The context of the organization consists of the environment in which it

operates and refers to internal and external issues relevant to the activity of
the organization.

The definition of the context of the organization will begin with PEST
(political,economic, social, and technological factors) analysis, which will
provide inputs for the strengths, weaknesses, opportunities, and threats
(SWOT) analysis.
SWOT analysis will define inputs for the determination of the internal and
external issues.
The determination of the internal and the external issues will help
identifying relevant interested parties.
Identifying interested parties will assist in defining the scope of the QMS.
The scope of the QMS will provide the foundation of the QMS.

In business, a stakeholder is any individual, group, or party that has an

interest in an organization and the outcomes of its actions. Common
examples of stakeholders include employees, customers, shareholders,
suppliers, communities, and governments. Different stakeholders have
different interests, and companies often face trade-offs in trying to please all
of them.

Organizational culture is the set of values, beliefs, attitudes, systems, and

rules that outline and influence employee behavior within an organization.
The culture reflects how employees, customers, vendors, and stakeholders
experience the organization and its brand.