Hybrid Group Analysis Export Readiness

Group 4: Cybersecurity Services

Group members:
1. Bello, Oluwayomi Naomi: 041104824
2. Guttapalli, Nandini: 041097723
3. Choubey, Simran: 041139281
4. Sabharwal, Deepanshi: 041138872
5. El asri, Hamza: 041139887

International Business Management: Algonquin College (Woodroffe Campus)

24_MGT118_300: Feasibility of International Trade
Professor: Clarecia Christie
17th of January 2024
NO. QUESTIONS WHY IS THIS QUESTION
RELEVANT?
1. Do we have a strategy to expand in a foreign market? This is relevant because a
plan is a building block for
any expansion to take place.
2. CAPITAL: Do we have enough capital to invest in The organisation needs to
new tools and technology? afford the latest and most
effective technology to
succeed in the new market.
3. Do we have employees who are aware of the latest As the organisation needs
cybersecurity threats? flexible employees that can
tackle latest cybersecurity
threats.
4. Training programs: Do we have ongoing training The employees are the first
programs in place and how often are our employees line of defence against latest
going to get trained? cyber threats in the
organisation and regular
training of the employees
helps to raise awareness of
these threats.
5. Regulatory Compliance Considerations: This is relevant to avoid
Are we aware of the relevant protection and privacy potential Regulatory
laws in the regions where we want to operate? consequences.
6. Legal and Ethical Considerations: Have we To build trust with potential
considered the legal and ethical implications of our clients and also instill
cybersecurity practices in the targeted regions? confidence in them by
showing commitment in the
legal and ethical implications
of their various countries.
7. Data Protection: Does our organisation have the This is relevant because the
resources to manage the huge amount of data that protecting of client’s data
comes with international expansion to protect must be a priority of any
confidential data? cybersecurity company.

8. Do we have adequate marketing strategy to reach our Expanding an organisation

targeted audience? needs a marketing strategy to
get more segmented audience
and to raise our profits.
9. Does our organisation conduct frequent risk To ensure that new and
assessment to identify potential vulnerability and cyber emerging risks are
threats? proactively managed and
controlled.
10. Does our target international markets have demand for To ensure that the targeted
cybersecurity services? regions are not saturated.