MGT 489.

11
Strategic Management

Report: Tata Motors' Strategic Vision and SBU Goal for

Operations in Bangladesh (Year: 2016)

Submitted To:
Boby Hajjaj (BHJ)
Senior Lecturer,
Department of Management

Submitted By:
Group 6
Name ID No.

Junaidul Haque Sajid 2013559630

Date of Submission:9th August , 2023

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 Introduction: Tata Motors' commitment to enhancing the quality of life and expanding its global
presence, the company is poised to embark on a significant journey by establishing a strong
foothold in Bangladesh. This strategic move aligns with the company's broader vision of
delivering an improved quality of life to a significant portion of the global population by 2025.
This endeavor intends to make Tata Motors one of the 25 most admired global brands and one of
the most valuable companies worldwide.

1. Strategic Vision:
Tata Motors aims to establish a strong and sustainable presence in Bangladesh, contributing to
the country's economic growth and development. By 2025, the strategic vision is to become a
leading automotive manufacturer in Bangladesh, offering a diverse range of commercial and
passenger vehicles that cater to the evolving needs of the Bangladeshi market.

2. Strategic Business Unit (SBU) Goal:

The Tata Motors SBU responsible for the operations in Bangladesh will have a distinct set of
goals aligned with the overarching strategic vision. The SBU's primary goal will be to establish
Tata Motors as a dominant player in the Bangladeshi automotive market while contributing to the
achievement of the company's 2025 vision.
The SBU's specific goals for operations in Bangladesh include:
a. Market Leadership: The SBU aims to achieve a substantial market share in
Bangladesh's automotive industry.
b. Offering Diverse Product Portfolio: The SBU aims to introduce a wide range of
vehicles, including commercial trucks, buses, passenger cars, and utility vehicles, tailored
to the specific needs and preferences of the Bangladeshi market.
c. Establish Strong Distribution Network: The SBU will strategically establish a robust
network of dealerships and service centers across key regions in Bangladesh.
d. Customer Satisfaction: The SBU will prioritize delivering a superior customer
experience through efficient sales, services, and after-sales support. This focus on
customer satisfaction will help build a strong brand reputation and drive customer loyalty.

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 e. Economic Impact: The SBU intends to maximize shareholders value and foster
sustainable growth
f. Innovation and Adaptation: To meet the unique demands of the Bangladeshi market,
the SBU will actively engage in product innovation, adapting vehicle designs and
features to align with the local context.

Conclusion: Tata Motors' strategic vision for expanding operations in Bangladesh in 2016 is
driven by its commitment to enhancing the quality of life for a significant portion of the global
population. The company's SBU responsible for Bangladesh will work towards achieving market
leadership, customer satisfaction, localized manufacturing, innovation, and sustainability, all of
which will contribute to the realization of Tata Motors' ambitious 2025 vision.

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