Aesthetics and Design

Philosophies and Fundamentals

Aesthetics
 Aesthetics
• Not just Art Appreciation or Art Criticism
• A Philosophical Exploration
• What Do We Mean?
• How Do We Know?
Aesthetics
Aesthetics
 Aesthetics
• John Hospers
• Elements
• Form
• Expression
• Symbol
• Truth
• Criticism
• Value
Elements
Form
Expression
Symbol
Truth
Criticism
Value
 Aesthetics
• Denis Dutton
• Expertise, Virtuosity
• Nonutilitarian Pleasure
• Style
• Criticism
• Imitation
• Special Focus
• Imagination
Expertise, Virtuosity
Nonutilitarian Pleasure
Style
Criticism
Imitation
Special Focus
Imagination
 Aesthetics
• Monroe C Beardsley
• Unity
• Complexity
• Intensity
Unity
Complexity
Intensity
 Aesthetics
• Gordon Graham
• Pleasure
• Beauty
• Emotion
• Understanding
Pleasure
Beauty
Emotion
Understanding
 Aesthetics
• Arnold Isenberg
• Verdict
• Reason
• Norm
Verdict
Reason
Norm
 Aesthetics
• Aristotle • Janet Murray
• Poetics • New Poetics
• Plot • Interactivity
• Character • Immersion
• Theme • Navigability
• Diction • Transformation
• Music
• Spectacle
Poetics
Plot
Character
Theme
Diction
Music
Spectacle
New Poetics
Interactivity
Immersion
Navigability
Transformation
Design
 Design
• The Fundamental Act of Planning and
Creating the Form of an Object
• Putting Aesthetics into Play
• Communication
Design
Design
 Design
• Poppy Evans and Mark Thomas
• Design is a Language
• Fundamental Principles and Elements
• Principles are Organizational Rules
• Primary and Secondary
• Elements are Building Blocks
• Content and Composition
Design
 Design
• Primary Principles
• Unity and Variety
• Hierarchy
• Proportion
• Secondary
• Scale
• Balance
• Rhythm and Repetition
• Proximity
Unity and Variety
Hierarchy
Proportion
Scale
Balance
Rhythm and Repetition
Proximity
 Design
• Elements
• Shape and Space
• Line
• Size
• Color
• Texture
• Typography
Shape and Space
Line
Size
Color
Texture
Typography
 Design
• Robin Williams
• Four Basic Principles
• Proximity
• Alignment
• Repetition
• Contrast
Proximity
Alignment
Repetition
Contrast
 Design
• James Gordon Bennet
• Beyond Static
• Time
• Interactivity
• Additional Media
Beyond Static
Time
Interactivity
Additional Media
 Design
• Nathan Shedroff
• Experience Design
• Knowable
• Reproducible
• Designable
Experience Design
Knowable
Reproducible
Designable
 Design
• Elizabeth Resnick
• Design Process
• Define the Problem and Establish Objectives
• Do the Research
• Develop Ideas by Brainstorming
• Analyze Ideas in Terms of Objectives
• Implement Final
Design Process
Define the Problem
Establish Objectives
Do the Research
Brainstorm Ideas
Analyze Ideas
Implement Final
 Scrum
• Agile Development
• Real Progress Scheduling
• Playtesting
• Iterative Design
• Rapid Prototyping
Agile Development
Real Progress Scheduling
Playtesting
Iterative Design
Rapid Prototyping
Design
 Design
• Donald Norman
• It’s not the Users Fault
• Design Principles
• Conceptual Models
It’s Not the Users Fault
Design Principles
Conceptual Models
 Design
• Jorge Frascara
• Communication
• Interpretation
• Organization
• Presentation
Communication
Interpretation
Organization
Presentation
 Aesthetics and Design
• Philosophies and Fundamentals
Aesthetics - Philosophies
Design - Fundamentals
 Aesthetics and Design
• Interest Curves
• Flow
• Procedural
• Interactivities
 Interest Curves, Flow
Procedural, Interactivities
Interest Curves
Flow
Procedural
Interactivities
 Aesthetics and Design
Across All Media
Poetics, New Poetics
Interest Curves, Flow, Procedural, Interactivities
Aesthetics Aesthetics Design Design
- Elements - Unity - Principles - Elements
- Form - Complexity -- Unity, Variety -- Shape, Space
- Expression - Intensity -- Hierarchy -- Line
- Symbol - -- Proportion -- Size
- Truth - Verdict -- Scale -- Color
- Criticism - Reason -- Balance -- Texture
- Value - Norm -- Rhythm,Repetition -- Typography
-- Proximity
Across all Media
 Aesthetics and Design
• Critical Creation
• Failure
• Experience
• Transformational
• ETC
Critical Creation
Failure
Experience
Transformational
 ETC
• What?
• Why?
• How?
 Improv
• Yes and...
 ETC
• Best Playground in the World
• with an Electric Fence
• The Context and Constraints for
Creativity
 Research & Design
• Transformational Games
• Innovation by Design
• Interactive Storytelling
 Learn, Work, Play
• Educational Goals
• Professional Development
• Engaging Experiences
 Contexts
• Articulations
• Ecologies
 Articulations
• Systemic
• Connections
• Associations
• Relationships
• Transference
• Interdisciplinary
 Ecologies
• Learning
• Overlapping
• Evolving
• Interrelating
• Connecting
 Constraints
• Project Triangle
 Challenges
• Toys - Tools
• Extrinsic - Intrinsic
 ETC
• A Playground needs a Fence
• Creativity needs Constraints
• The Extraordinary needs Boundaries
 ETC
• Inquisitive
• Inclusive
• Integrated
• Iterative
• Interactive
• Interdisciplinary
• International
• Innovative
• Impactful
Inquisitive
Inclusive
Integrated
Iterative
Interactive
Interdisciplinary
International
Innovative
Impactful
ETC
Aesthetics and Design