Professional Documents
Culture Documents
Table of Contents
1. King Hussein Business Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2. Master Plan Development & Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.1 Market Driven Land Uses & Districts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.2 Branded Phasing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
J16084-0100D-RPT-PM-06-REV 0
KHBP Master Plan
King Hussein Business Park (KHBP) … The Pulse of Business, is Jordan’s KHBP is located on King Abdullah II St. along Jordan’s bustling main transportation
dynamic and vibrant model business city; managed and operated by the Business corridor.
Park Company, the Master Developer of King Hussein Business Park Development
Zone under the regulatory authority of the Jordan Investment Commission. The site is adjacent to King Hussein Medical City, Jordan’s largest medical center
and one of the region’s most advanced, and King Hussein Park, Amman’s newest
KHBP is a high quality landmark complex that is ideally situated at the heart of and largest public park that houses two of Amman’s most popular museums (the
the capital Amman and offers a mixed-use class-A office space that integrates Royal Automobile Museum and the Children’s Museum) as well as the King Hussein
commercial, retail, amenities and public spaces hosting local, regional, international Vision Mosque—Jordan’s largest mosque and an outstanding architectural landmark.
companies and start-ups in the Information Communication Technology, Media,
Healthcare and Education Sectors. To be the leading smart and innovative high end KHBP is in proximity to key residential areas and commercial outlets, Amman’s main
mixed-use business and technology complex in shopping malls are both less than a 5-minute drive away while the main shopping
With its contemporary multi-functional ideal design, KHBP offers up to 120,000 sqm the region. and entertainment districts of Sweifieh and Abdoun are less than 10 minutes away.
of international standard Class-A office space planned with flexible open-space
designs, cutting-edge communications network and IT infrastructure, fiber optics KHBP also enjoys best connectivity by car and public transport, with direct highway
infrastructure and IP Telephone system, redundant IT and electrical supply, multiple access to the Queen Alia International Airport, which is just 33 km south.
levels of security and a reliable safety system, taking businesses to the next level.
Mission
KHBP also provides outstanding amenities including high end convention center
and events facilities to cater for different events, data center and disaster recovery To provide a growth and development platform
Site location
center, commercial and retail outlets, gym and pool, TV and Radio broadcasting for local, regional and international businesses,
studios, in addition to attractive public spaces, common areas, on-ground parking by managing and operating a smart business
environmentally friendly means of transportation along with supporting services to ecosystem that capitalizes on talented human
its residents. resources.
4
KHBP Master Plan
KHBP provides up to 60,000 sqm of international-standard, class-A office space As part of His Majesty King Abdullah II belief in supporting startup initiatives
that’s ready to host local, regional and international companies. and creative energies of the Jordanian youth to transform them into reality with
possible national economical outcome, and initiative dedicated for startups and
There are currently thirty two (32) buildings on site, twenty (20) of which are utilized entrepreneurs was launch in 2014 by His Majesty King Abdullah II, under the name
for office use offering office space that starts at 150 sqm and goes up to building GROW; Jordan’s innovation and entrepreneurship hub.
areas of 5,000 sqm.
A building of 8,000 sqm is dedicated for Startups providing them with the right
KHBP office space is planned with contemporary multi-functional designs, offering infrastructure to support their thoughts and startup projects to develop and grow
a variety of features: them into promising startup companies.
• Flexible open-space smart designs
• Raised flooring housing all connections underneath
Grow success factors:
• Cutting-edge communications network and IT infrastructure
• All-fiber optic infrastructure • Grow provides a unique working environment.
• The core communications and IT system accepts modifications and is easily • Flexible office spaces capable of expanding: which include communal offices
expandable by adding modules within practical environment that drives creativity and innovation that can be
rented for a day/week/month/or year. Small offices accommodating 3-18
• The network on-site is a multiple of 10GB, and 1GB for each user
employees, medium sized offices accommodating 30-100 employee.
• Redundant IT and back-up electrical supply
• Competitive leasing prices with the flexible leasing contracts.
• Each floor is equipped with a "low current room"
• Free Wifi and fast download speed from more than one service provider.
• IP telephony system
• Shared meeting rooms and venues suitable for holding events and conferences.
• Multiple layers/levels of security
• Multiple break out rooms and a suitable environment to ignite creativity.
• Reliable international-standard safety system
• A unique interactive eco system that merges startups and networks of trainers,
investors and researchers looking for investment opportunities in startup
projects of the same sectors of the startup companies.
KHBP also benefits from a pre-existing ICT infrastructure with multiple nodes of
connection with all the local telecom providers.
5
KHBP Master Plan
Companies operating in KHBP enjoy a competitive business environment capable • Events and conferences; a high-end and fully equipped convention center
of attracting local and international investment, coupled with a wide range of seats up to 500 people, in addition to a multi-purpose building customized
business solutions, including financial incentives offered by Jordan’s Investment with superior finishing, special installations and A/V capabilities, offering
Law, in addition to competitive real estate prices, a well-educated labor force and complementary services to any event such as dining, breakout sessions,
lower costs of living. conferences, events and small gatherings.
The Investment Law places the private sector firmly in the lead among developers • Retail outlets including restaurant, café, a mini market, a pharmacy, nursery, dry
and operators of mixed-use, educational and high-technology zones in Jordan. clean, ATMs Shop, a travel agency, and gym and pool to cater to the needs of
Moreover, it provides unprecedented streamlining and quality of service in the the KHBP community.
delivery of licensing, permits and ongoing procedures necessary for business • The Data Center; a state-of-the-art facility delivering the highest levels of
operations. resilience and offering a range of solutions for system deployment and
operation, with onsite support team dedicated to the support of the tenants’
The law’s streamlined regulatory framework, whose procedures are in line with businesses 24 hours a day, all year round.
leading international practices, guarantees effective implementation of business
startup processes. It also provides investors with an improved business environment, • The Bunker; a large underground bunker that serves a variety of uses dependent
including but not limited to: upon tenants’ needs, including a Disaster Recovery Center for corporate,
national and regional data purposes, storage for e-government, banking,
• No restrictions on foreign ownership insurance and airline industries, or secure archiving and secure communication
services.
• Streamlined business procedures
• Streamlined licensing for expatriates
• Streamlined property registration/transfer
• Flexible labor regulations
• Improved investor protection and disclosure of company transactions
• Improved enforcement of intellectual property rights
• Streamlined customs regulations to speed import/export of products and
materials
• Clear land ownership policy
• Promote post audits
• Allowances for the establishment of Free Zones within the bounds of the
Development Zones
Tax Incentives:
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KHBP Master Plan
7
KHBP Master Plan
Spine
The basic objective of the concept design stage was to initiate the physical planning Business District
of the project site plan. The Concept Design work entailed design solutions that
Residential
address all project components and objectives including master plan land use,
landscaping, vehicular and pedestrian circulation patterns, parking and networks,
public expansive spaces. Complementing the development of concept design
is the articulation of a design vocabulary, the essential formal or aesthetic ideas
that will govern the development of initial idea explorations into a complete project
design concept.
The primary tasks for the concept master plan development stage were as follows:
• Developing the basic land use pattern and its overall relationship with the
topography
• Clarifying the appropriate design standards and urban design characteristics to
provide the required visual interest Master Plan
• Identifying the Public Realm and Open Space Hierarchies Development
• Finalizing the arrangements for all vehicular and pedestrian circulation Nodes
• Finalizing safety and security aspects to ensure adequate emergency provision Open Spaces
and privacy Spines
• Finalizing the coordination necessary to recommend utility systems and Visual Axes
locating them in relation to other developments
• Establishing zones in relation to building characteristics
• Identifying prototypical building footprints in coordination with the architecture
along with related infrastructure.
• Establishing a development phasing and sequencing program to secure the
most cost effective and efficient development process.
The Concept master plan is an optimization of the two pre-conceptual options
integrated into one hybrid master plan, that aims to fulfill the needs of all stakeholders.
Concept
CONCEPT (Decentralized Nodes) Master Plan
Open Spaces
led by multiple dispersed centers
Spines
Visual Axes
Landmarks
Skyline
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KHBP Master Plan
9
KHBP Master Plan
The land use distribution revolves around an equalized and spread out approach,
which is highlighted by the larger amount of mixed use plots, as well as the mixed
uses incorporating a higher percentage of residential land uses to ensure that each
phase can be served by an amount of dwellings, in order to sustain the usability and
livability across the entirety of the project.
• Mixed Use 1 is composed of retail and food & beverage land uses on the ground
floor, and offices/residential land uses on the typical floors
• Mixed Use 2 is composed of retail land use on the ground floor, and residential
land uses on the typical floors
The incorporation of residential land use into both Mixed Use types 1 and 2 ensures
that the site will be active throughout most of the day. The success of KHBP will also
push the prices of the residential units and make them more attractive for investors.
There is a focus of Mixed use 2 in the western part of the site such as it connects to
the existing neighborhood, and isolating it from unwanted noise.
Gate
Spine
Business District
Mixed Use
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KHBP Master Plan
Site Boundaries
Phase 0
2.2 Branded Phasing Strategy Phase 1
Phase 2
Phase 3
Phasing Strategy
Phase 4
Phase 0 Brand Expansion through infill and periphery development of KHBP Phase 5
Phase 6
Phase 2 Capitalizing on existing demand to expand the Business Park and extend
into the site.
Phase 4
Phase 5
Phase 6
Phase 2
Phase 3
Concept Master plan - Phasing Strategy
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KHBP Master Plan
Character Areas
Mixed Use Character Area Business District Character Area
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KHBP Master Plan
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KHBP Master Plan
The existing KHBP acts as a foundation for the master plan. The infill strategy is
carried out first to cement the Business Park's identity, after which its main axes
are extended in order to create points of interest that expand on the existing urban
fabric of the Business Park. The existing axis between Al-Shaeb Roundabout and
the main frontage of the existing business park is also expanded on by adding
another landmark along it. As such, this helps in wayfinding and creating a cohesive
relation between KHBP's elements.
An infill strategy was created for the existing part of KHBP in order to begin the
first phase of the project to capitalize on the success of the development. The
infill development begins to expand on KHBP's existing brand and reputation as a
healthy, safe, and flexible environment for well-rooted and new businesses alike.
KHBP's modular office buildings are utilized to strengthen the existing architectural Plot 0A-10
character. Elements of those buildings are also used to inspire the overall
architectural character of the entire master plan to ensure that nothing appears as
odd or out of place. The building heights also cascade upwards as they move away
from the existing KHBP area to maintain harmony across the site. Hotel Location within KHBP
Infill buildings
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KHBP Master Plan
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KHBP Master Plan
Phase 1
Land Use
3.3 Phase 1: Healthcare Sector
The land use distribution in Phase 1 is primarily composed of Mixed Use and Healthcare land uses. Healthcare land Site Boundaries
uses and a parking structure are located near the site's connection with KHMC. This allows for sharing of medical Healthcare
facilities when needed as well as helps establish the location as a prime healthcare destination for medical tourists.
Mixed Use 1
Mixed Use 1 plots have the ability to provide clinics in order to allow for more flexibility in responding to the market Parking
demand.
Plot 1-03 is the primary public parking structure for the phase and provides visitors with the opportunity to park and
walk/ride the internal public transit lines.
Plot 1-05 is the primary node of Phase 1, and is given a healthcare land use in order to allow for further expansion of the
healthcare land use when viable. The node will maintain its public space and main role in the master plan; as an anchor
for pedestrian movement and a highly active location
4 Floors
6 Floors
Phase 1 Site Area 167,249m2
8 Floors
10 Floors
1-03 15 Floors
1-02
1-01
Phase 1
1-22
FAR
1-04
1-13 1-14
1-12
1-15
1-11
Site Boundaries
1-16
FAR 2.5 - 3.5
1-21
1-17 FAR 3.5 - 4.0
1-18 1-05
1-20 FAR 4.0- 4.5
1-19
1-06 Site Boundaries
FAR 4.5 - 5.0
1-08 Healthcare
1-09
1-10 Open Spaces
Parking
Utilities
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KHBP Master Plan
• Responding to Healthcare
market demand.
• Reflecting Brand
Reinforcement phasing
strategy.
• Healthcare Sector
incubator was placed at
a close proximity to King
Hussein Medical City
(KHMC):
• Build on existing
infrastructure &
connection points
• Capitalizes on and
compliments KHMC's
success
• Phase 1 Offers:
• BUA = 451,148m2
• Estimated development
cost 227 million JOD
• Sub-developer
investment opportunity
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KHBP Master Plan
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KHBP Master Plan
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Soud H. Soror
Chief Executive Officer
E-mail ssoror@businesspark-jo.com
Tel + 962 6 5805400
Mob + 962 79 5003242
Website www.businesspark-jo.com