Social Media:

Clement, J. (2020, July 15). Number of social networking users worldwide in 2020, by region (in
millions). Retrieved on October 24, 2020, from
https://www.statista.com/statistics/454772/number-social-media-user. ✓

According to Clemente, J., 2020) Social media has been referred to as a worldwide trend in
recent years. On a worldwide scale there are billions of social media users, and this figure is
constantly rising. With 1.07 billion active users, Eastern Asia holds the greatest overall share of
social media viewers, according to a 2020 Statista analysis. China leads the world in social
media usage with 926.8 million members, followed by India, which has over 350 million users
(Clement, 2020, July 15).

Agbi, A. (2019). Social media platforms and travel ...

http://www.diva-portal.org/smash/get/diva2:1327650/FULLTEXT01.pdf ✓

The Possible travelers' choice of destinations may be influenced by social media platforms.
Prior to starting a journey, potential travelers have to make decisions on where to go, what to
do, when to go, and how to get there, among other things. Their expectations for the
experiences they will have at the location and how they view it may have an impact on these
pre-travel planning options. Information from friends and family who have traveled similarly or
from social media platforms typically shapes their opinion of the destinations they travel. (Agbi,
A., 2019)

Mohsin, M. (2023, November 14). 10 social media statistics you need to know in 2024
[infographic]. Oberlo. https://www.oberlo.com/blog/social-media-marketing-statistics ✓

The lives of individuals' have been altered by social media. From the way they obtain the news,
to the way they communicate with their loved ones. There is social media everywhere. It can't
be avoided; it's strong and here to stay. Social media has been expanding rapidly since 2004
and hasn't quite peaked in terms of popularity yet. Undoubtedly, social media platforms have
emerged as a significant conduit for news and information. That's not all, though. Social media
sites engage with users in a different way than other platforms. In addition to giving people a
forum for communication across social and geographic borders, they also present a plethora of
opportunities for sharing user-generated content, such as images and videos. (Mohsin, M.,
2023).

Smith, K. (2019). “123 Amazing social media statistics and facts,” brandwatch,
(https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/) ✓

As per (Smith, K., 2019), social media has become an omnipresent aspect of existence in the
modern world. Almost all advertisements—whether on radio, TV, magazines, podcasts, movie
trailers, newspapers, or other media—will include some reference to their social media
presence. 3.397 billion of the approximately 7.7 billion people on the planet as of January 2019
were active users of social media. Additionally, nearly a million new people join social media
platforms every day.