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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 1B BMNG5112/d/f/p/w
BUSINESS MANAGEMENT 1B BMNG5122/d/p/w
SLP: BUSINESS MANAGEMENT 1B BMNB020

ASSESSMENT TYPE: TAKE-HOME EXAM (PAPER ONLY)

TOTAL MARK ALLOCATION: 120 MARKS
TOTAL TIME: 21 Hours (midnight to 9PM on the same day)
By submitting this assessment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity and Property Rights Policy (IIE023), as well as any rules and regulations
published in the student portal.

INSTRUCTIONS:
1. Please adhere to all instructions. These instructions are different from what is normally
present, so take time to go through these carefully.
2. Independent work is required. Students are not allowed to work together on this
assessment. Any contraventions of this will be handled as per disciplinary procedures in The
IIE policy.
3. No material may be copied from original sources, even if referenced correctly.
4. All work must be adequately and correctly referenced.
5. You should paraphrase (use your own words) the concepts that you are referencing, rather
than quoting directly.
6. This is an open-book assessment.
7. Assessments must be typed unless otherwise specified.
8. Ensure that you save a copy of your responses.
8.1. Complete your responses in a Word document.
8.2. The document name must be your Name.Student number.Module Code.
8.3. Once you have completed the assessment, upload your document under the
submission link in the correct module in Learn.
Additional instructions:
• Calculators are allowed.
• Answer All Questions.
• Show all calculations, where applicable (marks may be awarded for this).

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Referencing Rubric
Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage. – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty of overall percentage. – the student’s work contains five or more
according to the following guidelines a maximum of ten percent errors listed in the major errors column in the table below.
being deducted from the overall percentage. Please note, however,
that evidence of plagiarism in the form of copied or uncited work If both minor and major errors are indicated, then 10% only (and
(not referenced), absent reference lists, or exceptionally poor not 5% or 15%) is deducted from the overall percentage. The
referencing, may result in action being taken in accordance with examples provided below are not exhaustive but are provided to
The IIE’s Intellectual Integrity Policy (0023). illustrate the error.
Required: Minor errors in technical correctness of Major errors in technical correctness of
Technically correct referencing referencing style referencing style
style Deduct 5% from overall percentage. Deduct 10% from the overall percentage.
Example: if the response receives 70%, Example: if the response receives 70%, deduct
deduct 5%. The final mark is 65%. 10%. The final mark is 60%.
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of
references and in the referencing and/or in the bibliography. referencing have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-
quotes (in-text) have been provided for text) and/or book chapters (bibliography/
one source, but not in another instance. reference list) is different across multiple
Two book chapters (bibliography) have instances.
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has been • Concepts and ideas are typically referenced,
technically correct throughout consistently used, but there are one or but a reference is missing from small sections
the submission. two errors. of the work.
• Concepts and ideas are typically • Position of the references: references are only
• The correct referencing format referenced, but a reference is missing given at the beginning or end of large sections
for the discipline has been from one small section of the work. of work.
used, i.e., either APA, OR • Position of the references: references are • For example, incorrect author information is
Harvard OR Law only given at the beginning or end of provided, no year of publication is provided,
every paragraph. quotation marks and/or page numbers for
• Position of the reference: a • For example, the student has incorrectly direct quotes missing, page numbers are
reference is directly associated presented direct quotes (in-text) and/or provided for paraphrased material, the
with every concept or idea. book chapters (bibliography/reference incorrect punctuation is used (in-text); the
list). bibliography/reference list is not in
• For example, quotation marks, alphabetical order, the incorrect format for a
page numbers, years, etc. are book chapter/journal article is used,
applied correctly, sources in information is missing e.g. no place of
the bibliography/reference list publication had been provided (bibliography);
are correctly presented. repeated sources on the reference list.
Congruence between in-text Generally, congruence between the in-text A lack of congruence between the in-text
referencing and bibliography/ referencing and the bibliography/ referencing and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies
• There is largely a match between the between the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but
included in the bibliography/ • For example, a source appears in the text, not in the bibliography and vice versa, a link,
reference list. but not in the bibliography/ reference list rather than the actual reference is provided in
or vice versa. the bibliography.
In summary: the recording of In summary, at least 80% of the sources are In summary, at least 60% of the sources are
references is accurate and correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:

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Question 1 (Marks: 25)

Provide a brief definition or explanation of each of the following terms within the context of
financial business management, together with a comprehensive example. You are required to
define each of the terms in your own words.

Please note: You will receive more marks for your own original, detailed examples than for
examples in your textbook, from your lecturer, or on Learn.

Q.1.1 The risk-return principle. (5)

Q.1.2 The current ratio. (5)

Q.1.3 Net profit margin. (5)

Q.1.4 Zero-base budgeting. (5)

Q.1.5 Trade credit. (5)

Question 2 (Marks: 15)

Compare internal and external strategic alignment in strategic management. Use your own words
and examples to illustrate your understanding.

Marks will be awarded as follows:

• Explanation of each concept in your own words (4)
• Detailed, original example of each concept (6)
• Analysis of the key similarities and differences between the concepts (5).

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Question 3 (Marks: 60)

Read the following case study about Coca-Cola and then answer the questions that follow:

Vision Statement
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body &
spirit. And done in ways that create a more sustainable business and better shared future that
makes a difference in people’s lives, communities and our planet.

The World's Largest Beverage Distribution System

At The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and
finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based
drinks, tea, and coffee. We make our branded beverage products available to consumers in more
than 200 countries and territories through our network of independent bottling partners as well as
consolidated bottling and distribution operations who manufacture, package, merchandise, and
distribute the finished branded beverages to our customers and vending partners. We understand
that our short- and long-term success depends on a wide range of inputs, which include:
• Consumer, customer, and stakeholder insights
• Raw materials such as water, ingredients, energy, and packaging from our many suppliers
• The talents and passion of our global workforce and system employees
• Financial resources
• Recycled and reusable materials
• And reinvestment opportunities

Career Development
With our Total Rewards, competitive compensation and opportunities for growth, The Coca-Cola
Company offers a career experience like no other. Our Total Rewards represent the total value of
working at The Coca-Cola Company. This includes the complete package of total compensation,
benefits, well-being and recognition you receive as a Coca-Cola employee. We provide a multitude
of programs to support our employees' health, including medical, dental, flexible spending and
much more. At The Coca-Cola Company we believe innovation can't happen without continuous
learning and we provide our employees many ways to grow professional and personally.

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Marketing Campaign
Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand
platform for the Coke Trademark in five years. The “Real Magic” brand philosophy is rooted in the
insight that magic lives in unexpected moments of connection that elevate the everyday into the
extraordinary—a timeless learning that feels more relevant than ever in today’s hyperconnected
yet divided world. Real magic happens when people get together and when what we share in
common is greater than what sets us apart. The “Real Magic” platform includes a new design
identity for the Coke Trademark—which includes Coca-Cola, Coca-Cola Light/Diet Coke and Coca-
Cola Zero Sugar—anchored by a fresh expression of the Coca-Cola logo.

Based on sources:
• The Coca-Cola Company. 2023. Purpose and Vision. [Online]. Available at: https://www.coca-
colacompany.com/company/purpose-and-
vision#:~:text=Our%20vision%20is%20to%20craft,lives%2C%20communities%20and%20our%20planet [accessed 22 June
2023].
• The Coca-Cola Company. 2021. Coca-Cola launches Real Magic brand platform, including refreshed visual identity and global
campaign. [Online]. Available at: https://www.coca-colacompany.com/news/coca-cola-launches-real-magic-brand-platform-
including-refreshed-visual-identity-and-global-campaign [Accessed 22 June 2023].
• The Coca-Cola Company. 2023. The world’s largest beverage distribution system. [Online]. Available at: https://investors.coca-
colacompany.com/about/coca-cola-system [Accessed 22 June 2023].
• The Coca-Cola Company. 2023. Total rewards. [Online]. Available at: https://www.coca-colacompany.com/careers/benefits-
career-development [Accessed 22 June 2023].

Note:
In your answers, you will be awarded more marks for integrating the theory and facts from the case
study than if you discuss them separately.

Q.3.1 Analyse the types of compensation offered by Coca-Cola. (10)

Q.3.2 Using relevant examples, explain the transformation model within the context of (10)
Coca-Cola bottling.

Q.3.3 Evaluate Coca-Cola’s vision statement in the context of strategic direction. (10)

Q.3.4 Differentiate between individual and family brands, with application to the case (10)
study.

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Q.3.5 Explain the advantages of branding (i.e., the use of brands) for Coca-Cola’s (10)
marketers.

Q.3.6 Recommend a suitable hierarchical level for the purchasing and supply function (10)
at Coca-Cola. Justify your recommendation.

Question 4 (Marks: 20)

Write an essay where you explain the need for inventory holding in the purchasing and supply
function. Use your own detailed examples to illustrate your understanding.

Note:
• You will receive more marks for your own original, detailed examples than for examples in
your textbook, from your lecturer, or on Learn.
• Marks will be allocated according to the rubric below.
• A word limit of 1 200 words applies. Markers will disregard any text beyond this limit. Please
indicate the word count at the end of your answer.

NB – Your lecturer will not mark beyond the maximum word count for the question. For example,
if you exceed the 1200-word limit by submitting a 1400-word essay, you could lose all marks
allocated to any sections/arguments that fall into the 200 words not marked.

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Essay Rubric – Question 4

Marking Does not meet the required standard Meets the required standard Exceeds the required standard
Criteria
Content: • The need for inventory holding has been • A basic theoretical explanation of the need • A comprehensive theoretical explanation of
Need for included but is poorly explained; for inventory holding in the context of the the need for inventory holding in the context
inventory • No examples provided or examples are purchasing and supply function has been of the purchasing and supply function has
holding not relevant or original or are incorrect; included in the student’s own words; been included in the student’s own words;
• Answer lacks critical discussion; • Relevant examples used but application • Detailed, insightful application of examples;
Skill: • Answer lacks balance of breadth and needs work or detail is lacking; • Critical discussion and additional research
Use of depth in argumentation. • More critical discussion needed; evidenced (at least two additional sources
relevant • Attempt at balancing breadth and depth in besides the prescribed textbook);
examples argumentation. • Good balance of breadth and depth in
argumentation.

[15 Marks] 0 – 7 Marks 8 – 11 Marks 12 – 15 Marks

Structure: • No introduction or conclusion to the • Relevant introduction and conclusion • Engaging introduction and conclusion that
Structure, essay, or what is provided is incoherent or provided that adds value to the essay; successfully sums up the essay;
grammar and incohesive and adds little to no value to • Essay is well structured with headings and • Essay is well structured with suitable
spelling the essay; paragraphs; headings and paragraphs that flow well;
• More than five spelling, grammar or • Minor spelling, grammar or punctuation • No spelling, grammar and punctuation
punctuation errors throughout the essay; errors; errors;
[5 Marks] • No headings and/or paragraphs; • Essay flows in a logical order. • Academic writing and register are
• Lacks academic tone; consistently applied;
• Poor flow or illogical order. • Essay flows in a logical order with good
transitions.
0 – 2 Marks 3 Marks 4 – 5 Marks

END OF PAPER

© The Independent Institute of Education (Pty) Ltd 2023

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