Individual Report A1- DUBAI as tourism

destination
Module: Introduction to Travel and Tourism-

Contents
1. Introduction...........................................................................................................3
2. Location............................................................................................................................3
3. History..............................................................................................................................4
4. Attractions..............................................................................................................5
a. Burj Khalifa..................................................................................................................5
b. Palm Jumeirah Island...................................................................................................5
c. Dubai Mall...................................................................................................................6
d. Dubai Creek.................................................................................................................7
e. Dubai Miracle Garden..................................................................................................8
5. Accommodation.....................................................................................................9
6. Transport.............................................................................................................10
7. Ancillary Services.................................................................................................10
8. Appeal to tourists.................................................................................................11
Conclusion............................................................................................................12
Reference list........................................................................................................13
1. Introduction

United Arab Emirates holds a blending rich history with modern extravagance. This report
offers a compressive exploration of Dubai’s allure, covering its historical roots, strategic
geographical location, top attractions, accommodation options for a variety of preferences
and budgets, transportation infrastructure, ancillary services and overall appeal to tourists.
Following its origins from a modest fishing settlement, Dubai has transformed into a global
metropolis, strategically positioned for international trade. The discussion incorporates
iconic landmarks such as the Burj Khalifa and Palm Jumeirah, alongside an analysis of diverse
accommodation choices and a sophisticated transport network. Examining ancillary services,
the report sheds light on sectors crucial for supporting tourism, such as hospitality, logistics,
and technology. By exploring into Dubai's historical evolution, geographical significance, and
multifaceted attractions, this report aims to provide a holistic understanding of why Dubai
continues to captivate and enchant millions of visitors each year.

2. Location

Dubai is situated in the Middle East and is part of the United Arab Emirates (UAE), sharing
borders with the emirates of Abu Dhabi to the south and Sharjah to the northeast
(Mitrabunda, 2023). The city is characterized by a desert climate, and its strategic location
has played a pivotal role in its historical development as a trading and commercial hub.
Dubai's coastline extends along the Persian Gulf, providing access to maritime trade routes
and contributing to its status as a major global business and tourism destination (Krane, J.,
2013).
3. History

Dubai’s history is a fascinating journey from a small fishing and trading settlement to a
global economic powerhouse. The city’s evolution is marked by strategic geographic location
as a natural harbour to a trading hub, economic diversification and visionary leadership.
Its history origins can be tracked back to early 18th century when it was a modest resolution
for the Bani Yas tribe (Elsheshtawy, Y., 2009).
In the 19th century, Dubai along with other coastal emirates, entered into agreements
with the British known as the Trucial States. The population in the first quarter was
estimated at 1200 inhabitants, and the economy continued to revolve around maritime
activities, including pearl diving and trade.
Dubai’ s transformation gained momentum with the discovery of oil in 1966.
4. Attractions

a. Burj Khalifa
Burj Khalifa, the symbol of Dubai has a height of 828 meters,
it offers panoramic views of the city and the Arabian Gulf
from its observation decks. Its sleek design and cutting-edge
engineering showcase Dubai's commitment to pushing
boundaries. The no. 1 tourist attraction is a true man-made
miracle and a must visit place for every tourist in Dubai
(www.burjkhalifa.ae, 2023)

b. Palm Jumeirah Island

An engineering marvel in the shape of a palm tree, Palm Jumeirah is an artificial archipelago
that has become synonymous with luxury living. Its crescent, fringed with upscale hotels and
residences, offers stunning views of the city skyline. Visitors can enjoy leisurely strolls along
the crescent or indulge in world-class dining at the island's diverse array of restaurants.
c. Dubai Mall

Dubai is a shopper’s paradise. One of the city’s main attractions is its millions of
square feet of malls, enough to satisfy even the most discerning consumers (Anniss,
2008). Adjacent to the Burj Khalifa is The Dubai Mall, a colossal shopping and
entertainment complex. Home to over 1,200 shops, including international luxury
brands, it provides a unique and pleasant shopping experience. Beyond retail
therapy, the mall features attractions like an indoor ice rink, an aquarium, and the
immersive virtual reality theme park, ensuring a diverse range of entertainment
options for visitors of all ages.
d. Dubai Creek
Steeped in history, Dubai Creek is a natural seawater inlet that divides the city into two
distinct sections: Deira and Bur Dubai. Traditional abra boats traverse the creek, offering a
glimpse into the city's humble beginnings as a fishing and trading port. The area also
features the Dubai Creek Park, providing a serene escape from the urban hustle, with lush
greenery and family-friendly amenities.
e. Dubai Miracle Garden

Dubai Miracle Garden is like a big, colourful garden in the middle of the desert. The garden
is open for a little while each year, and it makes the dry desert look green and beautiful.
People love to visit because it's like stepping into a magical flower world with sweet-smelling
gardens and cool sculptures. It's one of the most special places in Dubai, where you can see
nature's beauty in a desert city.

(getyourguide.com, 2023)
5. Accommodation
 The Burj Al Arab Jumeirah stands as an icon of luxury in Dubai. This seven-star hotel
boasts opulent suites, personalized butler service, and unparalleled views of the
Arabian Gulf. Each suite is a masterpiece of design, featuring sumptuous furnishings
and panoramic floor-to-ceiling windows. The hotel's culinary offerings, including the
renowned Al Mahara underwater restaurant, redefine gastronomic experiences.
Located in the vibrant area of Jumeirah Beach, this lavish retreat offers exclusive
beach access and is in proximity to key attractions like the Madinat Jumeirah.

Price range: Starting from $1,500 per night.

https://www.jumeirah.com/en/stay/dubai/burj-al-arab-jumeirah

 For a budget-friendly comfortable option in the bustling Dubai Marina, Marina View
Hotel Apartments offers a practical and convenient stay. These apartments provide a
range of accommodation options with fully equipped kitchens and cosy living spaces.
The location allows guests to immerse themselves in the vibrant atmosphere of
Dubai Marina, with easy access to the beach and nearby attractions. The Marina
View Hotel Apartments cater to those seeking affordability without compromising on
the convenience and allure of Dubai's iconic waterfront.

Price range: Starting from $120 per night.

https://www.marinaviewhotel.com/

6. Transport
The city’s rapid urbanization and economic prosperity have catalysed the development of an
extensive and efficient transport infrastructure. As Dubai embraces futuristic concepts like
autonomous transportation, the city's integrated approach ensures a seamless and forward-
looking mobility experience, reinforcing its status as a global leader in urban planning (The
First Group, 2023).

Public transportation:
Dubai's public transportation system is exemplified by the Dubai Metro, a rail network that
efficiently connects various parts of the city (Masood, A.G., 2021). Additionally, buses and
water taxis provide alternative modes of public transit. The integration of these services
under the Roads and Transport Authority (RTA) ensures a comprehensive and accessible
public transport system (Marketline, 2023).

Air Travel and Emirates Airline:

Dubai International Airport (DBX), stands as a global aviation hub, connecting passengers to
over 240 destinations worldwide. Emirates Airlines, the flagship carrier, has played a pivotal
role in establishing Dubai as a major international transit point. With a modern fleet and
exceptional in-flight services, Emirates has earned a reputation for luxury and efficiency,
contributing significantly to Dubai's appeal as a global travel destination (al-Mehairi, J.,
2016).

7. Ancillary Services
Ancillary services in Dubai play a crucial role in supporting the city's diverse industries and
enhancing the overall experience for residents and visitors. From tourism to trade, logistics,
and finance, Dubai's ancillary services incorporate a wide spectrum. Healthcare is
exemplified by renowned facilities like the Dubai Healthcare City, a dedicated healthcare free
zone. Hospitals such as the American Hospital Dubai and Medcare Hospital provide world-
class medical services, attracting international patients seeking advanced healthcare.
The banking sector in Dubai thrives with ancillary services, exemplified by institutions like
Emirates NBD and Dubai Islamic Bank. These banks offer a range of financial services,
including wealth management, international transactions, and Islamic banking, contributing
to Dubai's position as a global financial hub. Both healthcare and banking underscore
Dubai's commitment to providing top-notch services in critical sectors, fostering economic
development and enhancing the overall quality of life (Nuttal, K., 2021).

8. Appeal to tourists

Dubai's allure lies in its unique fusion of futuristic marvels and cultural richness. The city's
skyline, dominated by the iconic Burj Khalifa, represents modern opulence, while the
traditional souks and historical districts. From the breath-taking desert landscapes to the
glamour of shopping and entertainment, Dubai's multifaceted appeal captivates tourists
with an extraordinary blend of modernity and tradition in every aspect of their experience.
Whether exploring its rich cultural heritage, architectural wonders, or envisioning the future
through innovative projects, Dubai offers a compelling journey that resonates with those
seeking a harmonious convergence of tradition and modernity.
Conclusion

In conclusion, Dubai appears as a captivating and multifaceted tourist destination, blending

its rich history and spectaculars facilities. The city's allure lies not only in its iconic landmarks
like the Burj Khalifa and Palm Jumeirah but also in its commitment to preserving cultural
heritage among modernity.
Hospitality sector not only reflects the city's commitment to luxury and innovation but also
its inclusivity, ensuring that visitors can experience the city's charm regardless of their
budget. As a global destination, Dubai's accommodation options contribute to the emirate's
reputation as a place where both the heights of extravagance and the practicalities of
budget-conscious travel seamlessly coexist, welcoming guests from every corner of the
world. The efficient transport infrastructure facilitates exploration, ensuring seamless
connectivity across the vibrant urban landscape. Dubai's ancillary services, spanning from
hospitality to technology, complement the primary sectors, contributing to the emirate's
global appeal. As a global hub with a dynamic fusion of tradition and innovation, Dubai
invites travellers to experience a blend of luxury, cultural richness, and forward-thinking
planning, setting its position as a premier destination that caters to the diverse interests and
preferences of a global audience.
Reference list

1. al-Mehairi, J. (2016) ‘The importance of the geographical location of Dubai, and its
effect on Air Transportation.’, The Arab World Geographer, 19(3–4).
2. Book things to do, attractions, and tours | getyourguide (2023) Get Your Guide.
Available at: https://www.getyourguide.com/.
3. Elsheshtawy, Y. (2009) ‘The illusive history of Dubai’, Dubai: Behind an Urban
Spectacle, pp. 70–111. doi:10.4324/9780203869703-8.
4. First Group, T. (2023) Dubai’s Transport Infrastructure Ranks ‘Among World’s best’,
The First Group. Available at: https://www.thefirstgroup.com/en/news/dubai-s-
transport-infrastructure-ranks-among-world-s-best/.
5. Free places to visit in Dubai: Things to do in Dubai for free: Visit Dubai (2023)
Happiness Meter. Available at: https://www.visitdubai.com/en/articles/top-free-
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6. Krane, J. (2013) Dubai: The story of the world’s Fastest City. London: Atlantic Books.
7. The Lounge - Burj Khalifa (no date) The Tower - Explore what is on offer | Burj
Khalifa. Available at: https://www.burjkhalifa.ae/en/the-tower/.
8. Marketline (ed.) (2023) Roads and Transport Authority of Dubai, MarketLine
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https://advantage.marketline.com/Company/Summary/roads-and-transport-
authority_wmi_515773#.
9. Masood, A.G. (2021) ‘A deferred model for evaluating and improving the Dubai
Metro train security management’, Cardiff Metropolitan University [Preprint].
10. Mitrabrunda (2023) Where is Dubai, UAE?, Where is Dubai? Where is Dubai Located
on UAE Map. Available at: https://www.whereig.com/united-arab-emirates/where-
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11. Nuttal, K. (2021) Shipping and development in Dubai: Infrastructure,innovation and
institutions in the Gulf. S.l.: I B TAURIS.