TTT Worksheets - 8.20

Trainer
Handbook
BLUEPRINT TRAINER NETWORK
Facebook company | Trainer Handbook 11

Welcome
You’re on your way to becoming a Facebook certified trainer.
Remember, you must be a Facebook Certified Media Buying Professional or Facebook Certified
Media Planning Professional to participate in this program. Over the next two days, you’ll learn
training facilitation skills and go through an evaluation before joining our trainer network and
gaining access to the training content library.

Your path to becoming a
Facebook certified trainer
1 C E R T I F I C AT I O N
Enroll Learn Test

Sign up for Online courses will help Schedule your online,
our Trainer you with entry-level proctored exam.
Network Program. Facebook marketing skills.
Certification is required
Assessment provides before you can move on
sample questions to phase 2.
and identifies areas
for improvement.
2 TRAINER BADGE
Workshop Badge
Two-day workshop gives you Master trainer will evaluate you for
the skills to be a best-in-class badging, which will indicate you have
Facebook trainer and facilitator. successfully completed the workshop and
have met the criteria.
3 TRAINER NETWORK
Content library Deliver Trainings

Content is accessible to badged You’ll deliver trainings within your
trainers and includes: screen community and report on progress.
shares of slide overviews,
knowledge checks to unlock Deliver at least one training session per
content and modularized year and remain Blueprint Certified to
presentation decks. remain in the trainer network.

Trainer Network Hub
Once you’ve earned your trainer badge, you’ll join other Facebook certified trainers in the trainer
network hub. The trainer network hub is where you can access our content library and unlock decks
to present to your own communities.

Why are we here?
The purpose of this program is to build your knowledge and training skills to
prepare you to become a Facebook certified trainer.
OBJECTIVES
By the end of this program, you’ll be able to:
• Implement the training techniques outlined in this program.
• Open every training session with a strong introduction.
• Demonstrate strong time management skills when presenting.
• Apply various techniques to deliver an engaging, memorable presentation.
• Demonstrate strong Facebook product knowledge.
• Identify challenging behaviors and provide immediate solutions.

Agenda
D AY 1
MODULE 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9am to 10am
Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10am to 10:15am
MODULE 2 Your opening story . . . . . . . . . . . . . . . . . . . . 10:15am to 11am
Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11am to 11:15am
MODULE 3 Value of time management. . . . . . . . . . . . 11:15am to 12pm
Lunch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12pm to 1pm
MODULE 4 Deliver impactful training. . . . . . . . . . . . . . . . . 1pm to 3pm
Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3pm to 3:15pm
Increase your Facebook product knowledge

MODULE 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3:15pm to 4pm

Agenda
D AY 2
MODULE 6 Prepare for success . . . . . . . . . . . . . . . . . . . . . 10am to 12pm
Lunch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12pm to 1pm
MODULE 7 Put it all together. . . . . . . . . . . . . . . . . . . . . . . 1pm to 1:30pm
Upload teach-back decks by 3pm
Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3pm to 3:30pm

Your materials
You’ll be assigned a topic for your presentation. To assist you, we’ve created short slide
decks and speaker notes for you to use in your delivery. Spend some time reviewing your
materials to familiarize yourself with them.
The teach-back decks are there to guide you throughout your

delivery and to prepare you for the type of content that you’ll
have access to once you’re a badged trainer. The expectation
TEACH-BACK DECKS is that you do not alter the decks, with one exception—we
recommend you customize your introduction slide with an image
or GIF of yourself.
Your speaker notes outline the narrative you’re expected to

deliver. You’re welcome to paraphrase and use your own style of
S P E A K E R N OT ES
speaking. However, please keep in mind that the meaning of
the original narrative should remain.
M A R K YO U R AS S I G N E D D EC K F R O M T H E L I ST B E LOW :
Build your online business presence
Use Facebook Groups to connect with your audience
Tell your business story using Instagram
Use WhatsApp to grow your business
Instagram Stories
Facebook company | Trainer Handbook | Introduction 8

MODULE 1
Introduction

The value of quality training
Your role as a trainer is to share information about Facebook products and services. The knowledge
you share will allow businesses to see how Facebook products and apps can support businesses,
empower them to try new tools and strategies and ultimately have a meaningful impact for their
business. Starting with understanding the purpose of the session, trainers move through a cycle:
purpose and assessment, planning and preparation, presentation and facilitation and performance
and evaluation.
O N PU
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Training delivery rubric
Throughout today and tomorrow, you will be preparing for a presentation that will allow
you to practice your training skills and get feedback from master trainers. The training
delivery rubric below outlines the criteria we’ll use to evaluate your presentation.
TO P I C DESCRIPTION
Speaker opened session with strong engaging introduction.
Execution Speaker made good use of slides and speaker notes.
Speaker paced session and content based on allotted time.
Speaker was prepared for session.
Facebook Speaker answered questions adequately.

content
Speaker demonstrated adequate and relevant product knowledge.
knowledge
Speaker provided resources for further learning.
Speaker made eye contact with audience and appeared confident.

Presentation
style Speaker was articulate in delivery of topic.
Speaker was able to manage challenging behavior.
Speaker engaged audience.

Audience
engagement Speaker checked for understanding of the topic.
Speaker encouraged audience participation.

Activity:
Evaluate a presentation
with your rubric
INSTRUCTIONS
To better understand the rubric Speaker opened session with strong engaging introduction.
you’ll be evaluated against as
a trainer, you’re going to take
the role of the evaluator and Speaker paced session and content based on allotted time.
assess the following video of this Speaker was prepared for session.
presentation based on the same Facebook Speaker answered questions adequately.
rubric. This way, when it’s your content
turn, you know what to do to knowledge
deliver a strong presentation. Speaker provided resources for further learning.

Watch the following video and Presentation
evaluate the presentation by style Speaker was articulate in delivery of topic.
marking your training delivery Speaker was able to manage challenging behavior.
rubric on the right.
Audience
Once you finish evaluating the video, share back with your classmates:
• What did you observe? What might you do differently? How did you rate this presentation?

MODULE 2
Your opening story

Open for an impactful session
One of the most important sections of a training session is the opening. Your opening
should be:
Informative Practical Helpful

and creative and exciting and enthusiastic
TIPS FOR YOUR INTRODUCTION
• Be yourself. Participants will appreciate your authenticity.
• Clarify expectations.
• Use “we” rather than “I” when discussing the session. For example, say, “Let’s go over the objectives,”
rather than, “I’ll review the objectives for you.”
• Tell a story.
• Share the value of this training with participants and how it relates to them.
Facebook company | Trainer Handbook | Your opening story 2

Your opening story
To help you craft your strong opening, here’s a template you can use for your introduction. This
template is designed to help you craft a story as part of your presentation, and it highlights your
unique experiences using Facebook products. Since you’ll be presenting to small businesses, the
opening story will be all about that: your connection to small businesses on Facebook platforms.
Fill in the blanks below to write your introduction:
Good . How’s everyone doing? My name is

and I’m from .
I am excited that all of you took the time to be here today to learn about how
to identify strategies to better engage your audience for your business.
Before we get started, I’d like to share a bit more about why I’m so passionate
about helping small businesses grow.
Share a story about a time you connected to a business on Facebook or Instagram:

Activity:
Write your opening story
INSTRUCTIONS
Refer back to your assigned teach-back deck, and take a few moments to understand
the overall topic of the presentation. Then take a few minutes to write an introduction
for your presentation. You can use the template from the previous page as a foundation.
Remember, your audience will be small business owners hoping to use Facebook and
Instagram for their business. It’s important that you share a time you personally have
connected with a business on Facebook or Instagram so you can showcase the potential
of using these tools for their business.
01. Take 5 minutes to write your introduction based on your teach-back deck.
02. Join your assigned breakout room. You will automatically be added by your facilitator.
03. In your breakout rooms, share your introductions with each other, and provide constructive
feedback to your classmates.

MODULE 3
Value of
time management

Value of time management
Time management is crucial to the success of any presentation. You want to ensure that you are
not rushing over key concepts, but also not running out of time to cover important topics. Time is
valuable not only to you, but also to your participants. By planning out your approach, you’ll set
yourself up for a successful session.
Tips
• 450 words = about 3 minutes of spoken text.
• Instead of timing each slide, break your presentation into sections and assign a timeframe for
each section instead.
• Don’t forget to factor in audience engagement and activities.
Facebook company | Trainer Handbook | Value of time management 2

Activity:
Map out your presentation
INSTRUCTIONS
01. Take 10 minutes to map out your presentation based on the table below. Map out how much
you will dedicate to each section of your presentation. Remember, you will have a total of
10 minutes for your final presentation.
SLIDES TIME S P E A K E R N OT ES
02. Join your assigned breakout room. You will be automatically added by your facilitator.
03. In your breakout rooms, discuss how you mapped out your presentation with your classmates.
Take note of any major differences between your plan and theirs. Pay close attention to any
areas where you find yourself rushing, slowing down, or going overtime.
Facebook company | Trainer Handbook | Value of time management 3

MODULE 4
Deliver impactful
training

Present with confidence
As a trainer, you want to be confident, enthusiastic, and dynamic in any type of setting. Let’s
discuss the tips on how you can prepare yourself, physically and mentally, to be a confident and
enthusiastic trainer.
P R E PA R E P H Y S I C A L LY
• Practice power posing. Your power pose is whatever pose that makes you feel powerful, so take a few
minutes to decide what yours is.
• Implement relaxation techniques, like head and shoulder rolls.
• Practice deep breathing.
P R E S E N T M E N T A L LY
• Think positively. Send your brain positive messages. Tell yourself that this is going to be the best training
these people have ever attended!
• Accept nervousness. Acknowledge that you will be somewhat nervous. Remind yourself that being nervous
is completely normal and natural.
• Imagine a conversation. Think of your training session as an extended conversation with a good friend.
• Incorporate humor. Try appropriate humor early to relax yourself and your participants.
• Involve participants early. Get your participants involved in the training early by asking them questions.
Once your participants are involved, you will feel more like you’re conducting a two-way conversation than a
training session.
Facebook company | Trainer Handbook | Deliver impactful training 2

Engage your participants
Another important aspect of a successful, dynamic presentation is audience engagement. When
you deliver any training session, you want to ensure that you’re engaging your participants.
Engaging your audience is vital to your training since it gives them the chance to interact
and proactively digest the content.
C R E AT E A S A F E A N D I N V I T I N G L E A R N I N G E N V I R O N M E N T
Here are some ways you can prepare and create a space that encourages everyone to participate.
• Share the learning objectives of the training at the start of the session. Make it relevant to the participants
to show that you are aware of their needs.
• Demonstrate your respect for each individual.
• Use names and sincere reinforcement to build rapport.
A S K Q U E S T I O N S T H AT L E A D T O L E A R N I N G
During your training sessions, ask participants engaging and leading questions that lead to learning and
discussion. Tips on asking and answering questions:
• Plan some questions in advance.
• Increase participation by asking questions early in the session.
• Consider whether it should be an open- or closed-ended question. Know why you are asking questions: to
create discussion, correct a response, review information, or as a hypothetical comment.
• Keep questions short and pause for answers.
• If asking a direct question, say the participant’s name first, then ask the question.
• Use follow-up questions to further clarify or expand the initial response.
• Paraphrase responses, especially when the response was not focused.

Engage your participants
in a virtual classroom
One of the biggest challenges in a virtual classroom is knowing when you may have “lost” your
audience. In a traditional in-person training, this is easily done by reading body language, but
virtual training requires other tactics. When participants can’t see each other, they may need extra
encouragement to participate, so let’s go through some specific tips and tricks that will help.
1 Be very prescriptive with your instructions.
2 Use breakout rooms to let learners interact with peers and ask questions.
3 Schedule breaks so participants have a chance to grab a drink or use the restroom.
4 Separate longer topics into short chunks and engage participants with questions or
breakout rooms.
5 Ask participants to share how they’re feeling before moving on to the next topic.

Facebook product walkthrough
As a Facebook certified trainer, your role is to show your community how Facebook can help
grow their businesses. For this, walkthroughs of Facebook products and their user interface,
or UI, are invaluable.
F O L LO W A LO N G WA L K T H R O U G H
Follow along walkthroughs are designed to be presented as participants repeat the same actions.
EXAMPLE
When you’re guiding your

audience through adding text
to your stories, the hope is
that your audience will follow
along and also try adding text
on their own.
I N F O R M AT I V E WA L K T H R O U G H
Informative walkthroughs are designed to introduce UI and help participants familiarize themselves without
repeating the actions during the session.
EXAMPLE
When you’re training your

participants on how to create
custom audiences, chances are
they won’t be doing this the same
time they’re listening to your
training session.

Activity:
Incorporate engagement
techniques
INSTRUCTIONS
Refer back to your assigned teach-back deck, and think about how you can apply the techniques
on presenting with confidence, engaging your participants and delivering an impactful UI
walkthrough. Take note of the “Engage your Participants” and “Presentation Style” criteria on your
rubric as you practice.
01. Take 15 minutes to practice your presentation and applying the engagement techniques you
just learned.
03. In your breakout rooms, discuss:
a. How did you incorporate the best practices into your presentation? Were there tips that
were easier or harder to incorporate?
b. What additional engagement methods could you use to increase participation from
your audience?

MODULE 5
Increase your
Facebook product
knowledge
How to grow your business with Facebook
Trainer Network Hub

This library of content has been designed to help you learn about the content available to you
as a Facebook certified trainer, test your knowledge, and gather your teaching materials.
Facebook company | Trainer Handbook | Increase your Facebook product knowledge 2

Facebook Ads Help Center
Learn more about individual

Facebook products, and how
to navigate through them
through the Facebook Ads
Help Center.
Facebook Blueprint
Use this vast library of free

online learnings to expand
your digital marketing
knowledge and add value
to your training.

Additional resources
Stay up to date on Facebook’s products with the latest news and information on the products
you will be teaching about from these resources. Explore updates from the Facebook Newsroom,
sign up for newsletters and emails, and follow the business accounts for Facebook, Instagram and
WhatsApp on... Facebook, Instagram and WhatsApp!
P L AT F O R M SOURCE URL
Facebook IQ facebook.com/business/insights
facebook.com/business/insights
Facebook for Business News
facebook.com/business/help
Facebook Newsroom about.fb.com/news/
Facebook
Facebook for Business facebook.com/facebookbusiness/
https://www.facebook.com/business/
Facebook Business: Success Stories
success
https://www.facebook.com/business/m/
Facebook for Business News
updates-signup
Instagram for Business instagram.com/instagramforbusiness/
Instagram for Business Blog business.instagram.com/blog

Instagram
@Instagram, @shop, @creators, @facebookblueprint, @facebookforbusiness, @facebookapp,
@messenger, @whatsapp
WhatsApp whatsapp.com/business/
WhatsApp
https://www.youtube.com/user/
WhatsApp Youtube Channel
WhatsAppInc

Activity:
Scavenger Hunt
INSTRUCTIONS
Now that you are equipped with the resources to keep you updated and educated on all of
Facebook’s products and services, you will now understand HOW to use those resources through
a scavenger hunt!
02. Have one of your groupmates pull up the associated scavenger hunt questions based
on your deck.
03. Take 20 minutes to find the resources for each question.

D1 Scavenger Hunt:
Build your online business
presence with Facebook
Using all the resources available to you, search for these following items and list what you
found here.
01. Find a help center article that can help you improve your Page visibility and
follower engagement.
Article title:
Link:
02. Find a report on Facebook IQ that can help your audience with their business Pages.
Report title:
Link:
03. Find a Blueprint lesson on Pages.
Name of lesson:
Lesson link:
04. List a business Page that you’re following and write why.
Page link:
Why you are following this business Page:
05. Find an engaging post from that business and think about how your audience can create
similar content.

D2 Scavenger Hunt:
Use Facebook Groups to
connect with your audience
found here.
01. Find a help center article that can help you plan events for your group.
Article title:
Link:
02. Find the Superbowl 2020 ad about Facebook Groups.
Link:
03. Find out how you can moderate conversations in your group.
Name of lesson:
Lesson link:
04. List a Facebook Group you’re a part of and why you joined.
Facebook Group name:
Why you joined:
05. Find a tip that can help your audience to make the most out of their groups.

D3 Scavenger Hunt:
Tell your business
story using Instagram
found here.
01. Find a resource that can help your audience create and post photos and videos on Instagram.
Link:
02. Find an IGTV episode on @instagramforbusiness that features a successful business story.
Link:
03. Find a business on Instagram that has developed a look that you like.
Name of business:
Instagram handle:
Add a screenshot the photos you like from this business here:
04. Find a resource that can help your audience to sell their products on Instagram.
Link:

D4 Scavenger Hunt:
Use WhatsApp to
grow your business
found here.
01. Find a resource on how you can change your WhatsApp Business display name.
Link:
02. Find a success story on WhatsApp’s Instagram Business Account or Facebook Page.
Link:
03. Find a recent report on Facebook IQ on WhatsApp.
Report title:
Link:
04. Find a recent news article on WhatsApp on About Facebook.
Link:
05. Find a link that allows your customers to download WhatsApp for Business on
Android’s app store.
Link:

D5 Scavenger Hunt:
Instagram Stories
found here.
01. Find a resource that can help your audience get more tips and tricks on Instagram Stories.
Link:
02. Find a business on @shop that creates unique stories for their products.
Name of business:
03. Find an online resource that will help your audience find the stories they have posted
in the past.
Link:
04. Find a Blueprint lesson on Instagram Stories.
Link:
05. Find an online resource that will help you go live on your Instagram Stories.
Link:

MODULE 6
Prepare for success

The value of learning objectives
W H AT I S A L E A R N I N G O B J E C T I V E ?
Learning objectives are written to specify the desired outcome (knowledge or skill)
once the training has been completed. Simply put, learning objectives help the learner
understand why and how this content is important and valuable to them. As a trainer, it’s
important for you to keep that in mind as you lead your participants.
W H Y A R E L E A R N I N G O B J E C T I V E S B E N E F I C I A L?
• Communicate the specific action desired

• Align training to a specific purpose
• Highlight expectations for participants
Now that you know which of the decks have been assigned to you, familiarize yourself with
their learning objectives:
01. Build Your online business presence 04. Use WhatsApp to grow your business
• Differentiate Facebook Pages from • Get started on the Whatsapp for
Facebook Groups. Business app.
• Create a Facebook Page for your business. • Communicate with clients using WhatsApp.
02. Use Facebook Groups to connect with 05. Instagram Stories

your audience • Create Instagram Stories with text
• Create a community beyond your and color.
business Page.
03. Tell your business story using Instagram

• Navigate Instagram.
• Create an Instagram Business Account.
Facebook company | Trainer Handbook | Prepare for success 2

Prepare for any setting
As you prepare to train your participants, you should be prepared to train in any type of
setting. So before any training session, make sure you have a clear understanding of who
your audience is, how many participants there will be, and what they are hoping to achieve
from your training session.

Virtual trainings
Sometimes the opportunity to train your community in person may not be available.
Here are 4 steps to consider when you convert your in-person training into a virtual
online session:
S E T U P YO U R V I RT UA L T R A I N I N G TO O L
• Facebook Live: Facebook Live recommended for video is max bit rate is 4000 Kbps
(4 mbps). Recommended audio bit rate is 96 Kbps or 128 Kbps.
• Zoom: a video communication platform where you can host up to 100 participants
and create unlimited 1 to 1 meetings and group meetings with a 40 mins limit on
group meetings. Learn more about Zoom through daily live training webinars and
recorded trainings.
• WebEx: a video conferencing tool from Cisco where you can host up to 100
participants in each meeting, with an unlimited number of meetings. Additional
features include: 40 mins limit on group meetings, call-in for audio HD video, screen
sharing, and a personal room and 1 GB of cloud storage. Learn more about WebEx
through daily live training webinars and recorded trainings.
P R E PA R E Y O U R W O R K S PA C E
• Choose a quiet space in front of a blank wall or basic background.
• Set your camera at eye-level.
• Ensure you have ample lighting. Add extra lighting if necessary to create a
welcoming session.
• Check your audio and video quality. Consider using headphones with a microphone
for better sound quality.
• Wear simple colors that contrast with your background.
• Quit any unnecessary apps or windows on your device.
• Put on “do not disturb” to avoid chats and pings during your session.

PREP YOUR VIRTUAL CLASSROOM
• Run through your content before your sessions, and test all virtual training features
and tools to ensure they are working properly.
• Start your session with a walkthrough of the virtual training tool to orient your
participants. Walk them through the different functions, and where to go to ask
questions and participate in group activities.
• Offer support throughout the session, and check in with participants often to ensure
they are engaged and can see and hear you.
• Engage your participants throughout the session using chat or commenting features.
• Start your virtual session five minutes early and (if you want) record your session.
• Pace your session to ensure that participants are able to follow along. Try speaking at
a steady pace, clearly and concisely.
MEASURE THE SUCCESS OF YOUR TRAINING
• Monitor participant engagement via your virtual training tool’s dashboard throughout
your session. Review where participants drop off and adjust your presentation
accordingly in the future.

Managing challenging behaviors
On occasion, we have participants in our sessions who exhibit behaviors that may impede
learning. First, consider what might be causing it, then determine how you might manage it.
H E R E A R E S O M E B E H AV I O R S Y O U M I G H T E N C O U N T E R :
• Heckling?
• Sniping and griping?
• Argumentative behavior?
• A domineering personality?
• Uncooperative participants?
When you facilitate, you may encounter potential disruptions—in person or in a virtual
classroom. If you find a participant’s behavior disruptive to the group, try these tactics to
address them:
• Avoid one-on-one power struggles.
• Use good-natured humor.
• Connect with that participant on a personal level.
• Recognize the individual’s point and then either gain the viewpoints of others or take the
discussion offline.
• Protect participants if needed.
Here are some ways you can encourage varying opinions while avoiding
destructive conflict:
• Look for shared goals and win-win situations.
• Openly praise group members who are willing to suggest new and different approaches.
• If needed, analyze why conflicts keep occurring—usually participants aren’t fighting about what
they say they are fighting about.
• Model the kind of behavior that shows a comfort level with conflict.

Managing challenging behaviors
INTERVENING
While you may do everything to create a healthy and encouraging learning environment,
there will be times when you need to step in and intervene. Here are some ways you can
intervene with your participants:
• Suggest a break.
• Summarize any problem(s) and alternatives that the group generated. Summarizing helps the
group refocus and keep moving.
• Debrief the group to examine what is happening. Debriefing requires all group members to reflect
on how the session is going.
• Search for common threads in conversations.
• Provide specific help to clear up hard-to-grasp issues, problems, and solutions.
• Remind participants of the needs of others in the group.
P I VOT O N YO U R F E E T
• Tell a story or share an anecdote that makes your point.
• Continue to encourage participation.
• Ask for responses to questions.
Wondering when it would be ideal to change your presentation?
• If I stick with the design as planned, what is the likely result?
• If I change the plan, what are the likely consequences?
• Given the purpose and the participants, which is the optimal route?

Activity:
Manage challenging behaviors
INSTRUCTIONS
Now that you are familiar with potential challenging behaviors that may arise as you are
presenting, you can now practice how you might handle these potential scenarios!
02. Have one of your groupmates pull up the activity associated with your deck.
03. Take 15 minutes to discuss this challenging behavior, and how you might manage it. Think about
other creative ways you can manage troublesome behavior in the future.

D1 Heckler:
Build your online business
presence with Facebook
C H A L L E N G I N G B E H AV I O R
In your virtual classroom, you notice a few participants that keep receiving loud pings
during your training session. How would you manage this behavior?

D2 Heckler:
Use Facebook Groups to
connect with your audience
In your virtual classroom, you notice that you have a group of uncooperative
participants that are not actively participating in your group activities. How would you
manage this behavior?

D3 Heckler:
Tell your business story
with Instagram
In your virtual classroom, you have a participant that keeps on interrupting you, saying
that Facebook sells personal data. How do you manage this behavior?

D4 Heckler:
Use WhatsApp to grow
your business
In your virtual classroom, you notice that a lot of your participants are texting and not
actively participating. How do you manage this behavior?

D5 Heckler:
Instagram Stories
In your virtual classroom, you have participants that are playing with Instagram Stories
and not paying attention to your presentation. How do you manage this behavior?

MODULE 7
Put it all together

Review the training
delivery rubric
Review the rubric one more time before you record your presentation. Don’t forget to reflect on all of
the techniques and best practices you have learned.
Speaker opened session with strong engaging introduction.
Speaker paced session and content based on allotted time.
Speaker was prepared for session.
Facebook Speaker answered questions adequately.

content
knowledge
Speaker provided resources for further learning.

Presentation
style Speaker was articulate in delivery of topic.
Speaker was able to manage challenging behavior.

Audience
Facebook company | Trainer Handbook | Put it all together 2

Your final presentation
Now it is time for you to record and upload your final presentation. Please remember that
your presentation should only be 10 minutes long. Don’t forget to use your speaker notes
as reference.
A master trainer will also evaluate your presentation for badging. Upon passing this
evaluation, you will unlock the badge that allows you to become a Facebook
certified trainer.

Next steps
YOUR FEEDBACK
We would love to hear from you. After you take some time to reflect, please fill out the
post-training survey: https://fb.me/BlueprintSurvey.
Following completion of this program, a master trainer will evaluate you for badging. Upon
passing this evaluation, you will unlock the badge that allows you to become a Facebook
certified trainer.
TERMS
• Trainers can only use Facebook content under this managed program.
• Trainers cannot copy, reproduce or re-purpose the content outside of this managed program.
• Trainers cannot profit or charge for training outside of this program.
• Trainers can only deliver training aligned with the level of certification they’ve achieved.
R E Q U I R E M E N T S F O R S T AY I N G I N T H E T R A I N E R N E T W O R K
• Candidates will have signed the Facebook participant agreement.

• Candidates must deliver at least one training per year.
• Candidates must maintain an active certification status.
• Candidates must report back on all of their trainings through the content library including:
> Location of training
> Number of people trained
> Content topics used
> Feedback about the program and content
Reference our virtual classroom toolkit and checklist as you start training your
communities online.

Continue learning at
facebook.com/blueprint
© 2020 Facebook, Inc. May not be reproduced without prior express permission.
All Rights Reserved.
Certain portions of this content are owned by ASTD DBA Association for Talent
Development (ATD) and reproduced with permission.

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Trainer

Facebook company | Trainer Handbook 11

Facebook company | Trainer Handbook 2

Enroll Learn Test

Content library Deliver Trainings

Facebook company | Trainer Handbook 3

Facebook company | Trainer Handbook 4

By the end of this program, you’ll be able to:

• Implement the training techniques outlined in this program.

• Open every training session with a strong introduction.

• Demonstrate strong time management skills when presenting.

• Apply various techniques to deliver an engaging, memorable presentation.

• Demonstrate strong Facebook product knowledge.

• Identify challenging behaviors and provide immediate solutions.

Facebook company | Trainer Handbook 5

MODULE 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9am to 10am

Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10am to 10:15am

MODULE 2 Your opening story . . . . . . . . . . . . . . . . . . . . 10:15am to 11am

Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11am to 11:15am

MODULE 3 Value of time management. . . . . . . . . . . . 11:15am to 12pm

Lunch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12pm to 1pm

MODULE 4 Deliver impactful training. . . . . . . . . . . . . . . . . 1pm to 3pm

Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3pm to 3:15pm

Increase your Facebook product knowledge

Facebook company | Trainer Handbook 6

MODULE 6 Prepare for success . . . . . . . . . . . . . . . . . . . . . 10am to 12pm

Lunch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12pm to 1pm

MODULE 7 Put it all together. . . . . . . . . . . . . . . . . . . . . . . 1pm to 1:30pm

Upload teach-back decks by 3pm

Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3pm to 3:30pm

Facebook company | Trainer Handbook 7

The teach-back decks are there to guide you throughout your

Your speaker notes outline the narrative you’re expected to

Build your online business presence

Use Facebook Groups to connect with your audience

Tell your business story using Instagram

Use WhatsApp to grow your business

Facebook company | Trainer Handbook | Introduction 8

Facebook company | Trainer Handbook | Introduction 99

Facebook company | Trainer Handbook | Introduction 10

Speaker opened session with strong engaging introduction.

Execution Speaker made good use of slides and speaker notes.

Speaker paced session and content based on allotted time.

Speaker was prepared for session.

Facebook Speaker answered questions adequately.

Speaker made eye contact with audience and appeared confident.

Speaker was able to manage challenging behavior.

Speaker engaged audience.

Speaker encouraged audience participation.

Facebook company | Trainer Handbook | Introduction 11

deliver a strong presentation. Speaker provided resources for further learning.

Speaker made eye contact with audience and appeared confident.

Speaker encouraged audience participation.

Facebook company | Trainer Handbook | Introduction 12

Your opening story

Facebook company | Trainer Handbook 11

Informative Practical Helpful

TIPS FOR YOUR INTRODUCTION

• Be yourself. Participants will appreciate your authenticity.

Facebook company | Trainer Handbook | Your opening story 2

Good . How’s everyone doing? My name is

Share a story about a time you connected to a business on Facebook or Instagram: