THE COMPLETE

TRAINING PROGRAM
PLANNING GUIDE
TABLE OF CONTENTS
INTRO
Why should I read the Complete Guide to PART THREE: LOGISTICS
Planning Your Training Program?. . . . . . . . . . . . . 3 Budget. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
PART ONE: STRATEGY Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
What are Your Training Program Objectives?. . 6 Scheduling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Focus on Business Impact. . . . . . . . . . . . . . . . . . . 7 Instructor Resources. . . . . . . . . . . . . . . . . . . . . . . . 17
PART TWO: THE BASICS Measurements and Reporting. . . . . . . . . . . . . . . . 18
Who Needs to be Trained? . . . . . . . . . . . . . . . . . . 9 Marketing Your Training. . . . . . . . . . . . . . . . . . . . . 19
Course Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Do You Need Outside Help?. . . . . . . . . . . . . . . . 20
How Soon Does Your Training Need
to Take Place?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Choosing a Training Location. . . . . . . . . . . . . . . . 12
 INTRO

WHY SHOULD I READ THIS GUIDE?

Every training organization has one thing in common: the desire to improve the learning experience,
reduce expenses and/or increase profits. But many training managers struggle on how to align their
delivery methods, technology and content to achieve these goals.

This guide provides helpful insights

to create a training plan that will
help you increase the efficiency
and effectiveness of your training
program.
We’ll provide insights for how to:
• Develop a comprehensive
training program plan
• Identify goals and objectives
• Assess training needs
• Address logistical requirements
• Optimize your training plan and
implementation
• Measure and communicate
the success of your training
program
INTERNAL V. EXTERNAL
TRAINING TRAINING PROGRAM CHECKLIST:
While there are many similarities Your training program plan should include a detailed
in the planning and execution outline of each of the following:
of internal and external training
programs, there are areas where you
99 Program objectives 99 Technology
will need to adjust your plan based 99 Business case requirements
on your audience. 99 Scheduling
99 Who needs to be
Several sections of this guide pull trained? 99 Instructor resources
out areas where you will need to
develop your plan differently based 99 Course content 99 Measurement and
on whether your training program 99 Program timeline reporting
is designed for internal or external
99 Location 99 Marketing your training
training.
99 Budget

You’ll leave with valuable tools and

tips to make your next training
program a success.

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PART ONE
STRATEGY

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 STRATEGY
WHAT ARE YOUR TRAINING
PROGRAM GOALS AND OBJECTIVES?
Every successful program begins with a solid plan. Start with a goal statement that answers these
questions: Why is a training program necessary and what do I want the training to accomplish?
NECESSARY FIRST STEP
Understanding and documenting
the goals and objectives of your
training program is the critical first
step in developing your plan. Think
of it in terms of a road map—you
can’t realistically determine the
direction you want to go if you don’t
even know where you’re headed.
Documenting your objectives
will make it easier to determine
considerations such as your
program timing, attendees, budget
and content.
Goals and objectives are often
used interchangeably, however
there is a difference between
them. Goals are broad and general,
whereas objectives are specific
and measurable. Your plan should
include both—starting with your
strategic goal statements and then
drilling down to the more tactical
objective statements.
KEEP IT S.M.A.R.T.
As you create the objectives of your
REASONS FOR A TRAINING PROGRAM:
training program, remember to keep Internal Training External Training
them S.M.A.R.T.
• Ongoing employee • Profit and loss center
Specific: Be specific about what
onboarding • Partner training
you want to accomplish. Answer
• Rolling out new systems
questions such as “who, what, and • New product training
why.” or processes for customers
Measurable: How will the success • Staff deficiencies • Product marketing
of your objective be gauged? What
are your key performance indicators
• Regulatory compliance • Building customer
(KIPs)? • Staff requesting training loyalty
Achievable: Make sure that you • Employee retention • Market differentiation
can actually achieve what you are
• Improvement of • Customers asking for
planning to do.
employee skills or training
Relevant: Keep your objectives
knowledge
focused on overall business goals.
(See page 7 for more on the Other reason...
importance of this)
Time Bound: Anyone can set
objectives. But if your timing is
unrealistic, you will not succeed.
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 STRATEGY
FOCUS ON BUSINESS IMPACT
You are about to begin a complex training program, involving considerable resources and time. Before
you get into the nitty gritty details of your training plan, it is imperative the goals address the overall
business case for your training program.
THINK STRATEGIC
When tasked with proving the
value of their programs, training
professionals often represent this
value with statistical measurements
like “trained X students”, “improved
performance scores by X%” or “held
X days of training”. While these
are important measurements of
what a training department may
have accomplished, they do not
accurately reflect the value of the
training—at least not in the strategic
terms that affect top line growth.
As you are planning objectives for
your training program, be sure to tie
them back to business outcome.
Ask: Can training impact core
business goals. Clearly detail how
your program is relevant to top-line
growth and strategic business goals
such as:
• Lower Costs: Training can
lead to lower costs in terms of
reduced employee turnover,
fewer workplace accidents and
improved efficiencies.
• Increase Profits: Providing a
strong sales training program
can dramatically improve the
effectiveness of a sales team –
and the profits they bring in.
• Increase Brand Recognition:
Whether you are training
customers or partners on your
product or training employees
on how to consistently display
your company’s branding,
training can have a direct effect
on a company’s marketing
efforts.
• Improve Time-to-Market: A
properly planned training
program can speed the time
to market for a new product or
service. This training can apply
to internal teams as well as
outside resellers and servicers.
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• Create Operational Efficiencies:
Better trained employees lead
to increased productivity with
improved processes and greater
efficiency.
• Create Competitive
Differentiation: Consistent
processes, improved customer
service and employees who are
engaged in their jobs lead to a
better customer experience that
can set your organization apart.
• Improve Customer Satisfaction:
Training can have a direct effect
on the quality of your customer
service as well as the consistency
of the customer experience –
leading to increased customer
satisfaction.
Clearly spelling out the strategic
reasons keeps your training program
relevant and illustrates that an
investment into your program is an
investment into the success of your
company.
6
PART TWO
THE BASICS
WHO, WHAT, WHEN & WHERE

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 BASICS
WHO
WHO

WHO NEEDS TO BE TRAINED?

Once you’ve established the goals and objectives of your training program, you need to look at
who will participate. This answer will vary depending on whether your program is aimed at internal
or external learners.

INTERNAL TRAINING EXTERNAL TRAINING

When determining who needs
internal training, you will need to
examine a variety of company
resources:
• Company Policy may clearly spell
out who is trained on what and
at what frequency.
• Employee Records can provide
information on who needs
additional training. Safety
violations, performance reports
and complaints may all be
indicators of the need for
additional training.
• Performance Data: You can use
existing performace reports, or
you can develop a formal testing
system to determine deficiencies
that can be addressed with
training.
• Observations and Informal
Discussions: Talk with other
employees, supervisors and
managers. They can often
provide candid information on
where training is needed.
To determine who will be trained
for external training, you need to
address a number of questions
including:
• How many product lines are you
supporting or rolling out?
• Do partners need training
on your products in order to
influence buying decisions or
drive channel sales?
• Do you have a new product
or upgrades that need to be
communicated?
• Does training influence buying
decisions?
• Have your customers or partners
expressed interest in learning
more about your products?
You will need to work closely with
your product, sales, technical and
customer service departments and
may need to conduct specialized
market research to answer these
questions.

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 BASICS
WHAT
CONTENT
COURSE CONTENT
The quality of the information that is delivered can make or break your training program. The right
content will not only provide information, but will also engage your learners to help ensure they retain
the knowledge you want them to learn.
The content you deliver as part of
your training program is perhaps
one of the most important parts of
the training. As such, you should
carefully consider your content as
part of your training plan.
IS CONTENT
APPROPRIATE FOR THE
AUDIENCE?
Whether you are training internal or
external learners, be sure to consider
the knowledge and skill level of your
learners including:
• Education
• How much knowledge they have
on this topic
• How they will apply the content
This information will help you
determine what content and training
modality are appropriate and will be
most effective for your learners.
WHERE DOES YOUR Also consider adapting course In these cases, you may need to
CONTENT COME FROM? content that has been previously develop entirely new content. First,
used by your company. Even if it’s identify who will create this content.
Is there existing content for teaching outdated, it may be helpful as a Do you have the resources to
this material or do you need to starting point. develop content in-house or will you
develop it? need to outsource this?
There will be instances where
Creating new content can be costly existing content will not work, such
and time-consuming. Luckily, for as training on a unique or new
many training topics it is possible product or for proprietary systems.
to find existing resources that can
either be used out of the box or
adapted to meet your needs. For
example, there is a wide variety of
soft skills, software and technical
training content that has already
been developed and is available for
use either as stand-alone material or
as a complete course.
In some cases, you may not be
able to find content that exactly
meets your needs, but can serve as
a starting point to adapt your own
course material.
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 BASICS
WHEN
WHEN
HOW SOON DOES YOUR TRAINING
NEED TO TAKE PLACE?
The timing and frequency of your training is critical to the success of your program.
There are a number of considerations
that will go into determining the
timing and frequency of your training
program.
SPEED TO KNOWLEDGE
Are there outside forces dictating
your learners’ speed to knowledge?
These might include:
• Critical performance issues
• Upcoming new products/service
rollouts
• Regulatory requirements
• Mergers and aquisitions
• Company expansion
Is there a deadline attached to the
nee for knowledge, then a schedule
to complete training is critical.
TIME TO MARKET
Both internal and external facing
training programs can affect a
company’s time to market. Do any of
the following apply to your training
program?
• Engineering needs training in • Do you have the staffing/
Pro-Tip: Include a
order to produce a new product resources to train everyone at
or service once? comprehensive training
• Sales teams need training in With a firm grasp on how quickly schedule in your plan to
order to sell a new product the training needs to happen, you identify gaps or additional
will better be able to determine how
• Partners need training in order requirements.
quickly your plan will need to move
to expand the reach of your
forward and if you need to bring in
product
outside resources to accommodate
• Customers need training either
the schedule.
prior to or in conjunction with a
new product release
PHASING
Can/should your training be
implemented in phases? There are
several questions to consider:
• Is everyone who is receiving the
training centrally located?
• Does everyone need to be
trained at once?
• Do you need to phase the
training in order to cover critical
business processes outside of
training?
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 BASICS
WHERE
LOCATION
CHOOSING A TRAINING LOCATION
Even the best training program can fail if it takes place in the wrong environment. Carefully consider
the needs of your learners as well as the material they will be learning when choosing a location.
Choosing a venue and closely
attending to details such as course
content, class size and environment
will help ensure a successful learning
experience.
Course Material: Does your course
material dictate certain requirements
for your training environment?
Number of Participants: Can your
learners be accomodated in one
location?
Optimum Class Size: Even if you
can fit all of your participants in one
location—should you? Be sure to
consider the optimum class size for
the best learning experience.
Location of Participants: Are your
participants centrally located or
geographically dispersed? Do you
have the budget available for travel
if you need to bring participants to
the training?
Available Space: Do you have
appropriate onsite facilities or will
you need to rent a training facility?
OPTIMUM LEARNING
ENVIRONMENT
There are a number of considerations
to ensure that your training location
can provide an appropriate learning
environment. Whether you plan to
hold the training in your own facility
or a third-party venue, you should
consider the following:
• Is the facility designed for
training?
• Does the location provide a
distraction free environment?
• Does the facility provide a
designated area for breaks?
• Does the facility provide onsite
tech support?
• Does the facility provide catering
and snacks?
• Is your facility equipped with the
technology you need for your
training?
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WOULD YOU BENEFIT FROM HYBRID
TRAINING DELIVERY:
Hybrid training is a delivery modality where remote students are
added to classroom training.
Utilizing advanced audio-video tools, remote students are
able to attend courses from their location, and receive the
same interaction and classroom experience as those who are
physically in the class.
This powerful modality enables you to train more participants
with fewer resources. You save on travel costs and other
expenses while still providing an exceptional learning experience.
For more information on how hybrid learning can
be incorporated into your training program, visit
www.mclabs.com.
Pro-Tip: For the best learning experience, choose a facility that
is designed for training. This will help eliminate distractions and
encourage knowledge retention.
11
PART THREE
LOGISTICS

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 LOGISTICS
BUDGET
No plan would be complete without an accurate budget. Whether you provide a detailed cost analysis
or only provide a list of items billed to your department, be consistent and clear in your assumptions
One of the major questions to be
answered when completing your
training plan is “How much will this
program cost?” Seems like a simple
enough exercise, but there are a
number of considerations involved
before you start preparing a list of
expenses.
DIRECT/INDIRECT
COSTS
Does your budget only include the
costs of tangible invoicable items,
or do you include the full cost of the
program including indrect costs?
This may depend on your company’s
accounting system. You may also
need to decide whether your budget
is an overall anticipated spend, or if
it’s broken out as a per student cost.
Direct Costs
Travel: Be sure to include
transportation, hotel, food and other
incidentals.
Venue: If you need to rent space
for your training, include this as
well. Be sure to get a compprensive Indirect Costs
quote from the venue so you aren’t Staffing: Include salaries for Pro-Tip: Hidden costs can
surprised by extras like internet instructors or training department break a budget without
service or setup. staff warning. Never assume
Food: Whether you are providing Productivity: Determine loss of something is included until
breakfast, lunch or snacks for your productivity costs while participants you have it in writing.
attendees, be sure to include these are away at training
in your overall costs.
IS YOUR TRAINING
Technology: Include any hardware or
software that needs to be purchased
PROGRAM A PROFIT
or rented. Also include any additional CENTER?
charges for dedicated bandwidth or If your training program is a profit
virtual training services. center, your will need to include
Content: Any course content that anticipated income in your budget.
you purchase would be a direct cost. You may also need to include
additional expenses for marketing
Printing: Include costs for the your training.
production and delivery of your
course materials.
Marketing Materials: Include costs for
any materials or services needed to
market your training
Other Services: If you need to hire
additional staff such as instructors
or instructional designers, be sure to
include their fees.
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 LOGISTICS
PART TWO

TECHNOLOGY
Whether you are conducting a technical training or a soft skills class, you will likely have technology
needs. If your needs are as simple as a projector or as complex as a full computer lab, be sure to
include them in your plan.
Documenting your technology
needs as part of your training plan
will make it easier to determine
if you can rely on your facility to
provide and support the technology
for your training. You should
consider the following:
• Does your training require
specific software, operating
systems or other technology?
• Will you need computers or is
this a BYOD (Bring Your Own
Device) event?
• Will you need to have software
or virtual machines installed?
• Would your training benefit from
a Virtual Training Lab?
(See sidebar)
• Do you have remote learners
that need to connect to the
training? (See page 11 for more
information on hybrid learning)
• Does your training require
significant bandwidth?
• Does the facility offer technical
WOULD YOU BENEFIT FROM A VIRTUAL
TRAINING LAB?
Virtual Training Lab allows you to run complex labs and
application training with the convenience of a cloud-based
solution. Your learners are able to easily access labs from any
computer with internet and a standard web browser—through a
secure URL.
Because the solution is cloud based, you save on IT
infrastructure and maintenance. There is no need to maintain
costly computer labs, install software on individual machines,
ship servers and equipment, or worry about the capabilities of
learners’ computers.

• Do you have specific computer and event support? For more information on how Virtual Training Labs
hardware requirements? can be incorporated into your training program,
visit www.mclabs.com.
• Does the training facility provide
computers or do you need to
source them?

Pro-Tip: Technical issues are inevitable. Having someone on-site

to deal with issues as they arise is an absolute must in computer-
based training. Don’t be caught in the midst of a training
crippled by a technical issue.

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 LOGISTICS
SCHEDULING
SCHEDULING
The complexity of course scheduling can vary depending on a number of factors. Creating an optimal
training schedule that fits everyone’s agenda requires careful attention to detail.
You want to organize training
sessions in order to maximize
attendance while also using
resources in the most effective way.
When mapping out the times and
dates of your training program,
consider the following:
• When training needs to
be completed (if there is a
deadline)
• Number of learners
• Number of classes
• Location of learners
• Travel time
• Instructor schedules
• Workload of participants (for
internal training)
• Venue availability
• Equipment availability
• Appropriate class spacing for
knowledge retention
• Time needed to complete out-of- • Keep track of registration
class exercises confirmations, reminder emails,
and important data.
• Competing activities
• Track costs, forecast budgets
TECHNOLOGY and monitor profitability details
There are a number of tools you may for each session
use for your scheduling including on-
line registrations sytems and training
resource management systems.
Training resource management
systems can be especially beneficial
in developing and managing your
schedule—helping you control costs
and avoid mistakes and delays.
Training resource management
systems make it possible to:
• Organize sessions and assign
resources in the most cost-
effective way
• Create and quickly modify the
optimal training schedule to fit
everyone’s agenda.
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 LOGISTICS
INSTRUCTORS
INSTRUCTOR RESOURCES
Instructors are integral to a successful training program. Be sure to include details on
your instructor utilization and preparation in your training plan.
The value of training relies heavily on
content and delivery. Finding quality
instructors to deliver your training is
critical to your program’s success.
When looking for instructors keep in
mind that a quality instructor is more
than just a subject matter expert.
The most effective instructors are
also able to engage and motivate
participants.
When planning for instructors,
consider the following:
• What is the optimal class size for
your training?
• How many classes will you hold
and how many instructors will
you need?
• What is the anticipated workload
for instructors? (i.e. how many
classes will they need to teach,
when, how long, etc.)
• Will you need a train-the-trainer
program?
• Do you have in-house instructors
or will you need to source
additional instructors?
• Can you utilize a hybrid learning
modality to increase your
instructor utilization? (see page
11 for more information)
• Would you benefit from outside
instructors?
INSTRUCTOR SOURCING
In many cases, you may not have
internal resources and will need to
source additional instructors.
Rather than hiring additional staff,
you may benefit from short term
contracts with an outside instructor
sourcing company. Some of the
benefits include:
• Flexibility: Secure qualified
training talent where and when
you need them.
• Cost effective: Access to
specialized trainers without a
long-term staffing commitment.
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• Assistance with course • Fresh approach: For internal
materials: In many cases, training, an outside instructor
you can work with outside may be especially beneficial as
instructors who may already they can be seen as the expert in
have their own curriculum and your material, versus a coworker
course materials. with preconceived expectations.
• Focus on core competencies:
Outsourcing your instruction
functions allows you to focus
on core activities, freeing up
valuable time and resources.
WOULD YOU BENEFIT FROM MICROTEK’S
INSTRUCTOR SOURCING?
Whether you need just one instructor to supplement your team
or hundreds to support a large-scale training rollout, MicroTek’s
comprehensive database contains the names of thousands of
qualified trainers who are experts on a wide range of technical
platforms and business subjects.
For more information on how MicroTek’s
instructor sourcing can benefit your training
program, visit www.mclabs.com.
16
 LOGISTICS
RESULTS
MEASUREMENTS AND REPORTING
Once your training program is complete, it is important to measure and report on the successes and
challenges as well as the business impact.
It is important to take the time to
wrap up by analyzing and reporting
on your training program results.
This reporting will be critical as
you begin planning your next
program and will also allow you
to demonstrate the value of your
training program to the company as
a whole.
It is important to prepare in advance
and include Key Performance
Indicators (KPI) in your initial plan.
This ensures you have properly
mapped activities to program goals
and objectives; identifies gaps and
deficiencies and provides valuable
data regarding learning outcomes.
Your program plan should identify
how you intend to evaluate your
program. Possible tools include:
• Post training testing/
assessments
• Performance evaluations
• Satisfaction and cost-analysis EXTERNAL TRAINING
surveys
Your ROI for external training should
• Financial indicators be determined by evaluating:
The metrics used to evaluate your • How well the training program
program are also going to vary met the learner’s needs and
based on whether you are providing objectives
internal or external training.
• Cost-effectiveness of the
INTERNAL TRAINING training program
Internal training programs will report • Revenue generated (if you
on the impact that the training has charge for your training)
on both individual learners and the • What organizational benefits it
overall organization. Your report has yielded
should include the effectiveness of
your training program in four key
categories:
• How well the training program
met the learner’s needs and
objectives
• What knowledge and skills
learners have acquired
• What desirable change it has
brought to learners’ performance
• What organizational benefits it
has yielded
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 LOGISTICS
PART FOUR
MARKETING YOUR TRAINING
Whether you are providing training to those inside your company, or to customers and partners,
you will need marketing to ensure the program’s sucess.
You’ve created a killer plan for
your training program, and you’re
ready to roll it out. So how do you
get management and students on
board? Whether you’re promoting
your training program to internal
employees, channel partners or
customers, there are strategies to
make your program more widely
visible and accepted.
COMMUNICATE THE
BENEFITS
As you develop your training
program marketing plan, be sure
to communicate the benefits of the
training. That’s right, you may need
to “make the case” for why someone
would want to take your courses.
Consider creating a Wiki page, email,
or short FAQ that highlights the
benefits of your program.
Cite industry research and other
resources to get your audience
excited about the training and the
value they’ll get from participating.
As you conduct your classes, survey
your participants on their experience.
Use these testimonials in your email
communications, on your website
and in course materials to help add
credibility to the power and value of
the training.
ENGAGE EVANGELISTS
AND ADVOCATES
Research shows that people are
influenced most by peers that they
trust, so finding champions to speak
about your courses is critical to
successful promotion. Create a blog
or develop articles that contain tips
to making the most of the training
program.
MARKET YOUR
PROGRAM IN ADVANCE
Pro-Tip: Marketing your hybrid learning-When sending updates
Your training program is a significant
use of resources and money. Keep
about upcoming courses and new training content, always
mention the option to take the class virtually and provide a link
your stakeholders excited by
marketing your program in advance. to your wiki, FAQ page, or other content that provides more
Provide teaser materials and information on your hybrid learning program.
descriptions of the program to help
create momentum.
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 LOGISTICS
PART FOUR
DO YOU NEED OUTSIDE HELP?
Planning the logistics of a large training program requires attention to detail, clear communication,
perfect timing across project tasks, and a high level of coordination. In many instances, it makes sense
to work with an outside vendor for some or all of your planning.
The large amount of detail that
goes into planning the logistics
of a training program can be
overwhelming—whether you are
new to the field or are a seasoned
professional.
And if you’re planning a multi-
location event, tasks require
scheduling hundreds of participants,
negotiations with multiple vendors,
complex coordination and other
logistics you may not have even
thought of.
Depending on your available
resources and the complexity of your
program, you may want to consider
enlisting a training solutions provider
to be sure you don’t overlook
anything.
Additionally, depending on your area
of expertise, it might make sense
to work with a supplier for your WOULD YOU BENEFIT FROM MICROTEK’S
planning so that you can focus on TRAINING ROLLOUTS SERVICES?
your core responsibilities. A training
MicroTek allows you to focus on the goals and objectives
outsource provider can help you:
for your event while we take care of all the details. Our team
• Create a budget, select venues supports large scale technical or non-technical events and
and negotiate contracts complex meeting logistics for single venues or multiple locations.
• Procure and support technical
equipment
For more information on how MicroTek’s
• Contact multiple vendors and training rollouts services can benefit your
track multiple invoices training program, visit www.mclabs.com.
• Print and ship courseware and
badging materials
• Book guest accommodations
and concierge services
• Send schedules and reminders to
attendees
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 PART FOUR

WHAT’S NEXT?
As a single-source training outsourcing provider, MicroTek can help simplify
your training program—wherever you are in the planning process.

Visit www.mclabs.com to
learn more about all of our
services including:
• Training Logistics
• Training Rooms
• Virtual Solutions
• Instructor Sourcing

Do you need help planning your training program? Call 877-226-7070 • www.mclabs.com 20