TOURISM POLICY, PLANNING, AND DEVELOPMENT

CHAPTER 1: BASIC CONCEPTS IN TOURISM PLANNING AND DEVELOPMENT

LEARNING OBJECTIVES:
- After completing this lesson, you are expected to:
1. Define tourism policy, tourism planning, and tourism product development, and explain
their relationship;
2. Explain the dimensions of tourism planning in terms of levels, time frames, scopes, and
spatial units;
3. Describe tourism’s special characteristics as a product and their implications on planning;
4. Explain the benefits of planning; and
5. Identify the prerequisites for effective tourism plans and product development.

TOURISM POLICY
A set of rules, regulations, guidelines, directives, and development or promotion objectives
and strategies that provide framework within which the collective, as well as individual decisions
directly affecting long-term tourism development and the daily activities within a destination are
taken.

PROCESS OF TOURISM PLANNING

- Situation Analysis
- Vision, Goals, and Objectives Setting
- Strategyformulation

TOURISM PLANNING DIMENSIONS

 Levels – the geographic setting
 Timeframe – amount of time for implementation
 Scope – functional areas
 Spatial Units – space covered

DIMENSION - LEVELS
- International
- National
- Regional
- Provincial
- Municipal
- Site

DIMENSION – TIMEFRAME
- Short Term
- Medium Term
- Long Term
- Physical Plan
- Environmental Plan
DIMENSION – SCOPE
- Conservation Plan
- Entrepreneurship
- Institutional Development
- Human Resource
- Marketing
- Investment
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DIMENSION – SPATIAL UNITS
 Tourist Site – area that consist of two or more tourism attractions.
Ex. Palawan

 Tourism Development Area – area consist of two or more important sites.

Ex. Baguio City

 Tourist Cluster – composed of two or more TDA.

Ex. Cebu-Bohol

 Tourism Circuit – a route consists of three major destination located in different area
Ex. Siargao, Baler, La Union

 Tourism Corridor – area that consist of a theme spanning different countries.

Ex. Inca Corridor in Peru, Bolivia, Ecuador

CATEGORIES OF ATTRACTION
- Geophysical-landscape-aesthetic
- Ecological-biological
- Cultural-historical
- Recreational

TOURISM CHARACTERISTICS AND PLANNING IMPLICATIONS

- A composite product
- Intangible
- Capital intensive
- Culture and nature as its main assets
- Subject to external forces
- Exerts impacts
- Dynamic and competitive
- Involves stakeholders

BENEFITS OF TOURISM PLANNING

- Tourism planning forces use to focus on the task at hand.
- It enhances critical thinking.
- It is efficient, prevents waste of time, money, and effort, and avoids mistakes.

FACTORS FOR EFFECTIVE TOURISM PLANNING AND DEVELOPMENT

- Availability and quality of tourism-relevant data
- Caliber of planning expertise target markets
- National tourism policy and legislation
- Perceptions and attitudes of stakeholders
- Awareness of external forces
- Financial capital requirement

HOW DESTINATIONS MAY COMPETE

- Originality - Historicity
- Indigenousness - Magnitude
- Authenticity - Excellence
-
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 - Uniqueness
BUTLER’S TOURISM AREA LIFE CYCLE (TALC)

TOURISM DEVELOPMENT PARADIGM

Defines the choice of issues, goals, and strategies of tourism development.

NATIONAL TOURISM POLICY AND LEGISLATION

Set parameters to what can and cannot be done, and priority areas for tourism development.

FEATURES OF PHILIPPINES TOURISM POLICY (RA 9593)

- National Orientation
- International Target Market
- Tourism Product Diversification
- Private Sector Participation

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