SEQUENCE 7 - RETAIL

Marketing strategies
1. I describe a photography.
a) Fill in the blanks with the words below :
Experiential – shopping malls – gallery – broadcast – seats – tournament – playful –
foot traffic – boot – stand out – entertainment – simulators - centre.
The document is a photography . The scene takes place inside a shopping ……………, nowadays.
A big video game tournament is organised in the middle of the main shopping …………… .
We can see many people sitting in coloured ………………, playing on consoles or ……………………... .
Opposite the players there are 4 large screens . One of them is as huge as a shop itself. The tournament is
…………………….. on these screens.
This marketing attraction constitutes a real ……………………….., which appeals the passers-by.
No doubt that this ……………… marketing strategy increases ……… …………… and that it …………
…….. from more classical practices. If you want to boot your sales make people feel interested and happy.
As a conclusion we can notice that some …………….. ……………… use …………….……. marketing
strategies to :
- Increase foot traffic
- To highlight brands awareness
- To ……………….. sales

2. Tokinomo (watch the two videos and answer the questions)

a) What is Tokinomo?
b) Where can you find it ?
c) How does it work ?
d) What is it used for ?
e) Do you like tokinomo ? Why ?

3. Si vous deviez présenter et comparer en français ces deux documents à l’oral, la

photographie et la vidéo, comment vous y prendriez-vous ? Quel thème réuni ces 2
documents ?
4. En anglais, présentez en 5 mns les avantages et les inconvénients des stratégies
marketing illustrées par ces documents.
5. Echange écrit numérique en anglais sous forme de chat pour une entreprise qui
cherche à créer une campagne de marketing performante pour un nouveau gel douche
( orgnanic shower gel , cruelty free, in a small blue glass bottle ) et qui serait
intéressée par le tokinomo ( en mns)