Scribd Logo
Upload

Welcome to Scribd!

  • Tugas Individu Content Marketing For Your Brand Building

    Uploaded by

    handika permana
    27 views3 pages
    This document provides instructions for an individual content marketing assignment for brand building. It outlines three key things to include: 1) defining the target persona through demographics, interests, and touchpoints. 2) Choosing a content theme. 3) Designing content and writing captions. The document suggests using tools like PowerPoint or Word to design content if the student is not familiar with programs like Illustrator or Photoshop.

    Original Description:

    Original Title

    TUGAS INDIVIDU CONTENT MARKETING FOR YOUR BRAND BUILDING

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides instructions for an individual content marketing assignment for brand building. It outlines three key things to include: 1) defining the target persona through demographics, interests, and touchpoints. 2) Choosing a content theme. 3) Designing content and writing captions. The document suggests using tools like PowerPoint or Word to design content if the student is not familiar with programs like Illustrator or Photoshop.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views3 pages

    Tugas Individu Content Marketing For Your Brand Building

    Uploaded by

    handika permana
    This document provides instructions for an individual content marketing assignment for brand building. It outlines three key things to include: 1) defining the target persona through demographics, interests, and touchpoints. 2) Choosing a content theme. 3) Designing content and writing captions. The document suggests using tools like PowerPoint or Word to design content if the student is not familiar with programs like Illustrator or Photoshop.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    TUGAS INDIVIDU CONTENT MARKETING FOR YOUR BRAND BUILDING

    PUTU HANDIKA PERMANA PUTRA (220050225)


    handikapermanaputra03@gmail.com

    Buatlah tugas membuat content marketing bisnis (jika Anda


    entrepreneurs/pengusaha) atau brand perusahaan (jika Anda seorang
    professional). Konten bisa berupa produk atau company profile (brand).
    Buatlah konten marketing seperti ketentuan dibawah ini:
    ​ Defining your target persona: kriteria demographics yang dipilih,
    interest dan behavior yang tujukan, dan key touchpoints untuk
    menjangkau mereka,
    ​ Memilih tema konten
    ​ Mendesain konten marketing + membuat caption konten
    Untuk mendesain konten marketing Anda tidak perlu menggunakan adobe
    illustrator (AI) atau photoshop, bisa menggunakan powerpoint atau
    microsoft word. Boleh menggunakan AI atau photoshop jika Anda sudah
    familiar dengan software ini.

    JAWAB

    GYM SHARK
    Gymshark is a fitness clothing brand that offer a range of gym clothes and workout
    clothes for women and men.
    “We're Gymshark. We exist to unite the conditioning* community.”
    It's not our goals that unite us, but the things we do to achieve them. Because
    although our training grounds and end goals might be different, sweat is our sport.
    And we're a team of individuals who know that to go further, we go together.

    *Conditioning is everything we do today to prepare for tomorrow.

    1. Target persona (kriteria Demographics)


    Demographics :
    1. Age : 18 - 30 years old
    2. Gender : male & female
    3. marital Status : Married, not married
    4. Occupation : Athletes, Fitness enthusias
    5. Socio-economic : middle socio-economic

    2. Interest dan behavior, Key touchpoints


    Interest and Behaviors :
    Personalities : Active
    Hobbies : Sport, Fitness, Gym, Yoga,
    Tech savviness : Fitness influencer
    Life goals : Healthy
    Key touchpoints :
    Media touchpoints : Photo, Video motivation, Influencer
    marketing, brand community
    Channel touchpoints : Instagram, YouTube, Facebook, TikTok,
    Brand community, Fitness influencer

    3. Tema konten (Inspire and educate)


    4. Buat konten + buat caption konten

    Caption : Be Stronger than Your Excuses #Gymshark

    You might also like