fury, 1975 Coronet. Chrysler Corporation. 8 mm., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
11Oct74; MP26070.
MP26071.
Chrysler Cordoba. Chrysler Corporation. 8 min., sd., color, Super 8
mm. Appl. au: Ross Roy, Inc. Chrysler Corporation; 20Sep74;
MP26071.
MP26072.
1975 Charger Special Edition. Chrysler Corporation. 8 min., sd.,
color, Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
20Sep74; MP26072.
MP26073.
1975 Coronet. Chrysler Corporation. 8 min., sd., color, Super 8
mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation; 20Sep74;
MP26073.
MP26074.
1975 Dodge Monaco. Chrysler Corporation. 8 min., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
20Sep74; MP26074.
MP26075.
1975 Plymouth Gran Fury. Chrysler Corporation. 8 mm., sd., color,
Super 8 mm. Appl. au: Ross Roy, Inc. © Chrysler Corporation;
20Sep74; MP26075.
MP26076.
1975 Fury Sport, Fury Salon, Fury Custom, Road Runner. Chrysler
Corporation. 8 min., sd., color, Super 8 mm. Appl. au: Ross Roy, Inc.
© Chrysler Corporation; 20Sep74; MP26076.
MP26077.