Unit 1 : case study / YOUJUICE
ACTIVITY 1/ BACKGROUND
Company
Activity
Based in
Recent performance and reasons for this
Nature of new sales
Number of candidates
Qualities required
youjuice
Drinks
Monterry mexico
Recent poor results can be attributed to a
combination of factors. The sales staff is currently
lacking motivation, and high turnover rates
contribute to instability within the team. Fierce
competition in the market has heightened challenges,
aggravated by the absence of a clear strategy for
boosting sales. Furthermore, insufficient investment
in market research hampers the company's ability to
understand customer needs.
Ready to drink juices
Three candidates
Highly motivated professional with a strong
personality and proven leadership qualities.
Energetic, dynamic, and enthusiastic, I bring a
positive and proactive approach to every task.
Backed by a robust academic background and
substantial work experience, I excel in organizational
and interpersonal skills. My analytical ability allows
me to tackle complex challenges effectively.
Moreover, my strong linguistic aptitude enhances
communication across diverse settings. A well-
rounded individual with a track record of success, I
am poised to contribute significantly to any
professional team.
ACRIVITY2/ CANDIDATES
CANDIDATE ADVANTAGES DISADVANTAGES

Ramos is a mexican she has a

master degree in marketing, she
she has two children , and only
is top sales representative in
RAMOS the last five years, and she one year of working in market
speeks fluently spanish. research ,
Also ramos has a strong
charismatic personality.

Miss lefevre is a hard worker,
she's chief organizer of her
LEFEVRE local tennis club also she has
leadership qualities, and a very
good experience in sales and
marketing.
She has a son of 5 years old , she
has an intermidiate level in
spanish, and only diploma in
marketing.

Sanderson is a sales manager, He has no knowledge about

SANDERSON he’s single, he has a strong marketing, he has increased sales
sense of responsibility and he’s by only 8 % in the last five years,
workaholic. he doesn't speaks spanish and he’s
not very creative.

ACTIVITY 3/ LISTENING
RAMOS : her children will be no problem, she’ll send them to an international school in soa
paulo. Her husband is a writer so he can work anywhere, she want to get the top and she can
do that and be a good mother.

LEFEVRE : her son is only five but he’ll come with her if she get the job, her husband won’t
be at all pleased but he can’t do anything about it, she can leave her son with his grandparents.

SANDERSON : he has the experience and skills to improve the performance of the company
in these markets. the job will be a good challenge for him at the end of his carrer. He studied
the culture of the tree countries.