Scribd Logo
Upload

Welcome to Scribd!

  • Assignment Topics

    Uploaded by

    Trang Bùi
    5 views1 page
    This document lists 7 potential assignment topics for a course on consumer behavior, focusing on how different psychological factors and situations influence what and how customers purchase products. The topics examine the effects of perception, motivation, personality, emotion, situation, attitude, and external factors on buying behavior and how companies like Uniqlo, Apple, Zara, Honda, Heineken, Coca Cola, and Kinh Do Vietnam market to consumers based on these influences.

    Original Description:

    Original Title

    Assignment Topics (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document lists 7 potential assignment topics for a course on consumer behavior, focusing on how different psychological factors and situations influence what and how customers purchase products. The topics examine the effects of perception, motivation, personality, emotion, situation, attitude, and external factors on buying behavior and how companies like Uniqlo, Apple, Zara, Honda, Heineken, Coca Cola, and Kinh Do Vietnam market to consumers based on these influences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Assignment Topics

    Uploaded by

    Trang Bùi
    This document lists 7 potential assignment topics for a course on consumer behavior, focusing on how different psychological factors and situations influence what and how customers purchase products. The topics examine the effects of perception, motivation, personality, emotion, situation, attitude, and external factors on buying behavior and how companies like Uniqlo, Apple, Zara, Honda, Heineken, Coca Cola, and Kinh Do Vietnam market to consumers based on these influences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Assignment topics for course: Consumer Behavior

    1. Effect of perception to buying behavior of customer: The case of Uniqlo


    2. Motivation, personality and emotion influence purchase behavior of customer: The case
    of Apple
    3. Situation influences and customer behavior: The case of Zara
    4. Customer decision process: The case of Honda
    5. Attitude influences buying behavior: The case of Heineken
    6. Marketing strategies: Post-purchase, customer satisfaction and customer loyalty: The
    case of Coca Cola
    7. External factors affect buying behavior: The case of Kinh Do Vietnam

    You might also like