Social Media Through AI

By Chhatiawala Keval
In Today's world,
Social media has become the
heartbeat of our digital society.
The Experiment
the fusion of social media and artificial intelligence (AI)
 Social Media ● NOW reshaping how we interact,
consume content, and even perceive
reality.
1. once simple tools for ● Have evolved into complex
connecting with friends ecosystems where billions of
and family users gather together daily.
● Thus Addicted,Passionless,
Detached
Procedure

This is where AI enters the stage as a game-changer. By leveraging

the power of machine learning(ML), natural language
processing(NLP),Large Language Models(LLM), AI algorithms are
revolutionising how social media platforms operate.
But there is a saying,
“with great power comes great responsibility”
ESSENTIALS in AI
FACTORS
social media platforms is ● the integration of AI into
increasingly necessary due to social media platforms is
several factors:
essential for managing scale,
1. Scale Management enhancing user experience,
2. Content Moderation combating misinformation,
3. Personalization and providing actionable
4. Misinformation Mitigation
5. Predictive Analytics:
insights.
6. Advertising Optimization
7. Real-Time Insights
1. Data Ingestion:
● User-generated content (posts, comments, messages)
● Engagement metrics (likes, shares, views)
● External data sources (news feeds, trending topics)
2. Data Storage:
● Structured databases (user profiles, preferences)
● Unstructured data stores (text, images, videos)
● Big data platforms (Hadoop, Spark) for scalability
3. AI Models:
● Natural Language Processing (NLP) for text analysis (sentiment analysis, topic
modelling)
● Computer Vision for image and video processing (object recognition, content
moderation)
● Machine Learning algorithms for recommendation systems, predictive analytics, and
user behaviour modelling
4) AI Services:
● Content moderation: Detect and filter out harmful or inappropriate content in real time using NLP and
computer vision.
● Ad targeting: Optimize ad campaigns by targeting specific demographics based on user data and
behaviour.
API Gateway:
1. Expose AI services via RESTful APIs for integration with the front end and external systems.
Frontend Application:
2. Web or mobile interface for users to interact with the platform.
3. Displays personalized content feeds, recommendations, and notifications.
4. Provides user-friendly interfaces for content creation, messaging, and social interactions.
Backend Services:
5. Handles user authentication, authorization, and session management.
6. Manages user profiles, relationships, and social connections.
7. Orchestrates interactions between frontend, AI services, and databases.
Infrastructure:
8. Cloud-based infrastructure for scalability, reliability, and cost-effectiveness.
9. Utilizes containerization (e.g., Docker, Kubernetes) for service isolation and deployment
flexibility.
10. Implements monitoring, logging, and alerting systems for performance optimization and
troubleshooting.
SOME EXAMPLES OF THE LARGE LANGUAGE USAGE
 Disadvantages:
Advantages:
1. Bias
1. Efficiency 2. Privacy
2. Personalization Concerns
3. Scalability 3. Dependency
4. Insights 4. Complexity
5. Accuracy 5. Ethical
Dilemmas:
PEOPLE
NOW A
DAYS,
SCROLLING,
INCLUDING
ME
REAL-TIME BRAND MONITORING AND REPUTATION
MANAGEMENT
AI-powered social media tools can monitor social media networks, detect brand mentions, and quickly
alert businesses when their products or brand experience negative feedback. This assists businesses in
addressing issues before they escalate and responding proactively to customer complaints and inquiries.
For example, if a customer posts a negative review about a brand's product, AI-powered tools can detect
the mention and alert the business in real time. The business can then respond promptly, addressing the
customer's concerns and offering a solution. This not only helps the business retain the customer but also
demonstrates its commitment to customer satisfaction to other potential customers. Furthermore, social
listening can also help businesses identify emerging trends and topics in their industry. By monitoring
social media conversations, businesses can gain insights into what their customers are talking about, what
they like and dislike, and what they expect from the industry. Such information can help businesses stay
ahead of the curve and develop products and services that meet the evolving needs of their customers.
AI-POWERED CHATBOTS AND
CUSTOMER SUPPORT
In today's fast-paced world, customers expect instant gratification and quick solutions to their problems. This is where AI-
powered chatbots come in, revolutionizing customer support services. Businesses are now able to respond to customers'
needs, inquiries, and complaints 24 hours a day, seven days a week, thanks to these advanced chatbots. These chatbots have
become increasingly sophisticated and are offering personalized, real- time support that rivals human interaction. They are
able to analyze customer data, such as purchase history, browsing behavior, and previous interactions, to provide tailored
solutions to each customer.
THE DEEP FAKE
The Emergence of Deep Fakes

Deep fakes, AI-generated media that convincingly depict individuals doing or saying things they never did,
have been a subject of both awe and concern. On one hand, they showcase the immense potential of AI in
generating lifelike content, while on the other, they raise ethical and societal implications. As deep fake
detection technology advances, social media platforms must stay vigilant to prevent the spread of misleading
or harmful content.
Conclusion

As we harness AI to enhance user experiences and address challenges in

society, let us remain vigilant in upholding principles of transparency,
fairness, and privacy.

AI lies not in replacing human capabilities but in augmenting and enhancing our lives in ways we
never thought possible. The journey has only just begun, and the possibilities are boundless.