Digital Transformation

Group 1
TOPIC: What is artificial intelligence (AI)? Its
applications? And analyzing the role of AI in business of
a firm?
Table of contents

01 OVERVIEW

02 APPLICATIONS
AI IN BUSSINESS OF
03 A FIRM

04 DISCUSSION
 I.
OVERVIEW
OF AI
1. DEFINITION OF AI
● Artificial intelligence (AI) is the theory and
development of computer systems capable of
performing tasks that historically required
human intelligence: recognizing speech,
making decisions, and identifying patterns.
● Encompasses a range of technologies,
including machine learning, deep learning, and
natural language processing (NLP).
● Created new opportunities to progress on
critical issues such as health, education, and the
environment. In some cases, AI may do things
more efficiently or methodically than humans.
2. TYPES OF AI
- There are four main types of AI as defined by Arend Hintze:
a. Reactive machines: the most basic type of artificial intelligence. Machines built in this way
don’t possess any knowledge of previous events but instead only “react” to what is before
them in a given moment.
b. Limited memory machines: Machines with limited memory possess a limited
understanding of past events. They can interact more with the world around them than
reactive machines can.
c. Theory of mind machines: Machines that possess a “theory of mind” represent an early
form of artificial general intelligence, have an understanding of other entities that exist within
the world.
d. Self-aware machines: Machines with self-awareness are the theoretically most advanced
type of AI and would possess an understanding of the world, others, and itself.
 3. History and the development process of AI

1950 1955 1961 1965 1969 AI

“Computer John Unimate ELIZA, a mock Shakey the winter
Machinery and McCarthy psychotherapist Robot
Intelligence”

7 8

1990 1997 1999 2002

KISMET Deep Blue AIBO iRobot's Roomba
 3. History and the development process of AI

2011 2014 2015 2016 2017

Siri EUGENE Hanson Microsoft’s ALPHAGO
WATSON ALEXA Robotic chatbot TAY

2019 2020 2022

Google’s AlphaStar OpenAI started ChatGPT
beta testing GPT-
3
4. Advantages and disadvantages of
AI
a. Advantage:
- Can be considered as a replacement for human
- Can multi-tasking
- Work with precision and lesser errors
- Can work tirelessly
- Can do repetitive tasks for a long time without
getting bored
- Can work in environments that are dangerous to
humans (deep sea, underground mines, outer
space, etc.)
b. Disadvantages:
- Expensive producing cost and maintenance cost
- Unemployment rate increase
- Less humans’ interference => Makes humans
lazy
- (Currently) Can only perform tasks that are
programmed before
 II.
AI
APPLICATI
ON
1. AI in social life
AI has a significant impact on various aspects of social life:
a. Healthcare:
• Diagnosis and Treatment: machine learning algorithms, assist in diagnosing diseases and
conditions by analyzing medical images, patient data, and clinical records, recommend treatment
plans
• Drug Discovery: identifying potential drug candidates and predicting their effectiveness.
• Remote Monitoring: continuous monitoring of patients' health, healthcare providers detect health
issues in real time
b. Education:
● Personalized Learning: personalized learning paths for students
● Automated Grading: grade assignments and tests, reducing the administrative burden on teachers
● Language Learning: individuals acquire new languages more efficiently.
● Distance education: improve the distance education experience.
● Career counseling: career counseling to students.
● Cheating detection: detect cheating in tests and assignments.
d. Entertainment:
Content Recommendations: suggest content, products, and services based on user
preferences and behavior.
Content Generation: AI can generate content, including music, art, and even news
articles.
Video Games: non-player characters (NPCs) and enemy behavior in video games.
e. Social Media and Communication:
Content Moderation: detect and filter out harmful or inappropriate content on social
media platforms.
Language Translation: AI-powered translation services facilitate cross-language
communication.
Voice Assistants: Virtual voice assistants like Siri and Alexa  become integral to daily
life for many people.
Image and video analysis: analyze images and videos in media and entertainment
applications.
f. Transportation
● Autonomous Vehicles: self-driving cars 
reduce accidents and improve transportation
efficiency.
● Smart traffic monitoring and management
system: detecting, recording and warning of
events, incidents and violations of order.
● Traffic flow analysis: collecting and
processing data about vehicle traffic on
roads to help manage traffic more
effectively.
● Smart traffic camera: the ability to accurately
identify vehicle characteristics, vehicle
license plates, vehicle movement direction
and count vehicle traffic on the road 
detect and record traffic safety violations.
● Smart parking: allows collecting and
processing data on the number of vehicles
entering and exiting.
g. Environmental Impact
Climate Change Modeling: modeling and predicting
the effects of global warming.
Energy Efficiency: optimize energy consumption in
buildings and industrial processes, reducing
environmental impact.
h. Science
Data analysis: analyze and process large amounts of
scientific data to create new insights, analyzes and
improve the accuracy of predictive models.
Forecasting and prediction: machine learning models
to forecast future outcomes
Modeling: research objects ranging from supergiant
stars to Earth's climate.
Search and classify: information and classify
research results.
Decision support: smart decisions about designing
experiments, analyzing results, and drawing
conclusions
i. Security and confidentiality
● Early detection of attacks: automate complex processes to detect attacks and respond to unauthorized breaches.
● Search for security vulnerabilities: security experts find information about security vulnerabilities and how to fix
them.
● Data analytics: analyze and process large amounts of data to create new insights, improve the accuracy of
predictive models.
● Decision support: help security professionals make smart decisions about designing experiments, analyzing
results, and drawing conclusions.
k. Law Enforcement
● Predictive Policing: predict crime hotspots and allocate law enforcement resources more efficiently.
● Facial Recognition: employed for identifying suspects and enhancing security.
l. Agriculture
● Precision Agriculture: optimizing crop management, soil health, and resource utilization.
● Crop Monitoring: monitor crop health and detect pests or diseases.
m. Accessibility
● disabilities by providing features like speech recognition, screen readers, and sign language interpretation
2. AI in business
● User experience
- Many businesses and brands will use AI to understand user
experience, while analyzing data, collecting trends and browsing
history.
● Social Media
- Advertising content will be personalized in real time with the
purpose of creating sales opportunities because AI can analyze
consumer behavior and needs. The use of artificial intelligence in
advertising is by suggesting ads to appropriate customers
(Facebook, Google,...).
- At present, through applications such as Automated Insights'
Wordsmith, mass media channels and many companies can ask AI
to write content with words and writing styles just like humans.
● Limit fraudulent sales practices
- Deal with cybersecurity in many ways: detecting vulnerabilities,
detecting fraud, analyzing behavior, preventive controls...
- Help businesses protect data and fight complex scams and fraud by
leveraging automation, ML (Machine learning), natural language
processing, voice and video recognition.
• Predict customer behavior
- Businesses will use AI to detect whether a customer is ready to buy a product, seek support, or
switch to another supplier even before they actually reach the customer, helping with sales. shopping
easier and increasing the rate of successful transactions.
- Using this data, artificial intelligence can clearly identify consumer preferences and behaviors,
thereby helping businesses establish pricing mechanisms, marketing plans, product placement on
shelves and whole sales strategy.
• 24/7 customer support – Chatbots
- Chatbot is a software that imitates human conversation or with users via websites, mobile
applications, phones, etc. It is an AI-powered digital assistant for communication with everyone.
- provide 24/7 customer support, businesses can also incorporate this data into their CRM to collect
and retain valuable customer insights. client. This data can then be used to help optimize sales.
• Digital personal assistants
- Create a more customized experience for your customers.
- Transform the way your company operates from the inside.
- Help manage your emails, maintain your calendar, provide
recommendations for streamlining processes.
- Program these AI assistants to answer questions for
customers who call or chat online.
• Increase online shopping sales
- Tell your AI assistant to buy something delivered to your
home.
- As virtual assistants become increasingly intelligent, they
will apply machine learning to exploit more product data and
provide better results, closer to customer expectations.
• Find better candidates
- Useful in the field of recruitment
- People are trying to make it more efficient for everyone,
from small business owners to departments of human
resources at large companies, to find suitable employees
because searching and screening candidates can take a lot
of time.
• Helps with financial transaction decisions
- Many different AI approaches are being deployed in the
financial sector, which are expected to bring a series of
benefits: support for quick and objective investment
decisions, loan decisions, evaluation risk, portfolio
management through "robo-advisors", fraud detection
and algorithmic trading...
- change consumer habits as well as the way businesses
do business. enterprise.
• Automation in production
- Businesses can rely on manufacturing and logistics to
improve supply chain management, effectively manage
inventory, and streamline operations.
- Track supply and demand in the areas served by a certain
business.
- AI can also set prices for products.
• Legal
- Natural language processing systems can translate legal
documents into more client-friendly language that will help
lawyers classify information accurately in preparation for
trials.
 II
AI IN I.
BUSSINESS OF
A FIRM
1. THE ROLES AND EFFECTS OF AI
ROLES
• Businesses are increasingly
deploying AI systems to learn
about their customers,
understand market trends, predict
future needs and scenarios . etc.
• Businesses that work with AI
aren’t just trying a ‘new trend.’
They’re trying to keep up with
the fast-paced world that
surrounds them.
EXAMPLE
• With AI, we are able to process and
analyze vast amounts of data quickly,
making it easier to find and access the
information we need.
• AI-powered personal assistants, such as
Siri and Google Assistant, have become
a staple of many people's daily lives.
• AI-powered technologies are also being
used to improve the user experience and
to offer more personalized
recommendations and services.
1. THE ROLES AND
EFFECTS OF AI
b. Effects
• As AI continues to evolve and gain
importance in our world, it is important that
we continue to invest in its development and
advancement.
• The positive impacts of AI: save time and
money, avoid mistakes and 'human error',
increase productivity and operational
efficiencies, easily mine vast amounts of
data . etc.
• The negative impacts of AI: increase
unemployment rate, lack of flexibility, risk of
data leaks, attacks and theft.etc.
2. OPPORTUNITIES
• Optimize supply chain management
• Increased Efficiency and Productivity
• The ability to gain insights from data
• Personalized Experiences
• Advancements in Healthcare
CHALLENGE
S
• Ethical and moral implications of AI
technology
• The potential for job displacement
• Data Privacy and Security
• Lack of Transparency
• Cost Implementation and Operation
Thanks for
listening!
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CREDITS: havetemplate
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