Group5 MercuryCafe

ASSIGNMENT
UEME4253 / UEEP3413 PROJECT MANAGEMENT
ASSIGNMENT TITLE: Mercury Cafe 2023 (Business)
Academic Year/Session Oct 2023
Date of Submission 06/12/2023
Group Number Group 5
Student Name Student ID Year/Trimester Course
1. SIM YANG HONG 2002468 Y3/S1 ME
2. ANDREW CHEAH CHOON KIT 2005642 Y3/S1 ME
3. LOH JIA XIN 2006242 Y3/S1 ME
4. JOSEPH WONG KAI EN 2107200 Y3/S1 ME
5. TAN WEI LOON 2103114 Y2/S2 ME
6. OOI LI HEN 2103102 YS/S2 ME

Executive Summary
The project of this report is regarding a culinary named Mercury café which will be located at
Bandar Sungai Long. This café is a place that serve beverages and various type of cuisines
including Chinese, Malay, and Western cuisines to fulfils different taste buds of customers.
Meanwhile, Mercury café aims to offer a welcoming haven for locals seeking a relaxing
atmosphere and quality dining options. The café also aims to attained green environment,
where to preserve food and using clean, recyclable materials on food packaging. This is
essential when the café also provides online ordering services and food delivery service, which
dedicate to deliver an exceptionally convenient experience to valued customers. The price of
menu offered will be reasonable and affordable. At the same time, quality was ensured by using
locally fresh ingredients and culinary expertise.
Mercury café will root at Sg Long, which is an area with packed populations. The city
comprises of few key institutions like high school and university. This provides a large
customer base, catering students seeking hangout spots. Additionally, the bustling business
district and highly dense residents with high spending power further solidifies the café’s appeal,
providing a welcoming ambiance for locals looking for a cozy dining experience and meeting
space. This provides a golden opportunity for Mercury café to approach and thrive a diverse
customer base and ensure stable revenue.
Next, Sg Long area is relatively low competition. Extensive market research revealed
a gap in the market for café offering diverse culinary experiences coupled with high quality,
highly convenient service with affordable prices. The café will provide high capacity for
parking purpose and delivery service. Customers can enjoy the meals wherever they demand.
Moreover, various beverages and cuisines options, that also provides a free comfortable area
for hangout spots. The scarcity of direct competitors presented an opportunity to introduce
unique offering and establish a distinct identity within the community. This positioning allows
café to stand out, attract more customers for seeking various taste and options of menus and
experiences. This will also enhance and captivate loyalty of customers toward Mercury café.
The project will also lead by experienced manager, Mr. Sim Yang Hong that earned a top
manager award in Malaysia in 2020. He and his team worked together since 2018,
characterized by exceptional cooperation, sustained productivity, and remarkable operational
prowess. Thus, this will ensure achieving set objectives with unwavering certainty. Lastly, the
estimated budget will be RM 653,850.00.
TABLE OF CONTENTS
1.0 INTRODUCTION ............................................................................................................................ 4
1.1 History .......................................................................................................................................... 4
1.2 Project Definitions and Background ............................................................................................. 4
2.0 PROJECT SCOPE AND KEY DELIVERABLES ........................................................................... 6
2.1 Project Scope ................................................................................................................................ 7
2.2 Key Deliverables ........................................................................................................................... 7
2.3 SMART Goals ............................................................................................................................... 7
3.0 MARKET ANALYSIS...................................................................................................................... 8
3.1 Target Market ................................................................................................................................ 8
3.2 Competition................................................................................................................................... 9
3.4 Sponsorship ................................................................................................................................. 13
3.5 Stakeholders ................................................................................................................................ 14
4.0 MILESTONE, ACTIVITIES & SCHEDULE ................................................................................ 15
4.1 Project Planning .......................................................................................................................... 15
4.2 Activity Schedule ........................................................................................................................ 16
4.3 Gantt Chart .................................................................................................................................. 17
5.0 PROJECT ORGANIZATION ......................................................................................................... 19
5.1 Organization Chart ...................................................................................................................... 19
5.2 Project Team ............................................................................................................................... 19
5.3 Work Breakdown Structure ......................................................................................................... 23
5.4 Linear Responsibility Chart ........................................................................................................ 24
6.0 PROJECT BUDGET....................................................................................................................... 26
6.1 Materials and Resources ............................................................................................................. 26
6.2 Project Budget............................................................................................................................. 30
7.0 LOGISTIC REQUIREMENTS....................................................................................................... 32
8.0 RISKS AND RISK MANAGEMENT ............................................................................................ 34
8.1 Identifying the risks .................................................................................................................... 35
8.2 Managing the risks ...................................................................................................................... 36
9.0 CONCLUSIONS & RECOMMENDATIONS ............................................................................... 42
9.1 Conclusion .................................................................................................................................. 42
9.1 Recommendations ....................................................................................................................... 42
10.0 REFERENCES ............................................................................................................................. 43
11.0 APPENDICES............................................................................................................................... 45
3D Plan of Mercury Café .................................................................................................................. 45
Meeting Minutes ............................................................................................................................... 50
Email: Mcafe@gmail.com
Mercury Café
Tel: 09-3556789
1.0 INTRODUCTION
1.1 History
Coffee is originated from Ethiopia. According to legend story, a sheep herder named Kaldi
explored the heavenly aroma and savor of coffee beans. The coffee assist people to stay
conscious and excited over night to undergo their religious activities at the time. The beans
then disseminate over the red sea and set root from all over district of Arabia and went viral
across the continents to Europe. Nowadays, coffee is one of the most legal drugs that was
commemorate in 21 centuries (Goswami, 2020). Furthermore, coffee culture is slowly
becoming a worldwide trend. It plays an enormous role in the hustle of people’s daily lives by
its prime function. It aids in enhancing people’s focus and wakefulness, to be more efficient in
their daily lives (Nescafé, 2020).
People entrenched coffeehouse as a space where they can enjoy and meet up in an urban
setting. From coffeehouse, it derives to Café. The first café in Europe adhered to the Ottoman
style of appearance, well interior designed and characterized in an existing urban structure of
businesses. This kind of small restaurant with “homely environment” had gained the utmost
popularity among variable generations and age groups because its comfortable vibe and modest.
1.2 Project Definitions and Background

Definitions
A café is
differentiated from coffeehouse by their services provided. A café is popularly known as a cozy,
relaxed space that offers an extensive food menu and wide range of beverages. It caters for
various dishes, pastries or snacks and light meals. Meanwhile, a coffee shop emphasizes their
coffee, that provides numbers of brewing methods, such as espresso, cappuccino, or selection
of teas. The coffee shop's atmosphere is generally more casual compared to the café, which
they put more effort into drink menus and specialty drinks.
There are plenty of types of cafés that fascinate different groups of customers. There
are brunch cafés, animal cafés, themed cafés like anime cafés that attract anime lovers, drive-
thru cafés etc. A café is defined as a small restaurant. Beyond that, the possibilities for
interpretation are endless.
4|Page Mercury Café Company 2023

Mercury Café
Tel: 09-3556789
Background
Mercury Café is a café that can serve various cuisines and beverages to the customers. It also
provides a cozy, cooling atmosphere for gatherings and meetings with high-speed free Internet.
Mercury café is decorated with modern interior design with cool air environment. The café also
provided an area for customers or performers to perform their musical talent and enrich the
interaction between comers. Mercury café embraces a commitment to quality, sustainability,
and exceptional service, they create an immersive dining experience that delights the senses.
Mercury café takes pride in its diverse offerings from different culture and religions. Our menu
includes Chinese, Malay, and Western cuisines, which to fulfill wide range of palates.
This café is strategically situated at Bandar Sungai Long, where the population is
around 50,000 residents, and expected to keep increasing for coming years (SHL Consolidated
Bhd, 2008). Bandar Sungai Long consists of several key institutions, enhancing its commercial
potential. In close proximity, educational institutions such as University Tunku Abdul Rahman,
SJK(C) Bandar Sungai Long, SMK Bandar Baru Sungai Long draw a large student population
seeking study spots and social hangouts. Furthermore, the café is surrounded in a densely
populated residential neighborhood with averagely high spending power as mostly office
employees. This further improves its potential customer base. Thus, Mercury café is well-
positioned for strong financial success and consistent patronage.
Next, Bandar Sungai Long is an area with lower competitors compared to Bandar
Mahkota Cheras. By providing a competitive and more affordable menu, it is a huge
opportunity gap for a café. Despite that, Mercury café offers a different gastronomic experience
while great services to the customers. This positioning enables the café to stand out and attract
variable customers willing to try unique menus and extraordinary experiences. Especially,
Mercury café provides huge parking area for people with their own vehicles, without extra
concerning with the fees.
Figure 1.0: Heavy Population at Bandar Sungai Long

Mercury Café
Tel: 09-3556789
Objectives
The objectives of Mercury Café encompass several key aspects:
i. Strive for excellence yet affordability in every dish served by using fresh, locally
sourced ingredients to ensure a sense of worth for all customers.
ii. Tolerance against every religion and culture by providing a diverse range of cuisines
to cater to different dietary preferences.
iii. Prioritize customer satisfaction by providing a welcoming ambiance and convenient
and memorable dining experiences.
iv. Promote a green environment by practicing sustainable and responsible use of
resources, reducing waste, and using recyclable materials for containers.
v. Strive for continued growth and success by identifying opportunities, expanding the
customer base, and enhancing customer loyalty towards Mercury Café.
Figure 1.1: Logo of Mercury Café

Mercury Café
Tel: 09-3556789
2.0 PROJECT SCOPE AND KEY DELIVERABLES
2.1 Project Scope

The Mercury Café will increase its customer satisfaction by 20% through launching an
application, advertising, ensure quality of services, well-trained staffs and renovating its Café
by the 1st of April 2024.
2.2 Key Deliverables

• Develop and launch an application for customers to sign in as member that has
discounts and points for repeat customers to redeem.
• Introduce discount offers based on customer purchase history.
• Set up appealing posters around the Café to attract customers.
• Introduce the mascots of the Café to gather attention around UTAR.
• Improve the interior design of the Café to increase customer satisfaction.
2.3 SMART Goals

Specific The Mercury Café will launch an application, advertise, and renovate
its Café to achieve its goal.
Measurable The Mercury Café will increase customer satisfaction by 20% by 20%
by April 1, 2024.
Achievable The Mercury Café will provide personalized discount offers on its
application, set up posters, and renovate its interior to attract
customers.
Relevant The Mercury Café will introduce mascots around UTAR to gather
attention, provide redeemable points for frequent customers, and
provide a cozy experience for customers in the café.
Timescale The Mercury Café will increase customer satisfaction by 20% by April
1, 2024.

Mercury Café
Tel: 09-3556789
3.0 MARKET ANALYSIS

3.1 Target Market
Mercury Café stands as a serene haven for patrons seeking a tranquil respite during their breaks.
Going beyond the usual beverage offerings, this establishment boasts an eclectic menu
featuring a diverse array of cuisines such as Chinese, Malaysian, and Western delights. Notably,
Mercury Café prides itself on being a Muslim-friendly haven, catering to the culinary
preferences of the Malaysian community.
Mercury Café strategically targets the local demographic, drawing in residents of Sg Long,
UTAR students, and the faculty and staff of UTAR. Positioned as a purveyor of culinary
refreshment, Mercury Café aims to be the go-to destination for those seeking a delightful and
satisfying dining experience in the Sg Long vicinity.
Mercury Café strategically positions itself to captivate a diverse audience in Sg Long. Targeting
both working person and residents, its convenient location aims to draw in individuals seeking
accessible and inviting dining options. With its proximity to UTAR, the café deliberately caters
to students by offering affordable and diverse choices that encompass Chinese, Malaysian, and
Western cuisines. Simultaneously, Mercury Café recognizes the significance of the academic
community, providing a relaxed environment for UTAR staff during breaks or meetings.
Beyond the student demographic, the café extends its appeal to workers in the surrounding
areas, boasting a varied food menu to cater to a broad spectrum of tastes. Emphasizing its
Muslim-friendly status, Mercury Café aligns with local cultural and religious preferences,
attracting a wider community that adheres to halal dietary practices. With a thoughtful approach
to its target market, Mercury Café seeks to become a go-to destination for a diverse range of
patrons in the Sg Long vicinity.

Mercury Café
Tel: 09-3556789
3.2 Competition
There are numerous cozy cafes in Sg Long where students can unwind during breaks or workers
can enjoy their lunch. These establishments, such as Taiwan Tea House, MiXue, Blackboard
Café and Tealive, have been part of the local scene for at least six months. As a result, they
have established a consistent customer base, with each cafe offering distinctive features to
appeal to their patrons.
Competitors Features Weakness

Taiwan Tea House An authentic Taiwanese However, the taste is rather
restaurant, pricing its dishes bland, and the menu lacks
at standard café rates, offers variety, focusing primarily
set lunches and on traditional Taiwanese
complimentary small drinks dishes without incorporating
for dine-in customers. innovative options.
MiXue The affordability factor Nevertheless, the ice cream
shines in terms of beverage comes in only one flavour,
and ice cream prices, and the beverage selection is
catering to the budget of limited.
students.
Blackboard Cafe For those seeking delectable However, the daily costs are
Western cuisine, Blackboard relatively high, and it is
Café provides a cozy setting important to note that the
for dinners with friends. establishment is not halal.
Tealive Another option with However, it does not offer

abundant beverage choices food, and some products may
and reasonable prices is not suit everyone's taste.
available.

Mercury Café
Tel: 09-3556789
SWOT Analysis
A SWOT analysis is a strategic planning tool utilized by organizations to address challenges
and identify areas for improvement. The acronym "SWOT" represents Strengths, Weaknesses,
Opportunities, and Threats. Prior to initiating any business endeavours, it is advisable for
Mercury Café to conduct a SWOT analysis. As outlined by Schooley (n.d.), the primary goal
of this analysis is to ensure a comprehensive understanding of all relevant factors influencing
a business decision. This analysis is valuable when a company is contemplating various actions,
such as exploring new initiatives, revising internal policies, considering opportunities for pivot,
or adjusting plans during execution. Strengths and weaknesses pertain to internal factors,
encompassing resources and experiences like financial and physical resources. Furthermore,
external factors, whether directly or indirectly linked to opportunities or threats, play a
significant role in influencing and impacting every organization.
SWOT Explanation
Strength Mercury Café distinguishes itself by offering reasonably priced menu
options that cater to the broader public, making it an attractive choice for a
diverse customer base. The affordability factor contributes to the café's
accessibility and appeal to a wide range of individuals. Furthermore, the café
takes pride in its culinary offerings, benefitting from the expertise of an
experienced chef capable of preparing a variety of cuisines. This culinary
proficiency not only enhances the overall dining experience but also sets
Mercury Café apart as a destination for those seeking diverse and well-
crafted dishes. The strategic advantage of Mercury Café extends to its
location, strategically positioned near UTAR staff and students. This
advantageous placement eliminates the need for UTAR staff members to
traverse long distances to access the café, making it a convenient choice for
their dining needs.
10 | P a g e Mercury Café Company 2023

Mercury Café
Tel: 09-3556789
Weaknesses Being a recent addition to the town, Mercury Café finds itself in a unique
position as it embarks on its journey without the advantage of an existing
pool of loyal customers. This lack of an established customer base presents
both challenges and opportunities for the café to carve its niche in the local
market. Compounding the situation, the customer service team is currently
experiencing a deficiency in training. Acknowledging the importance of
exceptional service in the hospitality industry, Mercury Café recognizes the
need to invest in training initiatives to enhance the overall customer
experience. This represents an ongoing effort to build rapport with patrons
and foster a positive reputation within the community. Adding to the
complexities, there is a financial constraint concerning the budget for the
café's renovation. In response to this limitation, Mercury Café has chosen to
adopt a minimalist style. This strategic decision not only aligns with current
design trends but also serves as a practical solution to operate within
budgetary constraints.
Opportunities The collaborative venture with UTAR marks an exciting opportunity for
Mercury Café, as it involves the promotion of a specially designed and
budget-friendly set meal catering specifically to the student demographic.
This collaboration aligns with the cafe's strategic approach to not only attract
students but also to provide them with an economical and appealing dining
option. In a further show of support, UTAR has given Mercury Café the
green light to set up a promotional booth directly on the campus grounds.
This presents a valuable avenue for the café to engage directly with the
university community, generating anticipation and awareness about the
upcoming establishment. The promotional booth serves as a platform to
showcase the unique offerings of Mercury Café, creating a buzz among
potential customers and fostering a sense of excitement. Moreover, the
collaborative effort extends to the realm of operational costs. A mutually
agreeable rental arrangement has been negotiated, demonstrating a
commitment to cost-effectiveness. This not only helps Mercury Café
manage its budget efficiently but also plays a crucial role in lowering fixed
costs associated with establishing a presence on the UTAR campus.

Mercury Café
Tel: 09-3556789
Threats The surge in material costs, fuelled by a considerable inflation rate, is

presenting Mercury Café with the challenge of a notable increase in variable
costs. This economic factor is impacting the overall operational expenses of
the café, necessitating careful financial management to maintain profitability
and competitiveness. Moreover, the Sg Long area is currently experiencing
a notable proliferation of cafés, with both existing establishments and
upcoming ventures entering the market. This surge in competition elevates
the need for Mercury Café to distinguish itself and offer unique value
propositions to stand out among the numerous choices available to
consumers. It underscores the importance of strategic marketing, exceptional
service, and a distinct culinary experience to capture and retain a share of
the competitive market. Adding to the complexity, the potential decline in
the student population during semester breaks poses an additional hurdle.
This seasonal fluctuation in customer traffic creates what is commonly
referred to as off seasons. Managing the ebb and flow of customer demand
during these periods becomes crucial for Mercury Café to sustain its
operations and navigate through challenging business conditions.

Mercury Café
Tel: 09-3556789
3.4 Sponsorship
1. Nestle
Nestle is an essential player in the food and beverage industry. They are valued for their quality,
innovation, and the physical well-being of the people. The company was established by Henri
Nestlé in 1866, and since then, it has grown from its initial emphasis on milk-based goods to
become the most extensive food and beverage empire globally.
Nestle will support or sponsor the project that matches their slogan, 'Unlocking the power of
food to enhance quality of life for everyone, today and for generations to come.'
In this project, nestle will provide a total of RM100,000 in financial investment for the café’s
kitchen appliances and coffee machines.
2. Zus Coffee
Zus Coffee is a locally owned business passionate about offering Malaysians high-
quality, reasonably priced, handcrafted coffee. Even though the new business was founded in
2019, it has already supplied 8.8 million cups of coffee to customers.
Zus Coffee strongly encourages individuals or small businesses with a creative and
inventive spirit to go on their coffee journey. To help the firm expand, they will offer 30% off
their premium coffee beans for a period of five years.
3. IKEA
Since its establishment, IKEA Malaysia has made a name for itself as a reliable provider
of stylish, functional, and eco-friendly furniture. The company's mission is to improve people's
quality of life and make good design accessible to everyone. It offers reasonably priced
furniture without sacrificing quality.
As a generous company, IKEA will assist the café by providing high quality fo tables
and chairs. There will be total of 5 well-designed chair and 2 large dining tables that each can
fit up to 5 person.

Mercury Café
Tel: 09-3556789
3.5 Stakeholders
1. Customers:
Due to our location close to the university and the expectation that students will enjoy their
coffee or meal during their break, UTAR students make up our primary customers.
2. Government:
The renovation and opening of the café are ensured to comply with the local regulations.
Necessary permits are obtained to operate the business.
3. Suppliers:
Partnerships with:
· ZUS Coffee: High-quality coffee beans.

· Local market: Fresh produce and meat.
· Lotus: Ingredients and consumables.
4. Employee:
A manager is hired to run and supervise the café. Training and development opportunities are
provided to enhance the skills of the employees. Part-timers will be the primary laborers to
save costs.
5. Financial Investors:
· Maybank provides a loan for the renovation and rental fees of Mercury Café.
· Nestle provides financial support of RM100,000 for the café’s kitchen appliances and
coffee machines.
· YB. Francis Light will provide RM5,000 to help this new business grow.

Mercury Café
Tel: 09-3556789
4.0 MILESTONE, ACTIVITIES & SCHEDULE

4.1 Project Planning
Project Time Estimation
Phase Task Optimistic Most Pessimistic Expected

(A) Likely (P) Time
(M)
Project Market Research 1 2 2 2
Planning
Location Selection 3 4 4 4
Menu Setup 4 5 7 5
Project Risk Potential Risk 1 2 2 2
Evaluation Determination
Develop Plan to 2 3 3 3
Overcome
SWOT Analysis 2 3 3 3
Resource Loans Application 7 14 21 19
Allocation
and
Investment
Project Budget 2 3 3 3
Finding Potential 5 7 10 7
Investor
Legalization Course 3 3 3 3
Legal Document 5 10 12 10
Application
Renovation Seating Option 5 8 9 8
Panting 3 4 5 4
Decoration 8 12 15 12
Kitchen Setup 5 7 8 7
Environment Setup 3 5 9 6
Ordering Application Setup 5 6 10 7
system and
menu design
Merchant 1 3 4 3
Registration
Menu Photo Session 2 2 3 3
Advertising Poster and Flyers 2 2 4 3
design
Booth at UTAR 3 3 3 3
Social Media 4 5 7 5
Opening Final Inspection 2 3 3 3
Remark
1. The expected time is rounded up.

Mercury Café
Tel: 09-3556789
4.2 Activity Schedule
Phase Task From To Duration

Project Planning Market 8 March 2023 9 March 2023 2
Research
Location 10 March 2023 15 March 2023 4
Selection
Menu Setup 16 March 2023 22 March 2023 5
Project Risk Potential Risk 24 March 2023 27 March 2023 2
Evaluation Determination
Develop Plan to 28 March 2023 30 March 2023 3
Overcome
SWOT Analysis 28 March 2023 30 March 2023 3
Resource Loans 31 March 2023 26 April 2023 19
Allocation and Application
Investment
Project Budget 3 April 2023 5 April 2023 3
Finding 5 April 2023 13 April 2023 7
Potential
Investor
Legalization Course 11 April 2023 13 April 2023 3
Legal 14 April 2023 28 April 2023 10
Document
Application
Renovation Panting 17 April 2023 20 April 2023 4
Seating Option 24 April 2023 3 May 2023 8
Decoration 25 April 2023 11 May 2023 12
Kitchen Setup 26 April 2023 5 May 2023 7
Environment 28 April 2023 5 May 2023 6
Setup
Ordering system Application 17 April 2023 26 April 2023 7
and menu Setup
design
Merchant 26 April 2023 28 April 2023 3
Registration
Menu Photo 8 May 2023 12 May 2023 3
Session
Advertising Poster and 1 May 2023 3 May 2023 3
Flyers design
Booth at UTAR 5 May 2023 9 May 2023 3
Social Media 8 May 2023 12 May 2023 5
Opening Final Inspection 15 May 2023 17 May 2023 3
Remark:
1. Saturday, Sunday, and public holiday are not working days.

Mercury Café Tel: 09-3556789
Tel: 09-3556789
4.3 Gantt Chart

Project Name: Mercury Café
Presented By: Group 5 Weekend Public Holiday
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Phase 1
Project Planning 8/3/2023 22/3/2023 11
1 Market Analysis 8/3/2023 9/3/2023 2
2 Location Selection 10/3/2023 15/3/2023 4
3 Menu Setup 16/3/2023 22/3/2023 5
Phase 2
Project Risk Evaluation 24/3/2023 30/3/2023 8
1 Potential Risk Determination 24/3/2023 27/3/2023 2
2 Develop Plan To Overcome 28/3/2023 30/3/2023 3
3 SWOT Analysis 28/3/2023 30/3/2023 3
Phase 3
Resource Allocation and Investment 31/3/2023 14/4/2023 29
1 Loans Application 31/3/2023 26/3/2023 19
2 Project Budget 3/4/2023 5/4/2023 3
3 Finding Potential Investor 5/4/2023 13/4/2023 7
Phase 4
Legalization 11/4/2023 28/4/2023 13
1 Course 11/4/2023 13/4/2023 3
2 Legal Document Application 14/4/2023 28/4/2023 10
17 | P a g e
Mercury Café Company 2023
Tel: 09-3556789
Bil Activities Starting Date End Date Duration April May
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Phase 5
Renovation 17/4/2023 1/5/2023 37
1 Panting 17/4/2023 20/4/2023 4
2 Seating Option 24/4/2023 3/5/2023 8
3 Decoration 25/4/2023 11/5/2023 12
4 Kitchen Setup 26/4/2023 5/5/2023 7
5 Environment Setup 28/4/2023 5/5/2023 6
Phase 6
Ordering Systetm and Menu Design 17/4/2023 3/5/2023 11
1 Application Setup 17/4/2023 26/4/2023 3
2 Merchant Registration 26/4/2023 28/4/2023 3
3 Menu Photo Session 8/5/2023 12/5/2023 5
Phase 7
Advertising 1/5/2023 12/5/2023 11
1 Poster and Flyers Design 1/5/2023 3/5/2023 3
2 Booth at UTAR 5/5/2023 9/5/2023 3
3 Socail Meida 8/5/2023 12/5/2023 5
Phase 8
Opening 15/5/2023 17/5/2023 3
1 Final Inspection 15/5/2023 17/5/2023 3

5.0 PROJECT ORGANIZATION

5.1 Organization Chart
5.2 Project Team

No. Name Role and Honours Task
1. Sim Yang Hong Project Manager • Integrating activities needed to
develop, execute, and make
Master of Project
Management changes to this project plan.
Best Project • Familiarize yourself with the

Manager Award in operations of each functional line
2020
and acquire the resources needed
for each functional line.
• Communicate with team members
to provide regular updates on
project progress and milestones to
keep stakeholders informed.
2. Joseph Wong Kai Marketing Manager • Analyse which dish or drink is the
En customer's favourite.
Master of Business
Administration • Communicate with advertisers to
align marketing strategies with
sales goals.
• Allocate resources efficiently to

prevent overbudgeting.

3. Loh Jia Xin App Development • Conduct regular meetings with the
Manager software designer and engineer to
monitor the progress of the app
Master of Computer development against the deadline.
Science
• Implement and oversee quality
assurance processes to ensure the
application meets design and
functionality standards.
• Address any technical issues or

roadblocks that may arise during
the development process and
provide guidance on any
challenges faced by the software
engineer and software designer.
4. Tan Wei Loon Finance Manager • Develop and implement financial

plans and budgets in collaboration
Master of Finance with the auditor and accountant.
• Communicate financial
information and performance to
stakeholders and ensure
transparency in financial
reporting.
• Monitor and manage the

organization's cash flow, working
closely with the accountant to
optimize financial liquidity.
5. Choo Wen Hui Interior Designer • Change ordinary seating to

comfortable and cozy seatings and
Bachelor of Science provide throw pillows.
(Honours)
Architecture • Provide antique decorations and
greenery around the café.
• Focus on the interior spaces to

create an aesthetic and pleasing
interior.

6. Ooi Li Hen, Lee Advertising Team • Design attractive flyers and

Jia Hui posters to attract passersby.
Bachelor of
Marketing • Disguise as a mascot at the UTAR
(Honours) entrance and hand out flyers to
students.
• Further promoting Café by posting

offers and discounts on social
media such as Facebook,
Instagram, and Twitter
7. Andrew Cheah Software Designer • Design the application such that it

Choon Kit is user-friendly, and simple, yet
Bachelor of appealing in terms of illustration.
Graphic Designer
(Honours) • Create wireframes, which are a
visual representation of the
application’s user interface.
Transitions, user interactions, and
visual hierarchy
• Prototyping before launching to

visualize the completed
application design without codes
and detect blunders.
8. Gan Yoong Keat Software Engineer • Integrate codes that will gather
data on customer’s purchase
Bachelor of history and desires to strategize
Software Engineer discounts and offers.
(Honours)
• Respond to customer issues and
dissatisfaction and provide
updates from time to time to solve
bug issues and improve usability.
• Integrate notification once a day

on claimable points and rewards to
remind customers and avoid
annoyance.

9. Hoh Kai Sheng Auditor • Conduct audits of financial

statements to regulate the
Bachelor of Finance performance and cash flow of this
(Honours) project.
• Perform audits to ensure that this

project meets legal requirements,
industry standards, and adherence
to laws by examining policies,
records, and procedures
throughout this project.
• Frequent reports and meetings

with the financial manager on any
risk that this project might
encounter and develop strategies
and solutions to overcome them.
10. Yeo Aik Cheng Accountant • Manage accounts payable such as

invoices and verifying expenses
Bachelor of and manage accounts receivable
Accounting including tracking payments and
(Honours) invoicing customers.
• Create regular financial reports to

the financial manager and
stakeholders. Additionally, make
sure that financial reports follow
accounting standards, timely and
accurate.
• Keep up with any changes to the

changes in tax laws that might
impact the project and ensure
compliance with tax laws and
regulations by preparing file tax
returns.

5.3 Work Breakdown Structure

5.4 Linear Responsibility Chart

Primary :P
Secondary :S
Monitor :M
App Development Manager

Marketing Manager
Software Engineer
Software Designer
Advertising Team
Finance Manager
Interior Designer
Project Manager
Task
Accountant
Auditor
Define Scope P
Initiation Identify Project P
Team
Allocate Resources S P M M
Project Schedule P S S S S S S S
Develop Application M P S S
Plan
Planning
Design Poster and M S P
Mascot
Sketch New Interior M P
Develop Budget S P S S
Develop Sign-In M S P P
Feature
Discount and Points M S P P
Application M S P P
Prototype
Launch Application M P S S
Execution Print Poster M S P

Deploy Mascot M S P
Seating and M P
Decoration
Monitor M S S P
Expenditures
Financial Reports M P S P
Monitor Fix Bugs and Issues M S S P

Promotion M P S S
Effectiveness
Customer Feedback M P P P S
Financial M P P P
Transparency
Final Inspection P S
Demobilization P S S S
Closeout
Document P
Handover

6.0 PROJECT BUDGET

6.1 Materials and Resources
Item Unit(s) Cost per unit (RM) Total cost (RM)
Renovation
Counter 1 5000 5000
Table 20 250 5000
Chair 80 100 8000
Window with frame 8 350 2800
Glass door 1 800 800
Wooden door 3 150 450
Door lock 4 30 120
LED lamp 20 35 700
Wall fan 6 250 1500
Air-conditioner 5 800 4000
Display cabinet showcase 1 1000 1000
Cabinet (Whole set) 1 6000 6000
Bench 2 150 300
Sink 2 800 1600
Toilet 2 1800 3600
Toilet seat 2 400 800
Painting 1 10000 10000
Appliances
POS machine 1 500 500
WIFI router 1 850 850
Air purifier 5 450 2250
Commercial refrigerator 3 2500 7500
Commercial smoke absorber 1 2500 2500
Commercial oven 1 5000 5000
Commercial coffee maker 1 10000 10000
Coffee grinder 1 4500 4500
Hot & cold-water dispenser 1 3000 3000
Dish washer 1 2500 2500

Electric stove 2 1500 3000

Kitchen utensils
Mixing bowl 10 30 300
Barista tools 3 100 300
Sugar pourer 3 60 180
Creamer 3 30 90
Plates 500 10 5000
Microplates 500 8 4000
Stainless steel spoon 800 3 2400
Stainless steel fork 800 3 2400
Measuring Cup 8 15 120
Rolling pin 4 18 72
Knife 5 80 400
Whisk 2 10 20
Mixer 1 800 800
Coffee mug 400 20 8000
Jug 10 15 150
Tray 4 35 140
Pan 3 120 360
Spatula 4 40 160
Drainer 3 12 36
Chopper board 2 30 60
Bin 3 200 600
Storage container 15 20 300
Timer 5 15 75
Coffee and ingredients
Coffee bean (800g) 80 50 4000
Tea bag 50 15 750
Hot chocolate (500g) 40 60 2400
Milk (1 liter) 30 8 240
Whipping cream 50 8 400
Sugar (1kg) 30 8 240

Flavoring syrup 40 5 200

Sweeteners (500ml) 100 6 600
Consumables
Tissue roll (16 pieces) 20 30 600
Kitchen towel 10 5 50
Dish detergent (1 liter) 10 15 150
Hand cleanser (500ml) 10 8 80
Multipurpose cleanser (1 liter) 2 18 36
Cleaning towel (roll) 5 12 60
Glass cleaner (1 liter) 2 10 20
Cleaning sponge 20 2.5 50
Paper cup with lid 1000 0.1 100
Plastic cup with lid 1000 0.05 50
Custom cup sleeve 1000 0.1 100
Straw (100 pieces) 30 10 300
Take-out cup carriers 1000 0.1 100
Napkin (100 pieces) 50 5 250
Coffee filter (500 pieces) 30 15 450
Software and services
POS software 1 3000 3000
Accounting software 1 1000 1000
Online menu service 1 1200 1200
WIFI service (500mbps) 1 350 350
Decoration
Flowerpot with flowers 18 50 900
Wall painting 4 200 800
Poster 3 150 450
Banner 1 100 100
Decorative light 50 8 400
Total 135059
The materials and resources for opening the Mercury Café can be divided into several
segments: renovation, appliances, kitchen utensils, coffee and ingredients, consumables,
software and services, and decoration.

For the renovation, we chose RC Renovation Contractor as they provide the best
design that fits our needs and budget, except for the tables and chairs, which we bought from
IKEA Malaysia.
For the appliances, we bought most electrical appliances from Harvey Norman. They
provide good-quality and reliable electrical appliances, even with excellent after-sales
services. They provide a 5-year warranty on their electrical appliances with a 14-day free
return.
For the kitchen utensils, we chose Maju Emas Kitchenware Sdn Bhd, the leading
kitchenware supplier in Malaysia. It is a 30-year-old company that specializes in kitchenware
for the Malaysian environment.
We bought all our coffee beans from Zus Coffee for the coffee and ingredients. They
offer premium, freshly roasted beans at a 30% discount.
For the ingredients and consumables, we bought them from Lotus Kajang, as it is the
nearest hypermarket that provides quality local goods at reasonable prices.
For software, we bought it from Shopee because Shopee has a sale that makes the
software 10% cheaper. The price includes three bug fixes. We chose Unifi to provide the Wi-
Fi service as Unifi has the most stable WIFI connection in Malaysia.
Last, the decoration is provided by Pexcel Malaysia. They print quality posters and
paintings that come with framing services.

6.2 Project Budget

Particulars Materials Labor Fixed Total
Total Days Cost Total cost cost
cost per day cost (RM) (RM)
(RM) (RM) (RM)
1.0 Project Planning
1.1 Market research - 2 60 120 300 420
1.2 Location selection - 4 80 320 200 320
1.3 Menu setup - 5 250 1250 - 1250
Total cost task 1 - 1690 500 2190
2.0 Project Risk Evaluation
2.1 Potential risk 120 2 50 100 60 280
determination
2.2 Develop plan 210 3 60 180 85 475
2.3 SWOT analysis 180 3 55 165 65 410
Total cost task 2 510 445 210 1165
3.0 Resource Allocation and
Investment
3.1 Loan application 20 19 10 190 150 360
3.2 Project budget 500000 3 3000 9000 - 509000
3.3 Finding potential - 7 70 490 - 490
investor
Total cost task 3 500020 9680 150 509850
4.0 Legalization
4.1 Course 200 3 600 1800 - 2000
4.2 Document application 40 10 20 200 5 245
Total cost task 4 240 2000 5 2245
5.0 Renovation
5.1 Seating option 13000 8 300 2400 - 15700
5.2 Painting 10000 4 100 400 - 10400
5.3 Decoration 2000 12 80 960 - 2996
5.4 Kitchen setup 100000 7 400 2800 - 102800
5.5 Environment setup 5000 6 80 480 - 5480

Total cost task 5 130000 7040 - 137040

6.0 Ordering system and menu
design
6.1 Application setup 5000 7 100 700 - 5700
6.2 Merchant registration 150 3 50 150 70 370
6.3 Menu photo session 400 3 500 1500 100 2000
Total cost task 6 5550 2350 170 8070
7.0 Advertising
7.1 Posters and flyers design 550 3 180 540 - 1090
7.2 Booth at UTAR 300 3 100 300 - 600
7.3 social media 200 5 160 800 - 1000
Total cost task 7 1050 1640 - 2690
8.0 Opening
8.1 Final inspection - 3 200 600 - 600
Total cost task 8 - 600 - 600
Total 663850

7.0 LOGISTIC REQUIREMENTS

In accordance with Hashemi-Pour (n.d.), logistics encompasses the strategic
coordination and implementation of streamlined transportation and storage of goods from the
point of production to the point of consumption. The primary objective of logistics is to fulfill
customer requirements in a prompt and cost-effective manner. For Mercury Café, logistical
efforts are primarily directed toward the procurement and transportation of renovation
materials and food supplies. Renovation logistics represent a one-time project, concluding
upon the café's opening. Conversely, the logistics associated with food materials entail a
recurring weekly process. This approach ensures a systematic and efficient flow of resources,
contributing to the overall success of Mercury Café.
In terms of the renovation logistics, YH Construction, our chosen construction company,

is the key supplier of construction materials such as bricks, cement, and necessary construction
equipment. This company is well-equipped with a spacious warehouse that can readily
accommodate the materials required for the renovation process. YH Construction takes on the
responsibility of efficiently transporting these raw materials from their warehouse to our café.
Upon the arrival of these materials at our café, they will be strategically positioned in
front of the establishment. It is important to note that this placement may temporarily obstruct
the store's walkway. To address potential safety concerns for the public, precautionary measures
will be implemented. Specifically, caution signs will be strategically placed in the surrounding
area to alert pedestrians to exercise caution due to the presence of construction materials.
To further ensure public safety and maintain an organized process, the materials will be
meticulously arranged within a designated signboard area. This not only minimizes the impact
on the store's walkway but also enhances the overall safety and efficiency of the renovation
logistics. The careful coordination between YH Construction and the implementation of safety
measures underscores our commitment to a smooth and secure renovation process for both our
team and the public.
Furthermore, at Mercury Café, a dedicated storeroom has been designated to facilitate

efficient storage. This storeroom is equipped with both a freezer and racks designed for the
organized storage of field rations and various types of meat. The supplies, encompassing raw
food and meat, are sourced from reputable distributors and suppliers. Notably, the raw food
distributor, ShunXiang Food Distribution Sdn Bhd, provides a range of items including

vegetables, salt, and various seasoning ingredients. Meanwhile, Jinx Meat and Seafood
supplies contribute the fresh meat and seafood for the café.
Managing the logistics for ShunXiang Food Distribution is the esteemed Kokubu Food
Logistics Malaysia Sdn Bhd. With a rich history dating back to 1712, Kokubu boasts over 300
years of experience in food and beverage distribution, particularly in the Japanese market, as
highlighted by Kokubu (n.d.). This partnership ensures a reliable and well-established supply
chain for Mercury Café's raw food requirements.
Conversely, Jinx Meat and Seafood supplies operate with their own dedicated logistic
team, ensuring a continuous and round-the-clock operation to meet delivery schedules
promptly. This commitment to a 24/7 logistical approach by Jinx Meat and Seafood reflects
their dedication to timely and dependable deliveries of fresh meat and seafood for Mercury
Café. These meticulous arrangements in logistics underscore our commitment to maintaining
a seamless and high-quality supply chain for our culinary operations.
In the grand scheme of things, the logistical expenses for the construction phase are
estimated to be approximately RM2000. This amount encompasses various costs associated
with the transportation and handling of construction materials throughout the renovation
process. Additionally, on a weekly basis, the transportation fees for the regular procurement of
raw food materials are expected to amount to approximately RM200. These costs reflect our
commitment to ensuring the smooth flow of both construction and culinary operations,
underscoring our dedication to quality and efficiency in all aspects of Mercury Café.

8.0 RISKS AND RISK MANAGEMENT

The methodical process of locating, evaluating, and reducing risks or uncertainties that could
have an impact on your company is known as risk management. It entails assessing the
possibility and impact of dangers, creating plans to reduce harm, and keeping an eye on how
well precautions are working (Kate Gibson, 2023).
According to Harvard Business School Professor Robert Simons, who teaches the online course
Strategy Execution, "competing successfully in any industry involves some level of risk" (Kate
Gibson, 2023). However, companies with impressive performance and prominent levels of
pressure are particularly susceptible. It is imperative for managers to understand the genesis,
persistence, and mitigation of these hazards.
One technique for graphically displaying the outcomes of risk and effect assessments is a risk-
impact probability chart. It has multiple criteria and is a crucial visual tool for risk management.
It is necessary to first grasp the concepts of risk impact and risk likelihood in order to fully
comprehend how this tool functions.
Determining the likelihood that a risk will materialize is known as risk probability. Typically,
this likelihood is derived from past data. Does the issue happen at a particular frequency? A
risk is typically given a score, such as 3, 2, or 1, when calculating its probability. According to
Toolshero (2019), there is a high danger, two are medium risks, and one is insignificant risk.
Impact is a danger since it always has an adverse effect. In terms of cost and effect on human
health, life, or other important aspects, the influence varies, though. This is frequently rated as
high, medium, or low.
The dangers that are depicted in the risk effect and probability chart may elicit different
responses. Sometimes taking a chance is just accepted and is not as horrible as it sounds. When
a corporation faces a risk that could shut down its entire production line, for example, prompt
action is necessary to minimize the harm. There are four strategies to approach risks (Toolshero,
2019).
To sum up, risk management offers a structured framework to effectively traverse risks, acting
as a proactive roadmap for initiatives. Projects can raise the likelihood of overall success, make
well-informed decisions, and spend resources wisely by methodically addressing risks. Taking
a proactive and strategic approach to risk management can help you achieve positive results in
any project you work on, whether it is a commercial initiative or something entirely different.

Diagram 9.1.1 The Risk Impact and Probability chart
8.1 Identifying the risks

Table 8.1. Risks Identification.
Risk Probability Impact Danger

Zone
Choosing an unfavorable location with low foot Medium High Yes

traffic or limited visibility
Intense competition from existing cafes or food High Medium Yes

establishments near the university
Difficulty in recruiting and retaining skilled Medium High Yes

staff, leading to service quality issues
Failure to comply with health and safety Medium Medium No

standards, licensing requirements, and other
regulations
Ineffective marketing strategies leading to low High Medium Yes

brand visibility and customer acquisition

Economic downturn affecting student spending Medium High Yes

and overall customer demand
Disruptions in the supply chain or inefficient Low High No

inventory management leading to stockouts or
wastage.
Public health crises, such as pandemics, affect High High Yes

customer behavior and operational capacity.
Negative reviews or incidents affecting the Medium Medium No

cafe's reputation and customer satisfaction.
Economic factors and inflation impact the cost Medium Medium No

of goods and services.
8.2 Managing the risks

Table 8.2. Choosing an unfavorable location with low foot traffic or limited visibility
RISK PROBABILITY IMPACT DANGER
Choosing an unfavorable location with low Medium High Yes

foot traffic or limited visibility
Management - Mitigate
Perform a complete market analysis, taking accessibility, neighboring attractions, and

student preferences into account. Make an informed decision on the high-traffic site by using
data-driven insights. A flexible leasing arrangement that permits relocation should the
selected location turn out to be less advantageous than expected should be negotiated.
Review foot traffic and consumer comments frequently to see potential problems before they
become serious.
Table 8.3. Intense competition from existing cafes or food establishments near the
university

Intense competition from existing cafes or High Medium Yes

food establishments near the university
Make the café stand out from the competition by providing an exclusive value proposition,
like a varied menu, housemade ambiance, or specialized coffee blends. To identify market
gaps that the café can address, do a competitive analysis. Remain flexible by periodically
revising the menu in response to consumer input and new developments in the market. Take
part in neighborhood alliances or joint ventures to increase the cafe's exposure and allure.
Table 8.4. Difficulty in recruiting and retaining skilled staff, leading to service quality
issues
Difficulty in recruiting and retaining skilled Medium High Yes

staff, leading to service quality issues
Establish a strict hiring procedure that includes in-depth interviews and skill evaluations. To
draw the top people, provide benefits and competitive pay. Continually offer opportunities
for professional development and training. Create a welcoming and upbeat work
environment to increase employee retention and happiness. Cross-train employees to
guarantee coverage and flexibility during busy periods.

Table 8.5. Failure to comply with health and safety standards, licensing requirements,
and other regulations.
Failure to comply with health and safety Medium Medium No

standards, licensing requirements, and other
regulations.
Management - Avoid
To avoid the risk of non-compliance with health and safety standards, licensing
requirements, and regulations, the strategy involves proactive planning by staying informed
about local laws, fostering collaboration with authorities, implementing thorough staff
training procedures, conducting regular internal audits, and ensuring continuous education
to keep employees abreast of any changes in laws and regulations.
Table 8.6. Ineffective marketing strategies lead to low brand visibility and customer
acquisition.
Ineffective marketing strategies lead to low High Medium Yes

brand visibility and customer acquisition.
Create a thorough marketing strategy incorporating online and offline media. To increase
brand recognition, make use of social media, collaborations with student organizations, and
promotional events. Using key performance indicators (KPIs), assess marketing efforts'
efficacy on a regular basis. Adapt tactics in response to market shifts and client feedback.
Use loyalty programmed to draw in new clients and keep your current ones.

Table 8.7. The economic downturn is affecting student spending and overall customer
demand.
The economic downturn is affecting student Medium High Yes

spending and overall customer demand.
Expand the menu selection to accommodate a variety of budgets. Form alliances with nearby
companies or enroll in student discount plans to keep costs down. Keep an eye on economic
data and modify your pricing or marketing plans, as necessary. Investigate creative
marketing initiatives to draw in budget-conscious clients amid complicated economic times.
Table 8.8. Disruptions in the supply chain or inefficient inventory management leading to
stockouts or wastage.
Disruptions in the supply chain or inefficient Low High No

inventory management leading to stockouts
or wastage.
Build trustworthy connections with dependable vendors and discuss contingency plans.
Establish a reliable inventory management system with thresholds for reordering and
frequent monitoring. Create backup plans for several sources in case things go wrong.
Review and modify inventory levels on a regular basis in light of seasonal fluctuations and
demand trends.

Table 8.9. Public health crises, such as pandemics, affect customer behavior and
operational capacity.
Public health crises, such as pandemics, High High Yes

affect customer behavior and operational
capacity.
Create a crisis response strategy that addresses safety and hygienic measures. To adjust to
evolving consumer tastes, they offer online ordering and delivery services. Turn on the crisis
response plan, follow health precautions, and be open and honest with clients. To get over
health issues, look into innovative solutions like contactless payments and more delivery
possibilities.
Table 8.10. Negative reviews or incidents affecting the cafe's reputation and customer
satisfaction.
Negative reviews or incidents affecting the Medium Medium No

cafe's reputation and customer satisfaction.
Give staff training in customer service a priority. Put in place quality control procedures for
drinks and meals. proactively seek out and address client feedback. Resolve client
complaints in a timely and expert manner. Consider negative criticism as a chance to do
better. Create a loyalty program to keep consumers coming back and to promote goodwill.

Table 8.11. Economic factors and inflation impact the cost of goods and services.
Economic factors and inflation impact the Medium Medium No

cost of goods and services.
Sign agreements with vendors to fix costs for necessities. Put cost-control mechanisms in
place and evaluate pricing tactics on a regular basis. Adapt pricing tactics to the state of the
economy. To counteract growing expenses, look for other suppliers or bargain for better
conditions.

9.0 CONCLUSIONS & RECOMMENDATIONS

9.1 Conclusion
A café, resembling a blend of a bar and a restaurant, typically emphasizes the service of coffee,
tea, sandwiches, and light snacks. It often takes on a restaurant-like atmosphere in certain
countries, serving as a societal hub where people gather to meet friends or family, conduct
work, entertain, or simply pass time (Britannica, 2023). Moreover, it offers a relaxed
environment for individuals to work on their laptops, as owners are usually accommodating to
visitors who just want to come in and sit. Additionally, cafés provide an ideal setting for couples
on a date, allowing for quiet conversations without the need for loud speaking. Our café,
Mercury Café, is committed to achieving project goals aligned with client expectations,
including considerations for the environment, menu, and reasonable pricing. We serve distinct
types of cuisine such as Malaysian Delight, Chinese Cuisine and Western Food, that are halal
certified. Therefore, Muslim customers are welcomed to visit our café and enjoy a lovely meal
with a cup of non-alcoholic drink. As a result, Mercury Café has the potential to become a
highly respected establishment in the Bandar Sungai Long area.
9.1 Recommendations
In practice, ensuring a project is completed on time and within budget is insufficient; aligning
the product with stakeholders' expectations is crucial. Achieving excellence in a project
involves direct contributions to building quality, leading to reduced operational costs and
increased satisfaction among stakeholders. Successful project delivery necessitates the
implementation of management systems to control changes in key factors such as scope,
schedule, budget, resources, and risk, optimizing quality. Early investment in planning,
programming, and design can prevent unnecessary costs and project delays. When faced with
scope creep, three options exist: adding time, which delays the project; adding cost, involving
hiring more people; or cutting quality, sacrificing non-essential requirements for new ones. A
proficient project manager consistently makes decisions that effectively balance time, quality,
and resources.

10.0 REFERENCES
Barlow. T (Sep 11, 2023). Is a Café and Coffee Shope the same? Unraveling the differences.
[online]. Majesty Coffee. Available at: https://majestycoffee.com/blogs/posts/is-a-cafe-
and-coffee-shop-the-same-unraveling-the-
differences#:~:text=A%20cafe%20is%20typically%20known,and%20a%20selection
%20of%20teas.
Britannica, T. Editors of Encyclopaedia (2023, October 3). café. Encyclopedia Britannica.

https://www.britannica.com/topic/cafe-eating-and-drinking-establishment
Business Insights Blog. (2023). What Is Risk Management & Why Is It Important? | HBS
Online. [online] Available at: https://online.hbs.edu/blog/post/risk-management.
Forsey. C (Aug 31, 2023). How to write a powerful executive summary. [online] HubSpot.
Available at: https://blog.hubspot.com/marketing/executive-summary-
examples#:~:text=Your%20executive%20summary%20should%20include,from%20c
ompetitors%20in%20the%20industry
Goswami. H (July 22, 2020). Evolution of Café: A Dynamic in Culture and Space. [online]
LinkedIn. Available at: https://www.linkedin.com/pulse/evolution-cafe-dynamic-
culture-space-haardikaa-goswami/
Hashemi-Pour (n.d.). What is Logistics? SearchERP.

https://www.techtarget.com/searcherp/definition/logistics#:~:text=Logistics%20is%20
the%20process%20of
Kokubu food logistics Malaysia. (n.d.). Kokubu food logistics Malaysia Sdn. bhd.
http://www.kokubu-foodlogistics.com.my/about-
us/#:~:text=KOKUBU%20FOOD%20LOGISTICS%20MALAYSIA%20SDN
Nescafé (2020). The Ethiopian legend of coffee origins. [online] Available at:
https://www.nescafe.com/in/understanding-coffee/coffee-
history#:~:text=As%20it's%20thought%20that%20coffee,Egypt%2C%20Syria%2C%
20and%20Turkey.
SHL Consolidated Bhd (2008). Greenview. [online] Available at:

https://www.shlcb.com.my/bsl/cond/gv/bsl_gv.html

toolshero. (2019). What is Risk Impact Probability Chart? Definition and matrix. [online]
Available at: https://www.toolshero.com/decision-making/risk-impact-probability-
chart/.

11.0 APPENDICES
3D Plan of Mercury Café
Appendix 1: Floor Plan of Cafe Design

Appendix 2: Coloured Floor Plan of Project Design

Appendix 3: Rendering of Car Park
Appendix 4: Rendering of Entrance
Appendix 5: Rendering of Indoor Seats

Appendix 6: Rendering of Counter & Coffee Bar
Appendix 7: Rendering of Kitchen 1
Appendix 8: Rendering of Kitchen 2

Appendix 9: Rendering of Entertainment Area
Appendix 10: Rendering of Outdoor Seats

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ASSIGNMENT

UEME4253 / UEEP3413 PROJECT MANAGEMENT

ASSIGNMENT TITLE: Mercury Cafe 2023 (Business)

Academic Year/Session Oct 2023

Date of Submission 06/12/2023

Group Number Group 5

Student Name Student ID Year/Trimester Course

1. SIM YANG HONG 2002468 Y3/S1 ME

2. ANDREW CHEAH CHOON KIT 2005642 Y3/S1 ME

3. LOH JIA XIN 2006242 Y3/S1 ME

4. JOSEPH WONG KAI EN 2107200 Y3/S1 ME

5. TAN WEI LOON 2103114 Y2/S2 ME

6. OOI LI HEN 2103102 YS/S2 ME

1.2 Project Definitions and Background

4|Page Mercury Café Company 2023

Figure 1.0: Heavy Population at Bandar Sungai Long

5|Page Mercury Café Company 2023

The objectives of Mercury Café encompass several key aspects:

Figure 1.1: Logo of Mercury Café

6|Page Mercury Café Company 2023

2.0 PROJECT SCOPE AND KEY DELIVERABLES

2.1 Project Scope

2.2 Key Deliverables

2.3 SMART Goals

7|Page Mercury Café Company 2023

3.0 MARKET ANALYSIS

8|Page Mercury Café Company 2023

Competitors Features Weakness

Tealive Another option with However, it does not offer

9|Page Mercury Café Company 2023

10 | P a g e Mercury Café Company 2023

11 | P a g e Mercury Café Company 2023

Threats The surge in material costs, fuelled by a considerable inflation rate, is

12 | P a g e Mercury Café Company 2023

13 | P a g e Mercury Café Company 2023

· ZUS Coffee: High-quality coffee beans.

14 | P a g e Mercury Café Company 2023

4.0 MILESTONE, ACTIVITIES & SCHEDULE

Phase Task Optimistic Most Pessimistic Expected

15 | P a g e Mercury Café Company 2023

4.2 Activity Schedule

Phase Task From To Duration

16 | P a g e Mercury Café Company 2023

4.3 Gantt Chart

Bil Activities Starting Date End Date Duration March April

Bil Activities Starting Date End Date Duration April May

18 | P a g e Mercury Café Company 2023

Mercury Café Tel: 09-3556789

5.0 PROJECT ORGANIZATION

5.2 Project Team

Best Project • Familiarize yourself with the

• Allocate resources efficiently to

19 | P a g e Mercury Café Company 2023

Mercury Café Tel: 09-3556789

• Address any technical issues or

4. Tan Wei Loon Finance Manager • Develop and implement financial

• Monitor and manage the

5. Choo Wen Hui Interior Designer • Change ordinary seating to

• Focus on the interior spaces to

20 | P a g e Mercury Café Company 2023

Mercury Café Tel: 09-3556789

6. Ooi Li Hen, Lee Advertising Team • Design attractive flyers and