POPULISM BIG

How do contemporary architectural practices communicate its discursive approach through visual
language?
As architects, we use visual language to communicate our ideas and designs to others through graphic representations. This language is the combination of symbols, colors and shapes that we
use to convey our thoughts and feelings about a particular design.
We are programmed to p y attention to visual information and this has a clear impact on the way we communicate. This means that we are more likely to remember information that is
presented to us visually than in another form (such as spoken or written). This is why pictures and diagrams are often used to convey information: viewers are more likely to remember them.

What are the characteristics of layout, fonts, drawings, images, diagrams, color themes and other digital
content they use to construct its visual language?

Visual design in the populist political movement in architecture tends to have certain distinctive
characteristics that reflect its values ​and messages. Here are some of them:
1. Simplicity: The design tends to be simple and direct, avoiding visual complexity that can
alienate the target audience. The aim is to communicate clear and accessible messages to a wide
audience.
2.Use of striking colors: Vibrant and striking colors are used to capture attention and generate
visual impact. These colors are usually primary or bright tones that transmit energy and
vitality.
4.Bold Fonts: Fonts are usually bold and large in size to emphasize key messages. Simple and legible fonts that can be easily understood even
from a distance are preferred.
5.Use of images of ordinary people: Images of ordinary people are usually used instead of established political figures. This seeks to convey the
idea that the movement is rooted in ordinary people and represents their interests.
6.Emphasis on emotionality: The design seeks to appeal to the emotions and feelings of the public, using images and messages that generate a
strong emotional response. The aim is to create an emotional bond with the audience to mobilize them towards certain actions or political
positions.
7.Simplified narrative: A simplified narrative is used that presents problems and solutions directly and without nuances. The aim is to convey a
clear and forceful message that resonates with the concerns and aspirations of the audience.

3.Iconic images and symbols: Easily recognizable images and symbols associated with national
identity, popular culture or traditional values ​are used. These visual elements are used to
reinforce the populist identity and message.
In summary, visual design in the populist political movement in architecture is characterized by its simplicity, the use of striking colors, iconic
images and symbols, bold typographic fonts, the presence of ordinary people in the images, the emphasis on emotionality and a Simplified and
direct narrative. These features are used to build a visual language that resonates with populist audiences and conveys their messages
effectively.